Summary Of Notifyre

Notifyre is a leading Australian bulk SMS provider with a powerful multi-channel messaging platform built to power digital transformation in business.

It has a secure, reliable and industry-compliant platform offering SMS and online faxing, as well as blockchain audited, verified messaging and file transfer solutions.

💻 Demo Account: Available, but need to add a payment method and funds to an account.
🏢 Head Office Maroochydore, Queensland
📅 Founded (UK) 2000
⭐ Reviews (Trustpilot) 4.0 on 3 reviews
↔ Sevice Level Agreement Yes
💰 Price Match Guarantee Yes
📊 Dedicated Virtual Mobile Number: $18.50 per Month

Background To Notifyre

Notifyre as a bulk SMS provider has been around for 23 years helping businesses move physical faxing to a paperless cloud-based solution such as SMS. Interstingly, faxing is still a prominent method of securing information exchange in healthcare and other sectors today.

Based in Maroochydore, Queensland, it is 100% Australian-owned and operated. Notifyre has a team that has extensive experience implementing custom technology solutions. They are considered to be experts in communications, with a focus on SMS and fax messaging.

This bulk SMS provider provides a unique API platform as well as a growing suite of tools like SMS and blockchain-based secure messaging, file transfer and storage features with a competitive advantage as a company within this competitive field.

Notifyre is dedicated to assisting organisations to easily make the shift to new technologies like secure messaging in their own time, without being in a synchronised step with every other organisation in the industry. It provides businesses with ranging from increased workflow efficiency and safety to decreasing losses in communication expenses. Its partnership with leading international infrastructure providers in Utah, USA and media partners enables it to draw on strengths from diverse channels and supporting networks, accelerating growth through resources that manage millions of active users.

It services a diverse portfolio of over 32,000 customers using its message gateway with companies including Good Year Tyres, Toshiba, Origin, Deakin University and Shine Lawyers.

Notifyre Customers

Notifyre Pricing Review

As of January 2024, Notifyre’s pricing for SMS services in Australia is structured on a pay-as-you-go (PAYG) basis, with rates starting from AUD $0.055 per SMS, inclusive of GST. This pricing approach means there are no fixed monthly commitments or lock-in contracts. Additionally, for receiving SMS via a dedicated virtual mobile number, Notifyre charges $18.50 per month, which includes unlimited SMS replies and a dedicated receive number.

For bulk SMS distributions exceeding 200,000 messages per month, Notifyre offers special pricing. This pricing structure makes Notifyre a competitive option in the Australian SMS service market. For more detailed information on their pricing, you can visit their website or contact them directly

Optional virtual mobile number rental is billed monthly and can be cancelled at any time.

Have a look at this pricing comparison table below.

Monthly SMS Volume
3.70 3.10 2.90 2.80
5.00 5.00 5.00 5.00
6.90 6.50 5.90 5.50
7.00 6.50 6.00 5.50
7.00 6.00 5.80 5.80
6.50 6.00 5.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
5.60 5.40 5.40 5.40
7.90 7.90 7.90 7.90
8.50 8.00 7.60 7.00
8.20 7.50 7.00 7.00
11.90 8.00 8.00 8.00
9.80 9.60 8.60 8.20
4.90 4.57 4.45 4.33
25.00 21.00 20.00 19.00

Updated on 30-04-2024. Currency is in AUD $

Notifyre does not charge:

  • a setup fee,
  • no monthly fee,
  • for delivery reports and
  • there are no contractual arrangements required.

For receiving SMS via a dedicated virtual mobile number, there is a charge of $18.50 per month with unlimited SMS replies and a dedicated receive number.

For large distribution of text messages over a monthly period of greater than 200,000 SMS, a special bulk SMS pricing will be provided.

Notifyre Review >

There is a charge for your Virtual Number, like many other providers. Send and receive from your number for $220 per year, with a 30% further discount applies to new customers. The provider offers either monthly or pre-payment options. Another positive in its pricing details is that no credit expiry occurs, unlike a number of its competitors.

Overall, if the price is a key consideration when choosing an SMS provider then it’s recommended to consider Notifyre.

Other Features of Notifyre

Notifyre provides a user-friendly platform that allows businesses and organisations to create and send SMS campaigns quickly and easily from the comfort of your email inbox.

Their platform includes a range of features including:

Global Coverage: It has a network that covers a wide range of countries and territories. This allows businesses to send messages to customers no matter where they are located.

Two-Way SMS Messaging: This feature allows businesses to not only send messages to customers but also receive messages from them. This can be useful for customer service tracking and managing feedback from customers in real-time.

Message Scheduling: This feature allows businesses to schedule messages to be sent at specific times. This can be useful for reminders or promotional messages.

SMS Personalisation: This provider allows businesses to personalize messages with the recipient’s name or other details by utilising their SMS personalisation tool. This can make messages feel more personal and relevant.

Analytics: SMS providers often provide analytics that show how many messages were sent, how many were delivered, and how many were opened. This can help businesses measure the effectiveness of their SMS marketing.

Integration: This provider offers APIs or other integration options that allow businesses to connect the SMS service to their existing software systems. This can make it easier to manage and automate SMS marketing.

Compliance Tools: Given the legal regulations around SMS marketing, this provider offers tools to help businesses stay compliant. This might include features for managing opt-in and opt-out requests, or for ensuring messages meet specific content guidelines.

