Bulk SMS Service Provider Australia Comparison

The leading business SMS demand in Australia is bulk SMS service providers that meet ISO 27001 & 9001 certification for quality and security.

Wholesale SMS based on a 2017 online SMS comparison was found to offer the best value based on price, bulk text message services and their SMS API.

Compare the bulk text message Australia plans from leading providers below.

Bulk SMS Service

  • Bulk SMS Australia Mobile Logo
  • Price
  • Delivery via Offshore Networks
  • Delivery via Australian Networks
  • Global Coverage
  • Developer API
  • Web Product
  • Payment Modes
  • Price Match
  • Monthly Plans
  • Spam Compliant
  • Phone Support
  • Email Support
  • Support Hours
  • Free Trial Available
  • Dedicated Number
  • 2 way service
  • upload own contacts
  • Delivery reports
  • automated rules
  • keyword in response
  • Email to SMS
  • Wholesale SMS Logo
  • business hours
  • FREE
  • New Provider

  • 1 Reviews

  • Clicksend Bulk Text Message Logo
  • optional
  • business hours
  • $19/month
  • FREE

  • 1 Reviews

  • SMS Tech Bulk Text Message Logo
  • optional
  • business hours
  • FREE

  • 49 Reviews

  • optional
  • optional
  • business hours
  • FREE

  • 36 Reviews

  • SMS Central Bulk Text Message Logo
  • business hours
  • FREE
  • Unknown

  • 25 Reviews

Wholesale SMS Is The Best Value Bulk SMS Service Provider

Based on the criteria shown in the table above Wholesale SMS was viewed as best value bulk SMS provider based on their:

  • Lowest prices starting at 3.7c per message + price match policy
  • 2 way SMS SMS availability at no extra price
  • Reliability with 99.75% up-time in October 2016
  • Australian customer service (based in Melbourne)

What Are Wholesale Business SMS Bulk Text Message Prices?

Wholesale SMS has an introductory price for new clients of 3.7c per message (ex GST). After the initial credit purchase runs out, the rate becomes 5.9c to 4.7c depending on how many bulk text messages a business purchases. It’s critical to note there are no contracts, setup fees or monthly fees charged by the text message provider. There also is no expiry date on text messages purchased so it’s recommended to buy an quantity at a higher tier to reduce online SS individual charge rates.

wholesale sms november 2016 prices

The prices advertised are matched by their lowest price SMS guarantee. This guarantee states that their prices are regularly checked against competitors and adjusted to ensure their customers always get the cheapest prices. If a business finds a cheaper price based on a comparable volume the price match policy states they will match that rate.

2 Way SMS service where both an SMS is sent and received don’t incur any additional charges. This can signification reduce overall text messaging costs as some providers charge for each text message received for 2 Way SMS communications.

What SMS Gateway And Bulk Text Message Services Does Wholesale Offer?

The Wholesale SMS Gateway has a high-speed connection to the networks. This ensure that messages are delivered on average at 11.9 seconds with an SMS Gateway up-time of 99.75%.

Their gateway routes to Optus, Vodafone and Telstra through aggregators. The SMS gateway capacity matches the major SMS firms with over 7 millions text messages delivered weekly.

wholesale sms gateway options

1) Web SMS

The Web SMS option allows companies to send bulk SMS messages from their PC with no software download requirements. All the core features to send text messages exist with individual or mass text message options available. For mass SMS campaigns a business just needs to upload a contact lists online and a large-scale SMS broadcast can commence.


Businesses that have their own CRM software or messaging infrastructure the SMS API may be the optimal solution. The SMS API integration is relatively easy allowing firms to automate messages using the companies existing software systems. The SMS API can be accessed using the majority of programming languages with a SDK in PHP available on their website.

3) Email To SMS

The Email to SMS gateway is compatible with Microsoft Office or Apple Mail. Using these e-mail packages SMS marketing campaigns or even SMS reminders can be send which include free deliverability reports. No extra software is required to use this method with users just requiring to forward the message to the number in the subject line.

What Business SMS Support Does Wholesale Offer?

Wholesale SMS’s head office is in Melbourne, Australia (South Yarra). There is no need to visit the location to setup an account with a 1300 number operating during business hours.

wholesale support


It’s critical to note that Wholesale SMS is a ‘no frills’ provider so support is not 24/7. That said, their customer service is well trained and can provide technical help for developers setting up SMS campaigns or an SMS API. Those looking for a higher level of service may want to consider one of the other more premium providers with higher per unit text message costs.

ClickSend SMS Website

Is Wholesale Suitable For All Australian Business SMS Needs?

Most Australian businesses will find the Wholesale SMS suits their requirements of a low cost online SMS provider that has relatively strong reliability. It’s critical to note though that the provider uses aggregators to send text messages. This is why the average message sent took 11.9 seconds to be delivered in Australia.

If your business needs to send critical time-sensitive text messages than ClickSend should be considered instead. This provider delivery is direct to Australian networks such as Vodafone, Telstra and Optus. Prices are slightly higher due to this premium feature which minimise delivery times combined with the firms 100% up-time service level agreement.

