BulkSMS.com review

BulkSMS.com is a bulk SMS gateway operated by Celerity Systems (Pty) Ltd, whose South African company registration number, 2000/005883/07, indicates registration in 2000. The group also carries UK and Swiss entities, Celerity Messaging UK Ltd and Celerity Europe AG, with its main office in Cape Town. Its own Australia page names seven local networks its routes connect to, including Telstra, Optus and Vodafone, but no Australian entity, office or local support channel is stated anywhere on the site. Pricing is credit based and quoted depending on origin and destination country and volume; no baseline per-message figure is published for sending to Australian numbers.

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Not yet scored

One of 44 brands reviewed. Not in the priced comparison: publishes no Australian rate.

Right for you if
  • Real, named routes into Australia's own mobile networks, not a generic global claim
  • No subscription or contract required; pay as you go on a credit based system
  • Long operating history under Celerity Systems, registered in South Africa in 2000
Look elsewhere if
  • No Australian entity, office or local support of any kind
  • No baseline per-message price for Australia in any currency; the calculator requires specific sending details before quoting
  • A support request goes to a general address rather than an Australian based team

Where BulkSMS.com stands

BulkSMS.com is a bulk SMS gateway operated by Celerity Systems (Pty) Ltd, whose South African company registration number, 2000/005883/07, indicates registration in 2000. The group also carries UK and Swiss entities, Celerity Messaging UK Ltd and Celerity Europe AG, with its main office in Cape Town. Its own Australia page names seven local networks its routes connect to, including Telstra, Optus and Vodafone, but no Australian entity, office or local support channel is stated anywhere on the site. Pricing is credit based and quoted depending on origin and destination country and volume; no baseline per-message figure is published for sending to Australian numbers.

Head officeCape Town, South Africa
Carrier routesnot published
Uptimenot published
Supportnot published
Australian presence Tier 3: No AU entity

A global platform serving Australian numbers, sometimes with local virtual numbers, but no Australian company, office or entity that a buyer can find. How we classify this.

Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.

What BulkSMS.com publishes instead of a rate

BulkSMS.com publishes no Australian per-message rate that maps onto a monthly volume, so this page carries no rate table and no cost calculator. Putting a figure here would mean quoting a price BulkSMS.com does not publish. What it does publish is below.

What BulkSMS.com states about sending and sender types
FeaturePublished
APInot published
Email to SMSnot published
Two waynot published
SMPPnot published
Dedicated numbernot published
Shared numbernot published
Sender IDnot published

"Not published" means the provider states nothing either way on its Australian pages. It is not the same as "No", and this page does not turn one into the other.

Real Australian routes, no Australian office

BulkSMS.com is operated by Celerity Systems (Pty) Ltd, whose South African company registration number, 2000/005883/07, indicates registration in 2000. The group also carries UK and Swiss entities, Celerity Messaging UK Ltd and Celerity Europe AG, and its main office is in Cape Town. Its Australia page names seven local networks its routes connect to, including Telstra, Optus and Vodafone, a real and specific claim rather than a generic one, but no Australian entity, office or local support channel appears anywhere on the site.

Pricing is credit based, with the exact cost depending on the origin country, destination country and volume entered into its own calculator. No baseline per-message price for sending to Australian numbers is published, so no rate is carried in the tables above. A support request for an Australian sender goes to a general address rather than a local team.

Compared with

Picked automatically by shared Australian-presence tier, category and pricing currency, not hand-chosen for this page.

Compare BulkSMS.com with another provider

Published figures only. "Not published" is a figure the provider does not publish, not a figure of nil.
Measure BulkSMS.com Cellcast
Overall out of 10not published9.0
Rate at 1Kno published rate3.70c
Rate at 15Kno published rate3.10c
Rate at 125Kno published rate2.83c
Rate at 250Kno published rate2.83c
Cost at 15,000 a monthnot published$465
Carrier routesnot publishednot published
Uptimenot published"100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either
Dedicated numbernot publishedYes
Shared numbernot publishedYes
Alpha sender IDnot publishedYes
Email to SMSnot publishedYes
SMPPnot publishednot published
Two waynot publishedYes
Supportnot published8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS
Head officeCape Town, South AfricaSouth Melbourne, Victoria
Public reviewsnot published4.2/5 from 6 reviews on Trustpilot

About the author

Alain Grossbard

Head of Strategy

Alain compiles the Australian provider data and writes the reviews behind the rate panel and the price tables.

Checked by Justin Grossbard, who owns the scoring method. How we rate.