About Us

At SMS Comparison, we have the mission to provide a simple and effective way for businesses to compare SMS providers available in Australia. With a wide range of SMS gateway providers who offer a variety of mass text message services at differing prices, we understand the difficulty of choosing an SMS provider that will suit your business needs.

Therefore, it is our objective to educate Australian businesses on the SMS industry, providing insights into the differences between premium SMS gateway providers and cheap SMS companies, and the advantages and disadvantages of conducting SMS marketing behaviours.

Our SMS provider comparison tables compare SMS features such as bulk SMS, Email to SMS, two-way SMS, and much more, as well as the pricing plans available. We also disclose the level of security and reliability, and the availability of customer support, and provide examples of customer reviews. With this information, businesses can make informed decisions and conduct successful SMS marketing campaigns. Our core SMS comparisons are listed below:

This website is provided for businesses to use and explore freely. If you choose to click through to a provider’s website, a commission may be asked from the SMS provider, at no extra charge to your business.

It is our priority to ensure that all data and information displayed on this website is correct and up-to-date. If any information is incorrect or you have any other feedback, please feel free to contact us. Thank you for taking the time to explore our website, we hope that your SMS marketing journey is a success.

About the SMS Comparison Management Team

Justin founded SMS Comparison in 2019 and is the Chief Executive Officer, running three branches of SMS Comparison across Australia, the USA and the UK.
During his time working on SMSComparison.com, Justin has spent his time ensuring that he has the widest range of understanding of providers and features to ensure that when he makes a review, it is founded on research and knowledge.

Justin is also a dedicated SEO strategist, who leads an agency in improving Organic results for clients of all sizes.

Alain Grossbard OAM, SMS Director,  has made significant contributions to the SMS industry through his work with SMS Comparison, both in Australia and the UK. His role primarily involves creating content and managing the website, where he has applied his extensive background in digital and strategic communications.

Grossbard’s expertise in various sectors—from energy and education to marketing and government—has greatly enriched the site’s content, providing users with comprehensive insights into selecting the right SMS service providers based on detailed comparisons and evaluations.

Beyond his work with SMS Comparison, Grossbard’s influence extends nationally and internationally through his articles and papers. He has engaged in academic and professional discourse, sharing his knowledge and insights into digital communications, marketing, and public relations.

His contributions often revolve around the practical application of SMS technology in business communications, marketing strategies, and customer engagement, emphasizing the importance of choosing the right SMS services for effective communication solutions.

Principles Behind Our Vision

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    Innovation & Technology
    We are constantly exploring the SMS industry to identify the newest trends and provide up-to-date and innovative text message solutions.

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    Business Customers
    Our core focus is to provide Australian businesses with the best quality information to make informed decisions when choosing SMS solutions.

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    Our passionate team consists of specialists who have had many years of experience in the SMS industry and work collaboratively to achieve success for your business.

Senior Management Team

Alain Grossbard Headshot
Alain Grossbard OAM

CEO of SMS Comparison

Meet Alain

Justin Grossbard Picture
Justin Grossbard

Founder & Director

Meet Justin

Company History

  • July 2014

    SMS Comparison concept created based on the next to compare text message providers.

  • August 2014

    Website launched with initial SMS comparison charts for Australian users.

  • March 2015

    Website becomes responsive for a seamless desktop, table and mobile device experience.

  • December 2015

    New pricing charts created to easily compare SMS providers based on prices at different volume rates.

  • April 2016

    Company individual reviews created to verify information shown on the SMS comparison charts.

  • September 2016

    SMS Comparison featured in Noobpreneur focusing on how SMS is part of the marketing mix.

  • January 2017

    Enhancements made to the site focusing on site speed and WordPress enhancements

  • March 2017

    Site receives of 2,500 sessions each month with record sign-ups to recommended providers.

  • October 2017

    New charts added so that the site focuses on bulk, gateway and SMS marketing services.

  • February 2018

    SMS Comparison featured in Mashable focusing on how text messaging fits into companies digital strategies..

  • November 2018

    Exclusive charts designed to make is easier to compare the features of the major SMS providers.

  • February 2018

    SMS Comparison expands to the UK with a new smscomparison.co.uk website launched with GBP prices.

  • April 2018

    A feature in Dynamic Business featured the website discussing the true value of text message marketing to businesses

  • December 2018

    New USA website launched to help compare United States text message providers with USD prices.

  • February 2020

    Record sessions across the UK, USA and Australia with over 5,000 sessions recorded from business SMS users.

  • March 2020

    New chart design with responsive units to make it easy to compare providers on desktop and mobile devices

  • July 2021

    New SMS providers researched, analyzed and data added to comparison tables

  • Sept 2021

    New statistics gathered and SMS marketing guides created

  • Oct 2021

    Updated UX design with integrated comparison tables for usability improvements and ease of comparisons

  • Nov 2021

    Customer review and question module activated to enable users to leave comments for two-way communication

  • Jan 2022

    New data updated and refreshed for 2022

  • Feb 2024

    Pricing comparison data based on popular sending rates incorporated into the site

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