Summary Of Cellcast

Cellcast is a leading Australian provider of mobile communications, offering SMS, MMS and e-mail marketing solution. Their services enable businesses, agencies and organisations to profit from the accelerating growth of interactive and transactional mobile messaging.

💻 Demo Account: 30 SMS Free
🏢 Head Office Australia
📅 Founded 2014
⭐ Reviews (Trustpilot) 4.9 – 59 Reviews
↔ Sevice Level Agreement N/A
💰 Price Match Guarantee Yes
📊 Fixed Number: $25 Per Month

Cellcast Pricing Review

Our May 2022 pricing comparison found that Cellcast offered the cheapest SMS rates of any Australian SMS provider reviewed.  Cellcast pricing schedule per SMS per month is AUD$0.037 for under 1k; AUD$$0.031 for 5k+; and AUD$0.028 for 100k+. Have a look at their website for further pricing options.

Monthly SMS Volume
3.70 3.10 2.90 2.80
7.90 6.90 5.90 4.90
6.50 5.90 5.50 4.90
7.00 6.50 6.00 5.50
7.10 6.10 5.80 5.80
7.00 6.50 6.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
7.50 7.10 6.50 6.50
7.50 7.50 7.50 7.50
8.00 8.00 7.60 7.00
10.00 8.50 7.50 7.00
12.00 12.00 8.00 8.00
9.60 9.60 9.20 8.30
17.00 16.00 12.00 11.00
25.00 21.00 20.00 19.00

Updated on 08-08-2022. Currency is in AUD $

Cellcast does not charge:

  • a setup fee,
  • no monthly fee,
  • fixed number,
  • for delivery reports and
  • there are no contractual arrangements required.

There is a charge for your own Virtual Number, like many other providers. Send and receive from your own number for $220 per year, with a 30% further discount applies to new customers.

The provider offers either monthly or pre-payment options. Another positive in their pricing details is that no credit expiry occurs unlike a number of its competitors.

Overall, if the price is a key consideration when choosing an SMS provider then it’s recommended to seriously consider Cellcast.

Our Rating

The overall rating is based on review by our experts

Value For Money
10 / 10
8 / 10
7 / 10
6 / 10
9 / 10
Customer Service
9 / 10

Cellcast SMS Marketing Review

Cellcast is regarded as a very professional service with excellent SMS marketing tools and software features,

SMS has a very high open rate. Unlike emails which are often ignored, sent to Spam folders or deleted without being read, over 92% of all SMS will almost always be read within 3 minutes of receiving the text message. The short and precise nature of text messaging forces the sender to be concise. This economical use of words works in favor of the organization boosting the conversion rate in the long run.

SMS are cost-effective and powerfully targeted with the use of filtration within the client database lists. Cellcast’s MMS & SMS mobile marketing platform is one of few companies in Australia that know how to leverage the mobile market and drive unparalleled advantage.

The real-time visibility drawn through SMS is the key to successful marketing, coupled with a guaranteed delivery, makes mobile marketing an easy choice.

Derived from the SMS Australia Gateway Comparison Table, Cellcast has an extensive range of powerful software templates beyond the basic email to SMS messages service. It delivers powerful web-based email to SMS services including MMS capabilities. This includes MMS marketing and picture messaging that takes mobile marketing to a completely new level that gains more engagement on your marketing or communication campaign.

A free 30 SMS trial is available after individual signup and logs in for the first time. A pop-up screen shows up initially and will invite you to chat online about the services and offers that are available based on your requirements.

Reliability of Cellcast

Cellcast is a Melbourne-based SMS gateway supplier that is impressive with its reliability standard.

It allows an inbound automation message to be routed from an end user’s mobile device and delivered to a mobile phone or an application. Cellcast has the API capability of determining the exact GPS coordinates of an end-user by sending an SMS or an email which means that your customer location can be reached within a matter of few seconds.

Theer is no direct mention of Service Level Agreements or percentage uptime when distributing SMS unlike many other SMS marketing distributors.

Its sophisticated API platform means that AI integration can send messages from custom applications or the world’s leading client relationship management applications (SMS APIMMS APIZapier APIEmail to SMS.

