Best Australian SMS Providers for 2024

The top SMS providers based on our analysis were:

Best SMS Provider

From a vast review of numerous high-quality SMS providers in Australia, ClickSend is assessed to be the best SMS provider offering a wide range of SMS messaging services in the communication and marketing arena for Australian and overseas businesses. This reputable gateway provider offers seamless integration from any web-enabled computer with no setup or software requirements needed by the client. Sending text messages has been made simple by ClickSend’s powerful and flexible set of SMS API software and network systems. Some of the outstanding features include:

  • Low pricing from 7.0c per SMS message.
  • Sophisticated API (Application Programming Interface) system.
  • No monthly fees or contract requirements.
  • Reliability with a 100% uptime Service Level Agreement (SLA).
  • National and global network for campaigns.
  • 24/7 support based in Australia and overseas.

View Clicksend Review >>

Popular SMS Marketing Provider

Sinch MessageMedia is a popular SMS marketing provider in Australia that offers a range of features, including bulk messaging, SMS automation, and mobile landing pages. It has advanced and seamless SMS marketing solutions. It has competitive pricing based on advanced software to automate marketing functions. It has a large global footprint with a range of medium to large-sized clients.

When comparing pricing schedules presented by different SMS providers that service Australian businesses, it can be shown that Cellcast offers the most cost-effective set of prices for the distribution of bulk SMS messages. Another strong bulk sms provider is chatti and we made an exclusive Cellcast vs Chatti comparison based on prices, relability and customer service.

When comparing pricing between its competitors in the bulk SMS delivery service, its outbound messaging service is the cheapest for distribution whether it is for small, medium or large volumes of text messages distributed over a monthly period.

It has no setup fees, and no contracts, with multiple users that can access the account. There is an opportunity to have a free trial before engaging this provider. Chatti states that it offers a price-beat guarantee.

View MessageMedia Review >>

Top SMS API Functionality

ClickSend offers the best range of functionality from their API (Application Programming Interface) system. It provides a sophisticated API platform with limited resources and fewer security requirements, browser compatibility, and scalability, all of which are desired for web services.

It provides seamless integration with any email software, allowing developers to send and receive SMS text messages promptly within their software, websites, or mobile applications. This way it can save, store and manage client contacts efficiently. So, when sending a text message is required to be disseminated, it is only a matter of a short period for the distribution to happen.

ClickSend provides a policy on general data protection and privacy for all individuals and also addresses the export of personal data.

View ClickSend >>

Best SMS Marketing Software

Podium is a marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS mobile marketing. It is a cloud-based content marketing platform for businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content.

It has an engine platform that can create hyper-targeted segments to engage subscribers based on advanced data points, including customer behaviour, attributes, and SMS data. It allows you to leverage data to target customers or subscribers down to their personalised path to purchase in the moments that matter most with tailored SMS & MMS messages that drive revenue and foster relationships.

View smsglobal >>

Great Premium Service

One of the clear distinctions between ClickSend and other comparable Australian SMS gateway providers is the high online review rating of 4.6 out of 5 from 2774 reviews, which is extremely high. That tells a lot about the premium capability and service of this SMS provider.

ClickSend provides an extensive range of text messaging services for large, medium and even small-sized businesses for SMS marketing campaigns, communications, promotions, SMS reminders, and customer notifications. It has its network with the capacity to manage, support and provide a 24/7 service.

Having high throughput capability, this SMS distributor delivers text messages to mobile phone numbers over a month to over nine million end users sent in a day. That’s the versatility of this gateway provider. One of the most attractive features of ClickSend is its uptime and latency time. For full delivery time including processing, it can provide a 97% delivery within two seconds and 99% delivery within ten seconds.

View Clicksend Review >>

Top Global SMS Gateway

Twilio as an SMS company was established in 2008 and is now a top global business with sixteen offices in ten countries offering their infrastructure to support the distribution of communication messages around the world.

Twilio sends and receives text messages with APIs powering 66+ billion messages a year. It reaches customers around the world on any channel like Meta (Facebook) Messenger, WhatsApp, SMS, Voice, Email, and more so clients can reach their end-users. It is considered the top global SMS gateway provider.

Its IT platform allows it to deliver SMS no matter what the challenges of scale may be, with configurable software to power phone number management, sender selection, compliance, content, and replies.

View Twilio SMS >>

Excellent SMS Provider Integration

Telstra has the availability of an SMS Access Manager, which enables customers to use their own simple application interface to send and receive large volumes of messages almost instantly. It is a highly reliable direction direct connection to the Telstra Next G network, as well as other domestic and international mobile networks.

This provider can customise SMS Access Manager to best suit clients’ business needs by choosing between wireless, dial-up, and short message peer-to-peer (SMPP) access. It can track well messages through registered message functionality to provide delivery reports.

