Best Australian SMS Providers For 2021

Australian SMS Providers The top SMS providers based on our analysis were:

  • ClickSend – Best SMS Provider in Australia
  • Chatti – Cheapest Bulk SMS Pricing
  • Direct SMS – Great SMS API Functionality
  • Yotpo – Top SMS Marketing Software
  • MessageMedia – Best SMS Service And Uptime
  • Twilio – Premium Global SMS Gateway
  • Telstra – Most Integrated SMS Provider
  • SMS Broadcast – Top Appointment Reminder Service

Best SMS Provider

From a vast review of numerous high-quality SMS providers in Australia, ClickSend is assessed to be the best SMS provider offering a wide range of SMS messaging services in the communication and marketing arena for Australian and overseas businesses. This reputable gateway provider offers a seamless integration from any web-enabled computer with no setup or software requirements needed by the client. Sending text messages has been made simple by ClickSend’s powerful and flexible set of SMS API‘s software and network systems. Some of the outstanding features include:

  • Low pricing from 5.5c per SMS message.
  • Sophisticated API (Application Programming Interface) system
  • No monthly fees or contract requirements.
  • Reliability with a 100% uptime Service Level Agreement (SLA).
  • National and global network for campaigns.
  • 24/7 support based in Australia and overseas.

Read Clicksend Review

Cheapest Pricing

When comparing pricing schedules presented by different SMS providers that service Australian businesses, it can be shown that Chatti  offers the most cost effective set of prices for the distribution of bulk SMS messages.

When comparing pricing between its competitors in the bulk SMS delivery service, its outbound messaging service is the cheapest for distribution whether it is for small , medium or large volume of text messages distributed over a monthly period.

It has no setup fees, no contracts, with multiple users that can access the account. There is an opportunity to have a free trial prior to engaging this provider. Chatti states that it offers a price beat guarantee.

Read Chatti Review

Top SMS API Functionality

DirectSMS offers the best range of functionality from their API (Application Programming Interface) system. It provides a sophisticated API platform with limited resource and fewer security requirements, browser compatibility, scalability, all of which are desired for web services.

It provides a seamless integration with any email software allowing developers to send and receive SMS text messages promptly within their software, websites, or mobile application. This way it can save, store and manage client contacts efficiently. So, when sending a text message is required to be disseminated it is only a matter of a short period of time for the distribution to happen.

SMS Direct provides a policy on general data protection and privacy for all individuals and also addresses the export of personal data.

Read Direct SMS Review

Best SMS Marketing Software

Yotpo is an eCommerce marketing platform with an advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS mobile marketing. It is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content.

It has an engine platform that can create hyper-targeted segments to engage subscribers based on advanced data points, including customer behaviour, attributes, and SMS data. It allows you to leverage data to target customers or subscribers down to their own personalized path to purchase in the moments that matter most with tailored SMS & MMS messages that drive revenue and foster relationships.

Read Yotpo Review

Great Premium Service

One of the clear distinctions between MessageMedia and other comparable Australian SMS gateway providers is the high online review rating of 4.67 out of 5 from 154 reviews, which is extremely high. That tells a lot about the premium capability and service of this SMS provider.

MessageMedia provides an extensive range of text messaging services for large, medium and even small sized businesses for SMS marketing campaigns, communications, promotions, SMS reminders, and customer notifications. It has its own network with the capacity to manage, support and provide a 24/7 service.

Having high throughput capability, this SMS distributor delivers text messages to mobile phone numbers over a month period to over nine million end users sent in a day. That’s the versatility of this gateway provider. One of the most attractive features of MessageMedia is its uptime and latency time. For full delivery time including processing, it can provide a 97% delivery under two seconds and 99% delivery withing ten seconds.

Read MessageMedia Review

Top Global SMS Gateway

Twilio as a SMS company was established in 2008 and is now a top global business with sixteen offices in ten countries offering their infrastructure to support the distribution of communication messages around the world.

