Broker Reviewed

Features Cellcast Notifyre ClickSend directSMS Trumpia
Overall rating
Price (out of 5) 5 4 4 2.5 1
Tools (out of 5) 4 5 4 3.0 4
Trust (out of 5) 4 4 4 3.0 4
Customer service (out of 5) 5 5 4.5 3.0 3
Years founded 2001 2000 2006 2001 2006
Listed or Private company Private Private Private Private Private
Head Office Melbourne, Australia Sunshine Coast, Australia Perth, Australia Sydney, Australia California


Price per sms Cellcast Notifyre ClickSend directSMS Trumpia
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • <2.8 cents
  • 2.8 cents
  • 2.9 cents
  • 3.1 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.2 cents
  • 5.2 cents
  • 5.2 cents
  • 5.6 cents
  • 5.6 cents
  • 5.9 cents
  • 6.9 cents
  • 7.3 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Monthly
Price match
Set up fees
Monthly fees
Feature Cellcast Notifyre ClickSend directSMS Trumpia
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card/EFT
Payment mode Prepaid and Invoice Prepaid and Invoice Prepaid & invoice Prepaid & invoice Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature Cellcast Notifyre ClickSend directSMS Trumpia
API for Developers
Software needed
SMS Gateway
API Option
2-Way SMS
Email to SMS
Carriers Optus,Vodafone,Telstra Optus,Vodafone,Telstra Australian N/A Global
Dedicated number
$20/month Available
Inbound SMS
Free Optional extra
Money back guarantee


Feature Cellcast Notifyre ClickSend directSMS Trumpia
Global coverage
No mention
Gateway uptime 100% 100% 100% 99.99%
SLA guarantee
Spam compliant
Security and Privacy policy

Customer care service

Feature Cellcast Notifyre ClickSend directSMS Trumpia
Free trial
- 50 Free SMS
Phone support
Email support
Support hours 8am - 8pm Monday- Friday 8am - 8pm Monday- Friday 24/7 Business hours USA Hours
Reviews 9.9 - 76 Reviews 9.9 - 76 Reviews Trustpilot = 4.4/5 - 876 reviews Trustpilot = 4.6/5 - 36 reviews Capterra - 4.3/5 from ‎52 votes


Features Cellcast Notifyre ClickSend directSMS Trumpia
Overall rating 8.6 8.8 7.8 5.0 3.6
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Comparing SMS Marketing Australia Providers

Comparing SMS marketing providers in Australia can be a complex process for several reasons. Below are some reasons that can make the process challenging:

Provider differentiation: SMS marketing providers offer a wide range of features, pricing plans, and service options, which can make it difficult to compare providers on an apples-to-apples basis. Providers may use different pricing models, have different levels of support, offer different levels of service reliability, and provide different levels of security and compliance.

Industry regulations: SMS marketing is heavily regulated in Australia, with strict rules governing the use of SMS for marketing purposes. Providers must comply with a range of regulations, such as the Spam Act 2003, the Do Not Call Register Act 2006, and the Australian Communications and Media Authority (ACMA) guidelines. Evaluating providers based on their compliance with these regulations can be challenging.

Technical expertise: Sending SMS from a computer requires technical expertise and an understanding of the complexities of the telecommunications industry. Providers must have a deep understanding of network protocols, data routing, and message delivery optimization to ensure that messages are delivered efficiently and reliably.

Service reliability: The reliability of SMS marketing providers can vary, with factors such as network coverage, uptime, and customer support all contributing to overall service reliability. Evaluating providers based on their reliability can be difficult, especially since service levels can change over time.

Every company’s price delivery will vary, it offers different products and services, its customer care can be varied and it may use different gateway carriers. To simplify things, an easy-to-read SMS Comparison Table has been developed based on the usage requirements and needs of different customers.

The SMS Marketing Comparison Table provided below was developed to identify and compare the services and products offered by the range of SMS Marketing providers through means of an independent yet well-analysed set of text message provider comparisons. The information has been categorized into a simplified, readable, and easy-to-follow tabulated format so as to provide you with key information on key selection criteria such as SMS distribution features, text message costs, network availability, customer service support, credit availability, and so on.

ClickSend is the recommended SMS Marketing Australia Provider

ClickSend is a one-stop shop for all your mobile marketing needs, offering an easy-to-use range of SMS services. This SMS Marketing provider offers online SMS texting that marketers can use for promotions, communications and reminders by sending and receiving SMS from any web-enabled computer. This is an efficient way of distributing messages to individuals, customers, clients or organisations which involves just one simple step with no setup required.

ClickSend SMS Marketing services

Email to SMS is considered one of the easiest methods of sending an SMS from your computer. ClickSend as an SMS marketing provider requires no username, no password and no added software allowing you to send quick SMS without logging into a new website.

ClickSend SMS Website

Value for Money – Charge Comparison

When comparing five major Australian SMS Marketing providers it can be seen that ClickSend provides one of the cheapest rates for text message distribution monthly whether it is with low message distribution numbers of less than 2,000 messages per month to large quantities of over 200,000 messages per month.

It has no monthly fee or recurring fees for dedicated numbers and incoming SMS are free. It does have unlimited credit which is better than some other marketing competitors and provides a 100% Up-time Service Level Agreement (SLA) guarantee which is very reassuring and worthy of consideration.

It should be pointed out that there is no contract, no setup fees or charges, and no expiry date for SMS credits.

SMS Broadcast and CellCast does offer also relatively cheaper rates compared to the other competitors and is ranked number 2 for price competitiveness. DirectSMS and SMSTech are comparable in cost.

