Bulk SMS Australia Providers

Top 8 Bulk SMS Service Providers

The best January 2024 bulk SMS provider list is the following:

Broker Reviewed

Features ClickSend Cellcast Notifyre directSMS Trumpia
Overall rating
Price (out of 5) 4.5 5 3.8 2.5 1
Tools (out of 5) 5 4.2 4.6 3.0 4
Trust (out of 5) 4.5 4 3 3.0 4
Customer service (out of 5) 5 4 5 3.0 3
Years founded 2006 1998 2000 2001 2006
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Sunshine Coast, Australia Sydney, Australia California


Price per sms ClickSend Cellcast Notifyre directSMS Trumpia
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • <2.8 cents
  • 2.8 cents
  • 2.9 cents
  • 3.1 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.2 cents
  • 5.2 cents
  • 5.2 cents
  • 5.6 cents
  • 5.6 cents
  • 5.9 cents
  • 6.9 cents
  • 7.3 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Monthly
Price match
Set up fees
Monthly fees
Feature ClickSend Cellcast Notifyre directSMS Trumpia
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card/EFT
Payment mode Prepaid & invoice Prepaid and Invoice Prepaid and Invoice Prepaid & invoice Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Cellcast Notifyre directSMS Trumpia
API for Developers
Software needed
SMS Gateway API
2-Way SMS
Email to SMS
Carriers Australian Optus,Vodafone,Telstra Optus,Vodafone,Telstra N/A Global
Dedicated number $20/month
Inbound SMS Free
Optional extra
Money back guarantee


Feature ClickSend Cellcast Notifyre directSMS Trumpia
Global coverage
No mention
Gateway uptime 100% 100% 100% 99.99%
SLA guarantee 100%
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Cellcast Notifyre directSMS Trumpia
Free trial
- 50 Free SMS
Phone support
Email support
Support hours 24/7 8am - 8pm Monday- Friday 8am - 8pm Monday- Friday Business hours USA Hours
Reviews Trustpilot = 4.4/5 - 876 reviews 9.9 - 76 Reviews 9.9 - 76 Reviews Trustpilot = 4.6/5 - 36 reviews Capterra - 4.3/5 from ‎52 votes


Features ClickSend Cellcast Notifyre directSMS Trumpia
Overall rating 9.0 8.6 8.2 5.0 3.6
View Review View Review View Review View Review View Review

Who Is The Best Bulk SMS Provider In Australia?

We rated ClickSend the best Australia mass SMS provider in 2024. This was based on the following factors:

  • Low pricing from $0.065 per SMS message for 5k or more and lower rates for larger volumes.
  • No monthly fees or contract requirements.
  • Reliability and Delivery Rates with a 100% uptime SLA.
  • Scalability to handle large volumes of SMS messages efficiently.
  • Global network across multiple countries for international campaigns.
  • 24/7 support based in Australia and overseas.
  • Integration and APIs enable seamless integration with existing platforms.
  • Customer Support offers responsive and knowledgeable customer support.


Our Rating

The overall rating is based on review by our experts

Value For Money
10 / 10
8 / 10
10 / 10
9 / 10
10 / 10
Customer Service
9 / 10

Bulk Text Message Pricing

Bulk SMS Cost Comparison

Below shows the latest pricing from the leading Australian SMS provider websites. For this comparison, the best price point was selected within each sending bracket which differs by each SMS provider. It should be noted that Twilio has a single pricing policy which is good for just a few text messages but is expensive for high-quantity customers.

Monthly SMS Volume
7.00 6.50 6.00 5.50
3.70 3.10 2.90 2.80
6.50 6.00 5.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
5.60 5.40 5.40 5.40
7.90 7.90 7.90 7.90
8.50 8.00 7.60 7.00
8.20 7.50 7.00 7.00
11.90 8.00 8.00 8.00
9.80 9.60 8.60 8.20
25.00 21.00 20.00 19.00

Updated on 25-02-2024. Currency is in AUD $

Overall, Cellcast has some of the most competitive prices which combined with their no-contract requirements is the best value within the vertical.

View Cellcast Review

Bulk text message pricing varies among SMS bulk providers. The cost of sending a bulk text message can be influenced by several factors, including the volume of messages being sent, the length of the message, and the destination country.

