Bird review (formerly MessageBird)

Bird, formerly MessageBird, is a global communications and SMS marketing platform with a registered Australian entity and a Sydney office. It charges 3.25 US cents a message at one thousand a month and 3.25 US cents at fifteen thousand, and with no AUD view the cost floats with the exchange rate. Production sending needs a payment method and a verified sender, and it holds ISO/IEC 27001 and SOC 2 Type II certifications.

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One of 44 brands reviewed. Not in the priced comparison: prices on flat rate, not monthly volume.

Right for you if
  • $0.0325 per segment to Australia, below Twilio's $0.0515 in the same currency
  • An alphanumeric sender is priced the same as a long code
  • USD $3.00 a month for an Australian mobile number
  • ISO/IEC 27001, SOC 2 Type II and SOC 3 certifications on its trust page
Look elsewhere if
  • Priced in US dollars with no AUD view, so the Australian cost floats
  • No phone number, no published support hours and no uptime commitment
  • 1.6 from 22 Trustpilot reviews on an unclaimed profile
  • No trial credit is published

Where Bird stands

Bird publishes $0.0325 per segment to Australia, below Twilio's $0.0515 but above Clickatell's $0.02176, and prices an alphanumeric sender the same as a long code. It is priced in US dollars with no AUD view, so the Australian cost moves with the exchange rate. It holds a registered Australian entity, Bird.com Pty Ltd (ACN 611 673 575), and a Sydney office. It publishes no phone number, no support hours and no uptime commitment, and its Trustpilot profile stands at 1.6 from 22 reviews, 17 of them in the last twelve months. It carries ISO/IEC 27001, SOC 2 Type II and SOC 3 certifications, with the ISO/IEC 27001 scope document gated behind an access request.

Head officeAmsterdam, Netherlands
Founded2011
SupportEmail to [email protected]; no phone number and no support hours are published
Public reviews1.6/5 from 22 reviews on Trustpilot
Australian presence Tier 2: Registered AU entity
Sender ID Register On ACMA's list as a certified telco; registers with or without an ABN

Registered Australian entity, Bird.com Pty Ltd (ACN 611 673 575, incorporated 2016 as MessageBird Pty Ltd), and a Sydney office

ACMA lists it as BIRD.COM PTY LTD. ACMA's list read 19 September 2026.

Bird publishes no carrier routes or uptime.

What Bird offers Australian senders

As published by Bird
APIYes
Two-way SMSYes
Dedicated numberYes
Alphanumeric sender IDYes

Nothing published either way on Email to SMS, SMPP, MMS, RCS or Shared number.

Bird states that it holds ISO/IEC 27001 (ISO/IEC 27001:2022; the ISMS scope document is gated behind an access request), SOC 2 Type II and SOC 3.

What Bird costs

Published Australian rate, cents per outbound SMS
Messages a monthRate
1K 3.25c
15K 3.25c
125K 3.25c
250K 3.25c

US cents per message segment, not Australian cents, so the AUD cost floats with the exchange rate. The currency toggle on the pricing page offers USD and EUR only, with no AUD view. The same $0.0325 applies to an alphanumeric sender and to a long code, no volume ladder is published for Australia, and the separate carrier-fees page showed no Australian fee.

Read from the provider's own pricing page on 2026-09-09.

What Bird costs at your volume

Bird at 15K tier: 3.25c USD
per month
Bird USD 488
Median of the 5 priced at this volume USD 510
Cheapest: Clickatell at 2.05c USD USD 308

At 15,000 messages a month Bird costs USD 488, USD 180 more than Clickatell, USD 23 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate. Figures are in USD, the currency Bird publishes, and are compared only against brands that publish in the same currency.

Bird SMS (previous MessageBird) Gateway Review

This Bird (previously named MessageBird) review focused on its gateway service for Australian businesses. The service allows businesses to send SMS messages to their audience quickly and easily. The platform includes various features, such as message scheduling, personalisation, and reporting, to help businesses create and manage effective SMS campaigns.

Key facts about Bird are:

  • They have an office in Sydney and a headquarters in Amsterdam.
  • Major global customers include Domino’s, Lufthansa, Uber, Huawei and ABN-AMRO
  • SMS Gateway integration includes Magento and Zendesk.
  • They specialise in industry sectors such as healthcare, transport, logistics and retail.

Below, view the full Bird SMS review, which compares price, features, and customer service to other SMS Gateway providers.

Bird pricing for SMS gateway services

Bird offers flexible pricing plans based on the number of messages sent and the features required. Rates vary based on the number of messages sent and the destination country.

The current price to send, receive, and monitor a text message through the Bird SMS gateway is reasonable compared to other Australian SMS gateway companies. It charges 3.25 US cents for each outgoing text message to an Australian mobile. Inbound messages are free of charge. Bulk volumes of over 100,000 can be negotiated directly with the supplier.

The MessageBird text message gateway does not have a setup fee or a monthly fee account, but there is a three-month contract, so you cannot just use their services for a one-time use. This contractual arrangement does not appear with other equivalent gateway providers.

Bird provides a means of sending messages through their website or API and then converting text to speech.  With this service, clients receive a call and hear their message when answering it. There is a charge for each message (Australian) plus a tax. The comparison table below can be clicked to view the full SMS gateway comparison.

