SMS Gateway Australia 2020 Comparison

Compare the leading SMS gateway providers for Australian businesses offering text message API gateway solutions, applications and bulk SMS gateway services to send and receive text messages through Australian network providers from Telstra, Optus to Vodafone.

View the leading Australian SMS Gateway providers below.

By Alain Grossbard / Updated: Wednesday, August 05th, 2020

SMS Gateway Icon

Broker Reviewed

FeaturesClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
Overall rating
9.0
6.5
5.5
5.0
7.5
Price (out of 5) 4.5 3 3 2.5 4
Tools (out of 5) 5 3.5 3.5 3.0 4.5
Trust (out of 5) 4.5 2.0 3 3.0 3.5
Customer service (out of 5) 5 3.0 2 3.0 4
Years founded 2006 2010 2010 2001 2005
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia New Jersey, USA Sydney, Australia Melbourne, Australia

Pricing

Price per smsClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents

5.31 cents per message

 

 

  • N/A
  • N/A
  • 14 cents
  • 15.5 cents
  • 5.5 cents
  • 5.5 cents
  • 6 cents
  • 6.5 cents
Payment mode Prepaid & invoice Prepaid & invoice N/A Prepaid & invoice N/A
Price match
Set up fees
Monthly fees
FeatureClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit N/A Credit Card or Direct Debit N/A
Payment mode Prepaid & invoice Prepaid & invoice N/A Prepaid & invoice N/A
Price match
Set up fees
Monthly fees

SMS Functions

FeatureClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
API for Developers
The Vonage API Platform
Software needed
SMS Gateway API API API Option API
2-Way SMS
Option
WebSMS
Email to SMS
Carriers Australian Australian No details N/A Australian
Dedicated number $5/month Not disclosed N/A Available A$179 per year
Inbound SMS Free Not disclosed
Optional extra
Money back guarantee
N/A

Reliability

FeatureClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
Global coverage
No mention
No mention
Gateway uptime 100% 99% 99.99% 99.99% 99.99%
SLA guarantee 100% No details No details
Spam compliant
Security and Privacy policy

Customer care service

FeatureClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
Phone support
Email support
Yes
Support hours 24/7 Business hours 24/7 Business hours 24/7
Reviews Trustpilot = 4.4/5 - 876 reviews 1 Review On Product Review Trustpilot = 2.3/5 - ‎7 reviews Trustpilot = 4.6/5 - 36 reviews Trustpilot = 4.4/5 - 16 reviews

Overall

FeaturesClickSend GatewaySMSTechNexmodirectSMSSMS Broadcast
Overall rating 9.0 6.5 5.5 5.0 7.5
View Review View Review View Review View Review View Review

Skip ahead

Clicksend Text Message Gateway Logo

ClickSend is the recommended SMS Gateway Australia Provider

For those looking for an Australian based text message gateway provider, ClickSend is recommend based on their:

  • Low pricing starts at $0.55 per SMS (for 100K+) and $0.07 per SMS (under 2K)
  • Reliability of 100%
  • Money-back guarantee
  • High performance with 4800 messages per minute
  • Local Australian based customer service
  • Send and receive SMS/MMS messages globally
  • Strong client portfolio including clients like Uber

View Review >>Visit Website >>

ClickSend Text Message Gateway Clients

ClickSend Is Ideal as SMS Gateway solutions

Whether it be 100 text messages to a large quantity such as 500,000 messages over a monthly basis, ClickSend has a comparative cheap set price than other SMS gateway competitors starting at 7 cents for under 2000 SMS for each SMS sent and received on your virtual number or shortcode at no additional charge. The higher volume of text messages distributed the lower the price. For example, for distribution of 100, 000+ SMS on a monthly basis the price comes down to 5.5 cents per SMS.

With ClickSend there is no setup fees; no hidden charges; free delivery reports; free customization; free fixed number and free replies. There is a free trial of 25 SMS to see how effective the text messaging service is for your business.

If businesses are looking to exceed 200,000 messages they can negotiate directly for lower pricing with their sales team and receive a dedicated account manager.

