Best bulk SMS providers in Australia
All 22 bulk SMS providers ranked here have an Australian entity. Entry rates start at 3.00c with Texto; the cheapest at 15,000 a month are Mobile Message, SMSFlow and Texto at 3.00c. Mobile Message scores highest, 9.0 out of 10.
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Mobile Message
9.0out of 10Provider research
Mobile Message publishes Australian dollar standard rates at all four benchmark volumes, 3.5c at 1,000 down to 2.5c at 125,000, plus a 1.6c first-purchase rate for 30 days from signup. Clickatell publishes lower figures but prices in US dollars, so the two ladders are not directly comparable. Its uptime commitment names a figure and a remedy, 99.9% gateway availability a month with a $52.50 account credit. It sends by API, email-to-SMS and two-way messaging, supports dedicated numbers and alphanumeric sender IDs, and offers no MMS or RCS. It launched in 2024, holds 273 ProductReview.com.au reviews at 4.9, and does not publish a street address.
Showing 22 of 22 providers at 15,000 messages a month, sorted by overall score descending. Providers with no published figure sort last.
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| # | Provider | Monthly | Entry rate | Replies | Routing | Sends | CSV or Excel upload | AU presence | ||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Mobile Message 99.9% gateway SLA with a published remedy | 9.0 | 3.00c | $450 | 4.00c at 500 credits at the standard rate | Free | Direct, no carrier named | API · Email | CSV and Excel, with merge fields | Tier 1 |
| 2 | ClickSend Cheapest rate needs a $10,000 single top-up | 8.3 | 6.70c | $1,005 | 7.20c from a $20 top-up (Boost) | Free | Direct, no carrier named | API · Email · SMPP | CSV and Excel, with merge fields | Tier 1 |
| 3 | Guni SMS A real, complete AUD rate ladder, 1,000 to 500,000+ a month | 8.3 | 4.30c | $645 | 4.50c at under 5,000 segments | not published | Direct, no carrier named | API · Email | CSV and Excel | Tier 1 |
| 4 | SMS Broadcast Onshore connections with Telstra, Optus and Vodafone | 8.3 | 6.00c | $900 | 7.00c at 500 credits on recharge | Free | Direct, names Telstra, Optus and Vodafone | API · Email | CSV and Excel, with merge fields | Tier 1 |
| 5 | MessageWorks Rebranded from SMS Solutions Australia in 2025 | 8.3 | 5.00c | $750 | 6.90c at 200 to 1,000 messages a month, on top of the $39 monthly account fee | not published | Australian carriers, none named | API · Email · SMPP | CSV and Excel, with merge fields | Tier 1 |
| 6 | Cellcast 2.83c at 125,000, bundles not volume tiers | 8.2 | 3.10c | $465 | 4.70c from the 10-credit bundle at $0.47 | Free | Australian carriers, none named | API · Email | CSV and Excel, with merge fields | Tier 1 |
| 7 | Chatti Brisbane based, free 24/7 support, thin review base | 8.0 | 5.90c | $885 | 6.90c at under 2,000 messages a month | Free | Australian carriers, none named | API · Email | CSV and Excel, with merge fields | Tier 1 |
| 8 | SMSFlow Australian prepaid bulk SMS with free dedicated number | 8.0 | 3.00c | $450 | 4.00c at 500 credits at the standard price | Free | Direct, no carrier named | API | not published | Tier 1 |
| 9 | Notifyre One SMS price, $0.05 a part, no volume ladder | 7.8 | 5.00c | $750 | 5.00c at pay-as-you-go, from a $10 wallet purchase | Free | Australian carriers, none named | API · Email | CSV only, with merge fields | Tier 1 |
| 10 | touchSMS Established Australian SMB gateway | 7.8 | 5.00c | $750 | 5.00c at one flat credit price, minimum 400 credits ($20) | Free | Australian carriers, none named | API · Email | CSV and Excel, with merge fields | Tier 1 |
| 11 | Texto Australian SMS platform by Floop Pty Ltd | 7.8 | 3.00c | $450 | 3.00c at one flat rate, no minimum stated | not published | Australian carriers, none named | API · Email | not published | Tier 1 |
