Broker Reviewed

Features Cellcast Notifyre ClickSend Wholesale SMS SMS Central
Overall rating
Price (out of 5) 5 4 4 4.0 1.0
Tools (out of 5) 4 5 4 4.0 3
Trust (out of 5) 4 4 4 3.5 2.0
Customer service (out of 5) 5 5 4.5 3.5 2.5
Years founded 2001 2000 2006 2014 2009
Listed or Private company Private Private Private Private Private
Head Office Melbourne, Australia Sunshine Coast, Australia Perth, Australia Melbourne, Australia Melbourne, Australia


Price per sms Cellcast Notifyre ClickSend Wholesale SMS SMS Central
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • <2.8 cents
  • 2.8 cents
  • 2.9 cents
  • 3.1 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • N/A
  • N/A
  • N/A
  • N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees
Feature Cellcast Notifyre ClickSend Wholesale SMS SMS Central
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit N/A
Payment mode Prepaid and Invoice Prepaid and Invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees

SMS Functions

Feature Cellcast Notifyre ClickSend Wholesale SMS SMS Central
API for Developers
Software needed
SMS Gateway
2-Way SMS
Email to SMS
Carriers Optus,Vodafone,Telstra Optus,Vodafone,Telstra Australian Australian N/A
Dedicated number
$20/month Not disclosed N/A
Inbound SMS
Free Free N/A
Money back guarantee


Feature Cellcast Notifyre ClickSend Wholesale SMS SMS Central
Global coverage
No mention
Gateway uptime 100% 100% 100% 100% 99.9%
SLA guarantee
Spam compliant
Security and Privacy policy

Customer care service

Feature Cellcast Notifyre ClickSend Wholesale SMS SMS Central
Free trial
- 50 Free SMS
- 25 Free SMS
- 10 Free SMS
Phone support
Email support
Support hours 8am - 8pm Monday- Friday 8am - 8pm Monday- Friday 24/7 Business hours Business hours
Reviews 9.9 - 76 Reviews 9.9 - 76 Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews No Reviews


Features Cellcast Notifyre ClickSend Wholesale SMS SMS Central
Overall rating 8.6 8.8 7.8 7.5 4.3
View Review View Review View Review View Review View Review

Cellcast Is The Cheapest SMS Provider In Australia

Our 2024 analysis found that Cellcast is the cheapest Australian SMS provider.
View Cellcast Review >>Visit Clicksend >>

Monthly SMS Volume
3.70 3.10 2.90 2.80
6.90 6.50 5.90 5.50
7.00 6.50 6.00 5.50
7.00 6.00 5.80 5.80
6.50 6.00 5.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
5.60 5.40 5.40 5.40
7.90 7.90 7.90 7.90
8.50 8.00 7.60 7.00
8.20 7.50 7.00 7.00
11.90 8.00 8.00 8.00
9.80 9.60 8.60 8.20
4.90 4.57 4.45 4.33
25.00 21.00 20.00 19.00

Updated on 24-06-2024. Currency is in AUD $

The Top 5 Cheap SMS Providers

SMS Comparison reviewed some significant cheap bulk SMS providers in Australia and as a result found a good selection of reliable and well-customer service-orientated companies. They include Cellcast, ClickSend, Notifyre, WholesaleSMS, directSMS, SMS Central.

From reviewing these reputable SMS companies a cheap, bulk SMS comparison table and associated site were formulated for the reader to compare a set of important features offered by these enterprises. These include price, special features, distribution, customer service support, reliability, security, present clients, and promotional offers.

From the independent review of cheap bulk SMS providers in Australia, the following summarizes the ratings:

1) Cellcast – 10/10 Rating – Recommended For Small to medium-volume SMS customers

Cellcast is one of the fastest-growing Australian bulk SMS providers, offering a cheap rate for low—to medium-volume text messages every month. Its sophisticated IT infrastructure (API) ensures the reliability of distribution on the time requested, as well as prompt customer service and customer satisfaction.

