SMS Everyone review
SMS Everyone is an Australian owned and operated SMS gateway headquartered in Melbourne, with a local entity and support in Australia. It publishes two per-message price ranges rather than a single rate card, so no published figure maps onto a specific monthly volume. ACMA's approved list for the SMS Sender ID Register lists it under its own name, SMS EVERYONE PTY LTD, as an originating telco.
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No overall score
One of 56 brands reviewed. Not in the priced comparison: prices on quoted range by credit volume and functionality, not a fixed monthly ladder, not monthly volume.
- Australian owned and operated since 2014, with direct onshore delivery
- No monthly fees, no setup fees, and SMS credits do not expire
- Seven day support from a team based entirely in Melbourne, included at no extra cost
- 100 free SMS credits with no up-front credit card, on business accounts subject to company verification
- No fixed rate card: the exact price depends on credit volume and functionality, not a single published figure
- A dedicated virtual number costs $20 a month excluding GST
- No SLA document is published, and its terms make "no guarantees as to the continuous availability of the Service"
- No street address is published, only the city
SMS Everyone at a glance, checked 28 September 2026
What SMS Everyone publishes, read from its own pages, the Australian Business Register and ACMA's list. 8 of 11 facts are published; the rest say so. What each row measures.
| Fact | SMS Everyone | Read |
|---|---|---|
| Rate at 15,000 a month | Not published | |
| Australian entity | Tier 1, Australian HQ | |
| ACMA Sender ID Register list | Listed under its own name as an originating telco, registers with an ABN only | |
| Uptime or SLA published | Yes, "As of September 2025 our uptime is 100% for over a year and 99.9% over the last 5 years", monitored by Pingdom; no SLA document is published and its terms make "no guarantees as to the continuous availability of the Service" | |
| Support as published | 7 days a week, phone 1300 808 789; its own marketing states Australian based support included at no extra cost | |
| Public review rating | None found on a public review platform | |
| Sending methods published | Web app, API and email to SMS | |
| Two-way SMS and MMS | Two-way yes, MMS not published | |
| Editorial score | Not scored by this site | |
| Head office | Melbourne, Victoria | |
| Founded | 2014 |
SMS Everyone publishes no per-message rate that maps onto a monthly volume and prices on quoted range by credit volume and functionality, not a fixed monthly ladder, is a tier 1 provider, is on ACMA's approved list as an originating telco, publishes "As of September 2025 our uptime is 100% for over a year and 99.9% over the last 5 years", monitored by Pingdom; no SLA document is published and its terms make "no guarantees as to the continuous availability of the Service", and offers support via 7 days a week, phone 1300 808 789; its own marketing states Australian based support included at no extra cost.
Where SMS Everyone stands
SMS Everyone is an Australian owned and operated SMS gateway, established in Melbourne in 2014 by its own account. Its site states delivery via onshore connections to Telstra, Optus and Vodafone, with average delivery speeds of 300 or more messages a second on its standard service and 1,500 or more on its premium web interface and API. It publishes two price ranges rather than a single rate, 3c to 10c per message for Bulk SMS and 5c to 19c for Business Grade SMS, both AUD excluding GST, with the exact figure set by credit volume and the functionality chosen. A dedicated virtual number costs $20 a month excluding GST, and support runs seven days a week from a team based entirely in Melbourne on 1300 808 789.
Australian presence: tier 1, Australian HQ.
ACMA lists it as SMS EVERYONE PTY LTD. ACMA's list read 19 September 2026.
What SMS Everyone offers Australian senders
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| Dedicated number | Yes |
| Alphanumeric sender ID | Yes |
Nothing published either way on SMPP, MMS, RCS or Shared number.
How SMS Everyone prices
SMS Everyone publishes no per-message rate that maps onto a monthly sending volume, so this page prints none. It prices on quoted range by credit volume and functionality, not a fixed monthly ladder.
SMS Everyone publishes two per-message ranges rather than a volume-banded rate card: 3c to 10c for Bulk SMS and 5c to 19c for Business Grade SMS, both AUD excluding GST. Its pricing page states the exact rate depends on credit volume and the functionality chosen, with no published figure at a specific monthly volume. No rate is carried in the tables above for that reason, on the same test applied to Notifyre and SMS Fusion.
SMS Everyone pricing
SMS Everyone prices on a quoted range rather than a fixed monthly ladder. Its Bulk SMS service and its Business Grade SMS service each carry a per-message range in AUD excluding GST, and the exact rate depends on the credit volume you buy and the functionality you choose. There is no published figure at a specific monthly volume, and for that reason the rate tables above carry no rate for this provider.
The two ranges sit apart for a stated reason. Its pricing page says Business Grade SMS is delivered via direct onshore connections to all carriers, and that grade carries the higher range of the two.
The list price is not the whole cost. There are no monthly fees and no setup fees, and SMS credits do not expire. A dedicated virtual number costs $20 a month excluding GST for a dedicated virtual number a month excluding GST, which its pricing page pitches at reply functionality and advertised SMS numbers.
A trial is available for business accounts. It offers a bundle of free SMS credits with no up-front credit card, subject to company verification. The trial is a business SMS service only, and no account is issued without verified company and contact details.
