SMS Broadcast is an Australian-headquartered SMS gateway in Melbourne under Sinch MessageMedia ownership, with support in Australia. Its prepaid recharge rates are 7.00c a message at one thousand a month and 6.00c at fifteen thousand, the 9th cheapest of the 16 providers publishing a rate at that volume. It states onshore connections with Telstra, Optus and Vodafone, and a dedicated number is leased by the year.
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#5 of the 16 providers with a published Australian rate, and one of 44 brands reviewed.
SMS Broadcast states onshore connections with Telstra, Optus and Vodafone. SMS Everyone's homepage now makes the same onshore claim naming all three, so the claim is no longer unique in this file. Clickatell's Australia page names the same three among sixteen networks but makes no onshore claim. Its recharge rate opens at 7.0c on the 500-credit band and falls to 5.5c from 100,000 credits, while first purchases sit at a flat 4.2c. It trades under Sinch MessageMedia ownership, publishes no uptime figure and no support hours, and its credits expire after 12 months.
Listed through its operating company: SMS Broadcast's customer terms name Message4U Pty Ltd, ABN 16 095 453 062, the ABN ACMA lists as Sinch Pty Ltd. ACMA's list read 19 September 2026.
SMS Broadcast publishes no founded or uptime.
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| Dedicated number | Yes |
| Shared number | Yes |
| Alphanumeric sender ID | Yes |
Nothing published either way on SMPP, MMS or RCS.
| Messages a month | Rate |
|---|---|
| 1K | 7.00c |
| 15K | 6.00c |
| 125K | 5.50c |
| 250K | 5.50c |
Recharge rate, AUD excluding GST, across six credit bands: 7.0c from 500 credits, 6.5c from 2,000, 6.0c from 10,000, 5.5c from 100,000, 4.7c from 500,000 and 3.7c from 1,000,000. The first-purchase column is a flat 4.2c up to the 500,000 band, so a first-time buyer of 500 credits pays the same unit rate as a first-time buyer of 500,000 and the volume curve exists only on recharge. A 1% credit card surcharge applies and credits expire 12 months from purchase.
Read from the provider's own pricing page on 2026-09-09.
| Messages a month | Nearest cheaper | SMS Broadcast | Nearest dearer |
|---|---|---|---|
| 1,000 | Textmagic 7.00c, the same | 7.00c, 9 of 16 | ClickSend 7.20c, $2 more |
| 15,000 | Chatti 5.90c, $15 less | 6.00c, 9 of 16 | ClickSend 6.70c, $105 more |
The full rate order for every provider is on cheapest bulk SMS in Australia.
At 15,000 messages a month SMS Broadcast costs $900, $450 more than Mobile Message, $8 above the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
SMS Broadcast is a low-cost text message provider for small to medium-sized Australian businesses. Their pricing per message ranges from 7.0c to 3.7c depending on the size of each order with no expiry on credits but you need to pay $179 for a 1-year lease for a dedicated number. They have basic bulk SMS functionality only from e-mail to SMS capability to their SMS API.
SMS Broadcast is one of the significant SMS gateway providers in Australia. It began its operations in 2005 and has established a wide range of highly valued customers.
SMS Broadcast is responsible for providing the infrastructure and technology that enables businesses and individuals to send and receive SMS messages. It serves purely the Australian market in its text messaging service.
SMS Broadcast is an SMS gateway provider offering:
The company has gained a respected reputation as a reliable SMS gateway provider to large and medium-sized businesses including government departments. Its competitive pricing matches other Australian gateway providers and offers a user-friendly customer support service.
Destination numbers can be typed in, selected from an online address book, uploaded from a data export, or simply copied and pasted from a spreadsheet program such as Excel.
As stated on their website, SMS Broadcast comes with a range of online features to make it easier for you to manage your campaigns
SMS Broadcast distributes a range of bulk SMS messages for promotions, campaigns, reminders, offers, product launches, reward program updates or birthday specials.
As of 2024, SMS Broadcast in Australia offers various pricing options based on the number of SMS credits purchased.