2) ClickSend – 7.5/10 Rating – Recommended For Low to High Volume SMS customers

This reputable bulk SMS provider offers packages for starters of 1000+SMS per month to large volume customers of 250,000+SMS. It provides a reliable SMS gateway and associated services. It allows their clients easy ways of sending text messages, whether it is through WebSMS, email, or SMS. ClickSend states that they offer price matching for large-volume distribution.

3) WholesaleSMS – 8/10 Rating – Recommended For Low to High Volume SMS customers

This bulk SMS provider offers packages for starters of 1000+SMS per month to large volume customers of 250,000+SMS. It allows their clients easy ways of sending text messages, whether it is through WebSMS, email, or SMS. WholesaleSMS offer price matching.

4) Notifyre – 8.5/10 Rating – Recommended for Low to Medium-volume SMS customers

Notifyre has guaranteed text messaging as its core service offering. It is used to deliver mission-critical and time-sensitive SMS messages. It uses the highest quality local telecommunication connections to ensure SMS messages are delivered within seconds of leaving their gateway.  It is not the cheapest bulk SMS provider but offers a fair value compared to other bulk SMS competitors.

5) Central SMS – 3.0/10 Rating – Recommended for Medium to High Volume SMS customers

Central SMS does not directly offer a pricing schedule to indicate whether it is reasonable or more expensive than some competitors. It is a reputable SMS distributor. It does offer competitive price matching using Australian servers with Tier 1 data security.


Value of using bulk SMS with a cheap SMS provider

This cheap bulk SMS Comparison Table and the site have allowed you to appreciate the extensive research that has gone into formulating the table, which covers features such as price, reliability, customer service, and reputation. It also notifies you of providers’ quality and security certifications, such as ISO 27001 and ISO 9001.

When one refers to SMS (an acronym for Short Message Service) it means using a form of communication by sending short text messages either through the use of a mobile phone or through the web or any other mobile communication system.

Bulk SMS means small to large volumes of text messages can be easily distributed through wireless communication providers. Texting is limited to 160 characters, including spaces, and there is a cost associated with sending a text message.

There is always a range of bulk SMS providers who can deliver cheap text messaging solutions to businesses and organisations that require the ability to communicate fast and effectively about their information, marketing campaigns reminders or sales opportunities to their customers, clients or employees.

By providing state-of-the-art IT supported by technical expertise (API) through a gateway, these bulk SMS providers can achieve a high level of reliability for companies wishing to employ them to distribute SMS.mass text marketing2

As a consequence, a Bulk SMS Australian Comparison table has been prepared to provide you with independent and unbiased detailed information on features, charges, and customer care in a way that is easily identified and easy to analyse. This way, informative decisions can be made about SMS providers you may consider engaging to distribute text messages to a small, medium, or large number of customers or others requiring such information.

About Cheap Bulk SMS Australian providers

Australian SMS providers can offer cheap rates for their services, particularly if the volume of SMS is significant. In most cases, you only need to supply a database of clients, customers, consumers, or staff members, and the Bulk SMS company does the rest.

The whole process usually takes a few minutes, from initially notifying them to the final distribution of the message. It does not matter if the database you provide is in hundreds or thousands of contacts. It is a very effective and efficient way to notify people promptly.

Australian companies and organisations are now realizing the vast potential and benefits of using a mass SMS service and the value associated with marketing campaigns such as special deals or alerts.

Within Australia, there are two sets of Bulk SMS Companies:
1) Premium Bulk Text Message Companies offer high reliability and fast SMS execution but at higher prices.
2) Cheap Bulk Text Message Companies offer low prices, but reliability may be lower, and delivery may take a longer period.

Features of cheap bulk SMS services

One of the main features that you should look for when engaging a cheap bulk SMS provider is the ability to deliver small and large volumes simultaneously with the same level of uptime and reliability. Considering the charges, finding the right bulk SMS Service provider can take some time, considering there are so many features offered.