A dedicated virtual mobile number service is also available, which allows clients, customers, or employees to reach you anytime, anywhere by setting up your voice messaging technology. There is also a service to review the currency of the client contact information and whether the database needs to be cleaned up, thereby reducing the number of undelivered messages.

Message Bird Website

Features of Bird SMS Gateway

Apart from Bird SMS Gateway’s powerful messaging API platform that offers outbound and inbound text message distribution, it has several features, such as its Chat and Voice messaging platforms, which make it one step simpler to improve message awareness and notification between the sender and the individual through any mobile phone anywhere in the world. They state that their API, dashboard, and integrations can connect up to seven billion mobile phones anywhere in the world. This can be accomplished by their use of over 900 carrier connections worldwide.

Like several other gateway SMS providers, this company offers all the features other gateway providers offer, including a web SMS platform that can be easily integrated into the client’s web system. Bird provides a range of integration options to help businesses connect with their existing software and systems. The platform includes APIs, plugins, and integrations with popular platforms like Salesforce, HubSpot, and Zapier.

It has the infrastructure to connect its high-speed telecommunication networks to ensure messages are promptly delivered cheaply. Depending on the price and the client’s immediate requirements, it can provide both a direct and a hybrid carrier.

Bird provides an email-to-SMS service and two-way SMS communications so the client and customer know what is being delivered. They also offer bulk SMS and SMS marketing services.

Message Bird SMS Gateway FeaturesWhat customer support service does Bird provide?

Besides an email address in the form of personal contact for queries or discussions, Bird does not display a phone contact number or a live chat for interested or potential clients to discuss issues or matters relevant to text message distribution. The only phone contact is an overseas number, and with the time difference between Australia and Amsterdam, this may be a real problem or concern.

The other factor that needs to be considered is that Bird offers no incentive to try their gateway system through a free trial, unlike many of their SMS gateway competitors.  They do provide real-time reporting like other SMS gateway companies in Australia.

Although Bird has an office in Sydney, its customer contact initiatives are limited to email rapport.

Reliability and Security of Bird Gateway Service

When reviewing the reliability of this provider’s gateway service, it was pleasing to note that it has a Service Level Agreement (SLA) that guarantees 99.95% uptime, indicating its reliability in disseminating text messages is efficient and effective. If a server goes down or another problem occurs, this provider assures the clients that they will receive an alert and that the provider will act on the issue immediately. Their fully redundant platform, telecommunication stack, and APIs have all been developed in-house to guarantee quality and control over their calling and messaging services.

Bird follows regulatory requirements built for international laws and regulations, including GDPR and PSD2. From a security point of view, Bird hosts and monitors its platform with the utmost attention to protection, safety, and security. It is very conscious of its security and privacy, particularly when many of its clients are hospitals, banks, and government institutions. It outlines its rules, regulatory requirements, employee screening, and data encryption to ensure security and reliability.

Bird SMS Gateway has several significant clients, which indicates that it is a reputable company, as stated in the introduction. Whether they are Australian clients is not stipulated on their website. It is also a GSMA member, representing over 300 mobile operators globally.

Message Bird Website

About This SMS Gateway Comparison

Prospective clients asked numerous questions about the need to better understand what gateway SMS providers offer for a reliable, cost-effective SMS Gateway provider. So, a group of experts in the SMS field decided to formulate a simple-to-follow and understand SMS Comparison Table and site.

The authors produced this information for you free of charge. After leaving the SMS area to enter other IT areas, they developed the site and could not disclose any conflict of interest in their evaluation of SMS providers. Consequently, it has presented an independent, unbiased assessment of the various providers.

While the SMS Gateway Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk that the data may become outdated without prior notice. As such, you should note below when the page was last updated.

MessageBird can help businesses connect with their audience quickly and efficiently. However, as with any platform, it’s crucial to test MessageBird’s features and ensure it meets your business needs. Before signing up, check with the SMS gateway provider’s website.

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Compare Bird with another provider

Published figures only, on the measures Bird publishes.
Measure Bird Kudosity
Rate at 1K3.25c7.90c
Rate at 15K3.25c7.90c
Rate at 125K3.25c7.90c
Rate at 250K3.25c7.90c
Cost at 15,000 a month$488$1,185
Dedicated numberYesYes
Alpha sender IDYesYes
Two wayYesYes
Head officeAmsterdam, NetherlandsSydney, New South Wales
Public reviews1.6/5 from 22 reviews on Trustpilot4.9/5 from 146 reviews on Trustpilot

Verification log

What was read, where and when, with captures taken from an Australian IP (our method).

CheckedDate readWhat it said
Published rate cardUS cents per message segment, not Australian cents, so the AUD cost floats with the exchange rate. The currency toggle on the pricing page offers USD and EUR only, with no AUD view. The same $0.0325 applies to an alphanumeric sender and to a long code, no volume ladder is published for Australia, and the separate carrier-fees page showed no Australian fee. See the page as it stood
Public reviews on Trustpilot1.6 out of 5 from 22 reviews

About the author

Alain Grossbard

Head of Strategy

Alain compiles the Australian provider data and writes the reviews behind the rate panel and the price tables.

Checked by Justin Grossbard, who owns the scoring method. How we rate.