Broker Reviewed

Features ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
Overall rating
Price (out of 5) 4.5 4.0 3 2.5 1.0
Tools (out of 5) 5 4.0 3.5 3.0 3
Trust (out of 5) 4.5 3.5 2.0 3.0 2.0
Customer service (out of 5) 5 3.5 3.0 3.0 2.5
Years founded 2006 2014 2010 2001 2009
Listed or Private company Private Private Private Private Private
Head Office Perth, Australia Melbourne, Australia Melbourne, Australia Sydney, Australia Melbourne, Australia


Price per sms ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.9 cents
  • 6.9 cents
  • 7.4 cents
  • N/A
  • N/A
  • 14 cents
  • 15.5 cents
  • N/A
  • N/A
  • N/A
  • N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees
Feature ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit N/A
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice N/A
Price match
Set up fees
Monthly fees

SMS Functions

Feature ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
API for Developers
Software needed
SMS Gateway API API API Option API
2-Way SMS
Email to SMS
Carriers Australian Australian Australian N/A N/A
Dedicated number $20/month Not disclosed Not disclosed Available N/A
Inbound SMS Free Free Not disclosed Optional extra N/A
Money back guarantee


Feature ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
Global coverage
No mention No mention No mention
Gateway uptime 100% 100% 99% 99.99% 99.9%
SLA guarantee 100%
No details
Spam compliant
Security and Privacy policy

Customer care service

Feature ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
Free trial
- 50 Free SMS
- 25 Free SMS
- 25 Free SMS
- 10 Free SMS
Phone support
Email support
Support hours 24/7 Business hours Business hours Business hours Business hours
Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews 1 Review On Product Review Trustpilot = 4.6/5 - 36 reviews No Reviews


Features ClickSend Gateway Wholesale SMS SMSTech directSMS SMS Central
Overall rating 9.0 7.5 6.5 5.0 4.3
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The reason to use Email to SMS Gateway

The reason to use a good email to SMS gateway is to ensure that from a cost as well as reliability and time distribution factors, you will be stress-free when your text message will be sent. It can come from your personal computer to whoever requires to see the SMS without the need for changes to your existing CRM system. You can log into your website or use your bulk lists to ensure everyone is distributed when required. It is a simple process like opening your existing email and sending your messages as you would with a standard email.

This service simplicity makes Email to SMS a perfect fit when companies or organisations who are requiring the use of SMS for appointments, alerts and updates; for notifications with items such as parcel pick up; for payment reminders; or for major marketing and promotional campaigns.

Most Email to SMS gateway companies also provides user replies where customers or staff is able to respond to an original SMS message sent. This provides an opening for an immediate two-way communication process which can be invaluable like rotating employees work times or reminding people of appointment dates. Email to SMS Gateway

So, if your business wants to use SMS messaging as a means of communicating to customers, clients, stakeholders or employees in a fast and reliable manner, then a premium direct gateway carrier needs to be engaged. This way text messages are delivered directly through major Tier 1 gateway services such as telecommunication carriers like Telstra, Vodafone or Optus.  This means that your email to SMS gateway will allow information from your computer to be transmitted to or from a reliable Australian telecommunications network. SMS are routed through the mobile phone network system. They are more expensive than Hybrid Gateways that may use overseas gateway providers.
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Features of Email to SMS Gateway Comparison

By comparing a number of major features offered by different gateway service providers as seen on our SMS Comparison Table there are two SMS providers that stand out in the range of excellent features that they offer. They are SMS Broadcast and ClickSend, which both have well organised and structured gateway networks that will support a wealth of solutions in offering an Email to SMS service. This includes established browser-based message platforms such as Outlook Mobile Service, Online SMS and SMS Gateway Australia.

These distribution companies have the capacity to disseminate vast volumes of SMS in one go whether it is in the thousands or many tens of thousands, providing any client with the confidence that sending text messages will be done within a very short specified period of time. It also allows you to choose if you wish to receive replies from these Gateway providers for an inbound system, or be directed to your email, or directly to a mobile phone.

From comparing the most dominant players in the email to SMS gateway scenario, it is rated that both SMS Broadcast and ClickSend are on par with each other in the features they offer clients, both ranking 97 out of 100, which is highly commended.

This is closely followed by Clickatell with a score of 89 for the range of good features they can provide clients. SMS Tech is very close behind with a rating of 86 out of 100 thereby showing that they too offer a very good range of features.

The other providers listed in the graphical representation do provide good features with the high 70s out of a maximum 100 for their features. This information can be simply seen and interpreted on the graph presented below.

Email to SMS Gateway3

What Is The Best Email to SMS Gateway Based On Price?

The review of Email to SMS Gateway Australia providers found that service charges ranged significantly dependent on the distribution volume for each month.  WholesaleSMS was overall the cheapest provider offering a low rate for the distribution of text messages on bulk from small to large volumes.  This is followed by ClickSend which are around 5 to 10% more expensive than Wholesale SMS. The other SMS gateway providers charges are around 30 to 40% dearer than the cheapest email to SMS Gateway provider.

WholesaleSMS offers unlimited credit validity unlike other gateway providers as well as no monthly fee and their virtual number cost is lower than its competitors in this category. ClickSend and Wholesale SMS customer care recommend optimum solutions at a cost-effective price, tailored to meet each requirement. They actively monitor the prices of the SMS markets.

It was noted that ClickSend does offer an unlimited credit validity and there is no monthly fee and the virtual number cost is lower than competitors in this category. Both companies do actively monitor their charges on the SMS market with price matching facilities.

When compared to the 5 major competitors, as shown in the graphical representation below, WholesaleSMS and ClickSend were around 35% to 40% cheaper than the highest cost published by SMSTech.

