Compare SMS Providers for Australian business
SMS Comparison compares Australian SMS gateway, API and mass-texting providers on what they publish. Published Australian-dollar rates at 15,000 messages a month run from 3.00c (Mobile Message) to 13.00c (Telstra) per SMS, a 4.3x spread. Enter your monthly volume and the board re-ranks every provider at your tier.
Rate at your volume
Costs per SMS · AUD · verified 2026-09-09| Lane | Provider | Rate | Monthly |
|---|---|---|---|
| 01 | Mobile Message | 3.00c | $450 |
| 02 | Cellcast | 3.10c | $465 |
| 03 | Guni SMS | 4.30c | $645 |
| 04 | Notifyre | 5.00c | $750 |
| 05 | MessageWorks | 5.00c | $750 |
| 06 | touchSMS | 5.00c | $750 |
| 07 | 160.com.au | 5.41c | $812 |
| 08 | Chatti | 5.90c | $885 |
| 09 | SMS Broadcast | 6.00c | $900 |
| 10 | ClickSend | 6.70c | $1,005 |
| 11 | SMS Fusion | 6.90c | $1,035 |
| 12 | Textmagic | 7.00c | $1,050 |
| 13 | Kudosity | 7.90c | $1,185 |
| 14 | Vision6 | 8.90c | $1,335 |
| 15 | Bulk SMS Australia | 12.33c | $1,850 |
| 16 | Telstra | 13.00c | $1,950 |
At 15,000 messages a month you are on the 15K tier. Mobile Message is cheapest at 3.00c ($450 a month); Telstra is dearest at 13.00c ($1,950). Spread: 4.3x.
Showing 16 of the 44 brands the site reviews. 5 more publish their Australian rate in a foreign currency and are not sorted against these: Twilio (USD), Bird (USD), Vonage (USD), Clickatell (USD), Omnisend (USD). The other 23 publish no Australian rate that can be priced at this volume; each review says what that brand publishes instead.
Rate shown is each provider's published Australian price at the volume tier at or below yours. Above 250,000 messages most providers negotiate. Full price table for all providers.
Top rated Australian SMS providers
16 of the 44 providers we review publish an Australian-dollar rate that maps onto a monthly volume, and 6 of those also carry a score out of 10. The other 10 are priced and reviewed but not yet scored. 6 can be ranked here, because a place on this list needs both a score and a published rate at 15,000 messages a month.
- Lane 01 Cellcast Cellcast sells fixed prepaid credit bundles rather than pricing on monthly volume, so every rate here is the cheapest published bundle combination covering the month: 3.7c at 1,000, 3.1c at 15,000 and 2.83c at both 125,000 and 250,000. Mobile Message publishes 3.5c and 3.0c at the lower two volumes and 2.5c at the upper two, so Cellcast is second cheapest in Australian dollars at all four, not cheapest at any. It asks for a quote above 100,000 messages a month. Shared numbers and replies are free and credits never expire. Its 100% uptime SLA and 100% delivery guarantee lack any supporting document, and its pricing page advertises a lowest-price rating attributed to this site while deep-linking our comparison table.at 15K 3.10c 9.0/10
- Lane 02 Chatti Chatti publishes a four-band monthly volume table in Australian dollars, 6.9c under 2,000 falling to 5.5c from 100,000, with free inbound, a published 99.99% uptime SLA and free 24/7 support from a Brisbane base. The row for 200,000 and above reads Contact, so no rate is published at that volume. A free trial carries 100 free SMS credits with no credit card required. Its public review base is nine Trustpilot reviews, seven of them dated November 2021, and its pricing page footer reads 'in partnership with Vonage' alongside the 100% Australian owned claim.at 15K 5.90c 8.5/10
- Lane 03 Notifyre Notifyre publishes no volume ladder and no bulk band anywhere on the Australian site. Its pricing page now shows a single SMS price, $0.05 per part excluding GST, on a pay-as-you-go estimator that stops at 20,000 parts. The $0.30 tile on the same page is the MMS price, and MMS sending to Australia is now sold at $0.30 a message, though a FAQ line still calls it coming soon. Inbound is free, a dedicated virtual number is $17.50 a month, a shared system number is offered with replies received for 48 hours only, and support runs Australian business hours rather than around the clock. Its 99.99% uptime claim has no SLA document behind it, and its Trustpilot profile holds 12 reviews with none in the last twelve months.at 15K 5.00c 8.3/10
- Lane 04 ClickSend ClickSend publishes 24/7 support, a 99.95% uptime SLA, a status page and an outage procedure, and Trustpilot now shows 4.1 from 3,572 reviews, 190 of them in the last 12 months. Its rate falls with the size of a single top-up rather than with monthly volume, so the cheapest published rate is a working-capital decision as much as a pricing one. It was founded in Perth in 2013. MessageMedia bought ClickSend in 2019. Sinch then acquired MessageMedia, the deal announced 9 June 2021 and completed 5 November 2021, with ClickSend already named as a MessageMedia sub-brand in Sinch's own announcement. ClickSend's own site instead states it 'joined the Sinch Group in 2022', a year the Sinch investor record does not support.at 15K 6.70c 8.3/10
- Lane 05 SMS Broadcast SMS Broadcast states onshore connections with Telstra, Optus and Vodafone. SMS Everyone's homepage now makes the same onshore claim naming all three, so the claim is no longer unique in this file. Clickatell's Australia page names the same three among sixteen networks but makes no onshore claim. Its recharge rate opens at 7.0c on the 500-credit band and falls to 5.5c from 100,000 credits, while first purchases sit at a flat 4.2c. It trades under Sinch MessageMedia ownership, publishes no uptime figure and no support hours, and its credits expire after 12 months.at 15K 6.00c 7.3/10
How SMS Comparison scores a provider
A scored provider gets one score out of 10, built from published pricing at four volume tiers, feature documentation and support terms. The same criteria apply to a two-person clinic sending reminders and an enterprise pushing a million one-time passcodes.