A first purchase is charged a flat AUD 4.2 cents per message up to the 500,000 band. Recharges start from AUD 7.0 cents and decrease to AUD 3.7 cents as the quantity increases. All prices are exclusive of GST and a 1% credit card surcharge applies. Additionally, SMS credits are valid for 12 months, allowing for bulk purchases to save costs.
One key feature is that SMS Broadcast offers one of the lowest SMS prices in Australia. Simple, self-managed service means no need to contact SMS Broadcast or discuss with a sales representative, thus reducing the overheads and resulting in a lower price per SMS.
This SMS gateway provider offers a 40% discount for all new customers on the first use of their services, and there is an initial trial of 25 free SMS messages to test the system.
A review of several reputable SMS gateway providers in Australia, comparing different providersā pricing against each other, shows SMS Broadcast to be a high-ranking provider.
Compared to other SMS Gateway providers, SMS Broadcast displays their online reviews, blogging invitations and requests for feedback. Trustpilot has a poor rating of 2.4 star from 19 reviews.
Other than saying it is a wholly Australian-owned company that has generated over 90% of its business from loyal recurrent customers since its inception in 2005, there is no mention of clientsā names, although a few clientsā comments can be found on their website, unlike a number of their comparable competitors.
Over many years, the company has gained a respected reputation for providing an SMS gateway service that is considered to be good support for organisations, whether they are large businesses, SMEs, or government departments.
They have sophisticated technology and sound support that provides technical and advisory information for those requiring assistance. This quality of customer care, security, and privacy to attain the highest level of achievement and satisfaction makes them the most reputable company. SMS Broadcast, therefore, ranks very highly in reputation compared to other providers.
Our SMS Broadcast review of several significant SMS Gateway companies in Australia showed that it suited well with larger companies who depend on reliability, privacy and security in sending large volumes of SMS at any one time.
The strength of SMS Broadcast is its capacity to use premium Australian telecommunication carrier networks, virtually providing a guarantee to those businesses that SMS would be sent on a required day, at the required time and with an immediate response if required.
SMS Broadcast offers industry partners their API for connectivity. However, their website does not indicate their client base whether large or SMEs, so one cannot provide feedback from larger organisations that may use this service.
The review showed that SMS Broadcast has numerous options for disseminating communication and marketing information through browser-based message gateway platforms such as Outlook Mobile Service, Email to SMS, Online SMS, and SMS Marketing facilities. Such opportunities provide responses to be collated through their inbound system, which will be directed to any email address or a mobile phone.
Similarly, SMS Broadcast capabilities extend to exporting contact numbers from any external program, which can then be uploaded into an address book format for campaign use. This means the business can receive personalised notices to improve contacts with customers, clients and/or staff.
For all the above reasons, SMS Broadcast rates are relatively well-rated among its SMS gateway competitors.
For small to medium-sized businesses and organisations, it provides attractive offers with unlimited credit for the period of an enforced agreement. It appears not to offer a Service Level Agreement (SLA), and this may be a hindrance to some SMEs. However, it does provide the facility for never paying for undelivered messages. SMEs should not be concerned about cost when distributing SMS to their end-users.
SMS Broadcast is a developer and owner of its sophisticated API software technology and can create SMS solutions to suit SMEsā specific needs, which can be a real advantage. It has two different SMS gateways for ensuring SMS capability in the software:
As an Australian provider, it provides a local customer support contact number and its staff are available to assist with inquiries during Australian business hours only, but not on a 24/7 basis.
Considering the features and services available, SMS Broadcast rates relatively well as a gateway provider for small to medium-sized businesses.
SMS Broadcast ensures that texting can be disseminated within a 30-second time frame. By logging in anywhere in Australia with an internet connection, you can be assured that the required SMS will be distributed without concern about the process or the timing.
Because SMS Broadcast has a powerful gateway platform, it can deliver your text messages with reliability and security, regardless of whether it be a bulk or a single message transmission. There is a certain peace of mind when engaging this gateway provider. A reporting service is available to provide that reassurance.
SMS Broadcast provides high-level software integration technology, which an Australian text message provider offering SMS Gateway Australia services considers one of the best.
