SMS Everyone review

SMS Everyone pricing

SMS Everyone prices on a quoted range rather than a fixed monthly ladder. Its Bulk SMS service and its Business Grade SMS service each carry a per-message range in AUD excluding GST, and the exact rate depends on the credit volume you buy and the functionality you choose. There is no published figure at a specific monthly volume, and for that reason the rate tables above carry no rate for this provider.

The two ranges sit apart for a stated reason. Its pricing page says Business Grade SMS is delivered via direct onshore connections to all carriers, and that grade carries the higher range of the two.

The list price is not the whole cost. There are no monthly fees and no setup fees, and SMS credits do not expire. A dedicated virtual number costs $20 a month excluding GST for a dedicated virtual number a month excluding GST, which its pricing page pitches at reply functionality and advertised SMS numbers.

A trial is available for business accounts. It offers a bundle of free SMS credits with no up-front credit card, subject to company verification. The trial is a business SMS service only, and no account is issued without verified company and contact details.

One gap sits beside these terms. No SLA document is published, and its terms make "no guarantees as to the continuous availability of the Service". Those terms frame the sending features it publishes next.

SMS Everyone features for Australian senders

SMS Everyone publishes a REST and HTTP POST/GET API. Its API pages describe two-way SMS for appointment reminders and similar software, with replies passed back to your own system when a customer responds.

Email to SMS is also published. You send an email to a special address it gives you, and the service converts that email into an SMS and forwards it to any phone.

For sender types, it publishes dedicated numbers and alphanumeric sender IDs. Its site states you can send messages with your business name or brand as the sender ID. It publishes nothing either way about SMPP, MMS to Australian mobiles, RCS to Australian mobiles or a shared number, so treat those as unconfirmed rather than absent.

Its routes are stated plainly. It delivers via onshore connections to Telstra, Optus and Vodafone, and it connects to almost all carriers worldwide through the most reliable connections available. It also publishes average delivery speeds for its standard service, with higher speeds on its premium web interface and API. Those sender options lead straight to the register question.

SMS Everyone sender ID and the ACMA register

ACMA's approved list for the SMS Sender ID Register lists SMS Everyone under its own name, SMS EVERYONE PTY LTD, as an originating telco. For your business, that means you can register a sender ID through this provider rather than through a third party.

The register works alongside its alphanumeric sender ID feature. Your messages can show your business name or brand as the sender, and the register listing covers that name. Verified sender identity sits with the platform, and support sits there too.

SMS Everyone support and reputation

SMS Everyone was established in Melbourne in 2014, and its support team is based entirely in that city. Support runs seven days a week by phone, and its own marketing states this Australian based support is included at no extra cost.

Its site publishes an uptime claim of "As of September 2025 our uptime is 100% for over a year and 99.9% over the last 5 years", monitored by Pingdom; no SLA document is published and its terms make "no guarantees as to the continuous availability of the Service". It is monitored by Pingdom, and its stated downtime is limited to maintenance. No SLA document sits behind that claim, and its terms make no guarantees as to the continuous availability of the Service.

No street address is published beyond the city. That level of disclosure, plus the local support desk, points to the businesses this provider suits.

Who SMS Everyone suits

SMS Everyone suits an Australian business that wants a locally owned gateway with direct onshore delivery to Telstra, Optus and Vodafone. It also suits a business that values Melbourne based support seven days a week, no monthly or setup fees, and credits that never expire.

Look elsewhere when you need a fixed rate card you can read without requesting a quote, a dedicated number without a monthly fee, or an SLA that backs the uptime claim. Its terms make no guarantees as to the continuous availability of the Service, and only the city is published for its street address.