Cheap bulk SMS is more prominent when used for campaigns or information, whether for marketing programs or customer updates.
what is sms 2

Features that you need to look for should cover the following:

  • how the SMS will be managed;
  • what type of gateway service is used;
  • what inbound system will be adopted, and
  • will the SMS go straight to an email or be sent directly to a mobile phone?

You need to be aware that any destination number can be easily included and imported from Excel or similar software. You need to know that numbers can be exported from a program that manages contacts. Such a file will be uploaded easily and safely into a provider’s address book to be used for actions such as promotions or a marketing campaign.

The ability for names and other information to be merged and translated into simple text messages will mean that you can personalize messages and improve client or customer engagement to improve your marketing or communication campaign.
Reviewing all the features expressed in the comparison table shows that Cellcast and ClickSend have the best ratings of all the other reputable SMS bulk providers. Looking at the graph below, the authors’ analysis provides a comparative visual rating from 0 to 100.

Charges by Bulk SMS Providers

By researching and comparing different top-level SMS bulk providers, a Comparison Table also formulated the pricing schedules of a number of these cheap SMS companies to give you an indication of their prices overall. It can be seen that the most expensive is in the range of 20% more than other provider competitors reviewed, dependent on the volume of text messages sent.

what is sms 3Let’s look at the charges incurred by different cheap bulk SMS providers, as displayed in the table below. As can be seen, the costs depend on the volume of SMS distributed each month, whether it be a low 500 plus, 10 000 plus,  100 000 to 500 000 or over 1 000 000 text messages for the month.

The table shows that with lower volumes, these charges can vary from around 9 cents per message to 7 cents for each message sent. There is a 20% difference in such charges.

When a larger number of SMS are distributed, such as 100,000 plus that are distributed every month, the costs vary from 2.8 cents to 5.5 cents for each message sent. That’s a difference of around 50%.

The pricing structure of cheap bulk SMS providers in Australia is presented below:

What other factors to consider other than charges 

As can be observed from the graph, some cheap bulk SMS companies provide cheaper costs if the SMS volume is lower, while others offer better rates. Therefore, it is advantageous to research and compare prices to find the best-competing bulk SMS provider concerning their offer in terms of charges.

Sometimes, the bulk SMS provider recommends optimum solutions at a cost-effective price tailored to meet each requirement. They actively monitor the prices of the SMS markets and claim that they offer low everyday prices for SMS messages. They have a price match guarantee if the client finds a lower price. Therefore, one needs to consider such charges against other SMS providers.

Need to consider:

  1. Free trial.
  2. Contract or no contract.
  3. Monthly fees.
  4. Software required to be purchased.
  5. Set up fees.

Another consideration about charges is the virtual number costs, which may be more expensive each month for different distributors, as is the Keyword Response SMS service. These applications are designed to send customized SMS replies or reminders based on the ‘Body’ of the incoming text message. So when you receive an SMS on your mobile phone, your mobile application will fetch the ‘Body’ request of the text message. So in that way, the application will be able to match the content of the incoming text message with the keywords previously listed and send it as a reply.

Reliability considerations of cheap bulk SMS providers 

Equally important as another consideration to be considered is the reliability of the cheap SMS providers in distributing bulk SMS.

The issue that needs to be considered is Up-time Guarantee reliability. Providers can offer a certain level of guarantee for the SMS distribution, and most providers offer either 99%, 99.5% or 100% Uptime with a Service Level Agreement (SLA) guarantee.  The value of an up-time guarantee is that when a marketing pitch is sent out, it guarantees that it will be delivered on a certain day. However, even the best guarantee will not stop your site from going offline.

The reliability factor will depend on the gateway provider’s use of premium or hybrid telecommunication carriers. This means that premium carriers such as Telstra, Optus and Vodafone may charge more for their services but offer a more reliable distribution channel. While with hybrid means, international carriers may be cheaper but less reliable and may not match the required timing.

When comparing the reliability of the Australian bulk and cheap SMS providers, it is reassuring to know that they do provide a strong reliability factor and satisfactory customer service. This places them in good stead with clients and customers, knowing full well that arrangements and distribution requirements are in place to ensure SMS distribution will be met as required.