Twilio sends and receives text messages with APIs powering 66+ billion messages a year. It reaches customers around the world on any channel like Meta (Facebook) Messenger, WhatsApp, SMS, Voice, Email, and more so clients can reach their end-users. It is considered the top global SMS gateway provider.

Its IT platform allows them to deliver SMS  no matter what the challenges of scale maybe, with configurable software to power phone number management, sender selection, compliance, content, and replies.

Read Twilio Review

Excellent SMS Provider Integration

Telstra has the availability of SMS Access Manager which enables customers to use their own simple application interface to send and receive large volumes of messages almost instantly. It is a highly reliable direction direct connection to the Telstra Next G network, as well as other domestic and international mobile networks.

This provider can customize SMS Access Manager to best suit clients’ business needs by choosing between wireless, dial-up, and short message peer-to-peer (SMPP) access. It can track well messages through registered message functionality to provide delivery reports.

Telstra can send large volumes of SMS and MMS messages quickly, safely and more efficiently from an app tailored to the client’s needs, while benefiting from competitive volume-based pricing.

Read Telstra Review

Good Appointment Reminder Service

The ability to easily create, save and edit templates within a platform is a key reason that it is recommended that SMS Broadcast is the preferred SMS reminder provider.

With an easy-to-understand interface and the ability to receive immediate responses from customers, SMS Broadcast has taken the pain from sending important and instantaneous reminders.

The following points good reasons to use SMS Broadcast as a SMS reminder service:

  • Easy to send text messages via your personal or business email to clients, their API or Web SMS platform
  • Saved templates allow you to send SMS reminders regularly
  • Personalise reminders by automatically including your customers’ name
  • Provide live chat and phone support allowing for professional assistance.

Read SMS Broadcast Review

November 2021 Australian SMS Provider Pricing Comparison

Monthly SMS Volume
7.90 6.90 5.90 4.90
6.50 5.90 5.50 4.90
7.00 6.50 6.00 5.50
7.10 6.10 5.80 5.80
7.00 6.50 6.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
7.50 7.10 6.50 6.50
7.50 7.50 7.50 7.50
8.00 8.00 7.60 7.00
10.00 8.50 7.50 7.00
12.00 12.00 8.00 8.00
9.60 9.60 9.20 8.30
17.00 16.00 12.00 11.00
25.00 21.00 20.00 19.00

Updated on 01-12-2021. Currency is in AUD $

As can be seen from the pricing table, Chatti is the cheapest SMS provider for low, medium and high volume of SMS distributed on a monthly basis. This is closely followed by ClickSend, SMS Broadcast and MessageMedia.

On the other end of the pricing spectrum, SMS Global, Telstra and Essendex charge significantly more than their competitors for the distribution of SMS in all range of volume numbers.

Other Australian SMS Providers

Esendex

Esendex is a one-stop shop for SMS communication and marketing needs, offering an easy-to-use range of text messaging services for businesses and organisations. It is a global business with offices based in Australia (Melbourne), France, Germany, Spain with a head office in Nottingham, United Kingdom. Therefore they have a wide telecommunication network connections with expert API developers who will provide the right technology to ensure that SMS are effectively distributed.

Features of Esendex include:

  • Accredited with ISO 27001 across all their offices
  • Provides a globally recognized information security standard
  • Commits 90% of your SMS being processed in 5 seconds and 95% within 20 seconds
  • Real-time communication with their robust, easy to use API platform

https://www.smscomparison.com.au/reviews/esendex-review/

Message Bird

Message Bird has an office in Sydney with headquarters in Amsterdam. They state that their API, dashboard, and integrations can connect up to seven billion mobile phones anywhere in the world. This can be accomplished by their use of over 900 carriers connections worldwide. They specialize in industry sectors such as healthcare, transport, logistics and retail.

Message Bird has a powerful messaging API platform that offers an effective outbound and inbound text message distribution. It has a number of innovative features such as their Chat and Voice messaging platforms which makes it one step simpler to improve the message awareness and notification between the sender and the individual though means of any mobile phone, anywhere in the world.

https://www.smscomparison.com.au/reviews/message-bird-review/

SMS Central

SMS Central is one of the bulk text messaging companies active in Australia with its head office situated in Melbourne. Established in 2004, they have experience in distributing SMS in mass, whether it is in small volumes or large quantities efficiently at any time and any day.

