Cellcast sells fixed prepaid credit bundles rather than pricing on monthly volume, so every rate here is the cheapest published combination of bundles that covers the month: 3.7c at 1,000, 3.1c at 15,000 and 2.83c at both 125,000 and 250,000. Mobile Message publishes 3.5c and 3.0c at the lower two volumes and 2.5c at the upper two, so Cellcast is second cheapest in Australian dollars at all four rather than cheapest at any, which several older pages on this site still say it is. Above 100,000 messages a month Cellcast asks you to contact it for a quote, so a large sender may do better than the published figure. Shared numbers and replies are free and credits never expire. Its two absolute claims, a 100% uptime SLA and a 100% delivery guarantee, are published without any supporting document, and its pricing page advertises a lowest-price rating attributed to this site while deep-linking our own comparison table.
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#1 of the 11 providers with a published Australian rate, and one of 44 brands reviewed.
Cellcast sells fixed prepaid credit bundles rather than pricing on monthly volume, so every rate here is the cheapest published combination of bundles that covers the month: 3.7c at 1,000, 3.1c at 15,000 and 2.83c at both 125,000 and 250,000. Mobile Message publishes 3.5c and 3.0c at the lower two volumes and 2.5c at the upper two, so Cellcast is second cheapest in Australian dollars at all four rather than cheapest at any, which several older pages on this site still say it is. Above 100,000 messages a month Cellcast asks you to contact it for a quote, so a large sender may do better than the published figure. Shared numbers and replies are free and credits never expire. Its two absolute claims, a 100% uptime SLA and a 100% delivery guarantee, are published without any supporting document, and its pricing page advertises a lowest-price rating attributed to this site while deep-linking our own comparison table.
An Australian-registered company with its head office in Australia and support based here. How we classify this.
Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.
| Messages a month | Rate |
|---|---|
| 1K | 3.70c |
| 15K | 3.10c |
| 125K | 2.83c |
| 250K | 2.83c |
Cellcast sells fixed prepaid credit bundles rather than pricing on monthly volume: 10 credits at $0.47, 250 at $10.75, 1,000 at $37, 5,000 at $155, 20,000 at $580 and 100,000 at $2,800, AUD excluding GST, credits never expiring. Because the bundles are fixed sizes rather than thresholds, a rate here is the per-message cost of the cheapest published combination that covers the benchmark month exactly: 1,000 is one 1,000 bundle at 3.7c; 15,000 is three 5,000 bundles, $465, at 3.1c; 125,000 is one of each of the 100,000, 20,000 and 5,000 bundles, $3,535, at 2.83c; and 250,000 is two of each, $7,070, at the same 2.83c. Nothing is assumed about credits bought ahead: each figure covers that month and no more. Cellcast invites any sender above 100,000 a month to contact it for a custom quote and above 200,000 offers a special package, so the two upper figures are what a buyer pays self-serve and a negotiated rate may be lower. The pricing page also carries a first-purchase banner reading "First Purchase 2c - March Only!", displayed when this was read in September, so it is either stale on Cellcast's site or runs annually; it is not treated as a rate, because a first-purchase price is not what a monthly sender pays.
Read from the provider's own pricing page on 2026-09-09.
At 15,000 messages a month Cellcast costs $465, $15 more than Mobile Message, $435 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
Cellcast is one of the newer SMS providers in Australia and one of the cheapest we price.
Cellcast is a leading Australian provider of mobile communications, offering SMS, MMS and e-mail marketing solutions.
Their services enable businesses, agencies and organisations to profit from the accelerating growth of interactive and transactional mobile messaging.
Cellcast Australia is now 100% Australian-owned and independently operated. Its team has over 20 years of experience implementing custom technology solutions. They are considered to be experts in mobile communications, with a focus on SMS and MMS messaging.
Cellcast is committed to offering businesses key benefits, including improved operational efficiency, enhanced safety, and reduced communication costs. By collaborating with top global infrastructure and media companies, Cellcast leverages various strengths across multiple channels and networks. This collaboration fuels faster growth by utilizing resources that cater to a vast number of active users.
It services a diverse portfolio of clients, including defence, government agencies and private entities. In addition, comprehensive local support is provided with all Cellcast solutions, such as:
With rising wages and a scarcity of skilled labour, the demand for digital autonomous solutions has surged in todayâs economic climate. To stay competitive, businesses must raise their output and reduce overheads.
At Cellcast, they have developed intelligent communication tools that automate tasks like helpdesk support, appointment bookings, and lead generation. We work closely with our clients to transform their existing systems, seamlessly integrating AI-driven SMS, MMS, and Voice services.