The reputation of Cheap SMS providers

When deciding to select or appoint your cheap bulk SMS provider that would suit your needs, there is also a bearing on the provider’s reputation attained over some time. SMS Comparison review of the various selected providers found that certain companies had more strengths in their network services than their competitors. As previously mentioned, being Australian-based companies, their gateways support the network systems of Telstra, Optus, Vodafone, and Virgin Mobile.

This was formulated considering the provision and suitability of their customer service support to answer inquiries or assist in the dissemination of text messages. Additionally, the need for privacy and confidentiality, as well as being SPAM compliant, do make them reputable in their rights.

Apart from factors like the pricing policy, which contributes to its competitiveness, the fact that several reputable Australian and overseas companies engage these Australian providers indicates their reputation. A list of some of the clients can be viewed on the providers’ websites or the Bulk SMS Australia Comparison Table.

About the Comparison Table 

The Cheap Bulk SMS Comparison Table was developed after identifying the need for a simple, comparative data table that could enable a prospective client to decipher and analyse the selection criteria required to make a valued judgement or decision to engage in SMS distribution. Consequently, a simple, easy-to-follow comparative table was developed to provide you with all the information you needed, whether it be distribution costs, network availability, composing online for single and bulk recipients, credit availability, or service support.

It is important to appreciate that the review of information in the table must be taken as a guide only, as certain charges and features may be constantly updated on the providers’ websites without prior notification.
This table is, of course, free of charge and has no strings attached. However, the provider may require a commission if you click on their website and engage with their services. As you will see, no advertisements are on this site, so there is no bias in the decision process by either the authors or yourself.


About Cheap Bulk SMS Gateway Solutions

Several businesses and organisations depend on sending text messages to clients, customers, stakeholders, or staff to get their information across as soon as possible. By using a premium direct gateway carrier system, these important messages will be delivered through major Tier 1 networks such as Telstra, Vodafone, Optus, or other telecommunication carriers.
What is offered is a website that can disseminate or receive text messages (SMS) from a web browser. The messages will be directed to receivers, whether they are customers, clients, or staff served by this direct gateway carrier system. Today, most messages are routed to specific mobile phone networks.bulk sms cheap provider
a reliable SMS gateway provider, you should look for the following key features:

  1. Network coverage: The provider should have a robust network with good coverage in the countries you plan to send messages.

  2. Reliability: The provider should have a high delivery rate and low downtime.

  3. Scalability: The provider should be able to handle large volumes of messages, especially during peak times.

  4. API compatibility: The provider should offer an API that is easy to integrate with your existing systems.

  5. Customer support: The provider should offer good customer support, with quick response times and knowledgeable staff.

  6. Security: The provider should have strong security measures to protect sensitive information.

  7. Pricing: The provider should offer competitive pricing for their services without compromising quality.

Considering these factors, you can choose a reliable SMS gateway provider that meets your requirements.

Additional considerations include:
– Timely SMS to be distributed within a short time frame for alerts or notifications;
– Where the nature of the content is highly confidential;
– When there is a need for messages from your customers to be returned;
– For marketing and communication campaigns;
– As reminders for appointments and the like, and
– As a means of notifying when delivery is reached.
When comparing SMS providers in Australia, it isn’t easy to see which one best suits your needs. It should be easy to decide. Every SMS service provider offers a range of products and IT tools, which can become quite confusing. Moreover, the offer of a variety of price schedules when using different gateways adds to the confusion.

Therefore, you must know the differences to assess and determine the best value for money in delivering your important messages efficiently and effectively.

Using a Bulk SMS Gateway Comparison Table will simplify and make assessing the right provider for your needs simpler and easier.

