Broker Reviewed

Features ClickSend Wholesale SMS Notifyre directSMS Trumpia
Overall rating
Price (out of 5) 4 4.0 4 2.5 1
Tools (out of 5) 4 4.0 5 3.0 4
Trust (out of 5) 4 3.5 4 3.0 4
Customer service (out of 5) 4.5 3.5 5 3.0 3
Years founded 2006 2014 2000 2001 2006
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Sunshine Coast, Australia Sydney, Australia California


Price per sms ClickSend Wholesale SMS Notifyre directSMS Trumpia
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.2 cents
  • 5.2 cents
  • 5.2 cents
  • 5.6 cents
  • 5.6 cents
  • 5.9 cents
  • 6.9 cents
  • 7.3 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Monthly
Price match
Set up fees
Monthly fees
Feature ClickSend Wholesale SMS Notifyre directSMS Trumpia
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card/EFT
Payment mode Prepaid & invoice Prepaid & invoice Prepaid and Invoice Prepaid & invoice Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Wholesale SMS Notifyre directSMS Trumpia
API for Developers
Software needed
2-Way SMS
Email to SMS
Carriers Australian Australian Optus,Vodafone,Telstra N/A Global
Dedicated number $20/month Not disclosed
Inbound SMS Free Free
Optional extra
Money back guarantee


Feature ClickSend Wholesale SMS Notifyre directSMS Trumpia
Global coverage
No mention
Gateway uptime 100% 100% 100% 99.99%
SLA guarantee 100%
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Wholesale SMS Notifyre directSMS Trumpia
Free trial
- 50 Free SMS
- 25 Free SMS
Phone support
Email support
Support hours 24/7 Business hours 8am - 8pm Monday- Friday Business hours USA Hours
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 9.9 - 76 Reviews Trustpilot = 4.6/5 - 36 reviews Capterra - 4.3/5 from ‎52 votes


Features ClickSend Wholesale SMS Notifyre directSMS Trumpia
Overall rating 7.8 7.5 8.8 5.0 3.6
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Cellcast is the recommended SMS reminder service provider in Australia

Cellcast stands out as the top choice for SMS reminder services in Australia, primarily due to its user-friendly platform that simplifies creating, saving, and modifying message templates. This feature is a significant factor in its recommendation as the go-to SMS reminder provider.

The platform’s intuitive interface ensures ease of use, and its capability for immediate customer response streamlines the process of dispatching crucial, timely SMS reminders. This efficiency is particularly valuable across various industries, where timely reminders can enhance operational efficiency and customer engagement.

SMS Comparison has identified several compelling reasons to opt for Cellcast for your SMS reminder needs, highlighting its value proposition:

The service enables effortless sending of text messages directly from your personal or business email, their API, or Web SMS platform, making it versatile for different user preferences.

The availability of saved templates facilitates the regular dispatch of SMS reminders, enhancing consistency and reliability in communication.

It allows for the personalization of messages, automatically incorporating your customers’ names and adding a touch of personal engagement to each reminder.

Support is readily available through live chat and phone, ensuring users can access professional help whenever needed, enhancing the overall user experience and service reliability.

What is the benefit of using an SMS reminder service?

With postage costs rising and emails rapidly filling your computer system, SMS reminders are quickly becoming a favoured choice for large, medium and small size businesses and organisations across Australia.

With immediate cut-through and a high return on investment, SMS as an effective reminder system can save your organisation significant money and time. Still, it can open up a two-way dialogue with your customers if required. Those enterprises that rely on regular customer and client appointments will know and appreciate the pain caused by regular no-shows. A well-designed SMS reminder program can allow you to set and forget, ensuring your SMS are delivered to those scheduled for an appointment that day, week or month – or most notably, when it matters most for your business.

Not only do organisations save on their postage costs, but they also free up valuable staff time by alleviating the arduous task of multiple reminder phone calls. SMS reminders mean fewer phone calls, happier staff, and a more productive office.

Value of SMS reminders

Leveraging the capabilities of esteemed Australian SMS Reminder Service providers, businesses can automate the dispatch of reminder emails to their customers, employees, patients, or clients. These email reminders are an effective strategy to ensure that individuals attend their scheduled appointments, whether for medical, dental, or any other service-related sessions. Implementing such reminders significantly reduces the incidence of no-shows, translating into time and resource savings.

The system sends a pre-scheduled email, minimizing the chances of individuals forgetting their appointments. These providers have developed solutions seamlessly integrating with popular calendar platforms such as Google Calendars, iCloud, and Setting up the service is quick and straightforward, allowing for the prompt dispatch of text message reminders tailored to individual or group needs and accommodating single and recurring calendar events.