Bulk text message pricing can vary greatly depending on the provider and the features offered. Here are some factors that can affect the cost of bulk text messaging:

  1. Volume: Providers often offer discounts for higher volumes of messages, so it’s important to consider your expected usage when comparing pricing.
  2. Features: The cost can increase if you require advanced features such as message personalization, delivery reports, or multi-channel support.
  3. Message size: Some providers may charge more for messages that exceed a certain length or include multimedia content.
  4. Destination country: The cost of sending messages to certain countries may be higher due to varying carrier fees.
  5. Duration of contract: Some providers offer discounts for long-term contracts, so consider the length of time you’ll be using the service when comparing pricing.

It’s important to compare the pricing of different providers and determine which one offers the best value for your budget. Some providers offer a free trial or a pay-as-you-go model, which can be a good option for testing the service before committing to a longer-term contract.

Typically, bulk text message pricing is based on a per-message or per-recipient basis. Some SMS gateway providers offer tiered pricing plans that offer discounts for larger volumes of messages, while others may offer bulk discounts for very large volumes of messages.

It’s important to compare the pricing of multiple SMS gateway providers and consider both the cost per message and the overall cost of your bulk text message campaign to determine the most cost-effective solution for your business.

Keep in mind that the cheapest option may not always be the best choice, as other factors such as delivery speed, reliability, and customer support may be just as important to your business.

There are four key ways Australian SMS providers charge businesses for mass SMS services. They are inbound and outbound SMS delivery charges, setup + monthly fees and feature charges. Based on combining these four factors Cellcast was considered the best value provider.

Inbound And Outbound SMS Charges

Different SMS Bulk providers offer cost-effective SMS delivery fees including:

  • Large business prices are dependent on the volume of SMS per month;
  • SME business prices will vary per SMS for low volumes under 2k;
  • Prepaid or post-paid plan options are available; and
  • No charges for inbound text messages

For both small-volume and large-volume SMS messaging quantities, Cellcast was one of the most competitive providers based on price. The default payment method is prepaid with a credit card but on request (and at no extra charge) a post-paid option and bank transfer payment method is available.

There is also a 14-day refund policy and a free trial option to test the online SMS platform.

Setup And Monthly Fees

A large number of SMS providers require an Australian business to pay a setup fee or ongoing retainer to commence a provider’s messaging services. However, several bulk providers have no setup fees or contract requirements when opening an account.

The only setup costs are related to creating a dedicated shortcode. For a dedicated shortcode, the cost needs to be reviewed. For example, ClickSend charges $19.00 per month with no set-up fees and a dedicated shortcode of  $320 per month with a setup fee of $750. While this code is not necessary for bulk SMS gateway services it’s often preferred when mobile marketing. This is because a shorter sender ID is easier to remember.

Premium Feature Prices

Business customers that require premium features have additional charges to the outbound SMS charges shown above. It should be noted that if an individual receives a text message from a dedicated number and tried to call it they will get a ‘busy tone.  A forward service would be needed for this number to go to a customer call centre.

Other premium messaging service charges include MMS, Text-to-speech mobile calls and voice (text-to-speech) landline calls.

Why Cellcast and Notifyre Won The ‘Low Price’ Category

Cellcast and Notifyre are cheap price SMS providers with no setup fees, monthly fees and the choice of prepaid or post-paid payments.

They have competitive pricing for both small and large businesses.

For large volumes, ClickSend, Cellcast and Notifyre state that they will beat any comparable quote which shows their confidence in their pricing policy.

Bulk SMS Features

When it comes to bulk distribution and the use of reliable gateway service, it can be seen that ClickSend provides a high-speed, premium connection through their direct telecommunication carriers rather than using both direct and hybrid carrier networks. Their gateway routes are Optus, Vodafone and Telstra.

Here are some of the key features to look for in their bulk SMS gateway:

  1. Message customization: SMS gateway allows you to personalize messages with recipient information, such as name and location.
  2. Delivery reporting: The gateway provider offers detailed delivery reporting, so you can track the delivery status of your messages.
  3. Scheduling: This SMS gateway allows you to schedule messages in advance, so you can send messages at a time that is convenient for you and your recipients.
  4. API integration: Offers API integration, so you can easily integrate the platform into your existing systems and workflows.
  5. Shortcodes and keywords: The SMS gateway provider offers shortcodes and keywords, so you can create unique, branded campaigns and track their performance.
  6. Customer support: This SMS gateway provider offers excellent customer support, so you can get help quickly if you encounter any issues.