SMS Central is web-enabled which will enable the client to use their computer to send SMS from their email or from their mobile phone.They have an SMS portal with the Campaign Wizard software which can create SMS promotions via text messages with their Rapid SMS functionality.

https://www.smscomparison.com.au/reviews/sms-central-review/

textIt

Australian small to medium sized companies need an SMS gateway that is easy to manage. This is where textIt excels with an easy to use platform, a support number and even a managed services option where they do all configurations for the client. Their platform promotes a two-way communication process and the availability of an address book which can allow personalised messages to be sent and where the recipient can also respond.

https://www.smscomparison.com.au/reviews/textit-review/

SMS Global

There is good value in SMS Global as a SMS Gateway providers to Australian enterprises. This is based on its ability to competitively distribute bulk at a reasonable price to service both mid-size and large companies and organisations. It shows a high 99.99% uptime reliability using its flexible API platforms so that it can disseminate a text messaging service globally. SMSGlobal began in 2007 and now has 5 overseas offices (Croatia, Dubai, UK, New Zealand and USA).

SMS Global has a cloud-based and user-friendly web SMS platform (known as MXT) that will give businesses and organisations access to their SMS gateway. It is compatible with any web browser so that it is easy to send and receive text messages nationally or globally from any internet connected device.

https://www.smscomparison.com.au/reviews/sms-global-review/

Vonage (ex Nexmo)

Vonage Communications (formerly known as Nexmo) was selected as an appropriate SMS gateway provider for USA businesses due to its local and international network, high deliverability, and success rates within the mass text message service industry. It has the capability and scalability of increasing the volume of your messaging APIs and extends to a global reach.

Vonage has built its own direct to carrier network with heightened security, therefore avoiding mass text messages travelling through multiple systems before reaching the customer’s mobile phone. It manages all the regulatory requirements around the globe, so there is no time spent on programming enforcing them for each country.

https://www.smscomparison.com.au/reviews/vonage-review/

SMS Solutions

This SMS gateway provider, SMS Solutions, began over a decade ago in Australia, by a group of technically minded people with sound knowledge of marketing and promotions, understanding what the customer wanted to do with the information provided. It provides specific plans to suit the client’s needs with dependable SMS software that can be easily used and accessible from MAC/PC, IPad/Tablet or smartphone.

SMS Solutions offers a range of customer support services for present and potential clients. They stress the quick deployment and technical support is available should there be a glitch in the system. There is a 1 800 number that offers a 24/7 service which is better than many of their other competitors in the SMS gateway field.

https://www.smscomparison.com.au/reviews/sms-solutions-review

Burst SMS

Burst SMS was selected from a wide range of gateway SMS services in Australia because of its capability to run multiple high speed connections to its clients. With over ten year’s experience in the SMS field, it has distribute over 250 million text messages in a very efficient manner taking just around 3 minutes in real time to get to the end point customer. This Australian based gateway service provides access to its SMS API or the use of its online SMS Campaign Manager system.

This Gateway provider claims that its high sophisticated SMS software will result in a 99.9% server uptime. They do have a 100% SMS message delivery to the carrier guarantee (SLA) or the client will get their money back. This provides assurance that in most, if not all, times the message will be sent on time as requested.

https://www.smscomparison.com.au/reviews/burst-sms-review/

SMS Tech

SMS Tech was established in 2010 in Melbourne and is a bulk SMS provider in Australia of text messaging services. It is a web-based bulk SMS provider that directs from their interface to reach people by mobile phones with a reply response option in the form of an email in your inbox after the event.