Their strength is in providing affordable, tier-1 enterprise-grade communications combined with generative AI. This powerful combination enables businesses to implement autonomous applications into their native business system and existing workflows, enhancing efficiency and output.
Transforming business communication systems with AI and automation tools.
Our March 2024 pricing comparison found that Cellcast offered among the cheapest SMS rates of any Australian SMS provider reviewed. Cellcastâs monthly SMS pricing schedule depends on the number of text messages distributed. For example, 2000 SMS will cost AUD$0.037/Message while 20,000 SMS will cost A$0.029/Message. Look at their easy-to-use website for specific âready reckonerâ pricing options.
Its Dedicated Numbers charge is $18 monthly or cheaper at $168 yearly.
|
3.70 | 3.10 | 2.90 | 2.80 |
|
6.90 | 6.50 | 5.90 | 5.50 |
|
7.00 | 6.50 | 6.00 | 5.50 |
|
7.00 | 6.00 | 5.80 | 5.80 |
|
6.50 | 6.00 | 5.00 | 5.50 |
|
6.60 | 6.60 | 6.60 | 6.60 |
|
7.00 | 7.00 | 7.00 | 7.00 |
|
5.60 | 5.40 | 5.40 | 5.40 |
|
7.90 | 7.90 | 7.90 | 7.90 |
|
8.50 | 8.00 | 7.60 | 7.00 |
|
8.20 | 7.50 | 7.00 | 7.00 |
|
11.90 | 8.00 | 8.00 | 8.00 |
|
9.80 | 9.60 | 8.60 | 8.20 |
|
4.90 | 4.57 | 4.45 | 4.33 |
|
25.00 | 21.00 | 20.00 | 19.00 |
Updated on 29-08-2026. Currency is in AUD $
Cellcast does not charge:
There is a charge for your Virtual Number, like many other providers. Send and receive from your number for $220 per year, with a 30% further discount applies to new customers. The provider offers either monthly or pre-payment options. Another positive in its pricing details is that no credit expiry occurs, unlike many of its competitors.
Overall, if price is a key consideration when choosing an SMS provider, itâs recommended that you consider Cellcast.
Cellcast provides a user-friendly platform for businesses to create and send SMS campaigns quickly and easily. The platform includes message personalization, automated responses, and detailed analytics to help companies optimize their SMS marketing campaigns and measure their success.
One key benefit of using Cellcast as an SMS provider is the companyâs focus on compliance with industry regulations. Cellcast ensures that all SMS campaigns comply with these regulations to protect businessesâ and customersâ privacy.
Overall, Cellcast is a reliable SMS provider offering various mobile marketing services to businesses. The companyâs platform is easy to use and includes features to help enterprises create effective SMS marketing campaigns.
If you are weighing Cellcast against another Australian provider, it helps to see the two side by side. Our Cellcast compared with Notifyre breakdown covers the closest match on price, while Cellcast vs Direct SMS and Cellcast vs SMS Central cover the two other shortlists Australian businesses ask about most.
Latest update on 1 August 2026
From 1 July 2026 the ACMA requires branded (alphanumeric) sender IDs sent to Australian numbers to be listed on the SMS Sender ID Register. Messages sent from an unregistered ID can be labelled âUnverifiedâ by carriers or blocked outright. Registration runs through your telco or messaging provider, so confirm what Cellcast asks for before you set up a branded sender name. Our guide to opt-in and opt-out obligations covers what else the Spam Act 2003 requires of Australian senders.
Cellcast is highly esteemed for its professionalism and superior SMS marketing tools and software. SMS messages are notably effective, with a remarkable open rate surpassing 92%, ensuring messages are read swiftly, usually within minutes of receipt. This contrasts sharply with emails, which often go unnoticed, end up in spam, or are deleted unread. The succinct nature of SMS compels senders to be brief, fostering a cost-effective communication that enhances conversion rates over time.
Moreover, SMS marketing is economically efficient and precisely targeted, thanks to the sophisticated filtering of client databases. Among the few in Australia, Cellcastâs MMS & SMS marketing platform masterfully exploits the mobile market, securing a significant competitive edge.
The immediate feedback provided by SMS is crucial for marketing success, supported by assured message delivery, which makes choosing mobile marketing straightforward.
According to the SMS Australia Gateway Comparison Table, Cellcast boasts a comprehensive selection of advanced software templates, surpassing standard email-to-SMS services. It offers robust web-based solutions for email-to-SMS, including MMS features, elevating mobile marketing with enhanced engagement through MMS marketing and picture messaging.
