Klaviyo review
Klaviyo is a dominant US ecommerce marketing platform with active Australian SMS sending. Its pricing is credit-based today (4 credits per AU SMS) and moving to dollar-based per-message rates from mid-2026, but no Australian-dollar figure is published anywhere public in either system; exact rates require a logged-in account.
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Not yet scored
One of 44 brands reviewed. Not in the priced comparison: publishes no Australian rate.
- No public AUD per-message rate in either its legacy or new pricing system
- Pricing is bundled with email and other channels, not a standalone SMS rate card
Where Klaviyo stands
Klaviyo is a dominant US ecommerce marketing platform with active Australian SMS sending. Its pricing is credit-based today (4 credits per AU SMS) and moving to dollar-based per-message rates from mid-2026, but no Australian-dollar figure is published anywhere public in either system; exact rates require a logged-in account.
A global platform serving Australian numbers, sometimes with local virtual numbers, but no Australian company, office or entity that a buyer can find. How we classify this.
Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.
What Klaviyo publishes instead of a rate
Klaviyo publishes no Australian per-message rate that maps onto a monthly volume, so this page carries no rate table and no cost calculator. Putting a figure here would mean quoting a price Klaviyo does not publish. What it does publish is below.
Klaviyo's legacy system billed Australian SMS at 4 credits per message (not the commonly quoted figure of roughly 3), per its own Legacy Credit Pricing table. From 13 July 2026 Klaviyo is replacing credits entirely with dollar-based per-message rates, rolling out to existing paid accounts on their first billing cycle after 13 August 2026. In neither system does Klaviyo publish an AUD-denominated per-message rate anywhere public; its dedicated Australian pricing page prices only in USD, and exact SMS/MMS rates by country are gated behind a logged-in account's billing settings.
| Feature | Published |
|---|---|
| API | not published |
| Email to SMS | not published |
| Two way | not published |
| SMPP | not published |
| Dedicated number | not published |
| Shared number | not published |
| Sender ID | not published |
"Not published" means the provider states nothing either way on its Australian pages. It is not the same as "No", and this page does not turn one into the other.
Credits today, dollars from mid-2026, no Australian rate either way
Klaviyo, headquartered in Boston and founded in 2012, is one of the largest ecommerce marketing platforms selling into Australia, bundling SMS alongside email rather than selling text messages as a standalone product. Its own help documentation puts an Australian SMS at 4 credits under its legacy system, a specific figure worth stating because a commonly repeated estimate elsewhere puts it lower, at roughly 3.
That legacy system is itself being retired: from 13 July 2026, Klaviyo is replacing credits with dollar-based per-message pricing, rolling out to existing paid accounts on their first billing cycle after 13 August 2026. In neither system, credits or dollars, does Klaviyo publish an Australian-dollar figure anywhere public. Its dedicated Australian pricing page prices only in US dollars, and the exact per-country SMS and MMS rates are visible only inside a logged-in account's own billing settings. A reader cannot get a number here without becoming a customer first.
Compare Klaviyo with another provider
| Measure | Klaviyo | Cellcast |
|---|---|---|
| Overall out of 10 | not published | 9.0 |
| Rate at 1K | no published rate | 3.70c |
| Rate at 15K | no published rate | 3.10c |
| Rate at 125K | no published rate | 2.83c |
| Rate at 250K | no published rate | 2.83c |
| Cost at 15,000 a month | not published | $465 |
| Carrier routes | not published | not published |
| Uptime | not published | "100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either |
| Dedicated number | not published | Yes |
| Shared number | not published | Yes |
| Alpha sender ID | not published | Yes |
| Email to SMS | not published | Yes |
| SMPP | not published | not published |
| Two way | not published | Yes |
| Support | not published | 8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS |
| Head office | Boston, Massachusetts, United States | South Melbourne, Victoria |
| Public reviews | not published | 4.2/5 from 6 reviews on Trustpilot |
Verification log
Every figure on this page comes from a page the provider or a named third party publishes. The site does not open accounts or send test traffic, so this is the record of what was read and when.
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Klaviyo's legacy system billed Australian SMS at 4 credits per message (not the commonly quoted figure of roughly 3), per its own Legacy Credit Pricing table. From 13 July 2026 Klaviyo is replacing credits entirely with dollar-based per-message rates, rolling out to existing paid accounts on their first billing cycle after 13 August 2026. In neither system does Klaviyo publish an AUD-denominated per-message rate anywhere public; its dedicated Australian pricing page prices only in USD, and exact SMS/MMS rates by country are gated behind a logged-in account's billing settings. |