As it is a two-way SMS communication system, it has the advantage of offering a range of services to Healthcare, Retail, Education, Hospitality, Sporting Clubs and Associations for marketing, promotions, special deals and offer, appointment reminders, sale, timetables, results and events. Based on the variety and range of features offered by SMS Tech, this company is rated well.

https://www.smscomparison.com.au/reviews/sms-tech-review/

Wholesale SMS

Wholesale SMS offers a full and seamless integration text messaging service allowing for an effective way to send any SMS from a computer.  Its SMS gateway system is well equipped with a high-speed connection to its network suppliers, claiming that it can send an SMS with an average time of around 12 seconds from start to the customer’s mobile. With a reading rate of SMS messages estimated to be around 92% with most text messages being read within three minutes of delivery,  one can appreciate the power of text messaging as a fabulous communications and marketing tool.

On the basis of the review done on Wholesale SMS, it was regarded has providing a good range of features and services for prospective clients.

https://www.smscomparison.com.au/reviews/wholesale-sms-review/

TextMagic

TextMagic is a Cambridge, UK, based bulk SMS service provider. It offers a good range of features and templates with an Application-to-Person messaging service that provides a secure, reliable means of reaching almost anyone who has access to a mobile or internet. With over 10,000 active business clients sending 2.5 million SMS over month, it has successfully assisted companies to connect with their clients.

It integrates its SMS gateway with any website or software using their API platform tools and adds text messaging to business workflow. This can be extended to social media platforms. It has worldwide access to over 1,000 mobile networks across 200+ countries.

https://www.smscomparison.com.au/reviews/textmagic-review/

Trumpia

Trumpia is a California, USA, based SMS provider offering global text messaging service for enterprises since 2006. This provider is not suited for Australian businesses due to no local customer service, no Australian pricing schedule available and poor reviews by past Australian customers.

https://www.smscomparison.com.au/reviews/trumpia-review/

SMS Provider FAQs

The easiest text message provider is Clicksend as it is easy to access its website supported by a 24/7 customer service centre based in Australia and overseas. It offers one of the cheapest pricing schedules whether it is for small. medium or large volumes of SMS with a excellent reliability of distribution supported by a 100% Service Level Agreement (SLA).

 

One of the clear distinctions between MessageMedia and other comparable Australian SMS gateway providers is the high quality of service it provides. Its online review rating of 4.67 Rating 250 Reviews, which is extremely high. That tells a lot about the premium capability and service of this SMS provider.

MessageMedia provides an extensive range of text messaging services for large, medium and even small sized businesses for SMS marketing campaigns, communications, promotions, SMS reminders, and customer notifications.

 

Things you need to consider in choosing a SMS service provider:
  1. Need to offer a range of features such as ease of use of website; well developed API platform; versatility of offers; contracts; free trial; security and privacy policies.
  2. Clear pricing schedule for low, medium and high volume distribution of SMS
  3. Reliability of the SMS service provider e.g. Does it offer Service Level Agreement?
  4. SMS service scalability – the ability to adapt, particularly in regard to growth and increased demand.
  5. 24/7 customer support.
  6. Provision of analytics and reporting system.
  7. User friendly experience through legitimate reviews.

There are 5 benefits of an SMS provider:

  1. Speed – Using the provider’s web SMS platform it will allow you to create and send SMS promptly to thousands of contacts in just seconds.
  2. Cost-effective – With an online SMS platform, you can send SMS messages for just a few cents. These rates will vary depend on SMS volume sent over a monthly period.
  3. Reliability – SMS remains a direct and consistent platform to communicate with end users. SMS is the most reliable way to create a true two-way conversation.
  4. Universal platform – Provide a sophisticated IT platform that can allow your message to be formatted to a text message that is accessible to mobile phones.
  5. Integration – Through SMS provider’s API (Application Programming Interface) integration, businesses can seamlessly introduce SMS into their existing CRM tools and infrastructure.

 

 

 

 

 

Methodology

Our team assessed and ranked the 39 Australian SMS providers in November 2021. Each SMS provider was graded based on 21 variables with over 234 hours of research based on the provider’s website and third-party customer review sites.

We have taken provider feedback on board to make the review as accurate as possible and asked questions when elements such as pricing were unclear. All data provided was double-checked to ensure it was accurate and a manual review occurs monthly.

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