Visit SMS Broadcast Website

Deciding the gateway that is better for your business

Deciding on your preferred Australian SMS providers will depend on text message gateways to get your message across. This may include the use of a premium SMS gateway or a cheaper SMS gateway. In general, most large providers will offer you premium gateways.

bulk sms cheap provider2

The major difference between a Carrier Direct (sometimes known as Tier-1 or Premium) gateway and a Hybrid (or Grey) gateway is the SMS company’s passageway to reach the customer or stakeholder. A Carrier Direct gateway will send your SMS directly from your computer to a reliable and efficient SMS carrier.

For example, your text message in Australia will remain within Australian shores and be delivered through reliable communication networks such as Telstra, Optus or Vodafone. This connection is paramount for ‘time-poor’ messages or where confidentiality and privacy may be concerned, such as using PINs via major alerts. Using a carrier direct gateway will command a more expensive charge for each distributed SMS.

A cheaper gateway service is available, called a hybrid or grey gateway.  Such a service is cheaper than the premium service. It is good for distributing large or bulk messages such as promotional or marketing campaigns or text messages that need not be sent within a specific period. The hybrid gateway service will send your SMS using the cheapest route available. When you are ready to press ‘send’, the SMS you wish to be delivered may go outside Australian shores through an international carrier and rebound back into an Australian SMS gateway carrier. This may delay your message and, consequently, lead to a later or slower delivery time. bulk sms cheap provider3

When comparing these gateway service options of the various SMS service providers, it is shown that ClickSend and Wholesale SMS are the best SMS companies that can provide you with the option of using either of the two types of gateways. So you can determine which gateway to use, but remember, many SMS gateway providers will offer cheaper messages by adopting a range of hybrid gateways.

In summary, Direct and Hybrid gateways offer:

 Direct gateway  Time reliant SMS  SMS alerts  Confidentiality required  Importance of information
 Hybrid gateway  Bulk SMS (not time restricted)  Marketing campaigns  Appointment reminders  Service delivery notifications

Best features for a cheap, bulk SMS gateway provider

Our SMS Gateway Australian service review found that ClickSend has the best service of all major SMS gateway providers that were compared. It showed a reliable ability to use premium Australian networks, allowing small and large businesses to send thousands of SMS promptly and at any specific time. It should be stressed that when sending an SMS immediately, you can decide on the scheduled time or specified date that your SMS message should or must be delivered to the customer or client when it is most needed.

Visit SMS Broadcast Website

The thorough review and analysis also show that Cellcast had the best network support for many SMS reminder solutions, including browser-based message platforms. As emphasized, the ability to send mass text messages at any one time requires that the client have the confidence to know that customers, employees, or stakeholders will be notified within seconds or the latest minutes of distribution. It also allows the client to choose their replies, which are managed by the Cellcast inbound system and can go straight to your email or mobile phone.

The powerful part of such distribution is the ability for destination numbers to be typed in, copied, and pasted from an Excel spreadsheet or similar format. Export numbers can also be transported from an external program where contacts are managed.  Such a file can be uploaded into any nominated provider’s system or used for a marketing or communication campaign. Translating information into text messages will allow you to personalize reminder messages or improve and strengthen your relationship with clients, stakeholders, employees and customers.

ClickSend is an Australian-based company, so it provides the opportunity to support companies using its services throughout the country. Major Australian organisations use Cellcast and Notifyre to deliver SMS reminder notices.

.SMS Broadcast mobile

The comparison of SMS Gateway service providers showed that Notifyre, Cellcast and directSMS gateway networks provide sound support for many SMS solutions that may cover browser-based message platforms in Australia. These companies allow you to manage replies by these Gateway services for the inbound systems directed to your email or mobile phone.

Competitive Prices for cheap bulk SMS Gateway Services

Reviewing the competitive prices of the range of cheap SMS gateway services showed that Cellcast and Notifyre provide the best value. Cellcast offers the cheapest text message cost rate, whether on a small distribution level or large volumes of 5,000+ or 500,000+. Both Cellcast and Notifyre have no setup fees, no hidden charges, free fixed numbers, free replies, and free delivery reports.

bulk sms cheap provider4

The graphical table below shows Cellcast offers the cheapest rates and achieves a top rating.  Other providers’ rates are between 10% and 30% more expensive than the cheapest.