Most providers of SMS Reminder services ensure a fully managed, highly reliable system, often boasting close to 100% uptime. This reliability gives businesses the confidence that their reminder messages will be delivered consistently and on time, ensuring smooth operation and enhanced efficiency.

Value of Business SMS reminders

Minimizing overheads and ensuring dependability are crucial for any business or organization. The challenge of no-shows is a significant concern, as it disrupts operations and poses a dilemma. Investigating why individuals fail to appear is a distraction from core business activities and potentially intrusive, risking discomfort by seeming to infringe on personal privacy. This is not an ideal scenario for any business operation.

However, introducing SMS Reminder Services in Australia offers a streamlined solution. Businesses can specify the timing for a reminder, triggering the service to send an SMS directly to the client’s mobile phone well before their appointment. This service handles the entire process, ensuring clients receive timely notifications about their upcoming appointments. Set the desired lead time for the reminder, and the system automatically sends the notifications, simplifying appointment management and enhancing operational efficiency.

There are numerous benefits of using SMS reminders for business, including:

  1. Improved customer engagement: This can help businesses build stronger customer relationships and increase customer loyalty.
  2. Increased efficiency: SMS reminders can help businesses save time and resources by automating the sending process.
  3. Reduced no-shows and cancellations for appointments or events by providing customers with a convenient and timely reminder.
  4. SMS messages have a higher open and response rate than other forms of communication, such as email or phone calls.
  5. SMS reminders are often more cost-effective than other marketing or communication forms, such as direct mail or advertising.

SMS reminders are powerful tools for businesses. They aid in enhancing operational efficiency, boosting customer satisfaction, and facilitating the achievement of business objectives. By delivering personalized and timely reminders, companies can improve service quality, strengthen their brand image, and cultivate devoted clientele.

The supporting software for SMS and email reminders is entirely cloud-based, boasting a minimum of 99% uptime, eliminating the need for downloads or installations. Various subscription plans allow businesses to select an option that best aligns with their communication needs, depending on the volume of clients or customers they need to reach.

The technology behind the SMS reminder service

The setup for SMS appointment reminders is user-friendly and efficient. Initially, you upload a list of individuals who have agreed to receive reminders. Subsequently, an online calendar is prepared, encompassing all your appointments, and is synchronized with a digital calendar service like Google Calendar,, or iCloud. Once configured, your chosen SMS Reminder Service provider in Australia will automatically track your appointment schedule. While this system operates autonomously, there’s flexibility for manual intervention to review each reminder before dispatch.

At the core of the SMS reminder service lies the SMS Gateway technology. This platform enables businesses to send and receive SMS messages seamlessly. It typically incorporates an application programming interface (API), which melds with the company’s existing systems or software, such as CRM platforms, facilitating the automated dispatch of SMS reminders. Hosted on a cloud infrastructure, it assures scalability, consistent reliability, and robust security. The service includes a database for storing essential information like customer details, appointment times, and other pertinent data, which automates the reminder process and monitors responses. Furthermore, a scheduling engine is integrated, aligning with the company’s calendar or scheduling system to ensure timely reminder delivery.

This SMS Reminder Service is operational in Australia and extends its reach to the USA, Canada, the UK, and New Zealand. It automates dispatching SMS or email reminders, adhering to your specified schedule, simplifying the process and alleviating your workload.

About this SMS Reminder Comparison Site

SMS Comparison is a platform developed by specialists with extensive experience in the SMS industry. They know firsthand the challenges of comparing various SMS companies and their offerings. Having distanced themselves from any affiliations with SMS providers, these authors now offer unbiased evaluations of SMS reminder services based on the information available on their respective websites.

Eight premium SMS providers were considered in the initial analysis. However, three were excluded from the final comparison due to their non-competitive pricing, unsatisfactory delivery statistics, and subpar customer service.

The content of the comparison table is derived from the authors’ research, which involved examining the providers’ websites and summarizing crucial information. Hence, the data should be regarded as a reference point since service prices and features may be subject to changes or updates by the providers, potentially without prior notification. Users are encouraged to report any discrepancies or outdated information they encounter on the site, and the authors commit to making the necessary updates promptly.

The SMS Comparison Table and its accompanying website are offered free of charge, maintaining an ad-free environment. While no advertising is featured, the authors might receive a commission if a visitor clicks through to a provider’s website and subscribes to their services.

The criteria for their recommendations are centred around pricing, unique features, service reliability, and customer support quality, which collectively inform the endorsements presented on the website.

This information was updated on 4 April 2024.

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