BulkSMS Australia review
BulkSMS Australia is an SMS gateway operated by SMS Broker Pty Ltd, an independently Australian owned and operated company based in Moonee Ponds, Victoria. Its prepaid prices are fixed credit bundles in Australian dollars excluding GST, which work out to effective bundle rates of 14.00c at one thousand messages and 12.33c at fifteen thousand. An SMS Manager account left unused for 12 months expires under the current terms, so an occasional sender should check that condition before prepaying.
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Not yet scored
One of the 17 providers with a published Australian rate, and one of 45 brands reviewed. Not yet scored, so it holds no position in the ranked table.
- An eight-band credit ladder published in Australian dollars, from $0.15 at 100 SMS to $0.08 at 500,000 SMS
- Direct connections to all carriers in Australia, with Telstra, Optus and Vodafone named
- Phone support on 1300 114 841 and email during business hours, from a Melbourne team
- Free trial account with no credit card required
- The 99.9% uptime claim has no SLA document, credit or remedy behind it
- The pricing page does not say whether a purchase between two listed sizes is charged at the lower band
- The Pricing and FAQ pages say credits have no expiry, but the Terms state that an account unused for 12 continuous months closes and unused credits are forfeited, with balances nonrefundable except in defined provider closure.
- Support hours are not stated
Where Bulk SMS Australia stands
BulkSMS Australia is operated by SMS Broker Pty Ltd, an Australian company, and offers fixed prepaid bundles in AUD excluding GST with no contracts, setup fees or monthly fees. The provider claims 99.9 per cent uptime and direct connections to Telstra, Optus and Vodafone, but the Terms disclaim availability and performance and no SLA remedy is published. Phone and email support is offered in business hours, with no precise hours stated.
ACMA lists it as Bulk SMS. ACMA's list read 19 September 2026.
Bulk SMS Australia publishes no public reviews.
What Bulk SMS Australia offers Australian senders
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| MMS to Australian mobiles | Yes |
| Alphanumeric sender ID | Yes |
Nothing published either way on SMPP, RCS, Dedicated number or Shared number.
What Bulk SMS Australia costs
| Messages a month | Rate |
|---|---|
| 1K | 14.00c |
| 15K | 12.33c |
| 125K | 9.40c |
| 250K | 9.20c |
BulkSMS Australia sells eight fixed prepaid credit bundles in AUD excluding GST, ranging from 100 credits for $15 to 500,000 credits for $40,000, with quotes required for one million messages and above. Benchmark rates are 14 cents per message at 1,000 messages, 12.33 cents at 15,000, 9.4 cents at 125,000 and 9.2 cents at 250,000. These rates reflect computed exact volume bundle combinations, not published monthly tiers, and the method for intermediate thresholds is not stated. Replies cost 0.5 credit. There are no contracts, setup fees or monthly fees. The Pricing and FAQ pages say credits have no expiry, but the Terms state that an account unused for 12 continuous months closes and unused credits are forfeited, with balances nonrefundable except in defined provider closure.
Read from the provider's own pricing page on 2026-10-03.
Bulk SMS Australia against the providers either side of it on price
| Messages a month | Nearest cheaper | Bulk SMS Australia | Nearest dearer |
|---|---|---|---|
| 1,000 | Telstra 14.00c, the same | 14.00c, 17 of 17 | none dearer |
| 15,000 | Vision6 8.90c, $514 less | 12.33c, 16 of 17 | Telstra 13.00c, $100 more |
The full rate order for every provider is on cheapest bulk SMS in Australia.
What Bulk SMS Australia costs at your volume
Bulk SMS Australia at 15K tier: 12.33cAt 15,000 messages a month Bulk SMS Australia costs $1,850, $1,400 more than Mobile Message, $965 above the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
BulkSMS Australia pricing
BulkSMS Australia sells fixed prepaid credit bundles rather than monthly plans. The published ladder runs from a small entry pack to large volumes available on quote. There are no contracts, no setup fee and no recurring charge.
The effective bundle rate works out to 14.00c at one thousand messages and 12.33c at fifteen thousand, with calculated rates of 9.40c and 9.20c at the higher comparison volumes.
Each figure is the cheapest published combination of bundles covering that comparison volume exactly, not a monthly plan or a printed volume tier. The provider does not state intermediate purchase pricing between bundles.
Balances are non refundable under the published terms, subject to a narrow provider closure exception, and outbound charges are not refunded for undeliverable messages. Inbound replies incur a separate credit charge on top of the outbound rate, so budget for that charge if you plan to receive replies.