The SMS Gateway capacity can match major SMS firms with millions of text messages delivered weekly. ClickSend states that text messages are delivered within a matter of seconds with an SMS gateway uptime of 100%, which is a real asset compared to other similar bulk providers.

Bulk SMS can be distributed in several different ways such as:

1) Web SMS

The Web SMS option allows companies to send bulk SMS messages from their PC with no software download requirements. All the core features to send text messages exist with individual or mass text message options available. For mass SMS campaigns, a business just needs to upload contact lists online and a large-scale SMS distribution can commence.


For businesses that have their own CRM software or messaging infrastructure, the SMS API may be the optimal solution. The SMS API integration is relatively easy allowing firms to automate messages using the company’s existing software systems. The SMS API can be accessed using the majority of programming languages with an SDK in PHP available on their website.

3) Email To SMS

The Email to SMS gateway is compatible with Microsoft Office or Apple Mail. Using these e-mail packages SMS marketing campaigns or even SMS reminders can be sent which include free deliverable reports. No extra software is required to use this method with users just required to forward the message to the number in the subject line.

Customer Support Offered By SMS Bulk Providers

From the comparison of several reputable SMS Bulk Providers, ClickSend is ranked as Number 1 for Customer Service. Its head office is based in Perth, Australia. There is no need to visit the location to set up an account with an 1800 number operating on a 24/7 basis. This is much superior to other similar types of SMS bulk providers who either offer a 1300 number or are available only during business hours from Monday to Friday unless an additional payment for out-of-hours service.

It’s worth noting that ClickSend may appear to be a ‘no frills’ provider but they do have all services equivalent to what appears to be more premium providers with a lower per unit text message cost. Their customer service personnel are well trained and will provide all the technical assistance for developers setting up their SMS campaigns or an SMS API.

View Review >>Visit Website >>

What about SMS Service Level Agreements (SLA)?

While ClickSend may not offers the lowest prices, they do present the best service level agreement (SLA) of a 100% uptime guarantee.

The 100% SLA provides confidence to both Australian companies and large global companies to become clients of ClickSend including Uber, Siemens and Intel. They also have a high-capacity network ensuring that critical time-sensitive text messages are delivered promptly. This network is not only Australia-wide but globally allowing for international SMS delivery leading ClickSend to be one of the leading bulk SMS providers.

ClickSend Bulk Text Message Clients

What Is A Bulk SMS Service?

A bulk SMS service is a platform that allows businesses and organizations to send large numbers of SMS messages to customers or subscribers in one go. The service typically provides a web-based interface or API that makes it easy to send messages, manage contacts, and track the success of campaigns.

Bulk SMS services are commonly used for a variety of purposes, such as:

  1. Marketing and promotions: Companies can use bulk SMS to send promotions, discounts, and other marketing messages to their target audience.
  2. Customer service: Businesses can use bulk SMS to provide customers with updates on orders, appointments, and other important information.
  3. Notifications: Organizations can use bulk SMS to send notifications and alerts, such as appointment reminders or emergency alerts.
  4. Surveys and feedback: Companies can use bulk SMS to gather customer feedback and opinions.

Bulk SMS services offer a cost-effective and efficient way to reach a large audience quickly, and can be a valuable tool for businesses and organizations of all sizes.

A bulk SMS service provides business SMS solutions through:

  • Web SMS – Go online to upload contacts and send mass text messages to the list.
  • SMS API – Integrate CRM software to automate SMS campaigns.
  • E-mail SMS Gateway – Integrate programs such as MS Office to send text messages.
  • 2-Way SMS – Allow users to respond to messages with customised options.

Some bulk SMS service providers offer SMPP (Short Message Peer-to-Peer). This protocol used by Australian telecommunication providers allows exchanging text messages between Short Message Service Centres and External Short Messaging Entities. This protocol is level 7 TCP/IP and can minimise the latency of text messages sent. Version 3.3 SMPP is the most widely used within Australia while version 3.4 has transceiver support allowing 2 way SMS solutions.

ClickSend SMS API

At ClickSend, they have used sophisticated IT platforms to make it easy to use from a client’s point of view to generate real business, whilst providing you with real results and data. From Bulk SMS Gateways and Email Marketing Tools to Fax, Post and Rich Messaging services, their products create ideal marketing platforms that are used by some of the largest and most trusted brands in Australia and around the world.