Telstra can send large volumes of SMS and MMS messages quickly, safely and more efficiently from an app tailored to the client’s needs, while benefiting from competitive volume-based pricing.

View Telstra Review >>

Good Appointment Reminder Service

The ability to easily create, save and edit templates within a platform is a key reason that it is recommended that Yotpo is the preferred SMS reminder provider.

With an easy-to-understand interface and the ability to receive immediate responses from customers, SMS Broadcast has taken the pain of sending important and instantaneous reminders.

The following points are good reasons to use SMS Broadcast as an SMS reminder service:

  • Easy to send text messages via your personal or business email to clients, their API or Web SMS platform
  • Saved templates allow you to send SMS reminders regularly
  • Personalise reminders by automatically including your customers’ name
  • Provide live chat and phone support allowing for professional assistance.

View SMS Broadcast Review >>

2024 Australian SMS Provider Pricing Comparison

Monthly SMS Volume
3.70 3.10 2.90 2.80
6.90 6.50 5.90 5.50
7.00 6.50 6.00 5.50
7.00 6.00 5.80 5.80
6.50 6.00 5.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
5.60 5.40 5.40 5.40
7.90 7.90 7.90 7.90
8.50 8.00 7.60 7.00
8.20 7.50 7.00 7.00
11.90 8.00 8.00 8.00
9.80 9.60 8.60 8.20
4.90 4.57 4.45 4.33
25.00 21.00 20.00 19.00

Updated on 25-02-2024. Currency is in AUD $

As can be seen from the pricing table, CellCast is the cheapest SMS provider for a low, medium and high volume of SMS distributed monthly. This is closely followed by ClickSend, SMS Broadcast and Sinch MessageMedia.

On the other end of the pricing spectrum, SMS Global, Telstra and Essendex charge significantly more than their competitors for the distribution of SMS in all ranges of volume numbers.

Other Australian SMS Providers


Esendex is a one-stop shop for SMS communication and marketing needs, offering an easy-to-use range of text messaging services for businesses and organisations. It is a global business with offices based in Australia (Melbourne), France, Germany, and Spain with a head office in Nottingham, United Kingdom. Therefore, they have a wide telecommunication network connection with expert API developers who will provide the right technology to ensure that SMS is effectively distributed.

Features of Esendex include:

  • Accredited with ISO 27001 across all their offices.
  • Provides a globally recognised information security standard.
  • Commits 90% of your SMS being processed in 5 seconds and 95% within 20 seconds.
  • Real-time communication with their robust, easy-to-use API platform.

View Esendex Review >>


MessageBird has an office in Sydney with headquarters in Amsterdam. They state that their API, dashboard, and integrations can connect up to seven billion mobile phones anywhere in the world. This can be accomplished by their use of over 900 carrier connections worldwide. They specialize in industry sectors such as healthcare, transport, logistics and retail.

MessageBird has a powerful messaging API platform that offers effective outbound and inbound text message distribution. It has some innovative features such as its Chat and Voice messaging platforms, which make it one step simpler to improve message awareness and notification between the sender and the individual through means of any mobile phone, anywhere in the world.

View Message Bird Review >>


Australian small to medium-sized companies need an SMS gateway that is easy to manage. This is where TextIt excels with an easy-to-use platform, a support number and even a managed services option where they do all configurations for the client. Their platform promotes a two-way communication process and the availability of an address book that can allow personalised messages to be sent and where the recipient can also respond.

View Textit Review >>

SMS Global

There is good value in SMS Global as an SMS Gateway provider to Australian enterprises. This is based on its ability to competitively distribute bulk at a reasonable price to service both mid-size and large companies and organisations. It shows a high 99.99% uptime reliability using its flexible API platforms so that it can disseminate a text messaging service globally. SMSGlobal began in 2007 and now has 5 overseas offices (Croatia, Dubai, the UK, New Zealand and the USA).

SMS Global has a cloud-based and user-friendly web SMS platform (known as MXT) that will give businesses and organisations access to their SMS gateway. It is compatible with any web browser so it is easy to send and receive text messages nationally or globally from any internet-connected device.

View SMS Global Review >>

Vonage (ex Nexmo)

Vonage Communications (formerly known as Nexmo) was selected as an appropriate SMS gateway provider for USA businesses due to its local and international network, high deliverability, and success rates within the mass text message service industry. It has the capability and scalability of increasing the volume of your messaging APIs and extends to a global reach.

Vonage has built its direct-to-carrier network with heightened security, therefore avoiding mass text messages travelling through multiple systems before reaching the customer’s mobile phone. It manages all the regulatory requirements around the globe, so there is no time spent on programming and enforcing them for each country.

View Vonage Review >>

SMS Solutions

This SMS gateway provider, SMS Solutions, began over a decade ago in Australia, by a group of technically-minded people with sound knowledge of marketing and promotions, understanding what the customer wanted to do with the information provided. It provides specific plans to suit the client’s needs with dependable SMS software that can be easily used and accessible from MAC/PC, IPad/Tablet or smartphone.

