Applying these tips allows you to create SMS content that grabs attention and drives meaningful interactions with your Australian audience. Keep it short, simple, and engaging!
Writing SMS content that engages an Australian audience requires a delicate balance of clarity, brevity, and relevance. SMS has a strict character limit, so every word must count.
Here is a snapshot of how you can master the art of crafting compelling SMS messages.
Australians appreciate direct, relatable, and conversational tones. To connect, familiarize yourself with cultural nuances, like informal language or local phrases. Avoid overly formal or sales-heavy language—keep it light and friendly.
The opening words of your SMS are critical. With limited space, hook the reader immediately by stating the value upfront. For example, instead of “We’re excited to announce a sale,” try “Flash Sale! 20% off storewide today only.”
SMS content should be concise yet impactful. Stick to a single message or call-to-action (CTA). Avoid cluttering the text with unnecessary details. For instance, “Save 15% on your first order with code FIRST15” works better than “Sign up for our newsletter to receive 15% off on your initial purchase.”
Clarity is non-negotiable. Use simple language to ensure the message is understood instantly. Break down complex ideas into digestible phrases. Avoid jargon unless it resonates with your specific audience.
Personalization drives engagement. Include the recipient’s name or reference their recent interactions with your brand. For example, “Hi Alex, your favourite jeans are back in stock. Shop now!” makes the message more relevant and engaging.
A well-crafted SMS must guide the recipient toward a specific action. Use clear and compelling CTAs like “Shop Now,” “Book Today,” or “Claim Offer.” Position the CTA early in the text if possible.
Timeliness is crucial for SMS effectiveness. Send messages when they’re most likely to be read and acted upon. For example, promotional messages sent mid-morning or early evening often yield better results.
Create two (or more) versions of your content—such as SMS messages—with slight variations to see which performs better. This process helps you determine which language, tone, or structure resonates most with your audience by analyzing metrics like open rates, click-through rates, or conversions.
Australians value privacy and can be sensitive to excessive messaging. Space out communications to maintain engagement without overwhelming your audience.
The latest update on 25 November 2024