Additional Charges That May Be Applicable

1) Dedicated Number

ClickSend charges users $19 a month for a dedicated number but there are no setup fees.

A dedicated virtual number is recommended to increase interaction with text messages. It has been shown to improve response rates and can better integrate SMS to CRM or an e-mail account.

2) Dedicated Shortcode

For the engagement of dedicated shortcode, the charge is $320 per month and there is a setup fee of $750. A shortcode is a five to a six-digit phone number that is used by brands to communicate to consumers. So it can be a phone number like 12345 or even 123456. Again, five to six digits, and again, used by brands to communicate to consumers. A dedicated short code is dedicated to one brand.

How Reliable Is ClickSend from an SMS Gateway perspective?

For any Australian business,  reliability comes down to ensuring the message is properly delivered (known as Up-Time) and the time taken for the text message to reach the mobile phone (Latency). How important reliability depends on the type of text messages that will be sent by the company. While something like an advertising burst may require minimal reliability, an SMS verification service of a bank or an appointment reminder may be critical.

With ClickSend, it offers one of the best SLA’s in the industry with a 100% Service Level Agreement Guarantee with Tier 1 networks. A service credit is provided if this service level agreement is not met in a calendar month.

ClickSend reliable SMS gateway is fast with either direct or one-hop carrier connections that will ensure messages are delivered in a prompt time-frame.

ClickSend provides real-time updated based on telecommunication provider’s DLR information. The message delivery status monitoring information is then passed onto clients so they have up to date information on what messages have been sent to date.

Customers can control the validity of text messages. If an SMS isn’t delivered within a specified time-frame, it can be discarded at no additional charge. This can be critical for time-sensitive messages such as a ‘flash-sale’.

Review Rating: ClickSend vs Other SMS Gateway providers

On the review website Trust Pilot, ClickSend SMS gateway scored a rating of 4.7 based on ‎1,306 reviews

Below compares this score to other SMS gateway providers. These are just from the one website and it’s recommended to go through other third-party sites first and read individual reviews prior to choosing a provider.

What Customer Support Is Available With SMS Gateway?

Setting up a text message gateway even with the best support guides can be tedious, timely and confusing. This is why ClickSend has an Australian office which is so critical to provide local support. This support is initially limited to e-mails and their website with no dedicated number provided but a Live Chat option is available. For this reason, the comparable support levels well with their competitors.

Those new to sending text messages or utilising a gateway may want to use an Australian provider like ClickSend who have a superior support network. It should be noted that this customer support level is based on Australian businesses looking for local support.

Conclusion about ClickSend as SMS Gateway Provider

Our review for Australian businesses with regard to their SMS Gateway Australia solutions found this provider to have key strengths to make it a worthy choice. Their low-cost model, sound infrastructure and advanced features are their points of differentiation.

View Review >>Visit Website >>

Latest update on 03 August 2020

What Is An SMS Gateway?

Applications of an SMS Gateway include:

  • Web SMS with contacts uploaded without software
  • Email SMS integrating SMS with e-mail programs
  • API SMS Services utilising CRM software

Within Australia, text message gateways will either directly route to the major providers such as Optus, Telstra, Vodafone or aggregators. This will impact the speed and prices of text messages sent.

It should be noted that short message service (SMS) also known as a “text message” has a limit of 160 characters when send to another device. This means that messages exceeding this character limit will be split into multiple parts which may lead to higher sending charges.

What Australian Regulation Should I Consider?

When sending any text message campaign within Australia, you must meet the commonwealth Privacy Act 1988 and Spam Act 2003. Within Australia the law states that no company can send legally unsolicited electronic messages. This applies to text messages through gateway with any message requiring:

  1. Consent – The receiver must have provided consent to receive text messages or be an existing customer who has an existing business relationship
  2. Identify – All text messages need to identify what business they came from
  3. Unsubscribe – There needs to be functionality to unsubscribe from future business SMS correspondence (2 way SMS). A company needs to ensure any such request is processed within five days.