SMS Solutions offers a range of customer support services for present and potential clients. They stress that quick deployment and technical support are available should there be a glitch in the system. There is a 1 800 number that offers a 24/7 service, which is better than many of their other competitors in the SMS gateway field.

View SMS Solution Review >>

Burst SMS

Burst SMS was selected from a wide range of gateway SMS services in Australia because of its capability to run multiple high-speed connections to its clients. With over ten years of experience in the SMS field, it has distributed over 250 million text messages in a very efficient manner, taking just around 3 minutes in real-time to get to the endpoint customer. This Australian-based gateway service provides access to its SMS API or the use of its online SMS Campaign Manager system.

This Gateway provider claims its highly sophisticated SMS software will result in a 99.9% server uptime. They have a 100% SMS message delivery to the carrier guarantee (SLA) or the client will get their money back. This provides assurance that at most, if not all, times the message will be sent on time as requested.

View Burst SMS Review >>

Wholesale SMS

Wholesale SMS offers a full and seamless integration text messaging service allowing for an effective way to send an SMS from a computer. Its SMS gateway system is well equipped with a high-speed connection to its network suppliers, claiming that it can send an SMS with an average time of around 12 seconds from the start to the customer’s mobile. With a reading rate of SMS messages estimated to be around 92% with most text messages being read within three minutes of delivery,  one can appreciate the power of text messaging as a fabulous communication and marketing tool.

Based on the review done on Wholesale SMS, it was regarded as providing a good range of features and services for prospective clients.

View Wholesale SMS Review >>


TextMagic is a Cambridge, UK-based bulk SMS service provider. It offers a good range of features and templates with an Application-to-Person messaging service that provides a secure, reliable means of reaching almost anyone who has access to a mobile or the internet. With over 10,000 active business clients sending 2.5 million SMS each month, it has successfully assisted companies in connecting with their clients.

It integrates its SMS gateway with any website or software using its API platform tools and adds text messaging to business workflow. This can be extended to social media platforms. It has worldwide access to over 1,000 mobile networks across 200+ countries.

View TextMagic Review >>


Trumpia is a California, USA-based SMS provider offering global text messaging service for enterprises since 2006. This provider is not suited for Australian businesses due to no local customer service, no Australian pricing schedule available and poor reviews by past Australian customers.

View Trumpia Review >>

SMS Provider FAQs

The easiest text message provider is ClickSend as it is easy to access its website supported by a 24/7 customer service centre based in Australia and overseas.

It offers one of the cheapest pricing schedules whether it is for small. medium or large volumes of SMS with excellent reliability of distribution supported by a 100% Service Level Agreement (SLA).


One of the clear distinctions between MessageMedia and other comparable Australian SMS gateway providers is the high quality of service it provides. Its online review rating of 4.7 rating om 316 reviews, which is high. That tells a lot about the premium capability and service of this provider.

MessageMedia provides an extensive range of text messaging services for large, medium and even small-sized businesses for SMS marketing, communications, promotions, SMS reminders, and customer notifications.


Things you need to consider in choosing an SMS service provider:
  1. Need to offer a range of features such as ease of use of the website; well-developed API. platform; the versatility of offers; contracts; free trials; security and privacy policies.
  2. The clear pricing schedule for low, medium and high volume distribution of SMS.
  3. Reliability of the SMS service provider e.g. Does it offer Service Level Agreement?
  4. SMS service scalability – the ability to adapt, particularly in regard to growth and increased demand.
  5. 24/7 customer support.
  6. Provision of analytics and reporting system.
  7. User-friendly experience through legitimate reviews.

There are 5 benefits of an SMS provider:

  1. Speed – Using the provider’s web SMS platform will allow you to create and send SMS promptly to thousands of contacts in just seconds.
  2. Cost-effective – With an online SMS platform, you can send SMS messages for just a few cents. These rates will vary depending on the SMS volume sent over a monthly period.
  3. Reliability – SMS remains a direct and consistent platform to communicate with end users. SMS is the most reliable way to create a true two-way conversation.
  4. Universal platform – Provide a sophisticated IT platform that can allow your message to be formatted to a text message that is accessible to mobile phones.
  5. Integration – Through SMS provider’s API (Application Programming Interface) integration, businesses can seamlessly introduce SMS into their existing CRM tools and infrastructure.







Our team assessed and ranked over 20 Australian SMS providers in January 2024. Each SMS provider was graded based on 21 variables with over 234 hours of research based on the provider’s website and third-party customer review sites.

SMS Comparison has taken provider feedback on board to make the review as accurate as possible and asked questions when elements such as pricing were unclear. All data provided was double-checked to ensure it was accurate and a manual review occurs monthly.

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