| 12 | Kudosity 7.9c published, cheaper tiers need a conversation | 7.7 | 7.90c | $1,185 | 8.00c at pay as you go, any volume | not published | Direct, no carrier named | API · Email · SMPP | CSV, with merge fields | Tier 1 |
| 13 | 160.com.au Sydney gateway, local support team | 7.5 | 5.41c | $812 | 7.95c from the standard rate on the smallest package | not published | Direct, names Telstra, Optus and Vodafone | API · Email | Excel | Tier 1 |
| 14 | SMS Express Web-based bulk SMS service, running since 2008 | 7.2 | 7.70c | $1,155 | 7.70c at one flat credit price, minimum $5 | Free | Direct, names Optus, Vodafone and Telstra | API · Email | not published | Tier 1 |
| 15 | Telstra Carrier rates, 11c at 125,000 | 7.0 | 13.00c | $1,950 | 14.00c at SMS Access Manager, non-registered messages, no volume commitment | not published | Is the carrier (Telstra) | API · SMPP | not published | Tier 1 |
| 16 | Vonage Two published currencies, neither of them AUD Billed in USD | 6.8 | ≈ 8.56c AUD landed billed as 5.814 US cents | ≈ $1,284 AUD landed | 5.81 US cents at one flat rate per message on the Australian view of the pricing page | 0.691 US cents each | Direct, no carrier named | API · SMPP | not published | Tier 2 |
| 17 | Bulk SMS Australia Independently Australian-owned since 2003 | 6.6 | 12.33c | $1,850 | 15.00c from the 100-unit bundle at $15 | Charged per reply | Direct, names Telstra, Optus and Vodafone | API · Email | not published | Tier 1 |
| 18 | SMS Fusion Sydney gateway, servers and traffic kept onshore | 6.5 | 6.90c | $1,035 | 7.90c from a $50 top-up | not published | Direct, names Telstra, Optus and Vodafone | API · Email | CSV | Tier 1 |
| 19 | Bird US dollar headline rate, no AUD view Billed in USD | 6.4 | ≈ 4.78c AUD landed billed as 3.25 US cents | ≈ $718 AUD landed | 3.25 US cents at one flat rate per segment, alphanumeric or long code | not published | not published | API | CSV and Excel | Tier 2 |
| 20 | Vision6 A real AUD rate card to 100,000 credits, quote-only above | 5.8 | 8.90c | $1,335 | 9.70c at 1 to 500 credits a month, on a paid plan | not published | not published | API | CSV and Excel, with merge fields | Tier 1 |
| 21 | eNudge Melbourne email, SMS and survey platform since 2006 | 4.8 | 16.00c | $2,400 | 16.00c at eNudge Starter, any volume | Free | Australian carriers, names Telstra, Optus, Vodafone and TPG | not published | Tier 1 | |
| 22 | BE Messaging Shared inbox on a business 04 from Binary Elements | not scored | 5.00c | $750 | 6.00c at campaign SMS under 5,000 a month, on top of $79 a month for the first number | Included in a monthly allowance | Australian carriers, none named | API | not published | Tier 1 |
22 more of the providers we review publish no Australian rate that maps onto a monthly volume, so no table ranks them. BulkSMS.com, Clickatell, Omnisend, Plivo, Textmagic, Trumpia and Twilio have no Australian entity, so this site reviews them but does not rank them: this site compares Australian SMS providers only. Every provider the site reviews is on the reviews index.
CSV or Excel upload: whether the provider's own pages say its web app takes a file of recipients for a bulk send, read from each provider's site on 28 September 2026. "With merge fields" means columns from the file can be put into the message, such as a first name. Each entry links to the page it was read from; "not published" means we found no such page.
Entry rate: the standard per-message price on the smallest purchase or lowest band the provider publishes, and what earns it; a first-purchase or introductory price is not carried. Replies: what the provider says an inbound message costs. Routing: the provider's own claim about how messages reach the Australian networks, and which carriers it names. Each value was read from the provider's own page, most on 23 October 2026, and the quote sits on its review. "Not published" means the page states nothing.