From a compliance aspect, the SMS provider needs to feature a strong privacy policy, be SPAM compliant, have extensive terms and conditions and clear acceptable use policy. To learn more about direct marketing compliance you can view the information commissioner website direct marketing section.

Tips For Sending Business SMS Messages

Research has shown that short text messages perform the best. While 160 characters can exist within a text message, short and sharp messages that don’t require scrolling receive the optimal open rates and engagement. Try to only provide a single message, whether a greeting, reminder, offer or referral.

A mobile is personal so understand an individual’s personal space. Unexpected bulk SMS messages can be intrusive so ensure they are functional and courteous but not too familiar. Customisation tools can help maximise relevance but there is always a line an advertiser shouldn’t cross. Also, understand when the recipient will receive the text and reliability of the gateway. Nobody wants to receive a text at midnight!

Don’t over-use the bulk SMS marketing channel – Infrequent and brief messaged from businesses will ensure that users don’t unsubscribe from the communication. Use other channels such as emails to regularly update emails but avoid text messages for such communications.

Make sure you have a legitimate reason to send SMS messages – Ensure every message passes on useful information, acts as a reminder or clarifies an arrangement. As long as it has a legitimate use to an individual they will be happy to receive more text messages in the future.

Using A Premium SMS Provider

If your business send SMS messages to customers, clients, stakeholders or staff and there is a matter of urgency, then a premium direct gateway carrier is for you. Your message will be delivered directly to major text message service providers (such as Telstra,  Optus or Vodafone). A text message gateway allows a computer to distribute or accept business SMS marketing transmissions to or from a telecommunications network. Most messages are usually routed into the mobile phone networks. ClickSend is one such example of an SMS gateway provider using a direct carrier.SMS API Text Message Gateway

Need for a reliant premium SMS text message gateway provider when:

  • Time reliant SMS
  • Ensure high level of uptime reliability
  • SMS alerts
  • SMS where content is highly private
  • Return messages from your customers are highly important
  • Marketing and communication campaigns
  • Reminders for appointments and delivering of a particular service

SMS Gateway Australia Flow Diagram

What is an SMPP Gateway?

An SMPP stands for a Short Message Peer to Peer Protocol. The SMPP gateway protocol is used within the telecommunication industry that exchanges SMS services between Short Messaging Entities (ESME) or Short Message Service Centers (SMSC). As a level-7 TCP/IP protocol is ensures speedy SMS message delivery. The SMPP can receive and send messages from mobiles including CDMA, UTMTS, GMA and UMTS phones.

How Can An Australian Business Integrate An SMS API?

Utilising an API (Application Programming Interface) is common practice by Australian businesses that have large-scale text message requirements. Developers connect to the SMS gateway through their preferred API from SMPP, Java, .NET, PHP or SOAP. Most providers will support SDKs through sample cost, documents and reusable libraries. Make sure the provider you choose has support levels that match your understanding of an SMS API as you may need a hands-on provider.

When setting up your API, the Australian SMS provider will provide you with sample code. This will allow you to connect to a SOAP API regardless of SMS API language you prefer. A provider like MessageMedia has samples o Java, GitHub in C3, Bash & Python as well as PHP. Other languages such as C++, Ruby and Powershell can also be utilized. Just talk to their support team when you first join and talk to their specialist SMS API technical support software person.

What Are The Benefits Of An SMS API Integration To A Text Message Platform?

API integration is so popular because:

  • Two-Way Messaging: The ability to send messages to the major Australian SMS networks and receive replies from the users.  
  • Message Tagging: A two-way SMS feature that reports on the exact application that an outbound message reply corresponds to.
  • Delivery Reporting: Track your text messages exact time they are received to handsets providing you a full delivery audit-trail.
  • Validity Period: Specify just how long a text message should be valid for so after this time, if the SMS has not been delivered it doesn’t get delivered.
  • API Web Push: Get real-time delivery of inbound text messages to a URL for quick replies of staff, customers unlike polling that can take time to validate

SMS Gateway Australia Services on offer

SMS Gateway Australia is essentially an online platform that provides a client with the means to send mass text messages within seconds of the command to send. It acts as a conduit between the user and the telecommunication network so that a reliable service is provided. There are premier and hybrid telecommunication services, the latter being cheaper overseas providers which can be not as efficient as those within Australia.

