Notifyre review
Notifyre is an Australian headquartered provider of business SMS, MMS and fax, based in Alexandra Headland, Queensland, with a local entity and local support. It bills in Australian dollars, charging 5.00c per SMS part at one thousand a month and 5.00c at fifteen thousand, and it scores 8.3 on this site. ACMA's approved list for the SMS Sender ID Register does not list Notifyre under its own name, and it may register sender IDs through a listed partner.
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#3 of the 21 providers with a published Australian rate, and one of 49 brands reviewed.
- Free inbound SMS and a dedicated Australian number at $17.50 a month
- A shared system number is offered, with free message replies for 48 hours
- Support hours, channels and multi-part billing are published on the pricing page
- ISO 27001:2022 certification across its organisation and its cloud fax and SMS service
- The volume estimator stops at 20,000 parts, and larger senders are told to contact sales for a quote
- Support is Monday to Friday, 8:30am to 5:30pm AEST, not 24/7
- The 99.99% uptime figure is a claim with no published SLA or remedy behind it
- No free SMS credits, and sending needs a wallet top-up of at least $10 excluding GST
What Notifyre scores, and why
Notifyre publishes no volume ladder and no bulk band anywhere on the Australian site. Its pricing page now shows a single SMS price, $0.05 per part excluding GST, on a pay-as-you-go estimator that stops at 20,000 parts. The $0.30 tile on the same page is the MMS price, and MMS sending to Australia is now sold at $0.30 a message, though a FAQ line still calls it coming soon. Inbound is free, a dedicated virtual number is $17.50 a month, a shared system number is offered with replies received for 48 hours only, and support runs Australian business hours rather than around the clock. Its 99.99% uptime claim has no SLA document behind it, and its Trustpilot profile holds 12 reviews with none in the last twelve months.
Its terms name Notifyre Pty Ltd as the operator; no entry on the list matches that name or its website. ACMA's list read 19 September 2026.
What Notifyre offers Australian senders
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| MMS to Australian mobiles | Yes |
| Dedicated number | Yes |
| Shared number | Yes |
| Alphanumeric sender ID | Yes |
Nothing published either way on SMPP or RCS.
Notifyre states that it holds ISO/IEC 27001 (ISO 27001:2022, across the organisation and its cloud fax and SMS service).
What Notifyre costs
| Messages a month | Rate |
|---|---|
| 1K | 5.00c |
| 15K | 5.00c |
| 125K | no published band |
| 250K | no published band |
Notifyre publishes a single flat SMS price rather than a rate by volume. The SMS tile reads $0.05 per SMS part, AUD excluding GST, and the FAQ on the same page still reads 'starts from $0.05 per SMS part'. The page's embedded estimator carries a single SMS amount of $0.05 across volume options of 0, 200, 500, 2,000, 5,000, 10,000 and 20,000 parts, with no different price attached to any option, and it prices 200 SMS parts at $10.00, implying 5.0c at that size. The $0.30 tile is the MMS price, not an SMS price. The estimator stops at 20,000 parts, and larger senders are told to contact sales for a quote. Because the one price covers every volume the estimator offers, it is carried at 1,000 and 15,000 a month; 125,000 and 250,000 sit above the estimator and carry no rate. A part is 160 characters, or 153 in a multi-part message.
Read from the provider's own pricing page on 2026-09-28.
Notifyre against the providers either side of it on price
| Messages a month | Nearest cheaper | Notifyre | Nearest dearer |
|---|---|---|---|
| 1,000 | touchSMS 5.00c, the same | 5.00c, 6 of 21 | BE Messaging 6.00c, $10 more |
| 15,000 | BE Messaging 5.00c, the same | 5.00c, 6 of 21 | 160.com.au 5.41c, $62 more |
The full rate order for every provider is on cheapest bulk SMS in Australia.
What Notifyre costs at your volume
Notifyre at 15K tier: 5.00cAt 15,000 messages a month Notifyre costs $750, $300 more than Mobile Message, $135 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
Notifyre pricing
Notifyre sells SMS on a flat pay-as-you-go basis rather than a ladder of volume bands. The SMS tile on its Australian pricing page reads 5.00c per SMS part, in Australian dollars and excluding GST. The FAQ on the same page carries the same starting figure, and no bulk band appears anywhere on the site.
The embedded estimator holds that single price across every volume option it offers. At one thousand parts a month your bill comes to $50. At fifteen thousand parts it comes to $750, and this site places the provider 6th on price at that volume among the 21 providers that bill in Australian dollars and publish a rate there.
Inbound SMS is free.
Other line items change the real cost. A message splits into multiple parts once it passes the standard part length, and each part bills at the flat rate. MMS to Australian mobiles costs more per message than SMS does. A dedicated virtual number costs $17.50 a number per month, plus $25 once-off to port a number in. The same page lists an MMS add-on at $2.50 a month per number and separately states that MMS sending is coming soon in Australia. a month, and a shared system number is offered with free replies for a short window only. Sending needs a wallet top-up before anything goes out. The estimator stops at its top volume option, and larger senders are told to contact sales for a quote. Price is only half the picture, so the sending features come next.