Rows billed in USD show their landed cost in Australian dollars: the US-cent price converted at the RBA rate on 26 October 2026 plus a 3.5% card FX fee (median of the four major banks). That cost moves with the exchange rate and with your own card's fee. Any line naming the cheapest provider is worked out on providers that bill in Australian dollars.
AU presence tier is separate from the ranking above and does not affect the sort. What the tiers mean.
What is the cheapest way to send bulk SMS in Australia?
Buy at your own volume from the lowest Australian-dollar rate: entry rates start at 3.00c with Texto, and at 15,000 a month the cheapest are Mobile Message, SMSFlow and Texto at 3.00c. The cheapest bulk SMS page ranks four volumes.
Which bulk SMS provider is the best?
Of the 21 providers here that carry a score, Mobile Message scores highest at 9.0 out of 10, then ClickSend at 8.3. The score is this site's published six-criterion method, and the table above ranks on it.
How do I send 100 texts at once?
Upload a file of recipients to a provider's web app and send one message to the list: 14 of the 22 providers here take a CSV or Excel file. Write the message, check its parts, send or schedule.
How much does bulk SMS cost in Australia?
From 2.50c to 16.00c per message on published Australian-dollar rates, by provider and volume. At 15,000 a month the spread is 3.00c to 16.00c, or $450 to $2,400 for the month, excluding GST.
The entry rate is the price per message at a provider's smallest top-up, bundle or pay-as-you-go tier, before any volume discount. Across the 20 providers in the table that publish an Australian-dollar entry rate, prices run from 3.00c (Texto) to 16.00c (eNudge), and 5 of them charge one flat rate, so their entry rate is also their 15,000-a-month rate. Bulk SMS Australia, for example, charges 15.00c a message at entry and 12.33c at 15,000 messages a month. A business sending only a few hundred messages a month pays close to the entry rate.
Which bulk SMS providers take replies free?
10 of the 22 ranked providers say on their own pricing pages that inbound or reply messages cost nothing: Cellcast, Chatti, ClickSend, eNudge, Mobile Message, Notifyre, SMS Broadcast, SMS Express, SMSFlow and touchSMS. The replies column above gives each provider's claim, and a provider that states no reply price shows "not published".
Which bulk SMS providers offer a free trial or free credits?
17 of the 22 ranked providers publish a free trial or free credits on signup: 160.com.au, Bulk SMS Australia, Cellcast, Chatti, ClickSend, Guni SMS, Kudosity, MessageWorks, Mobile Message, SMS Broadcast, SMS Express, SMSFlow, Telstra, Texto, touchSMS, Vision6 and Vonage. The amount and its conditions differ, and each provider's review states what its own page says.
Of the 17 providers with a trial, 10 publish a credit count, from 5 to 100 free messages. The credits cover testing delivery to your own phones, trying the web app or API, and seeing how replies come back. They are not enough for a real campaign, and some providers verify the business first.
Does Telstra offer bulk SMS?
Yes. Telstra sells SMS Access Manager, priced from 14.00c a message with no volume commitment and 13.00c at 15,000 a month, excluding GST, and it is the carrier for its own traffic. Read the Telstra review.
Across the 20 providers billing in Australian dollars, the median published rate at 15,000 messages a month is 5.66c, and half sit between 4.83c and 7.75c. Every volume, the quartiles and the data as CSV are in the Australian SMS price index.
How we scored these providers
Where a score is shown, it is the mean of the criterion values computed by the published rubric, each criterion weighted equally. Missing criteria are excluded from that mean, not counted as zero. Unscored providers have no published score rather than a low one. Read the method.
The table is ranked on the overall score. Read the full method.
Research scope
We do not open accounts and we do not send test traffic. Every figure here comes from a page the provider or a named third party publishes, and the date it was read is on the review it came from. Where a provider publishes nothing for a field, this page leaves it blank rather than filling it in. A provider we have not yet scored is shown without a score rather than with a low one.
Bulk SMS shortlist
- Mobile Message , 9.0 out of 10. 99.9% gateway SLA with a published remedy. 3.00c per SMS at 15K.
- ClickSend , 8.3 out of 10. Cheapest rate needs a $10,000 single top-up. 6.70c per SMS at 15K.
