Tall Bob review
Tall Bob is a Melbourne based SMS and MMS messaging platform, headquartered in Prahran, Victoria, founded in 2012 under the name VidCorp before rebranding to Tall Bob. It targets medium to enterprise buyers with a two way messaging platform covering SMS, MMS, Rich Communication Services and WhatsApp Business messaging, plus native integrations with marketing platforms including Emarsys, Lexer and Oracle. Its pricing page states rates are bespoke to each business rather than published, built from postpay plans, volume discounts and committed use pricing, with an indicative figure available only after contacting sales. Its platform carries ISO/IEC 27001:2022 certification covering SMS and MMS delivery, platform APIs and supporting data processes.
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Not yet scored
One of 44 brands reviewed. Not in the priced comparison: publishes no Australian rate.
- Melbourne headquartered, directly connected to Australian and New Zealand telcos
- Covers SMS, MMS, RCS and WhatsApp Business messaging from one platform
- ISO/IEC 27001:2022 certified for delivery, APIs and data processes
- No per-message price is published anywhere on its site; every figure is quote-only
- Built for medium to enterprise buyers rather than a small business sending occasional SMS
- No specific per-message rate could be confirmed for the tables above
Where Tall Bob stands
Tall Bob is a Melbourne based SMS and MMS messaging platform, headquartered in Prahran, Victoria, founded in 2012 under the name VidCorp before rebranding to Tall Bob. It targets medium to enterprise buyers with a two way messaging platform covering SMS, MMS, Rich Communication Services and WhatsApp Business messaging, plus native integrations with marketing platforms including Emarsys, Lexer and Oracle. Its pricing page states rates are bespoke to each business rather than published, built from postpay plans, volume discounts and committed use pricing, with an indicative figure available only after contacting sales. Its platform carries ISO/IEC 27001:2022 certification covering SMS and MMS delivery, platform APIs and supporting data processes.
An Australian-registered company with its head office in Australia and support based here. How we classify this.
Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.
What Tall Bob publishes instead of a rate
Tall Bob publishes no Australian per-message rate that maps onto a monthly volume, so this page carries no rate table and no cost calculator. Putting a figure here would mean quoting a price Tall Bob does not publish. What it does publish is below.
| Feature | Published |
|---|---|
| API | not published |
| Email to SMS | not published |
| Two way | not published |
| SMPP | not published |
| Dedicated number | not published |
| Shared number | not published |
| Sender ID | not published |
"Not published" means the provider states nothing either way on its Australian pages. It is not the same as "No", and this page does not turn one into the other.
Rebranded from VidCorp, still Melbourne based
Tall Bob is headquartered in Prahran, Victoria, and was founded in 2012 under the name VidCorp before rebranding to Tall Bob. It sells a two way messaging platform aimed at medium to enterprise buyers, covering SMS, MMS, Rich Communication Services and WhatsApp Business messaging from one account, with native integrations into marketing platforms including Emarsys, Lexer and Oracle. Its delivery is described as directly connected to Australian and New Zealand telcos rather than routed through an intermediary.
No per-message price is published anywhere on its site. The pricing page states rates are bespoke, built from postpay plans, volume discounts and committed use pricing, with a figure supplied only after a sales conversation. That fits its own stated market, enterprise and mid-market senders rather than a small business comparing cents per SMS, but it means no rate can be carried in the tables above.
Compare Tall Bob with another provider
| Measure | Tall Bob | Cellcast |
|---|---|---|
| Overall out of 10 | not published | 9.0 |
| Rate at 1K | no published rate | 3.70c |
| Rate at 15K | no published rate | 3.10c |
| Rate at 125K | no published rate | 2.83c |
| Rate at 250K | no published rate | 2.83c |
| Cost at 15,000 a month | not published | $465 |
| Carrier routes | not published | not published |
| Uptime | not published | "100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either |
| Dedicated number | not published | Yes |
| Shared number | not published | Yes |
| Alpha sender ID | not published | Yes |
| Email to SMS | not published | Yes |
| SMPP | not published | not published |
| Two way | not published | Yes |
| Support | not published | 8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS |
| Head office | Prahran, Victoria | South Melbourne, Victoria |
| Public reviews | not published | 4.2/5 from 6 reviews on Trustpilot |