Bulk SMS service for business

Businesses have a great opportunity to effectively communicate their products and their services promptly, and effectively with minimal costs. How you may ask?

Simply by adopting the SMS method of sending short but detailed messages to their customers, clients or employees in a way that virtually guarantees that over 92% of their output information will be read within the first 2 minutes of receiving the text message. That’s the power of SMS.

It makes real sense to use direct text messaging services for marketing or communication campaigns to customers, shareholders or affiliates or used for operational matters, sending key details via a mobile phone in either large or small numbers of SMS will provide the right vehicle for the end-users to read the message.

It has been well-researched and shown that most mobile users read their SMS within 2 minutes of receiving the information. What better way to let your organisation, clubs and groups know about your business or your initiative than this direct way?


Who are these reputable Bulk SMS providers in Australia?

Australia has an abundance of Bulk SMS providers who can assist you as a business or an organisation to distribute your vital message via SMS. This comparison site has selected the most reputable SMS providers based on several important selection criteria including pricing, reliability, features, and customer service.

It considers the following Australian Bulk SMS companies to offer the business a fair and reasonable range of services for the distribution of text messages whether they be in small, medium or large volumes:

  • Burst SMS – features a range of services packed, fast, secure, and reliable with a 100% delivery guarantee.
  • ClickSend – a cloud-based gateway service for your business that lets you send bulk SMS, email, fax & letters worldwide.
  • SMS Broadcast – a bulk SMS provider with an SMS gateway that has all the features necessary to ensure the reliable distribution of SMS.
  • SMS Central –  a trusted SMS provider with an affordable SMS gateway to growing your business.
  • SMS Global – provides bulk SMS service with a premium SMS gateway, Email to SMS, API integration and custom solutions.
  • SMS Solutions – a bulk SMS provider that made mobile marketing easy for Australian businesses with its cost-effective SMS services.
  • SMS Tech – comes with an easy-to-use dashboard and many features to automate all of your small business SMS services.
  • Textit – a user-friendly, computer-to-mobile, 2-way messaging system to send bulk SMS messages.
  • Wholesale SMS – a bulk SMS provider starting from a low cost with a reliable Australian SMS gateway.
  • CellCast – The all-in-one MMS & SMS Marketing system, communicates with your customers through video, images or plain text.

The SMS Bulk Comparison Table details a comparative analysis of these well-established providers. They were selected on their longevity in the SMS bulk arena, their gateway providers, and their ability to service a large number of clients whether they are SMEs or large organisations.

How Bulk SMS Business works

Bulk SMS can work from your computer sending email details to the bulk SMS provider servers which will configure the information in a way that can form a text message to be sent to the database of addresses the business provides to the SMS company.

No software is required to be downloaded or installed. The business only needs a web browser and access to the Internet. The SMS provider has the software API to make it web-based.

Your business contacts are saved and translated into groups to manage your contacts properly. Of course, all your existing databases of mobile numbers must be constantly updated to important current contacts for sending SMS. Bulk SMS service for businesses 2

The SMS Bulk provider will be able to offer a two-way SMS service where you can receive responses to your SMS if you require such input. They can view it on your web or send it to your email. This way the business can track whether a message has been received on the receiver’s mobile phone. Therefore, details of all outgoing and incoming SMS can be kept to track the effectiveness of your marketing or communication campaign.

By notifying the SMS Bulk providers in advance, the business can schedule sending out text messages at pre-determined times. Great for reminding people of appointment times or rescheduling or important dates to be remembered.

By comparing the range of features offered by the most reputable bulk SMS providers in Australia, the graph illustrates this comparison.

Pricing of these Bulk SMS Providers for Businesses

Taking pricing as one of the key features that businesses need to consider before engaging such a Bulk SMS company, it was researched and evaluated that MessageBird offered the best value. It has exclusive pricing concerning all outbound text messages and all inbound text messages are free and offered for Australian businesses.  The only additional fee for bulk SMS services is associated with a dedicated number.

The features that were considered important in comparing the pricing of these bulk Australian SMS companies were based on pricing, range of services to small, medium and large businesses, contractual arrangements, set up and monthly fees as well as payment modes. As can be seen from the table below, the six services provided by each company ranged significantly.


SMS Gateway Business Price


When comparing the pricing schedules for the bulk SMS providers investigated, the price variance can be as high as 60%. This variation can be based on the telecommunication networks used (hybrids or major providers) and the Service Level Agreements offered by the provider. Of course, much cheaper pricing is based on comparable volume. It is always advisable to check providers’ websites to ensure that their prices are regularly checked against competitors and adjusted so clients always attain the best deal.

Therefore taking into consideration all the factors that need to be considered when dealing with the pricing schedule of a bulk SMS provider for business, the graph below gives you an indication of what needs to be valued when taking pricing into account.

So what is Bulk SMS Business?

The answer in this title is simple to explain.

Bulk SMS business refers to the practice of sending large volumes of SMS messages to customers, clients, or other contacts in a coordinated and automated manner. This type of business is typically used by organizations for marketing purposes, such as promoting products, services, or events, or for sending notifications or alerts.