Support: Notifyre offers 24/7 support to their customers, helping them resolve any issues they encounter and make the most of the service

Overall, Notifyre is a very reliable SMS provider that offers a range of mobile services to businesses and organisations.


Latest update on 22 January 2024

Our Rating

The overall rating is based on review by our experts

Value For Money
10 / 10
9 / 10
7 / 10
7 / 10
9 / 10
Customer Service
8 / 10

Notifyre Platform and Software review

Notifyre is regarded as a very professional service with an excellent SMS platform and software features.  Their single API can manage your business communications. Seamlessly integrate powerful communications tools like SMS, fax and more with existing software and applications.

It states on its website that it has a 99.99% server uptime guarantee. This refers to the level of service in which Notifyre promises that their website or server will be operational and accessible 99.99% of the time.

SMS has a very high open rate. Unlike emails which are often ignored, sent to Spam folders or deleted without being read, over 92% of all SMS will almost always be read within 3 minutes of receiving the text message. The short and precise nature of text messaging forces the sender to be concise. This economical use of words works in favour of the organization boosting the conversion rate in the long run.

SMS is cost-effective and powerfully targeted with the use of filtration within the client database lists. Notifyre’s platform is one of few companies in Australia that know how to leverage the mobile market and drive unparalleled advantage.

The real-time visibility drawn through SMS is the key to successful communication and marketing, coupled with guaranteed delivery, making mobile marketing an easy choice.

Derived from the SMS Australia Gateway Comparison Table, Notifyre has an extensive range of powerful software templates beyond the basic email to SMS messages service. It delivers powerful web-based email to SMS services including MMS capabilities. This includes MMS marketing and picture messaging that takes mobile marketing to a completely new level and gains more engagement in your marketing or communication campaign.

Their free SMS credit trial is available after signing up and logging in for the first time. A pop-up screen shows up initially and will invite you to chat online about the services and offers that are available based on your requirements.

Reliability and Security of Notifyre

Notifyre’s platform is often used by businesses that handle sensitive information, such as legal firms, healthcare providers, and financial institutions, where secure and private communication is paramount. The company emphasizes data security, compliance with privacy regulations, and user-friendly interfaces, making it a suitable choice for entities that prioritize secure communication channels.

They are backed by secure, compliant & reliable messaging infrastructure. It has business-grade security and compliance measures to meet industry standards. Their smart message routing across our network of global carrier partners ensures outstanding reliability which means that their scalable messaging solution meets business demand across any volume.

There is no direct mention of Service Level Agreements or percentage uptime when distributing SMS, unlike many other SMS marketing distributors.

Its sophisticated API platform means that AI integration can send messages from custom applications or the world’s leading client relationship management applications (SMS APIMMS, API Zapier, APIEmail to SMS)

Notifyre Customer Service Level & Compliance

The review indicates that Notifyre offers a very transparent and open form of communication on its website. Customer care teams are available during office hours to answer questions and provide support on Australia & NZ via email. There is no published telephone number. 

Notifyre is ISO 27001 Certified and ensures customers and clients that they possess the platform’s security, anti-spam, and general data protection compliance to ensure safeguarding to all concerned.

Their cloud infrastructure is housed in secure data centres, designed to satisfy the requirements of their most security-sensitive customers. The infrastructure has been designed to provide the highest availability while putting strong safeguards in place regarding customer privacy and segregation.

Notifyre is not in the business of selling your information. It considers all information to be a vital part of its relationship with the business or organisation. There are, however, certain circumstances in which they may share your personally identifiable information with certain third parties without further notice to the business. This should be reviewed in the Privacy section of their website.

Online Reviews

With a range of features, our SMS Bulk Comparison review has limited reliable reviews as would be indicated on the TrustPilot index review of 4.0 on 3 reviews.


Notifyre Alternatives

There are other key SMS Marketing providers’ alternatives in Australia that businesses can consider. We have made ‘head-to-head’ comparison tables to help compare Notifyre to:

  1. SMS Central
  2. Direct SMS
  3. MessageMedia


Who Is Notifyre?

Notifyre Australia is a 100% Australian-owned and independently operated company. Their team has over 20 years of experience implementing custom technology solutions.

They are a leading Australian bulk SMS provider with a powerful multi-channel messaging platform built to power digital transformation in business.

They have a secure, reliable and industry-compliant platform offering SMS and online faxing, as well as blockchain audited, verified messaging and file transfer solutions.

They are dedicated to providing businesses with competitive advantages ranging from increased workflow efficiency and safety to decreasing losses in communication expenses.

Their partnership with leading international infrastructure providers and media partners enables them to draw on strengths from diverse channels and supporting networks, accelerating growth through resources that manage millions of active users.

Their services enable enterprises, agencies and business users alike to profit from the accelerating growth and economic necessity of interactive and transactional mobile messaging.

About This SMS Provider Review

This Cellcast review was formulated to compare features and services to other reputable SMS Gateway providers from Australia. This was independently developed by a group of SMS specialists who were experts in the SMS field but felt that there was an independent need to let people know what different SMS distribution companies had to offer prospective clients.

While the SMS Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website, Meta (Facebook) or LinkedIn account before signing up.

The latest update is on 22 January 2024.

Ask an Expert

Notify of
0 Responses
Inline Feedbacks
View all comments
Back to top