Many of the Gateway Australia providers like ClickSend, use national dependable carriers such as Telstra, Optus and Vodafone with an up-time of 99.9% or better with many having a 100% money back reliability guarantee. In most cases, Australian SMS Gateway providers have customer care centres in Australia to respond quickly to any concerns or information need for the distribution of text messages. They provide an SMS service to engage with customers as well as to measure and track campaign performance.

SMS Gateway Frequently Asked Questions

An API allows query parameters via URLs that provide SMS gateway instructions to send text messages. This can be enabled through scripting language such as PHP that can be integrated to web forms and other applications.

An text message gateway acts as a relay. It translates from one protocol to another through SMSCs (SMS Centres). These SMS Centres includes wireless networks that handle forwarding, routing store and other SMS operations ensuring the messages are delivered to the destination mobile phone.

SMS integration is when businesses use their existing database or CRM to target their customers through an SMS Gateway. This can include targeting customers with promotions, news and other information. This integration can use automation to communicate with customers at various forms of the consume life cycle.

SMS means Short Message Service while MMS means Multimedia Messaging Service. This is the next level of a text message allowing video, audio and picture content to be send to a mobile device. Sending an MMS can lead to a premium price depending on the gateway used.

Email security gateways have gained popularity as they monitor the emails that are processed to be send to mobile devices. They can assist in preventing unwanted content from been delivered that can be caused by phishing attacks, SPAM and malware.

 

Opportunities of a Free Trial to test SMS Gateway Australia providers

One of the values of assessing the functionality, reliability and efficiency of the SMS Gateway Australia providers is by testing them through the offers of using their free trial period or the provision of a range of SMS that are allocated to test their service. It can vary from free 5 SMS to 25 SMS dependent on the providers offer. In the case of the five selected Gateway providers,  ClickSend, SMS Global, Burst SMS and SMS Solutions all offer a free trial based either on number of text messages or a period of time.

Integrate SMS by SMS Gateway Australia providers

The use of flexible SMS API gateway providers can integrate SMS services into their own system and application for better functionality required by the client.  New SMS integrations can often added later on. Many SMS Gateway Australia providers as reviewed in this site have APIs that can send more than 1000 messages at any one time with the right type of application. For example, one is able to check the balance, delivery status of a single or group SMS without the need to login to the web interface. The official Microsoft ASP.NET Site is available for PHP, Ruby and .NET.There is no concern about shared resources since these providers have dedicated SMS API servers, thus allowing text messages and responses to be distributed efficiently and reliably. A number of these providers have quick integrations, connected with applications such as MailChimp, Infusionsoft, Campaign Monitor and Zapier.

SMS Gateway Australia Services on offer

SMS Gateway Australia is essentially an online platform that provides a client with the means to send mass text messages within seconds of the command to send. It acts as a conduit between the user and the telecommunication network so that a reliable service is provided. There is premier and hybrid telecommunication services, the latter being cheaper overseas providers which can be not as efficient as those within Australia. Many of the Gateway Australia providers like ClickSend, use national dependable carriers such as Telstra, Optus and Vodafone with an up-time of 99.9% or better with many having a 100% money back reliability guarantee. In most cases, Australian SMS Gateway providers have customer care centres in Australia to respond quickly to any concerns or information need for the distribution of text messages. They provide an SMS service to engage with customers as well as measure and track campaign performance.

About This Text Message Gateway Australia comparison

Our comparison was updated in January 2020. The table above shows the final five providers while other providers were considered such as Nexmo, SMS Central, DirectSMS, SMS Broadcast, Wholesale SMS, SMS Tech, Clickatell, Textit and Clicksend. The information was all sourced from the web SMS provider’s websites with correspondence only made at time to verify information published. As this information came from the websites with no automation used it’s recommended that you verify the data shown on this site within the providers website. This can verify your decision when selecting the Australia SMS Gateway provider that’s right for you.

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