160.com.au review
160.com.au is a service of Bay Call Pty Ltd, based in Sydney, and is classified on this site as an Australian headquartered provider. It bills in Australian dollars, and computed benchmarks put its rate at 6.70c for one thousand messages a month and 5.41c at fifteen thousand, excluding GST. ACMA's approved list for the SMS Sender ID Register lists Bay Call Pty Ltd, T/A 160.com.au, as an originating telco.
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Not yet scored
One of the 17 providers with a published Australian rate, and one of 45 brands reviewed. Not yet scored, so it holds no position in the ranked table.
- Direct Australian carrier connections to Telstra, Optus and Vodafone/TPG
- Six prepaid packs with an explicit per-SMS figure on each, from 7.95c to 4.95c including GST
- Local support team in Australia, with phone on 1800 671 823
- 5 free SMS credits on signup with no credit card required
- No uptime figure or SLA document is published
- The site repeats a 100% Delivery Guarantee, but the terms warrant no particular message
- No support hours are published
- The largest prepaid pack is 25,000 credits, so larger months mean buying several packs
Where 160.com.au stands
160.com.au is an SMS service operated by Bay Call Pty Ltd, a Sydney based company with a local Australian support team reachable on 1800 671 823. The provider publishes direct connections to Telstra, Optus and Vodafone/TPG, plus dual Equinix data centres in Sydney with automatic failover, although these are provider claims rather than independently measured performance, and its terms do not guarantee uninterrupted availability without a signed service agreement. Pricing is prepaid and GST inclusive, with six standard packs: 100 SMS for $7.95 at 7.95 cents per message, up to 25000 SMS for $1237.50 at 4.95 cents per message, with larger packs such as 5000 for $297.50 in between. An Australian virtual mobile number costs $20 a month including GST and can be cancelled anytime.
ACMA lists it as BAY CALL PTY. LTD. (T/A 160.com.au and smspapa.com.au). ACMA's list read 19 September 2026.
160.com.au publishes no public reviews.
What 160.com.au offers Australian senders
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| Dedicated number | Yes |
| Shared number | Yes |
| Alphanumeric sender ID | Yes |
Nothing published either way on SMPP, MMS or RCS.
What 160.com.au costs
| Messages a month | Rate |
|---|---|
| 1K | 6.70c |
| 15K | 5.41c |
| 125K | 4.50c |
| 250K | 4.50c |
Checked against the provider's pricing and coverage page on 3 October 2026, 160.com.au lists six standard prepaid packs, with prices including GST under clause 3.4 of its terms and conditions. The largest currently published pack is 25,000 messages and the previous 60,000 pack no longer appears. Benchmark rates on this site exclude GST, with GST removed before rounding: 6.70 cents per message at 1,000 messages, 5.41 cents at 15,000, and 4.50 cents at both 125,000 and 250,000. The two upper benchmarks assume repeated purchases of five and ten 25,000 packs respectively, not a separately published volume tier. Under clause 3.3, credits remain valid only while at least one message is sent every 180 days, otherwise unused credits expire. The current first-order promotion for new customers is excluded from these standard benchmarks.
Read from the provider's own pricing page on 2026-10-03.
160.com.au against the providers either side of it on price
| Messages a month | Nearest cheaper | 160.com.au | Nearest dearer |
|---|---|---|---|
| 1,000 | BE Messaging 6.00c, $7 less | 6.70c, 7 of 17 | Chatti 6.90c, $2 more |
| 15,000 | BE Messaging 5.00c, $62 less | 5.41c, 8 of 17 | Chatti 5.90c, $74 more |
The full rate order for every provider is on cheapest bulk SMS in Australia.
What 160.com.au costs at your volume
160.com.au at 15K tier: 5.41cAt 15,000 messages a month 160.com.au costs $812, $362 more than Mobile Message, $74 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
160.com.au pricing
160.com.au sells fixed prepaid credit packs rather than a monthly subscription, with no general platform fee and no locked contract.
Each benchmark here is the cheapest combination of current packs that covers a comparison volume exactly, excluding GST. That gives 6.70c at one thousand messages a month, 5.41c at fifteen thousand, 4.50c at one hundred and twenty-five thousand and 4.50c at two hundred and fifty thousand. Pack prices include GST under the terms.
At fifteen thousand messages a month it ranks 8th on price among the 17 providers that bill in Australian dollars and publish a rate at that volume. The providers either side of it on price are listed above.
The terms require a message to be sent in every one hundred and eighty days, or unused credits expire and are removed. Credits are also non-refundable and non-transferable, apart from legal obligations and the narrow service-failure remedy the terms define.