- Guni SMS , 8.3 out of 10. A real, complete AUD rate ladder, 1,000 to 500,000+ a month. 4.30c per SMS at 15K.
- SMS Broadcast , 8.3 out of 10. Onshore connections with Telstra, Optus and Vodafone. 6.00c per SMS at 15K.
- MessageWorks , 8.3 out of 10. Rebranded from SMS Solutions Australia in 2025. 5.00c per SMS at 15K.
Compare two bulk SMS providers
| Measure | Mobile Message | ClickSend |
|---|---|---|
| Overall out of 10 | 9.0 | 8.3 |
| Rate at 1K | 3.50c | 7.20c |
| Rate at 15K | 3.00c | 6.70c |
| Rate at 125K | 2.50c | 6.20c |
| Rate at 250K | 2.50c | 5.70c |
| Cost at 15,000 a month | $450 | $1,005 |
| Carrier routes | "Direct Australian tier-1 carrier connectivity and Australian servers ensure your data never goes offshore." No carrier is named individually. | "232+ direct carrier connections" and "direct carrier routes to 190+ countries - no middlemen, no grey routes". No Australian carrier is named. |
| Uptime | 99.9% gateway availability in any calendar month, with a $52.50 account credit as the sole remedy, claimable within 30 days | 99.95% uptime SLA, with a public status page and a published outage procedure |
| Dedicated number | Yes | Yes |
| Shared number | not published | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| SMPP | not published | Yes |
| Two way | Yes | Yes |
| MMS | No | Yes |
| Support | Live chat 24/7; email monitored seven days a week, with replies mostly 9am to 5pm Monday to Friday, Melbourne time | 24/7 via live chat, phone, contact form and email |
| Head office | not published | Melbourne, Victoria |
| Public reviews | 4.9/5 from 273 reviews on ProductReview.com.au | 4.1/5 from 3,572 reviews on Trustpilot |
What bulk SMS is, and what it is not
Bulk SMS is an application-to-person service a business uses to send one message to many mobile numbers at once, for marketing offers, appointment reminders and staff or customer alerts. A provider's SMS gateway hands each message to the Australian mobile networks for delivery. The message part is the billing unit of bulk SMS: a single SMS holds 160 characters in GSM-7, or 70 with an emoji or any character outside that set, and a longer message goes as parts of 153 or 67, each charged as one message.
An SMS gateway is the service that moves messages from your software or browser to the mobile networks. Every bulk send goes through one. The site's page on SMS gateway providers in Australia compares them by connection method.
An SMS marketing platform adds contact lists, campaign scheduling and opt-out handling on top of sending. The site compares SMS marketing platforms separately.
Sending your first campaign takes five steps.
How to send bulk SMS
- Pick a provider. Choose one at your monthly volume.
- Register your sender ID. Do it through that provider, or send from a number instead.
- Import your list. Upload a CSV or Excel file of recipients, and 14 of the providers in the table take one, as the upload column shows.
- Write the message. Check its part count before you send.
- Send or schedule. Send now or set a time.
The full procedure, from registration to scheduling, is the site's guide called "How to send bulk SMS in Australia". With the list in place, the next question is what the month will cost.
What a month of bulk SMS costs
Bulk SMS is billed as your monthly volume times the per-part rate.
- 1,000 a month: $30 at Texto, $69 at the median rate, $160 at the dearest (eNudge)
- 15,000 a month: $450 at Mobile Message, Texto and SMSFlow, $848 at the median rate, $2,400 at the dearest (eNudge)
- 125,000 a month: $3,125 at Mobile Message and SMSFlow, $6,563 at the median rate, $20,000 at the dearest (eNudge)
- 250,000 a month: $6,250 at Mobile Message and SMSFlow, $12,500 at the median rate, $40,000 at the dearest (eNudge)
A message of two parts doubles every figure above. The rate falls as volume rises, though the dearest rate at 15,000 a month is still 5.3 times the cheapest. Providers billed in US dollars sit in the table at their landed cost, the US-cent price converted at the Reserve Bank rate on 26 October 2026 plus a card foreign exchange fee of 3.5%, the median of the four major Australian banks' fee, and that cost moves with the exchange rate.