ClickSend provides the latest and most powerful API (Rest API), high throughput (SMPP API) to basic one (HTTP API). . Their software can convert an email to an SMS, Fax or Voice call (SMTP API) to a custom-developed, high volume batch messaging (FTP API).

Best SMS app for customization

Twilio screenshot

Twilio is a blank canvas. They offer a range of APIs, so companies can build SMS messaging, phone number redirection, and dozens of similar features into their own apps to do whatever they want. Uber, Airbnb, and Netflix are just a few of the companies that use it behind the scenes.

And while Twilio is mostly aimed at developers, you don’t actually need to be one to use it. Instead of building your own apps, you can use services like Zapier, HubSpot, and Zoho CRM to connect to Twilio’s API directly, without the need for you to do any coding. For example, by connecting your Twilio account to your Zapier account, you’ll be able to send and receive text messages using your email account or collect texts in Slack or a Google Sheets spreadsheet.

And, if you do want to build your own app or something like it, Twilio also offers a few ways to do it with little or no coding knowledge required. Studio is a drag-and-drop app builder for creating things like SMS surveys and autoresponders. You start with a trigger, like an incoming message or a calendar event. You can then create reply criteria based on what’s happened. It’s all very intuitive, and the built-in tutorials and project templates make it possible for anyone to get started.

There’s also the CodeExchange, which is in beta at the moment. It’s a library of code samples for basic features like sending text auto-replies, sending SMS receipts for Stripe payments, and even building a video chat app, that you can quickly add to your Twilio account and then tweak to meet your needs without much coding knowledge. As features go, it’s a little beyond most small businesses’ needs—but if you really want to cut costs or roll your own app-like setup, it makes it possible.

When you sign up for Twilio, you’re asked whether or not you’re a developer. Whichever option you choose, the interface is customized to your needs. If you’re not a developer, you get links to all the information you need to connect Twilio to third-party apps or use Studio so you can quickly get started. CodeExchange currently gets pushed with a big banner on the login screen.

For most use cases, Twilio should work out cheaper than the other services if you’re prepared to do the work to get it up and running. You can also simply use it as the text service for your other apps by connecting it to Zapier.

Twilio Price: Since Twilio is more of a platform than an app, its pricing is a little different from the others on this list. Text messages start at $0.0075/message sent and received—although there’s an additional $0.005/message carrier fee on messages you send. Dedicated phone numbers start at $1/month.

Bulk SMS Frequently Asked Questions

Bulk SMS also known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. This is primarily used by businesses looking to communicate to existing or prospective customers due to the 98% open rate of SMS messages.

A bulk SMS service is a platform that allows businesses and organizations to send large numbers of SMS messages to customers or subscribers in one go. The service typically provides a web-based interface or API that makes it easy to send messages, manage contacts, and track the success of campaigns.

Bulk SMS services are commonly used for a variety of purposes, such as:

  1. Marketing and promotions: Companies can use bulk SMS to send promotions, discounts, and other marketing messages to their target audience.
  2. Customer service: Businesses can use bulk SMS to provide customers with updates on orders, appointments, and other important information.
  3. Notifications: Organizations can use bulk SMS to send notifications and alerts, such as appointment reminders or emergency alerts.
  4. Surveys and feedback: Companies can use bulk SMS to gather customer feedback and opinions.

Bulk SMS services offer a cost-effective and efficient way to reach a large audience quickly, and can be a valuable tool for businesses and organizations of all sizes.

Bulk SMS providers’ software allows integration with CRM, e-mail or databases.

To send mass text messages in Australia you need to:

  1. Connect Bulk SMS software from a text message provider to your PC computer or Mac.
  2. Import the contacts and set the logic of who will be contacted from the mass messages.
  3. Create custom SMS templates and rules for future messages.
  4. Activate the account to commence the campaign.

Bulk SMS works by using a platform provided by a bulk SMS provider to send SMS messages to large groups of recipients. The process typically involves the following steps:

  1. Sign up for the service: To use a bulk SMS service, you’ll need to sign up for an account with a provider. During the sign-up process, you’ll typically provide information about your business or organization, as well as your target audience.
  2. Upload contacts: You’ll need to upload your list of contacts, which can be done via a CSV file or by manually entering the information.
  3. Compose message: Using the provider’s platform, you’ll be able to compose your SMS message, which can include text, images, or other media.
  4. Send message: Once your message is ready, you can send it to your entire list of contacts or a specific segment.
  5. Track delivery: The bulk SMS provider will typically provide detailed delivery reports that show the status of each message, including which messages were delivered, which messages failed, and why.