One gap sits beside these terms. No SLA document is published, and its terms make "no guarantees as to the continuous availability of the Service". Those terms frame the sending features it publishes next.
SMS Everyone features for Australian senders
SMS Everyone publishes a REST and HTTP POST/GET API. Its API pages describe two-way SMS for appointment reminders and similar software, with replies passed back to your own system when a customer responds.
Email to SMS is also published. You send an email to a special address it gives you, and the service converts that email into an SMS and forwards it to any phone.
For sender types, it publishes dedicated numbers and alphanumeric sender IDs. Its site states you can send messages with your business name or brand as the sender ID. It publishes nothing either way about SMPP, MMS to Australian mobiles, RCS to Australian mobiles or a shared number, so treat those as unconfirmed rather than absent.
Its routes are stated plainly. It delivers via onshore connections to Telstra, Optus and Vodafone, and it connects to almost all carriers worldwide through the most reliable connections available. It also publishes average delivery speeds for its standard service, with higher speeds on its premium web interface and API. Those sender options lead straight to the register question.
SMS Everyone sender ID and the ACMA register
ACMA's approved list for the SMS Sender ID Register lists SMS Everyone under its own name, SMS EVERYONE PTY LTD, as an originating telco. For your business, that means you can register a sender ID through this provider rather than through a third party.
The register works alongside its alphanumeric sender ID feature. Your messages can show your business name or brand as the sender, and the register listing covers that name. Verified sender identity sits with the platform, and support sits there too.
SMS Everyone support and reputation
SMS Everyone was established in Melbourne in 2014, and its support team is based entirely in that city. Support runs seven days a week by phone, and its own marketing states this Australian based support is included at no extra cost.
Its site publishes an uptime claim of "As of September 2025 our uptime is 100% for over a year and 99.9% over the last 5 years", monitored by Pingdom; no SLA document is published and its terms make "no guarantees as to the continuous availability of the Service". It is monitored by Pingdom, and its stated downtime is limited to maintenance. No SLA document sits behind that claim, and its terms make no guarantees as to the continuous availability of the Service.
No street address is published beyond the city. That level of disclosure, plus the local support desk, points to the businesses this provider suits.
Who SMS Everyone suits
SMS Everyone suits an Australian business that wants a locally owned gateway with direct onshore delivery to Telstra, Optus and Vodafone. It also suits a business that values Melbourne based support seven days a week, no monthly or setup fees, and credits that never expire.
Look elsewhere when you need a fixed rate card you can read without requesting a quote, a dedicated number without a monthly fee, or an SLA that backs the uptime claim. Its terms make no guarantees as to the continuous availability of the Service, and only the city is published for its street address.
How much is SMS Everyone?
SMS Everyone publishes no per-message price that maps onto a monthly volume; it prices on quoted range by credit volume and functionality, not a fixed monthly ladder. Ask for a written quote before you compare it on cost.
Who owns SMS Everyone?
SMS Everyone names no parent company on its own pages. Its head office is in Melbourne, Victoria, and it was founded in 2014.
Is SMS Everyone good?
This site has not scored SMS Everyone. It publishes a 100% uptime figure.
What is SMS Everyone used for?
SMS Everyone is used for bulk and transactional SMS from a web app, and it publishes email to SMS and two-way replies.
Similar providers to SMS Everyone
- Notifyre · 7.8/10, 5.00c at 15,000, Alexandra Headland, Queensland
- SMS Broadcast · 8.3/10, 6.00c at 15,000, Melbourne, Victoria
- 160.com.au · 7.5/10, 5.41c at 15,000, Sydney, New South Wales
Australian-headquartered gateways Notifyre, SMS Broadcast and 160.com.au all offer email to SMS with two-way messaging, and Notifyre adds MMS plus free inbound replies.
Compare SMS Everyone with another provider
| Measure | SMS Everyone | Notifyre |
|---|---|---|
| Rate at 1K | priced on quoted range by credit volume and functionality, not a fixed monthly ladder | 5.00c |
| Rate at 15K | priced on quoted range by credit volume and functionality, not a fixed monthly ladder | 5.00c |
| Rate at 125K | priced on quoted range by credit volume and functionality, not a fixed monthly ladder | priced on flat pay-as-you-go rate to 20,000 parts a month; larger senders quoted |
| Rate at 250K | priced on quoted range by credit volume and functionality, not a fixed monthly ladder | priced on flat pay-as-you-go rate to 20,000 parts a month; larger senders quoted |
| Dedicated number | Yes | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| Two way | Yes | Yes |
| Head office | Melbourne, Victoria | Alexandra Headland, Queensland |
Verification log
What was read, where and when (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | SMS Everyone publishes two per-message ranges rather than a volume-banded rate card: 3c to 10c for Bulk SMS and 5c to 19c for Business Grade SMS, both AUD excluding GST. Its pricing page states the exact rate depends on credit volume and the functionality chosen, with no published figure at a specific monthly volume. No rate is carried in the tables above for that reason, on the same test applied to Notifyre and SMS Fusion. |