With everything from opt-in graphs to geographical metrics and link tracking, Cellcast’s API platform records advanced data sets and generates real-time graphical representations, to make it easy to measure and improve your campaigning each time.

Cellcast Customer Service Level & Compliance

The review indicates that Cellcast offers are a very transparent and open form of communication. Customer care teams are available during office hours to answer questions and provide support on Australia & NZ: (03) 8560 7025. Customer Care: 8am – 8pm (AEST).

Cellcast has ensured customers and clients that they possess the platform’s military-grade security, anti-Spam, and general data protection compliance to ensure safeguarding to all concerned.

Their cloud infrastructure is housed in secure data centres, designed to satisfy the requirements of our most security-sensitive customers. The infrastructure has been designed to provide the highest availability while putting strong safeguards in place regarding customer privacy and segregation.

Cellcast is not in the business of selling your information. It consider all information to be a vital part of their relationship with the business or organisation. There are, however, certain circumstances in which they may share your personally identifiable information with certain third parties without further notice to the business. This should be reviewed in their Privacy section of their website.

Online Reviews

With a range of features, our SMS Gateway Comparison review found Cellcast to be a highly  reputable SMS marketing provider and worthy of serious consideration and rated highly as indicated on the Trustindex review website of 4.9 based on 59 reviews.

Cellcast Software and SMS Gateway Solution

SMS Gateway is a website system that allows the distribution of SMS text messages from a web browser direct to customers or clients within the cell served by that particular gateway. A text message gateway allows any computer to receive or distribute SMS transmissions through a range of telecommunication network providers.

Its SMS marketing software has the ability to post onto Meta (previously named Facebook) or Twitter, provides platforms for reminders, alerts, notifications, sales, ordering and delivery, event management, and birthday marketing to improve your dealings with customers or staff. The provider also has SMS reply features including e-mail to SMS replies, the ability to send replies to a website, computer, or block replies.

A free 30 SMS trial by Cellcast is available after individual signup and logs in for the first time. A pop-up screen shows up initially and will invite you to chat online about the services and offers that are available based on your requirements.

In the case of Cellcast, its popular HTTP to SMS gateway API has the ability to distribute bulk text messages over a range of different mobile telecommunication carriers’ networks with company names such as Telstra, Optus, Virgin, and Vodafone. The SMS integration is made simple by its SMS gateway API with a range of downloadable sample codes available to assure its compatibility with the business or organization systems.

An SMS gateway needs reliability for those who require communication or marketing campaigns for:

  • Time-sensitive text messages
  • Text message alerts
  • Private text messages where security and confidentiality are critical
  • The need for a customer to reply (2-way) to the text message
  • Customers to be reminded about an upcoming appointment or an alert

Cellcast Alternatives

There are other key SMS Marketing providers’ alternatives in Australia that businesses can consider. We have made ‘head-to-head’ comparison tables to help compare Cellcast to:

  1. SMS Central
  2. SMS Tech
  3. Direct SMS
  4. MessageMedia


Who Is Cellcast?

Cellcast is a leading Melbourne based cloud-based service provider that enables businesses to easily communicate with their customers via SMS programming and MMS interactive mobile messaging for the fast-growing mobile digital communication platform.

Their focus with MMS marketing and picture messaging is centred around ease of use. Sending a picture message is as simple as clicking a button and selecting which photo the client would like to attach with a message.

Landing pages (examples that you can see on their website) convert FREE custom landing pages designed for high conversion to complement any marketing or communication campaign.

This reputable gateway provider offers online SMS in a seamless integration way from any web-enabled computer with no set-up or software requirements needed. Sending text messages to customers, individuals or organizations has been made simple by Cellcast powerful and flexible set of SMS API’s software and sound network systems.

Their SMS gateway API facilitates SMS integration which means its clients are easily able to communicate with their customers anytime when required. Its online SMS Gateway applications, Email to SMS system offer a comprehensive way for informing people quickly.


About This SMS Provider Review

This Cellcast review was formulated to compare features and services to other reputable SMS Gateway providers from Australia. This was independently developed by a group of SMS specialists who were experts in the SMS field but felt that there was an independent  need to let people know what different SMS distribution companies had to offer prospective clients.

While the SMS Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website, Facebook of LinkedIn account before singing-up.

Latest update on 11 May 2022.

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