Bulk SMS services are designed to be fast, reliable, and easy to use, making it simple for businesses and organizations to reach their target audience quickly and effectively. The cost of bulk SMS services varies depending on the provider, the volume of messages sent, and the features offered.

A bulk-related program can use a specific short coding method to be able to distribute a large number of text messages to mobile phones or mobile devices when required. This can be done within a specified period nominated by you. Because such program platforms have such a capacity to send messages promptly it is used, it is highly recommended for large-volume distribution of marketing and communication campaigns.

International Bulk SMS Providers

Many Australian companies also require text messages to be sent overseas. Using an international bulk SMS provider not only provides local support but also utilizes local networks. This maximizes text message delivery ability and reduces the lag time between when an SMS is sent and delivered by headsets. Some of the top international text message providers are:

  1. ClickSend (Perth HQ)

    • Asia Pacific = 12 Countries
    • Americas = 9 Countries
    • Africa & Europe = 15 Countries
  2. MessageMedia International Bulk SMS Provider Logo MessageMedia (Melbourne HQ)

    • Asia Pacific = 2 Countries
    • Americas = 1 Country
    • Africa & Europe = 1 Country
  3. T Twilio Bulk Text Message Logo wilio (San Francisco HQ)

    • Asia Pacific = 2 Countries
    • Americas = 3 Countries
    • Africa & Europe = 6 Countries
  4. Nexmo Bulk Texting Logo Nexmo (San Francisco HQ)

    • Asia Pacific = 2 Countries
    • Americas = 1 Country
    • Africa & Europe = 1 Country
  5. Clickatell Logo Bulk Texting Clickatell (California HQ)

    • Asia Pacific = 1 Country
    • Americas = 1 Country
    • Africa & Europe = 1 Country

Overall, international bulk text message prices vary by region so don’t expect a universal price for delivery. It’s best to request international SMS prices and compare quotes before finalizing the provider for your business.

By using a bulk SMS approach, you are able to send a large number of text messages at any time, whether it is sent nationally or internationally. Bulk SMS is an ideal tool for businesses, large or small, who want to be assured that they can reach their target audiences effectively. Most mobile phone users read their text messages within two minutes of receiving them.

Bulk SMS is a powerful communication tool for businesses and organizations, offering several key benefits:

  1. Reach a large audience quickly: With bulk SMS, you can reach a large audience with a single message in just seconds, making it an effective way to communicate with customers, employees, or subscribers.
  2. Cost-effective: Compared to other forms of communication, such as email or direct mail, bulk SMS is a cost-effective way to reach a large audience.
  3. High open rates: SMS messages have high open rates, with the majority of messages being read within just a few minutes of delivery. This makes SMS a highly effective way to communicate with customers and other stakeholders.
  4. Personalization: Bulk SMS platforms allow you to personalize messages, which can increase the effectiveness of your campaigns. For example, you can include the recipient’s name, location, or other relevant information in your message.
  5. Easy to use: Bulk SMS services are easy to use, with intuitive interfaces and straightforward processes for sending messages and tracking results.
  6. Reliable delivery: SMS messages are delivered over a dedicated network, making them a reliable and secure way to communicate, even in areas with poor internet connectivity.

Bulk SMS is a versatile tool that can be used for a wide range of purposes, such as marketing, customer service, notifications, and emergency alerts. By leveraging the power of SMS, businesses and organizations can improve communication with their target audience and achieve better results from their campaigns.


Background To This Bulk Text Message Comparison Table & Site

Every SMS service provider in Australia uses an SMS gateway to send SMS from one point to another point whether it be to individuals, clients, customers or/and organisations.

An SMS Comparison Table has been developed to identify and compare the services and products offered by these SMS providers using an independent yet well-analysed SMS Bulk Comparison Table.

The information has been summarised into a simplified, readable, and easy-to-follow tabulated format to provide you with key information on selection criteria such as message distribution costs, network availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table should only be used as a guide as prices and features may be updated at any time by the SMS Gateway providers websites without any prior notification. Providers considered but not added to the final shortlist include Clickatell, Burst SMS, SMS Central and SMS Broadcast.

This table also originally had Burst SMS, SMS Broadcast and ClickSend but they did not make the short-list to five providers. We also have a how-to guide and a company guide on our site.

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Latest update on 4 January 2024

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