Two matters need to be addressed. Firstly, SMS Broadcast does not provide a full uptime guarantee of 100% assurance that text messages will be delivered immediately, even though they emphasise that their reliability as being on time is foolproof. Secondly, they charge $179 a year for a virtual number, which may hinder some smaller businesses.
From the authorās independent SMS Gateway review, this carrier is more suited to small to medium-sized enterprises than a larger company. On a ranking, SMS Broadcast ranked in the middle of its competitors.
From a compliance aspect, SMS Broadcast does not openly outline its compliance requirements. One must search the site for its anti-SPAM details and privacy policy. Its āTerms and Conditionsā are lengthy and challenging to follow.
SMS Broadcast has a strict anti-SPAM policy. Its SMS messaging services must only be used in accordance with the SPAM Act of 2003. They do not allow sending unsolicited SMS messages. Under the SPAM Act, you must have consent to send SMS messages to each recipient before sending SMS messages to them.
Australian SMS providers offer a range of text message gateways to help get your message across. These might include an email to SMS gateway Australia or a cheap SMS gateway. Larger providers will offer premium gateways. Unlike some other SMS gateway service providers, SMS Broadcast provides the option of both types of gateways. Any business SMS service offering cheap messages will almost certainly be using a hybrid gateway.
The optimal use of each gateway can be summarised as follows:
| Direct gateway | Time reliant SMS | SMS alerts | Confidentiality required | Importance of information |
| Hybrid gateway | Bulk SMS (not time-restricted) | Marketing campaigns | Appointment reminders | Service delivery notifications |
SMS Broadcast is one of Australiaās most experienced SMS companies, established in 2005, offering a wide range of online SMS services including a comprehensive SMS gateway.
SMS Broadcast Gateway provides a means of distributing and receiving SMS from any web browser to make contact with customers, clients or employees promptly and effectively. It uses major Australian telecommunications networks, such as Telstra, Optus, Vodafone and Virgin, which are served through its gateway. In many cases, text messaging can be routed through a mobile phone network.
Overall, as an SMS gateway provider, SMS Broadcast provides businesses and individuals with a reliable, secure, and easy-to-use platform for sending and receiving SMS messages.
Because SMS gateway service providers deliver their text message systems using different systems, it makes sense to be able to compare their features like a simple-to-follow comparison site so that a potential client can make an intelligent decision about whom to engage. Thatās why this SMS Gateway table Comparison was developed.
Each independent review has focused on looking at the strengths and weaknesses of each gateway SMS provider. It should be stressed that the reviewers of this table do not work in the SMS field.
The SMS Broadcast review should be considered an indicator of SMS prices and features. It can be changed without the authorsā knowledge.
Please be aware that the Comparison Table is free of charge; however, a commission may be requested from the SMS providerās site should you engage in their service through this comparison site.
| Measure | SMS Broadcast | Cellcast |
|---|---|---|
| Overall out of 10 | 7.3 | 9.0 |
| Rate at 1K | 7.00c | 3.70c |
| Rate at 15K | 6.00c | 3.10c |
| Rate at 125K | 5.50c | 2.83c |
| Rate at 250K | 5.50c | 2.83c |
| Cost at 15,000 a month | $900 | $465 |
| Dedicated number | Yes | Yes |
| Shared number | Yes | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| Two way | Yes | Yes |
| Head office | Melbourne, Victoria | South Melbourne, Victoria |
| Public reviews | 4.5/5 from 349 reviews on ProductReview.com.au | 4.2/5 from 6 reviews on Trustpilot |
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Recharge rate, AUD excluding GST, across six credit bands: 7.0c from 500 credits, 6.5c from 2,000, 6.0c from 10,000, 5.5c from 100,000, 4.7c from 500,000 and 3.7c from 1,000,000. The first-purchase column is a flat 4.2c up to the 500,000 band, so a first-time buyer of 500 credits pays the same unit rate as a first-time buyer of 500,000 and the volume curve exists only on recharge. A 1% credit card surcharge applies and credits expire 12 months from purchase. See the page as it stood | |
| Score block published on this review page | Overall 7.33 out of 10, the mean of the six criteria published there | |
| Public reviews on ProductReview.com.au | 4.5 out of 5 from 349 reviews |