Notifyre features for Australian senders
Notifyre publishes a REST API for sending. You authenticate with an API token sent in an x-api-token header, generated under Settings > Developer. Official libraries exist for .NET and Node.js. Delivery receipts are pushed to your URL, and replies are pushed to your URL as well.
Email to SMS is published too. Each sender address is mapped to a gateway address that combines the mobile number and your account ID at notifyre.com. You add sender addresses under Settings > SMS > Email To SMS, and each must click an emailed verification link before that link expires. The subject line is optional and serves as the message ID, or campaign name, in dashboard reports rather than as SMS text.
The web app accepts recipient uploads in CSV only, not Excel. CSV columns can feed into the message as merge fields. You import the file under Contacts > Import, assign it to a contact group, then enter the group name in the To SMS Number field under Send > SMS. MMS goes to Australian mobiles under a per-message file size cap. Sender types include a dedicated number, a shared system number and an alphanumeric sender ID. Those sender types run into the register rules, which the next section covers.
Notifyre sender ID and the ACMA register
ACMA's approved list for the SMS Sender ID Register does not list Notifyre under its own name. Its terms name Notifyre Pty Ltd as the operator, and no entry on the list matches that name or its website. The provider may register sender IDs for you through a listed partner, and the list cannot show whether it does.
You can register a sender ID through Notifyre only where it stands behind a listed partner, so ask it to confirm that path before you commit your sending to it. The register question settled, the service record comes next.
Notifyre support and reputation
Support runs Monday to Friday during Australian Eastern Standard Time business hours, not around the clock. Phone, live chat and email are the channels. Support hours, channels and multi-part billing are published on the pricing page, which is more than some rivals publish.
The provider claims 99.99% uptime claimed; no SLA document, credit schedule or remedy is published uptime for its Australian SMS gateway, which connects your business to local carriers. No published SLA or remedy sits behind that figure. Notifyre states it holds ISO/IEC 27001 certification across its organisation and its cloud fax and SMS service. The company traces its origins back to 2000. Its Trustpilot profile holds 12 reviews at 4.3, with none posted in the last twelve months. Service tells you how it treats you, and fit tells you whether to choose it at all.
Who Notifyre suits
Notifyre suits an Australian business that sends low to moderate volumes and values free inbound SMS with a dedicated local number at $17.50 a number per month, plus $25 once-off to port a number in. The same page lists an MMS add-on at $2.50 a month per number and separately states that MMS sending is coming soon in Australia. a month. Published pricing, published support hours and a pay-as-you-go setup suit teams that want to start without a contract or a minimum spend.
Look elsewhere for high-volume sending, round-the-clock support or an SLA behind an uptime promise. High-volume senders are told to contact sales for a quote, Excel uploads are not supported, and the public review record is thin. A provider with volume rates and after-hours support will serve those needs better.
Similar providers to Notifyre
- MessageWorks · 5.00c at 15,000, South Yarra, Victoria
- Mobile Message · 3.00c at 15,000, Australian HQ
- Cellcast · 9.0/10, 3.10c at 15,000, South Melbourne, Victoria
The head-to-head Cellcast vs Notifyre puts the two side by side, line by line.
Compare Notifyre with another provider
| Measure | Notifyre | Guni SMS |
|---|---|---|
| Overall out of 10 | 8.3 | not published |
| Rate at 1K | 5.00c | 4.50c |
| Rate at 15K | 5.00c | 4.30c |
| Rate at 125K | priced on flat pay-as-you-go rate to 20,000 parts a month; larger senders quoted | 3.30c |
| Rate at 250K | priced on flat pay-as-you-go rate to 20,000 parts a month; larger senders quoted | 3.20c |
| Cost at 15,000 a month | $750 | $645 |
| Dedicated number | Yes | Yes |
| Shared number | Yes | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| Two way | Yes | Yes |
| MMS | Yes | Yes |
| Head office | Alexandra Headland, Queensland | Sydney, New South Wales |
| Public reviews | 4.3/5 from 12 reviews on Trustpilot | 4.7/5 from 29 reviews on Trustpilot |
Verification log
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Notifyre publishes a single flat SMS price rather than a rate by volume. The SMS tile reads $0.05 per SMS part, AUD excluding GST, and the FAQ on the same page still reads 'starts from $0.05 per SMS part'. The page's embedded estimator carries a single SMS amount of $0.05 across volume options of 0, 200, 500, 2,000, 5,000, 10,000 and 20,000 parts, with no different price attached to any option, and it prices 200 SMS parts at $10.00, implying 5.0c at that size. The $0.30 tile is the MMS price, not an SMS price. The estimator stops at 20,000 parts, and larger senders are told to contact sales for a quote. Because the one price covers every volume the estimator offers, it is carried at 1,000 and 15,000 a month; 125,000 and 250,000 sit above the estimator and carry no rate. A part is 160 characters, or 153 in a multi-part message. Archived capture from ( before this verification ) | |
| Score block published on this review page | Overall 8.33 out of 10, the mean of the six criteria scored there | |
| Public reviews on Trustpilot | 4.3 out of 5 from 12 reviews |