The table behind those figures is built a particular way.
How the providers here are ranked
The site reads each rate from the provider's own pricing page on a dated visit, with captures taken from an Australian IP address. It opens no accounts and sends no test traffic. A free trial tells you more about delivery and support than any page can.
A provider with no score has not been scored, and it sorts last rather than scoring zero. The Australian presence tier is separate from the score and does not affect the ranking. 20 of the 22 providers in the table are headquartered in Australia.
The method page sets out how we rate every provider in full. Four terms in the fine print move the rate you actually pay.
Four things that change your real rate
The pricing basis. Some providers price by monthly volume and some sell prepaid credit bundles. ClickSend steps its rate by the size of a single top-up, at 7.20c from a $20 top-up and 6.70c from $500.
Credit expiry. Cellcast, Mobile Message and touchSMS credits never expire. SMS Broadcast credits expire 12 months from purchase.
The reply number. A dedicated virtual mobile number carries a monthly fee at most providers, and 3 of the 22 in the table include the first one free.
GST. Every rate in the table excludes GST, so add it when you weigh a quoted price against your budget.
The site's page on the cheapest bulk SMS compares every rate at these four volumes side by side. Price is one thing, and the law is another.
Is bulk SMS legal in Australia?
Bulk SMS is legal in Australia when your message identifies you with contact details valid for at least 30 days, carries an unsubscribe that works for at least 30 days and is honoured within 5 working days, and is sent with consent. The duty sits with the business that sends, not the platform it uses, and consent can be express or reasonably inferred from the person's conduct and relationship with your business. A purely factual message, such as an appointment reminder with no marketing content, is exempt from the consent and unsubscribe rules but must still identify the sender, and the site's guide to Australian SMS rules covers each rule in full.
Is bulk SMS legit?
A message your customer can recognise names your business, comes from a registered sender ID or a known number, and carries a working unsubscribe. A business with an ABN registers on the SMS Sender ID Register a sender ID that matches its registered business name, company name, trade mark or domain name, and registration goes through each telco or message provider it sends with. Senders using a phone number do not need to register.
Your messages are not blocked when the sender ID is unregistered. Since 1 July 2026 a text sent with a sender ID that is not registered shows "Unverified" in place of the name, and the message is still delivered. ACMA says unregistered sender IDs are grouped in one thread with other Unverified messages, scam texts included.
Read next
Bulk SMS questions
Can I send multiple SMS at once?
Yes. A provider's web app, a recipient file, an SMS API or email to SMS each send one message to many numbers in a single send.
Is bulk SMS the same as mass texting?
Yes, bulk SMS is the same as mass texting. Both names describe one message sent to a list of mobile numbers at once through an SMS provider, so you can treat the terms as one and the same when you compare providers on this site.
What software do I need to send bulk SMS?
You do not need to install any software to send bulk SMS. SMS providers run the service themselves: you log in to a web app in your browser, your developers can connect through an API, and in many cases you can send messages by email to SMS.
Can I send bulk SMS to international numbers?
Yes, you can send bulk SMS to international numbers. Providers price international messages per destination country, separately from their Australian rates. The rates compared on this site are Australian delivery rates only, so confirm each provider's international rates before you send outside Australia.
How do I know if my bulk SMS was delivered?
Your provider tells you whether each message in your bulk SMS was delivered. It uses the delivery receipt the mobile network returns for every message, and the campaign reports in its web app are built from those receipts, so you can check the outcome of a whole campaign or a single number.
Can I use bulk SMS for emergency alerts?
You can use bulk SMS for emergency alerts, but only to the numbers on your own contact list, such as staff, members or customers. It suits internal alerts and customer notices, not public warnings. Emergency Alert is the national telephone warning system emergency services use to send warnings to phones in an area.
Is bulk SMS secure enough for customer information?
Bulk SMS is not secure enough for sensitive customer information. A standard SMS is not end-to-end encrypted, so do not send passwords, full card numbers or health details in a text. Your contact list itself holds personal information, and the Privacy Act 1988 and its 13 Australian Privacy Principles govern how you collect, use and secure it.