A first-order promotion for new customers is advertised, and the benchmarks exclude it because it is not an ongoing standard rate.
A cheap rate only pays off when the sending method fits your workflow.
160.com.au features for Australian senders
The published sending methods are a web platform, an API and email to SMS.
The API is REST with JSON and authenticates over HTTP Basic using your username and an SMS secret. An older SOAP interface is still maintained. Delivery-receipt callbacks and inbound webhooks are supported, and test numbers simulate delivery outcomes without sending on air or spending credits. The API page publishes direct Australian connections to Telstra, Optus and Vodafone/TPG, along with dual Equinix data centres in Sydney and automatic failover.
A developer hub links an API reference, an OpenAPI specification, Swagger UI and implementation guides. Its ease and quality have not been independently tested.
Email to SMS addresses the recipient's number at @160.com.au, with the SMS secret in the subject line. A leading exclamation mark in the subject turns replies on. A business-name sender does not accept replies, and [end] removes the email signature that follows.
Contact upload runs through an XLS spreadsheet with mobile-number and Groups columns.
Sender types for 160.com.au include alphanumeric sender IDs, which display a business or brand name to recipients, and dedicated Australian virtual mobile numbers. A dedicated virtual number supports two-way messaging, meaning it can receive replies and inbound messages from customers, making it suitable for ongoing conversations.
$20 a month including GST for an Australian virtual mobile number, cancel any time; overseas numbers from $10 a month
The alphanumeric option runs through the national register, so the provider's standing there matters.
160.com.au sender ID and the ACMA register
The ACMA list of approved telcos and message providers for the SMS Sender ID register records BAY CALL PTY. LTD. (T/A 160.com.au and smspapa.com.au) as an originating telco. Separately, Bay Call's current terms and conditions state that Bay Call will lodge and manage alphanumeric Sender ID registration on behalf of its customers. Customers must supply evidence that they are entitled to use the requested business or brand name. Approval of every requested name is not guaranteed, so a business choosing a branded sender should confirm it can demonstrate its entitlement to the name before relying on it for campaigns.
160.com.au support and reputation
The provider describes an Australian support team, with a published phone line and contact form. We could not verify support hours, so confirm them before you rely on a response window. No reviewed security certifications are on record.
Marketing on the provider's site uses a delivery-guarantee claim. The current terms do not warrant uninterrupted availability or the delivery of any particular message, unless a signed service agreement provides otherwise, and statutory rights are preserved. Treat that as marketing language, not a documented uptime commitment.
No numeric public-review rating and no site performance score are on record for this provider.
Those conditions, more than the feature list, decide who should buy here.
Who 160.com.au suits
160.com.au suits an Australian business that buys prepaid, sends from the browser, email or the documented API, and can keep its account active.
A buyer with long inactive periods should look elsewhere, because unused credits expire after one hundred and eighty days without a send. A buyer who needs published support hours or a contractual uptime commitment must check the conditions before choosing.
Similar providers to 160.com.au
- Bulk SMS Australia · 12.33c at 15,000, Moonee Ponds, Victoria
- Guni SMS · 4.30c at 15,000, Sydney, New South Wales
- MessageWorks · 5.00c at 15,000, South Yarra, Victoria
Compare 160.com.au with another provider
| Measure | 160.com.au | SMS Broadcast |
|---|---|---|
| Rate at 1K | 6.70c | 7.00c |
| Rate at 15K | 5.41c | 6.00c |
| Rate at 125K | 4.50c | 5.50c |
| Rate at 250K | 4.50c | 5.50c |
| Cost at 15,000 a month | $812 | $900 |
| Dedicated number | Yes | Yes |
| Shared number | Yes | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| Two way | Yes | Yes |
| Head office | Sydney, New South Wales | Melbourne, Victoria |
Verification log
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Checked against the provider's pricing and coverage page on 3 October 2026, 160.com.au lists six standard prepaid packs, with prices including GST under clause 3.4 of its terms and conditions. The largest currently published pack is 25,000 messages and the previous 60,000 pack no longer appears. Benchmark rates on this site exclude GST, with GST removed before rounding: 6.70 cents per message at 1,000 messages, 5.41 cents at 15,000, and 4.50 cents at both 125,000 and 250,000. The two upper benchmarks assume repeated purchases of five and ten 25,000 packs respectively, not a separately published volume tier. Under clause 3.3, credits remain valid only while at least one message is sent every 180 days, otherwise unused credits expire. The current first-order promotion for new customers is excluded from these standard benchmarks. Archived capture from ( before this verification ) |