BulkSMS Australia credit expiry
The current terms say an SMS Manager account unused for 12 months expires, closes automatically and loses remaining credits. Pricing, FAQ, About and Competitors pages still say purchased credits never expire. That conflict sits unresolved on the provider's own site.
A business sending daily or weekly rarely trips the condition. An occasional sender comparing the calculated 9.20c figure at the highest comparison volume should treat the inactivity clause just as seriously as the headline rate.
Check the terms page before purchase rather than relying on the marketing claim.
BulkSMS Australia features
The browser based SMS Manager covers contact groups, database uploads, scheduling, personalisation, delivery tracking and subaccounts for employees or departments. Message history exports to Excel. Replies arrive in a browser chat and can also forward to email.
The current features and FAQ pages from BulkSMS Australia list MMS with images. No Australian MMS price, media size limit or supported format list is confirmed in the reviewed MMS information, so a buyer should confirm these details before choosing MMS.
BulkSMS Australia integrations
The public integration page lists a REST API with JSON and API keys for sending messages, managing contacts and tracking delivery. Webhooks push delivery receipts and inbound replies to your system.
Zapier connects sending to events such as a form submission, sale or booking. Email to SMS and an older HTTP API are also supported, and all integration tools are included free with an account.
Full integration documentation is available after login. Developers should expect to create an account before reviewing the complete API specification, which is worth knowing if your evaluation process reviews documentation first.
BulkSMS Australia sender ID and compliance
The sender ID registration page states that BulkSMS Australia prepares and lodges branded sender ID registration at no charge, handles ABN and authorised representative steps and names a Melbourne team. The FAQ notes that an ABN is not strictly mandatory, although registration is slower or more difficult without one. The provider advertises an indicative processing window. Preparation and lodgement do not establish approval of every requested name.
On the ACMA register, Bulk SMS appears under its own name with both originating telco and partner roles. Branded alphanumeric sender IDs are offered when replies are not needed.
BulkSMS Australia reliability and support
The provider claims direct Australian carrier connections to Telstra, Optus and Vodafone, including ported numbers.
"Bulk SMS has an uptime of 99.9%" on the Coverage page; no SLA document, credit or remedy is published, and the Terms say Bulk SMS "does not warrant the availability or performance of SMS Manager".
The contact page lists phone and email support during business hours, though exact hours are not verified there. The about page states that a free trial account requires no credit card. No contractual uptime credit, remedy or security certification is verified in these reviewed official pages.
Who BulkSMS Australia suits
BulkSMS Australia suits Australian businesses that want browser, email or API sending on prepaid bundles, with optional inbound replies and free branded sender registration. It fits best when your sending volume justifies a large bundle and the account stays active. Weigh the prepayment model, the separate charge for replies, the inactivity expiry condition and the absence of a published SLA before you commit. Senders who need monthly billing or a published support commitment should compare alternatives on this site.
Similar providers to Bulk SMS Australia
- MessageWorks · 5.00c at 15,000, South Yarra, Victoria
- Cellcast · 9.0/10, 3.10c at 15,000, South Melbourne, Victoria
- Chatti · 8.5/10, 5.90c at 15,000, Brisbane, Queensland
Compare Bulk SMS Australia with another provider
| Measure | Bulk SMS Australia | MessageWorks |
|---|---|---|
| Rate at 1K | 14.00c | 6.90c |
| Rate at 15K | 12.33c | 5.00c |
| Rate at 125K | 9.40c | 4.50c |
| Rate at 250K | 9.20c | 4.50c |
| Cost at 15,000 a month | $1,850 | $750 |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| Two way | Yes | Yes |
| MMS | Yes | Yes |
| Head office | Moonee Ponds, Victoria | South Yarra, Victoria |
Verification log
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | BulkSMS Australia sells eight fixed prepaid credit bundles in AUD excluding GST, ranging from 100 credits for $15 to 500,000 credits for $40,000, with quotes required for one million messages and above. Benchmark rates are 14 cents per message at 1,000 messages, 12.33 cents at 15,000, 9.4 cents at 125,000 and 9.2 cents at 250,000. These rates reflect computed exact volume bundle combinations, not published monthly tiers, and the method for intermediate thresholds is not stated. Replies cost 0.5 credit. There are no contracts, setup fees or monthly fees. The Pricing and FAQ pages say credits have no expiry, but the Terms state that an account unused for 12 continuous months closes and unused credits are forfeited, with balances nonrefundable except in defined provider closure. Archived capture from ( before this verification ) |