Comparing features of SMS Marketer providers

Some good features are offered by all the SMS Marketing providers compared in the comparison table. Overall, TextIt is considered to offer the best range of valued features whether there is no charge for the virtual number to bulk SMS or Developer API on offer. ClickSend and SMSTech come near equal second in their range of valued features that can be used by a marketer. DirectSMS and SMSBroadcast are considered to be limited in the range of features that they offer to their clients or customers but not to any extent that would be detrimental to the overall service.

Reliability of Text Message Marketing services

Concerning the reliability of the SMS Marketing service, overall all the providers do offer a very reliable distribution service with an uptime guarantee and Australian support on an ongoing basis.

ClickSend is jam-packed with features that go above and beyond your basic email to SMS Marketer Australia service. With their service, you can also post to Facebook or Twitter, which can be used to alert or remind customers from your email to SMS text message.

The review showed that ClickSend offers an 1800 number and you can also get in touch with ClickSend online too. They also offer 24/7 email support, which is better than the other competitors. An international phone number is also provided on their contact page. A small FAQ on the SMS page is available.

Another standout feature is their MMS capability, which allows you to send photos and videos in your texts to contacts that have smartphones. Another fantastic feature is composing and sending text message marketing information online to a single contact, multiple contacts or a group of contacts.

However, it should be pointed out that overall there is little to differentiate between the five providers in terms of reliability, as shown in the SMS comparison table. This is very reassuring and therefore does not discount the good reliability of the other SMS Marketer providers.

The reputation of each SMS Text Message Provider

The reputation of SMS text message providers in Australia can vary based on many factors, including the quality of their services, their adherence to regulations, their pricing and customer service, and the reliability of their network.

Here are some ways to evaluate the reputation of SMS text message providers in Australia:

  • Online reviews and testimonials: One way to assess the reputation of SMS text message providers is to review online reviews and testimonials. These can provide insights into the experiences of other customers, including the quality of the service, the reliability of the network, and the level of customer support.
  • Industry awards and recognition: Providers that have received industry recognition or awards may have a stronger reputation within the industry. Look for providers that have won awards or been recognized by industry organizations for their quality of service or innovation.
  • Compliance and certification: SMS text message providers that are compliant with industry regulations and standards, such as the Spam Act 2003 and the ACMA guidelines, can have a stronger reputation for reliability and trustworthiness. Look for providers that have been certified by industry organizations or have achieved compliance with relevant regulations.
  • Customer service and support: The quality of customer service and support provided by SMS text message providers can also affect their reputation. Look for providers that offer responsive customer support, including 24/7 support, and have a reputation for resolving issues quickly and effectively.
  • Network coverage and reliability: The reliability and coverage of the SMS text message provider’s network can also impact their reputation. Look for providers that have extensive coverage and strong relationships with carriers, and that offer reliable message delivery and fast delivery speeds.

In comparing all five SMS Marketing providers in terms of reputation, SMSTech was slightly ahead of the other competitors with a 91% rating. This was followed closely by the other providers who were only slightly under by a few percentage points.

In summary, the reputation of all the SMS text message providers is significant enough to know that you are dealing with good, sound, companies who know the right strategies and pride themselves on their reputation.

ClickSend SMS Website

Overall, the reputation of SMS text message providers in Australia can vary based on a range of factors, including compliance, pricing, customer service, network reliability, and quality of service. It’s important to evaluate providers based on their reputation in these areas to make an informed decision.

What You Should Know About SMS Marketing

Marketing through SMS has some real advantages for businesses and organisations.

1) It requires SMS Marketing Software

SMS messages on average exceed a 90% read rate only because the messages sent are relevant to the user. SMS Marketing software is critical to ensure the right messages are sent to databases at the right time and personalised. This SMS marketing campaign software often uses an SMS gateway that integrates with an existing database or CRM such as Salesforce or Outlook.

2) Regulation Limits Its Use

Mobile marketing has rules and regulations such as the Spam Act 2003 in Australia. All campaigns either to prospective or existing customers need to meet these standards. This includes the option to opt out of future text message marketing campaigns.

3) SMS Campaigns Can Focus On Immediacy

With the average Australian checking their phone approximately 110 times daily, it’s no surprise that most text messages are open within 3 minutes of receiving the text. This allows marketers to drive urgency through SMS campaigns with time-sensitive campaigns with strong ‘calls to action’.

4) SMS Competitions Can Drive Engagements

Text message marketing can go past conventional SMS campaigns. SMS competitions are a great way to reach new and existing audiences as a hook to drive engagement. Some SMS competition options should be understood by marketers to best suit their audience.

About This SMS Marketing Comparison Table

The SMS Marketing Comparison Table allows businesses to navigate from the homepage to find an SMS solution to suit their needs. If you’re not sure what type of provider suits your needs and wants, simply view our blogs or just visit our page and you will see a detailed explanation of the service and who it is suitable for you.

SMS Comparison is an independent SMS website in Australia that is not owned by any SMS provider. It is run and owned by Australians with commissions made only when you choose a provider.

These providers were chosen based on their features and tools to provide businesses with outstanding value. Only some recommendations have an affiliate relationship with the website. We don’t ask for your information and reply on you clicking through to the provider website and then opening an account.

While the SMS Bulk Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS bulk providers’ website account before signing up.

We appreciate your support and always welcome questions and feedback.

Bulk SMS Comparison Table For Australian Businesses

Compare bulk text message providers with this free table for businesses.

Rating: 4.6
Reviewed by Alain Grossbard

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