If you choose to provide SMS Comparison with personally identifiable information (any information by which you can be identified), you can be assured that it will only be used in accordance with the Australian Privacy legislation (The Privacy Act 1988, known as the Privacy Act, contains 13 Australian Privacy Principles which regulate the way we collect, store, provide access to, use and disclose personal information).

The SMS Comparison Privacy Policy has been developed as an extension of our customer commitment to you. It explains how we collect, store, and use personally identifiable information. Our Privacy Policy will be continuously assessed against new technologies, business practices and our customers’ changing needs.

Accordingly, this Privacy Policy is subject to change over time without notification being made to users, and therefore we encourage you to periodically review this Privacy Policy to become aware of any changes that may have occurred.

Unless otherwise advised, you acknowledge and consent to the use or disclosure of any personally identifiable information you provide to us, in circumstances that are set out in this Privacy Policy, or clearly explained to you at the time when the information is collected from you, or permitted under the Australian privacy legislation.


SMS Comparison will collect personally identifiable information from you when you knowingly provide it to us. For example, this may occur when you contact us via telephone or email, provide your contact details through our website, or otherwise make a request/inquiry. We may also collect your information from other customers, such as your friends or family if they request us to provide products or services to you. SMS Comparison will collect personally identifiable information and sensitive data only when there is a legitimate business need to do so.


The personally identifiable information that SMS Comparison collects from you may be used for reasonable business purposes in that we may database, store and process information to provide you with any service you may have requested, or to enable us to develop services to better meet your needs and preferences.

The personal information that SMS Comparison may hold about you includes your name and contact details.  SMS Comparison may also hold other information collected from you, for example, through surveys.


  • promotional and marketing purposes, unless otherwise advised by you (e.g. to send out direct email/ e-newsletters, or other correspondence);
  • statistical purposes;
  • to inform you of special offers, promotions and competitions, unless otherwise advised by you; and
  • any other customer support purposes.

For any of the above purposes, SMS Comparison may contact you electronically or by any other means. You can choose not to provide certain personally identifiable information, but then you may be precluded from taking advantage of our services or receiving special offers.


SMS Comparison will not sell, rent or lease your personal information to others, and it will only disclose your personally identifiable information to selected third parties who carry out functions on its behalf. Other than what has been described above, SMS Comparison will not share your information with any other third party for any other purpose without your consent, unless it is otherwise necessary, as contemplated by the Australian privacy legislation.


SMS Comparison maintains appropriate safeguards to ensure the security, integrity and privacy of your personally identifiable information, which will only be accessible by authorized staff.

All personally identifiable information will be handled and stored by SMS Comparison’s obligations under the Australian privacy legislation.


SMS Comparison strives to ensure that your personal information is accurate and up to date. We will continue to enhance our procedures to enable you to review and correct, upon request, the personal information we collect from you. Currently, this requires that you make such a request in a manner that can be verified.

You can request to review, update or correct your personally identifiable information (subject to any exemptions which may be applicable under the Australian Privacy legislation), by contacting us at the details set out below.


As outlined above, SMS Comparison may collect information from you when you use its website. Your use of the website will determine the information SMS Comparison collects about you in each instance. Some of the information we collect will not be personal information because it will not reveal your identity.

As outlined above, the only personal information that SMS Comparison will collect about you when you use our website is the information that you will tell us about yourself, for example through the information you may provide to us when you send us an email.  SMS Comparison will record your email address if you send us an email.


You should be aware that when you are on SMS Comparison website pages, you could be directed to other sites that are beyond our control. There are links to other sites from our website pages that take you outside our service. This includes links from advertisers and other customers who may use the SMS Comparison logo as part of an agreement. For example, if you “click” on a banner advertisement, the “click” may take you off our website to another site. These other sites may send their cookies to users, collect data or solicit personally identifiable information.

Remember, this Privacy Policy is strictly limited to SMS Comparison’s collection, storage and use of personally identifiable information collected via the SMS Comparison website or otherwise in the course of our business, and does not apply to any third parties. You should therefore check the individual Privacy Policy of any third party when accessing other websites via our website.

Please keep in mind that whenever you give out personal information online, for example, via message boards or chat, that information can be collected and used by people you do not know. While SMS Comparison strives to protect your personal information and privacy on our website, we cannot guarantee the security of any information you disclose online and you do so at your own risk.


Each time you visit the SMS Comparison website our server collects some anonymous information, known as click-stream data, including the type of browser and system you are using; the address of the site you have come from and moved to after your visit; the date and time of your visit; and your server’s IP address.

SMS Comparison may collect this information through Google Analytics for statistical purposes to find out how our website is used and navigated, including the number of hits, the frequency and duration of visits, and the most popular session times. We may use this information to evaluate and improve our website performance.


A cookie is a piece of information that the SMS Comparison web server may send to your machine when you visit our website. The Cookie is stored on your machine but does not identify you or give us any information about your computer.

A Cookie helps us to recognize you when you re-visit our website and to coordinate your access to different pages on the website. With most Internet Browsers, you can erase Cookies from your computer’s hard drive, block all Cookies, or receive a warning before a Cookie is stored. If you want to do this, refer to your Browser instructions or help screen to learn more.


SMS Comparison Privacy Policy has been developed out of respect for the privacy preferences and choices of our customers and prospective customers. We have established procedures to ensure that every reasonable effort is made to address your concerns.


Last edited on 4 January 2024




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