Bulk SMS Provider 2020 Comparison

Compare Australian bulk SMS providers based on fees and features for alert, text message reminder and SMS marketing services.

View the leading SMS providers in Australia below and find the right provider for your needs.

By Alain Grossbard / Updated: Tuesday, July 21st, 2020

Bulk SMS Service

Broker Reviewed

FeaturesClickSendWholesale SMSSMSTechdirectSMSSMS Central
Overall rating
Price (out of 5) 4.5 4.0 3 2.5 1.0
Tools (out of 5) 5 4.0 3.5 3.0 3
Trust (out of 5) 4.5 3.5 2.0 3.0 2.0
Customer service (out of 5) 5 3.5 3.0 3.0 2.5
Years founded 2006 2014 2010 2001 2009
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Melbourne, Australia Sydney, Australia Melbourne, Australia


Price per smsClickSendWholesale SMSSMSTechdirectSMSSMS Central
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents
  • N/A
  • N/A
  • 14 cents
  • 15.5 cents
  • N/A
  • N/A
  • N/A
  • N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees
FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees

SMS Functions

FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
API for Developers
Software needed
SMS Gateway API API API Option API
2-Way SMS
Email to SMS
Carriers Australian Australian Australian N/A N/A
Dedicated number $5/month Not disclosed Not disclosed Available N/A
Inbound SMS Free Free Not disclosed Optional extra N/A
Money back guarantee


FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Global coverage
No mention No mention No mention
Gateway uptime 100% 100% 99% 99.99% 99.9%
SLA guarantee 100%
No details
Spam compliant
Security and Privacy policy

Customer care service

FeatureClickSendWholesale SMSSMSTechdirectSMSSMS Central
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
- 10 Free SMS
Phone support
Email support
Support hours 24/7 Business hours Business hours Business hours Business hours
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 1 Review On Product Review Trustpilot = 4.6/5 - 36 reviews No Reviews


FeaturesClickSendWholesale SMSSMSTechdirectSMSSMS Central
Overall rating 9.0 7.5 6.5 5.0 4.3
View Review View Review View Review View Review View Review

Clicksend Is The Best Bulk SMS Provider

Based on the criteria that matter for Australian businesses the leading bulk text message provider is Clicksend offering:

  • Low pricing from 4.9c per SMS message
  • No monthly fees or  contract requirements
  • Reliability with a 100% uptime SLA
  • Global network for international campaigns
  • 24/7 support based in Australia and overseas

View Review >>Visit Website >>

Bulk Text Message Pricing

There are four key ways Australia SMS providers charge businesses for mass SMS services. They are inbound and outbound SMS delivery charges, setup + monthly fees and feature charges. Based on combining these four factors ClickSend was considered the best value provider.

ClickSend Bulk Prices

ClickSend Inbound And Outbound SMS Charges

ClickSend offers cost-effective SMS delivery fees including:

  • Large business prices starting at $0.049 per SMS sent
  • SME business prices at $0.070 per SMS for low volumes
  • Prepaid or postpaid plan options
  • No charges for inbound text messages

For both small-volume or large-volume SMS messaging quantities, Clicksend was one of the most competitive providers based on price. The default payment method is prepaid with a credit card but on request (and at no extra charge) a postpaid option and bank transfer payment method is available.  There is also a 14-day refund policy and free trial option to test the online SMS platform.

Clicksend Setup And Monthly Fees

A large number of SMS providers require an Australian business to pay a setup fee or ongoing retainer to commence a provider’s messaging services. Clicksend has no setup fees or contract requirements when opening an account.

ClickSend Text Message Fees

The only setup costs are related to creating a dedicated short code. For a 6 digit short-code, the cost is $1,000 while it’s $750 for an 8 digit short code. While this code is not necessary for bulk SMS gateway services it’s often preferred when mobile marketing. This is because a shorter sender ID is easier to remember.

Clicksend Premium Feature Prices

Business customers that require premium features have additional charges to the outbound SMS charges shown above. This includes a 6 digital and 8 digit short code monthly fee of $1,200 and $320 respectively. Businesses that require a dedicated number are charged $19 per month with no setup cost. It should be noted that if an individual receives a text message from a dedicated number and tried to call it they will get a ‘busy tone’. A forward service would be needed for this number to go to a call centre.

ClickSend MMS ServicesOther premium messaging service charges include:

  • $0.39 per MMS
  • $0.150 per voice (text-to-speech) mobile call
  • $0.053 per voice (text-to-speech) landline call

Why ClickSend Won The ‘Low Price’ Category

Clicksend is one of the few providers with no setup fees, monthly fees and the choice of prepaid or postpaid payments.

They have competitive pricing for both small and large businesses.

Clicksend state that they will beat any comparable quote which shows their confidence in their pricing policy.

View Review >>Visit Website >>

Bulk SMS Gateway Features

When it comes to bulk distribution and the use of reliable gateway service, it can be seen that ClickSend provides a high-speed, premium connection through their direct telecommunication carriers rather than using both direct and hybrid carrier networks. Their gateway routes are through Optus, Vodafone and Telstra.

The SMS Gateway capacity is able to match major SMS firms with over 7 million text messages delivered weekly. ClickSend states that text messages are delivered within a matter of seconds with an SMS gateway uptime of 100%, which is a real asset compared to other similar bulk providers.

Bulk SMS can be distributed in a number of different ways such as:

1) Web SMS

The Web SMS option allows companies to send bulk SMS messages from their PC with no software download requirements. All the core features to send text messages exist with individual or mass text message options available. For mass SMS campaigns a business just needs to upload a contact lists online and a large-scale SMS distribution can commence.