Upon first login, new users can explore the service with a 30 free SMS credit trial. An initial pop-up invites users to engage in an online chat, providing tailored information about the services and promotions available to meet their needs.
Cellcast is a Melbourne-based SMS gateway supplier with impressive reliability standards.
It allows an inbound automation message to be routed from an end userâs mobile device and delivered to a mobile phone or application. Cellcast has the API capability of determining the exact GPS coordinates of an end-user by sending an SMS or an email, which means that your customerâs location can be reached within a matter of seconds.
Unlike many other SMS marketing distributors, there is no direct mention of Service Level Agreements or percentage uptime when distributing SMS.
Its sophisticated API platform means that AI integration can send messages from custom applications or the worldâs leading client relationship management applications (SMS API MMS API Zapier API Email to SMS.
With everything from opt-in graphs to geographical metrics and link tracking, Cellcastâs API platform records advanced data sets and generates real-time graphical representations to make it easy to measure and improve your campaigning each time.
Cellcast Customer Service Excellence & Compliance Overview
The evaluation highlights that Cellcast excels in providing clear and straightforward communication channels. Their customer service team is readily accessible during business hours to address inquiries and offer assistance in Australia & NZ at (03) 8560 7025, with round-the-clock support available in Australian Eastern Standard Time (AEST).
Cellcast assures its customers and clients of robust security measures, boasting military-grade security features, stringent anti-spam protocols, and compliance with general data protection regulations. This ensures a high level of protection for all parties involved.
Their cloud-based infrastructure is securely located in data centres engineered to meet the demands of the most security-conscious customers. This infrastructure is crafted to maximize availability and enforce stringent control for customer data privacy and isolation.
Cellcast prioritizes the confidentiality of your information, treating it as an integral aspect of its client relationship. Nevertheless, specific scenarios might involve sharing your personally identifiable information with third parties, as detailed under their websiteâs Privacy section.
Online Feedback Summary
Our SMS Gateway Comparison review acknowledges Cellcast as a trustworthy and commendable SMS marketing service provider that merits careful consideration. It enjoys a high reputation, evidenced by a 4.9 rating of 277 reviews on the Trustindex platform as of October 2024.
The SMS Gateway provided by Cellcast is a sophisticated web-based system that facilitates sending SMS text messages directly from a web interface to recipients within the networkâs coverage. This gateway bridges computers and telecommunication networks, enabling seamless SMS communication for sending or receiving messages.
Cellcastâs SMS marketing software is versatile, offering integration with platforms like Meta (formerly Facebook) and Twitter. It supports various functionalities, including sending reminders, alerts, notifications, and messages related to sales, orders, deliveries, event coordination, and particular occasion marketing, enhancing interactions with customers or employees. It also includes SMS response capabilities, such as email-to-SMS responses, sending replies to websites or computers, or blocking incoming replies.
Upon initial sign-up and login, new users are welcomed with a complimentary trial of 30 SMS messages, accompanied by a pop-up invitation to discuss the serviceâs features and offerings tailored to their specific needs.
Cellcast stands out with its robust HTTP to SMS gateway API, which supports the mass distribution of text messages across various networks of leading mobile carriers like Telstra, Optus, Virgin, and Vodafone. The API provides a collection of sample codes to ensure the simplicity of SMS integration and seamless compatibility with different business or organizational systems.
The reliability of Cellcastâs SMS gateway is essential for delivering:
This system is designed to be a reliable tool for effective communication and marketing strategies. It caters to various needs and ensures messages reach their intended audience promptly and securely.
Businesses can consider alternatives to other key SMS providers in Australia. We have made âhead-to-headâ comparison tables to help compare Cellcast to Notifyre.
Cellcast Australia is an entirely Australian-owned entity that operates independently. Its seasoned team boasts over two decades of expertise in tailoring technological solutions. They specialize in mobile communication, particularly SMS and MMS messaging services.
In the latest 2024 Review, Cellcast emerged as one of Australiaâs freshest SMS service providers, distinguished for offering the most cost-effective SMS solutions in the market.
The company is committed to enhancing business operations by providing improved workflow efficiency, enhanced safety measures, and reduced communication costs. Their collaborative efforts with top-tier international infrastructure and media firms allow them to harness varied strengths from various channels and support networks, thus fueling rapid growth by managing resources for a vast user base of active clients.
Cellcast Interactive Media is at the forefront of mobile communication, delivering cutting-edge programming and interactive mobile messaging services that cater to the burgeoning sector of mobile digital communication. Their offerings empower corporations, agencies, and business clientele to capitalize on the significant expansion and the economic imperative of interactive and transactional mobile messaging.