Bulk SMS ServiceWhat Is A Bulk SMS Service?

A bulk SMS service provides business SMS solutions through:

  • Web SMS – Go online to upload contacts and send mass text messages to the list
  • SMS API – Integrate CRM software to automate SMS campaigns
  • E-mail SMS Gateway – Integrate programs such as MS Office to send text messages
  • 2 Way SMS – Allow users to respond to messages with customised options

Some Bulk SMS service providers offer SMPP (Short Message Peer-to-Peer). This protocol used by the Australian telecommunication providers allows exchanging text messages between Short Message Service Centres and External Short Messaging Entities. This protocol is level 7 TCP/IP and can minimise latency of text messages sent. Version 3.3 SMPP is the most widely used within Australia while version 3.4 has transceiver support allowing 2 way SMS solutions.

Consider some of the offers made by Bulk SMS Australia providers

1. Free SMS trial

A number of Bulk SMS Australia service offer a trial session where you can see the way the whole text messaging service process transpires from start to finish. There is a range of free trial offers ranging from a time period of 14 days available from Burst SMS to a free trial through a number of SMS, whether it is 5 SMS to 35 SMS. Other bulk SMS providers do charge such as Nexmo with a minimal cost of two euro to international company Message Bird which does not offer a free trial period. By checking Bulk SMS Australia providers’ websites, you will see what free trial they offer.

2. Business SMS

Bulk SMS Australia companies provide a range of featured Business SMS platforms for sending text messages to customers, clients or employees in a cost-effective, efficient and secure manner. They can be sending a SMS online, importing contacts and managing lists of customers and staff. Bulk SMS Australia services are able to integrate their SMS gateway with your website or software using SMS API tools and add text messaging to your business workflow. Business SMS services that are also offered by Bulk SMS Australia providers include two-way, online text messaging chat, which is ideal for remote communications and using dedicated SMS numbers to receive inbound SMS and replies to your text messages from customers and employees.

3. SMS Marketing

SMS is very effective as a marketing tool for reaching out to large numbers of present and potential customers through Bulk SMS Australia providers. SMS messages are more likely to be opened when received or within just five minutes of being received. This makes SMS marketing a reliable form of communications particularly for marketing campaigns, promotions, contest, and appointment reminders, as some examples. Through the engagement of Bulk SMS Australia companies, you can evaluate how to improve your campaign or promotion by reviewing detailed reports that will assist you to boost better responses. SMS marketing can assist in organising campaigns creations, automated personalisation and unsubscribed management.

What Are Examples of Bulk Text Message Services Used in Australia?

Australian companies are quickly learning the benefits of using a mass SMS service within their organisation. Bulk text message services are most commonly associated with SMS marketing campaigns, providing special deals to customers who opt-in to receive special deals and alerts.

More recently, governments and councils have discovered the immediacy and cut-through of SMS when used as an information tool. With Australia’s diverse weather conditions it became apparent that a reliable and scalable alert system was required. SMS provide to be more than just a mobile marketing solution. With the ability to reach hundred of thousands of mobile phones on multiple networks with seconds, mass SMS has quickly become a trusted and reliable tool used by hundreds of councils and authorities across the country.

Purchasing SMS in bulk is an effective method of keeping the overall per message cost to a minimum. Most mass SMS providers will offer very low rates per SMS when you make a bulk purchase, allowing you to use as many or as few SMS per send without the worry of an expiration date. For this reason organisations from gyms and social clubs through to online services prefer to purchase their SMS in bulk and keep their customers and consumers happy with regular offers and updates.

Background To This Bulk Text Message Table

Every SMS provider in Australia uses an SMS gateway to send SMS from one point to another point whether it be to individuals, clients, customers or/and organisations.

A SMS comparison table has been developed to identify and compare the services and products offered by these SMS providers by means of an independent yet well analysed SMS Bulk Comparison Table. The information has been summarised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on selection criteria such as message distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table should only be used as a guide as prices and features may be updated at any time by the SMS Gateway providers’ websites without any prior notification. This table also originally had Burst SMS, SMS Broadcast and Clicksend but they did not make the short-list to five providers.

About This Text Message Comparison Table

After working with SMS providers over several years, the authors of this site understood how time consuming comparing providers was. To simplify the process, a set of criteria was created to suit most Australian businesses needs. While ideally exact prices would be provided, the way the industry has moved with negotiated rates meant only a rough guide to costs could be provided. The information on the table came from the Australian text message websites. In some occasions the providers were contacted to verify information and some providers recommended provide an affiliate payment for traffic to their inventory. We also have a how to guide and a companies guide on our site.

Updated on 3 February 2017

Bulk Text Message Service Provider Australia Comparison

A comparison of Australian Bulk Text Message Service Providers.

Rating: 4.7
Reviewed by Alain Grossbard

The Leading Way To Compare SMS Gateway Australia & Bulk SMS Providers. Copyright 2017, SMS Comparison. ABN: 94 800 172 193. All Rights Reserved.