Gateway comparison by reliability

When one reviews the bulk SMS gateway provider comparison table, it can be easily seen that ClickSend, Cellcast, and DirectSMS deliver the most reliable bulk SMS solutions to businesses and organisations. They meet the needs of communicating promptly and effectively with their customers, clients, and staff at any time of the day or night on a 24/7 basis.

These SMS provider companies can provide state-of-the-art technology supported by sound technical advice. Of course, being Australian-based companies, they can continuously provide the customer service expected of them throughout the country.

Like most gateway service providers, ClickSend and Cellcast made sure that SMS texting is simple to use throughout the process from start to finish, all within a very short period. Individuals, organisations and businesses, whether large or SMEs, can access their SMS needs from anywhere since no specialized software is needed.  The only thing required is to log in from anywhere with an internet connection, and the rest is resolved.

Melbourne-based Cellcast has a very powerful gateway system to access. It will support your SMS delivery, whether in bulk or as a single text message, at any time of day or night. It is important to note that a full reporting service is available, allowing you to review your database at any time and remove numbers if they are no longer active or required.

SMS Broadcast Review

It should be stated that Cellcast guarantees its service and delivery as a bulk gateway provider, ensuring reliable SMS solutions are provided to businesses, organisations, and individuals who require speedy and effective SMS communications to their customers, clients, and/or employees at all times.

However, it should be emphasized that some SMS Bulk providers do not provide an uptime guarantee (SLA), which may be an issue if you require 100% of your text messages to be delivered on time. Some do charge a fee of $99 a year for a virtual number, which may rule out some smaller businesses.

The reputation of cheap bulk SMS gateway providers

From a reputation angle, ClickSend and Cellcast are regarded as reputable gateway provider companies with a high rating. It showed that it was able to provide a very reliable SMS distribution service to its clients, whether they be big or small-sized businesses or government organisations that are required to communicate on an ongoing basis from PCs and web browsers through different IT platforms, including Outlook Mobile Service, Email to SMS, Bulk SMS, Online SMS, and SMS Gateway Australia. It offers a competitive price that matches other providers and guarantees a supportive client service base.

Both companies are known for their long-standing standing in Australia, where they distribute bulk SMS messages to clients, customers, stakeholders, and employees for promotions, reminders, and updates. They have extensive years of experience and offer a sound online SMS messaging service considered user-friendly.

When comparing both Cellcast and Notifyre, it is evident that they both provide state-of-the-art IT technology that their great technical support department supports well. Customer service and result orientation are important to these providers in achieving top customer or client satisfaction.

 About Cheap Bulk SMS Gateway Australia Comparison Table

Everyone thinks selecting a Bulk SMS Gateway provider is simple, but it isn’t!

Why, you may ask? Every SMS provider’s delivery is different, whether due to the variety of products it offers, the different gateways available, or the variation in its pricing schedule.

Selecting and using a bulk SMS table that compares different bulk SMS gateway providers in Australia is easier. The comparison of providers has been prepared through an independent yet analysed table that provides a way to navigate the services they offer without having to look at and understand the homepages of various providers.

The table relates to charges, usage, gateway types, customer service support, and the ability to access SMS provider websites.

Visit SMS Broadcast Website

The authors are experienced people who have worked within the SMS industry. They decided to create this Cheap Bulk SMS Gateway Australia comparison table to make your research much easier, whether you are a business or an individual. Each review focuses on evaluating the SMS provider’s strengths and weaknesses.

It needs to be stressed that the details provided in the comparison table and the reviews done should be regarded as a guide. If the SMS providers’ websites change,, every endeavour will be made to change the site and comparison table as soon as possible.

The well-designed and easy-to-use SMS Australia Comparison Table is prepared and offered to you free of charge. A commission may be requested from the gateway provider if you engage their services via using this site.

To maintain independence, no promotions or advertising is placed on this site.

The latest update was on 21 April 2024.

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