Cellcast is a leading Melbourne-based cloud-based service provider that enables businesses to easily communicate with their customers via SMS programming and MMS interactive mobile messaging for the fast-growing mobile digital communication platform.
Their focus on MMS marketing and picture messaging is centred around ease of use. Sending a picture message is as simple as clicking a button and selecting which photo the client would like to attach with a message.
Landing pages (examples on their website) convert FREE custom landing pages designed for high conversion to complement any marketing or communication campaign.
This reputable gateway provider offers online SMS seamless integration from any web-enabled computer with no set-up or software requirements. Sending text messages to customers, individuals, or organizations has been made simple by Cellcastâs powerful and flexible set of SMS API software and sound network systems.
Their SMS gateway API facilitates SMS integration, which means its clients can easily communicate with their customers anytime when required. Its online SMS Gateway applications and email-to-sms system offer a comprehensive way to inform people quickly.
This review of Cellcast is designed to benchmark its features and services against those of other esteemed SMS Gateway providers in Australia. It was independently crafted by a collective of SMS experts who possess deep knowledge in the field of SMS technology. They identified a clear need to inform potential clients about the varied offerings of different SMS distribution services.
Although the SMS Australia Comparison Table is free to the public, users must understand that the reviewâs creators maintain affiliate partnerships with some providers. These affiliations do not influence the service rates or fees users will encounter on the platform.
The content of this review is sourced directly from the providersâ websites. It does not rely on an API feed, which poses the risk that some information may become unexpectedly outdated. Users are encouraged to take note of the last update timestamp provided below and verify the latest details directly from the SMS gateway providersâ websites or their official Meta (Facebook) or LinkedIn profiles before engaging their services.
The latest update is on 7 October 2024.
| Measure | Cellcast | Chatti |
|---|---|---|
| Overall out of 10 | 9.0 | 8.5 |
| Rate at 1K | 3.70c | 6.90c |
| Rate at 15K | 3.10c | 5.90c |
| Rate at 125K | 2.83c | 5.50c |
| Rate at 250K | 2.83c | priced on monthly volume |
| Cost at 15,000 a month | $465 | $885 |
| Carrier routes | not published | "100% Australian owned & access to Australian carriers." No carrier is named. |
| Uptime | "100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either | "99.99% Uptime SLA" published in the pricing page feature strip; no SLA document, credit schedule or remedy is published behind it |
| Dedicated number | Yes | Yes |
| Shared number | Yes | Yes |
| Alpha sender ID | Yes | not published |
| Email to SMS | Yes | not published |
| SMPP | not published | not published |
| Two way | Yes | Yes |
| Support | 8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS | Free 24/7 support through an online support team, with an Australian phone number published, 1300 242 884 |
| Head office | South Melbourne, Victoria | Brisbane, Queensland |
| Public reviews | 4.2/5 from 6 reviews on Trustpilot | 4.3/5 from 9 reviews on Trustpilot |
Every figure on this page comes from a page the provider or a named third party publishes. The site does not open accounts or send test traffic, so this is the record of what was read and when. Where a capture is linked, it was taken from an Australian IP address, because several providers serve a different rate card, currency or number type depending on where the request comes from.
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Cellcast sells fixed prepaid credit bundles rather than pricing on monthly volume: 10 credits at $0.47, 250 at $10.75, 1,000 at $37, 5,000 at $155, 20,000 at $580 and 100,000 at $2,800, AUD excluding GST, credits never expiring. Because the bundles are fixed sizes rather than thresholds, a rate here is the per-message cost of the cheapest published combination that covers the benchmark month exactly: 1,000 is one 1,000 bundle at 3.7c; 15,000 is three 5,000 bundles, $465, at 3.1c; 125,000 is one of each of the 100,000, 20,000 and 5,000 bundles, $3,535, at 2.83c; and 250,000 is two of each, $7,070, at the same 2.83c. Nothing is assumed about credits bought ahead: each figure covers that month and no more. Cellcast invites any sender above 100,000 a month to contact it for a custom quote and above 200,000 offers a special package, so the two upper figures are what a buyer pays self-serve and a negotiated rate may be lower. The pricing page also carries a first-purchase banner reading "First Purchase 2c - March Only!", displayed when this was read in September, so it is either stale on Cellcast's site or runs annually; it is not treated as a rate, because a first-purchase price is not what a monthly sender pays. See the page as it stood | |
| Score block published on this review page | Overall 9 out of 10, the mean of the six criteria published there | |
| Public reviews on Trustpilot | 4.2 out of 5 from 6 reviews |