No provider pays for a position on this site. Some pay a commission when a visitor signs up through our link. That commission is disclosed on every review and does not touch the score. Read the full scoring methodology.
- C-01 Price Published cents per SMS at 1K, 15K, 125K, 250K a month, plus number and setup fees.
- C-02 Numbers Sender ID registration support, shared number verification, and alphanumeric sender ID availability.
- C-03 API Documented REST API, SDKs, email to SMS, and CRM connectors.
- C-04 Routes Direct carrier connections the provider states, and where traffic is routed.
- C-05 Support Channels, hours, Australian phone support, and money-back terms.
Start with what you need to send
Three questions decide which of our guides you need. Pick the one that matches the job.
Campaigns and promotions
Marketing traffic needs keywords, opt-in capture, scheduling and Spam Act consent taken before the first send.
Transactional and API
Order alerts, passcodes and app notifications run through an API. Check per-segment pricing, not just the headline rate.
Reminders and email to SMS
Appointment reminders and staff alerts rarely justify an integration. Email to SMS sends from an inbox you already have, and replies land back in it.
What every Australian sender has to sort out first
Australian carriers police application-to-person traffic closely. Three facts change which provider, and which number type, you should buy.
Every commercial SMS in Australia needs consent, must identify the sender, and must carry a working unsubscribe. The ACMA enforces it, and the obligations land on the sender, not the provider.
The ACMA SMS Sender ID Register commenced on 1 July 2026. Register your sender ID through your provider and your brand name shows; leave it unregistered and the carrier replaces it with the word Unverified. The message still arrives. Which providers can register it.
A dedicated virtual mobile number for two-way SMS is a published monthly fee on top of the per-message rate. Compare it with the rate, not instead of it.
Read the SMS gateway guide, including number types, throughput and routing.
Questions before you compare
Short answers. Each links to the guide that holds the detail.
What does a business SMS cost in Australia?
Published Australian-dollar rates run from 2.50c to 14.00c per outbound SMS depending on provider and volume. At 15,000 a month the spread is 3.00c to 13.00c. Inbound is often free. See the price table.
Which is the cheapest SMS provider in Australia?
On published Australian-dollar rates, Mobile Message at 3.50c falling to 2.50c at 250K. The price comparison ranks every provider on price at four volumes.
Why are some providers not ranked?
The site reviews more brands than it can rank. A provider is in the priced comparison when it trades under the name we review it under and publishes a per-message rate, in Australian dollars, that maps onto a monthly volume. 16 of the 44 we review do. Another 5 publish an Australian rate in US cents, which we name with its currency rather than convert or sort against an AUD column. The rest price on prepaid credit or a monthly plan, publish nothing, or have been renamed, absorbed or withdrawn. The reason is printed beside each one.
What does the Spam Act require?
Consent from every recipient, a clear sender identity and a working unsubscribe in every commercial message. The provider gives you the tools; the ACMA enforces it against you as the sender.
SMS gateway or SMS API: what is the difference?
A gateway is the provider's service that hands messages to the carriers. The API is the developer interface to that gateway. Most providers here offer both plus a web dashboard.
How does SMS Comparison make money?
Affiliate commission when you sign up through a link on this site. No provider pays for placement, and commission never changes a score. Full disclosure is on every review.
The people behind the scores
Justin Grossbard
Founder and Chief Executive OfficerJustin founded SMS Comparison and sets the scoring method. He signs off every provider score.
Alain Grossbard
Head of StrategyAlain compiles the Australian provider data and writes the reviews behind the rate panel and the price tables.
SMS Comparison research has been cited by NoobpreneurDynamic BusinessForbesMailchimpBigCommerceWebex