Businesses that have their own CRM software or messaging infrastructure the SMS API may be the optimal solution. The SMS API integration is relatively easy allowing firms to automate messages using the company’s existing software systems. The SMS API can be accessed using the majority of programming languages with a SDK in PHP available on their website.

3) Email To SMS

The Email to SMS gateway is compatible with Microsoft Office or Apple Mail. Using these e-mail packages SMS marketing campaigns or even SMS reminders can be send which include free deliverable reports. No extra software is required to use this method with users just requiring to forward the message to the number in the subject line.

Customer Support Offered By ClickSend

ClickSend head office is based in Perth, Australia. There is no need to visit the location to setup an account with a 1800 number operating on a 24/7 basis. This is much more superior than other similar types of SMS bulk providers who either offer a 1300 number or available only during business hours from Monday to Friday, unless an additional payment for out of hours service.

It’s worth noting that ClickSend may appear to be a cheap ‘no frills’ provider but they do have all services equivalent of what appears to be more premium providers with a lower per unit text message cost. Their customer service personnel are well trained and will provide all the technical assistance for developers setting up their SMS campaigns or an SMS API.

View Review >>Visit Website >>

What Is The Clicksend SMS Service SLA?

While ClickSend offers the lowest prices (as proven by their price beat guarantee), they also present the best service level agreement (SLA) of 100% uptime guarantee.

The 100% SLA provides confidence to both Australia companies and the large global companies to become clients of ClickSend including Uber, Siemens and Intel. They also have a high capacity network ensuring that critical time-sensitive text messages are delivered promptly. This network is not only Australia-wide but globally allowing for international SMS delivery leading ClickSend to be one of the leading bulk SMS providers.

ClickSend Bulk Text Message Clients

What Is A Bulk SMS Service?

A bulk SMS service provides business SMS solutions through:

  • Web SMS – Go online to upload contacts and send mass text messages to the list
  • SMS API – Integrate CRM software to automate SMS campaigns
  • E-mail SMS Gateway – Integrate programs such as MS Office to send text messages
  • 2-Way SMS – Allow users to respond to messages with customised options

Some bulk SMS service providers offer SMPP (Short Message Peer-to-Peer). This protocol used by the Australian telecommunication providers allows exchanging text messages between Short Message Service Centres and External Short Messaging Entities. This protocol is level 7 TCP/IP and can minimise the latency of text messages sent. Version 3.3 SMPP is the most widely used within Australia while version 3.4 has transceiver support allowing 2 way SMS solutions.

Clicksend SMS API

Clicksend SMS Marketing Services

View Review >>Visit Website >>

Bulk SMS Frequently Asked Questions

Bulk SMS also known as Bulk Messaging allows a large number of text messages to be delivered through mobile carriers. This is primarily used by businesses looking to communicate to existing or prospective customers due to the 98% open rate of SMS messages. Bulk SMS providers software allow integration with CRM, e-mail or databases.

  1. Connect Bulk SMS software from a text message provider to your PC computer or Mac
  2. Import the contacts and set the logic of who will be contacted from the mass messages
  3. Create the custom SMS templates and rules for future messsages
  4. Activate the account to commence the campaign

A bulk related program is able to use a specific short coding method to be able to distribute large number of text messages to mobile phone or mobile devices when required. This can be done within a specified period nominated by you. Because such program platforms has such a capacity to send messages promptly it is used, it is highly recommended for large volume distribution with regard to marketing and communication campaigns.

International Bulk SMS Providers

Many Australian companies also require text messages to be sent overseas. Using an international bulk SMS provider not only provides local support but also utilizes local networks. This maximizes text message deliverability and reduces the lag time between when an SMS is send and actually delivered by headsets. Some of the top international text message providers are:

  1. Clicksend Mass SMS LogoClicksend (Perth HQ)

    • Asia Pacific = 12 Countries
    • Americas = 9 Countries
    • Africa & Europe = 15 Countries
  2. MessageMedia International Bulk SMS Provider LogoMessageMedia (Melbourne HQ)

    • Asia Pacific = 2 Countries
    • Americas = 1 Country
    • Africa & Europe = 1 Country
  3. TTwilio Bulk Text Message Logowilio (San Francisco HQ)

    • Asia Pacific = 2 Countries
    • Americas = 3 Countries
    • Africa & Europe = 6 Countries
  4. Nexmo Bulk Texting LogoNexmo (San Francisco HQ)

    • Asia Pacific = 2 Countries
    • Americas = 1 Country
    • Africa & Europe = 1 Country
  5. Clickatell Logo Bulk TextingClickatell (California HQ)

    • Asia Pacific = 1 Country
    • Americas = 1 Country
    • Africa & Europe = 1 Country

Overall, international bulk text message prices vary by region so don’t expect a universal price for delivery. It’s best to request international SMS prices and compare quote prior to finalizing the provider for your business.

By using a bulk SMS approach, you are able to send large number of a text message at any time, whether it is sent nationally or internationally. Bulk SMS is an ideal tool for businesses, large or small, who want to be assured that they can reach their target audiences effectively. Most mobile phone users read their text messages within 2 minutes of receiving them.


Background To This Bulk Text Message Table

Every SMS service provider in Australia uses an SMS gateway to send SMS from one point to another point whether it be to individuals, clients, customers or/and organisations.

An SMS comparison table has been developed to identify and compare the services and products offered by these SMS providers by means of an independent yet well-analysed SMS Bulk Comparison Table. The information has been summarised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on selection criteria such as message distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table should only be used as a guide as prices and features may be updated at any time by the SMS Gateway providers’ websites without any prior notification. Providers considered but not added to the final shortlist include Clickatell, Burst SMS and SMS Broadcast.

This table also originally had Burst SMS, SMS Broadcast and Clicksend but they did not make the short-list to five providers. We also have a how-to guide and a company guide on our site.
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