Bulk SMS services are typically provided by SMS gateway providers, which offer a range of tools and features to help businesses manage and send large volumes of SMS messages efficiently and effectively. This can include features such as message customization, delivery reporting, scheduling, API integration, shortcodes and keywords, and customer support.

Overall, bulk SMS business is a powerful and effective way for organizations to reach and engage with their customers and clients through SMS messaging.

It is a means of allowing you as a business to send thousands of text messages or SMS simultaneously that will ensure it reaches a large number of people in a matter of seconds or at the latest, in a few minutes.

Bulk SMS service for businesses

It’s more than just the dissemination of a key message or a promotional marketing position, it is the ability to receive and document feedback if needed as well as to be able to monitor how effective the distribution of the text messages has reached the end-users and being acknowledged as a receiver of these SMS.

By providing the business database to the SMS Bulk provider, they can upload a spreadsheet to view the effectiveness of the SMS that was delivered. It is possible to export mobile phone numbers from the provider’s program to better manage contacts. This data file is uploaded into an address book for use in marketing campaigns or information updates.

Businesses can decide on the mode of response by using the SMS provider’s inbound system, which will go straight to the business email address or directly to the business mobile phone. Personalized text messages can be formulated to make it more personalised thereby improving a two-way engagement with their customers, clients or other people in the database, for the sake of improving the effectiveness of communications by the business.

Bulk SMS providers need to offer a high level of reliability

Yes, reliability is a critical factor to consider when choosing a bulk SMS provider. Organizations need to be confident that their messages will be delivered promptly and accurately to their intended recipients.

A reliable bulk SMS provider should have a high level of uptime and a robust infrastructure in place to ensure that messages are delivered quickly and efficiently. They should also have robust security measures in place to protect customer data and ensure that messages are not intercepted or tampered with.

In addition, a reliable bulk SMS provider should offer comprehensive delivery reporting and customer support, so you can quickly and easily resolve any issues that may arise.

By choosing a bulk SMS provider with a strong reputation for reliability, organizations can be confident that their messages will be delivered promptly and accurately to their intended recipients, enabling them to run effective and successful SMS campaigns.

A communication plan must be developed to ensure the best and most effective way of using SMS for the distribution of large volumes of messages at any one time. It’s equally important that the business consider the most suited bulk SMS provider that can offer. Again using the SMS Bulk Comparison Table as a guide to assist you in reviewing the major factors that you need to consider the reliability of the API system, distribution processes and the uptime guarantee that the SMS will be delivered on time and to the right person.

Price is just one important feature but the capability of mass distribution of SMS within a short time with a 100% reliability Service Level Agreement (SLA) guarantee is another very important factor. There are two kinds of gateway carriers used by different bulk SMS companies. The direct and the hybrid version. The difference is that the direction that uses reliable direct telecommunication carriers from Australia ensures that the SMS will be sent when required, whether it is within Australia or overseas. The hybrid system is when an international carrier that is usually cheaper but less reliable is used with the direct Australian carrier.

Of course, some SMS providers use only international carriers which decreases the cost of SMS distribution but you can never be sure when your message will be received or whether it will be received.  Once again, comparing the well know and established SMS Bulk providers in Australia, ClickSend offers the best value from a reliability perspective.


Customer Service for Businesses

It’s important that businesses can attain prompt assistance and advice from a Bulk SMS provider when required either by email or by contacting them by phone. This is particularly vital when using a new unfamiliar system so reassurance to new users makes life easier when one talks through the procedures of sending out an important text message.

Some providers offer 24/7 services while others offer customer contacts only during business hours. Also, the business needs to know if they have a customer call centre in Australia or overseas for accessibility and timing purposes.

When seeking a bulk provider, check the availability of a free trial to see how the whole bulk SMS system works with the SMS provider. Free trials range from a few text messages to 25 free messages. Also, make sure they are SPAM compliant and that your database of contacts is kept confidential and not used incorrectly for purposes other than what you have specified.

Comparing the nine reputable Australian SMS Bulk providers, it can be seen the availability and range of customer service offered to their clients.

About SMS Comparison Table and Site

These Comparison Tables and Site resources can provide you with valuable information and insights into the features, pricing, and reliability of different SMS gateway providers, enabling you to make an informed decision when choosing an SMS gateway for your business.

The site and the associated comparison table were established by a group of experts who were in the SMS field and experienced a lack of appreciation of the variety of Australian SMS providers available and the range of services and features on offer to potential clients.

Bulk SMS service for businesses 1

As a consequence, this comparison site was produced to assist you in reviewing the important factors you need to consider before engaging an SMS Bulk provider. The site and table are available free of charge. It is a service that the authors believe needs to be presented to clarify what you are looking for in your business. Should you use the site and engage one of these providers, then the authors will request that particular provider for a commission.

This site and table are constantly being updated to ensure it is current and clear. Should you see any information that is different from the bulk Provider website, please let the authors know so that changes can be made as soon as possible. The authors hope you will benefit from this independent review and analysis of bulk SMS business.


Updated on 2 February 2023.

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