Gateway Comparison By Reliability

Referring to the Email to Text Message Gateway Australia Comparison Table, it is noted that SMS Broadcast and ClickSend deliver a very reliable Email to SMS gateway solution for organisations and businesses who put a high priority on communicating fast and effectively with their clients or customers or staff at any time. Both these providers use modern, updated gateway technology supported by strong technical skills in this area. Of course, as Australian based companies, they offer customer service support on an ongoing and timely basis. Some other large Australian organisations also use such gateways such SMS Broadcast, Clickatell and ClickSend.

Like the other text message gateway providers detailed in the comparison table, SMS Broadcast and ClickSend offer a 100% uptime guarantee which is very reassuring, although the other providers do provide very close service level agreements. The issue with SMS Broadcast is that it lacks detail on up-time guarantee reliability which makes it different from some of the other SMS providers which offer 99% or more up-time with a Service Level Agreement (SLA) guarantee.  Up-time guarantees are attractive when used in a marketing pitch, but even the best guarantee won’t stop your site from going offline.
Email to SMS Gateway4

Based on the graphical representation of reliability ratings provided below, it can be seen that both SMS Broadcast and ClickSend achieved very high ratings as a measure on the reliability scale. This was followed relatively closely by Clickatell and Text It with a rating score of 87 and 89 out of 100 respectively.  Both Wholesale SMS and SMS Tech did not rate well at all, particularly SMS Tech.

It needs to be pointed out that the other text message gateway providers do have support customer centres in either Melbourne, Sydney or Perth so they do offer prompt reliability in case you need to contact them.

What About Reputation of these Emails to SMS Gateway providers?

Clickatell is a long-established company offering online SMS services to individuals and businesses of all sizes throughout Australia. The company, which has a Sydney base (Australia), has a long-established reputation and experience in Australia and overseas as an SMS Gateway provider.  Similarly, SMS Broadcast which was established later is Melbourne based.

Both Clickatell and SMS Broadcast has earned a sound reputation in the SMS messaging industry in sending and receiving SMS text messages from PCs and web browsers. Customer care, quality of service and results are important to these text message gateway providers and they consistently strive to achieve a high level of satisfaction.

Therefore on the rating scale, Clickatell is regarded as possessing the best reputation attaining 100, closely followed by SMS Broadcast. The other three competitors have a rating range from 81 to 62 on a reputation scale.

Features worth noting about Email to SMS Gateway providers?


When Email to SMS Gateway Australia providers talks about API what they refer to is their Application Program Interface (API), which is a set of tools for building software applications.  What an API does is that it specifies the way software components will interact with the server. It is an interface with either the web server or a web browser and is usually limited to a web application client-side. Therefore the Email to SMS is a form of technology that is able to change the standard type of email format into an SMS or text message.

For clients who want to use the Email to SMS Gateway process, it is just a matter of customizing the email in a way to be able to send the text message directly to those that are nominated to receive the information. The API allows for the email to be converted into an SMS compatible format message. This means that the client can send to individual numbers or can format its database of numbers for distribution in mass. Emails to SMS Gateway Australia companies will show you how you can send personalised emails through platforms such as Gmail, Outlook or AOL. You can also send from external CRM systems, internal software programs and third-party software.

ii)Wholesale SMS

If you intend to send large volumes and on a regular basis through an Email to an SMS Gateway Australia provider, it is logical to research providers who will offer you text credits at wholesale prices. you need to ensure that are provided with the best possible service and best gateway carrier and that you are charged for what is actually delivered. Obviously, for wholesale charge opportunities, SMS message platforms have been built with large businesses and corporations who send out tens of thousands of text messages on a monthly basis and so are priced in terms of charges that companies are prepared to pay for the service.

There is a range of routing options and services available for companies to review and consider that will make the wholesale costing lower. Low-cost routing platforms are available that can deliver wholesale SMS with reliable SMS transmission speeds. Be aware that the carriers may be hybrids which mean that the gateway carriers may not be local and may not provide the uptime guarantee that local telecommunication carrier’s offer.

iii) Bulk SMS

Bulk SMS is an effective way of sending a large number of text messages within a short allocated time and ensuring that a message or a marketing campaign reaches everyone that you want to receive it. SMS is personal and goes straight to the recipient’s mobile phone so the message is delivered directly in a compatible form that can be read straight away. By sending through the Email to SMS Gateway provider, it becomes real-time two way SMS communication and not only will they reach a customer whenever they are but it will allow you to receive replies to your bulk messages, whether it be to individuals or groups.

Email to SMS gateway Australia providers will assure you that bulk SMS can be stored to use at a later stage or can be forwarded and easily tracked using their delivery reports. This way, you can see which messages were delivered to which mobile numbers. Using Bulk SMS does not require any special software to be downloaded or installed.


About Email to SMS Australia Comparison Table

The Email to SMS Australia Comparison Table has been formulated with the reader in mind. The authors have worked in SMS for a number of years but now have moved to other IP areas, are very familiar with a number of leading Email to SMS Gateway providers,h and have prepared a series of key selection criteria that will be easy to understand and will provide a fair and unbiased review of the services and features offered by leading SMS providers.

smsTech Website

The Comparison Table is provided for free to assist you however a commission may be requested from the provider’s site if you click through their website and engage their services. There are no forms of advertising on this site and the authors have made price and other key features the selection elements that have led to the recommendations made on the site.

The information provided on the comparison table is derived from the authors viewing SMS providers websites. Therefore, the detailed information provided is as a guide as prices and features can be updated without warning. If any of the information on the table appears to be out of date or incorrect, please contact the authors so that changes will be made quickly.

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