ClickSend Review For Australian Businesses [2026 Updated]
ClickSend is a business SMS and MMS provider headquartered in Melbourne, Victoria, and owned by Sinch AB, with a local Australian entity and local support. It publishes an Australian rate of 7.20c at one thousand messages a month and 6.70c at fifteen thousand, and it scores 8.3 on this site. ACMA's approved list for the SMS Sender ID Register lists it under its own name as a certified telco.
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#4 of the 17 providers with a published Australian rate, and one of 45 brands reviewed.
- 24/7 support, a 99.95% uptime SLA, a status page and a published outage procedure
- 3,572 Trustpilot reviews at 4.1, with 190 in the last 12 months
- SMPP alongside REST, plus email-to-SMS and two-way messaging
- 7.2c at a $20 top-up, above the 6.9c to 7.0c that Chatti, MessageWorks, SMS Broadcast and Textmagic open at
- The 5.7c rate requires a single $10,000 credit purchase, not a monthly volume
- Voice, email, fax and post are closed to new customers, and SMS and MMS remain
What ClickSend scores, and why
ClickSend publishes 24/7 support, a 99.95% uptime SLA, a status page and an outage procedure, and Trustpilot now shows 4.1 from 3,572 reviews, 190 of them in the last 12 months. Its rate falls with the size of a single top-up rather than with monthly volume, so the cheapest published rate is a working-capital decision as much as a pricing one. It was founded in Perth in 2013. MessageMedia bought ClickSend in 2019. Sinch then acquired MessageMedia, the deal announced 9 June 2021 and completed 5 November 2021, with ClickSend already named as a MessageMedia sub-brand in Sinch's own announcement. ClickSend's own site instead states it 'joined the Sinch Group in 2022', a year the Sinch investor record does not support.
ACMA lists it as CLICKSEND PTY LTD. ACMA's list read 19 September 2026.
What ClickSend offers Australian senders
| API | Yes |
|---|---|
| Email to SMS | Yes |
| Two-way SMS | Yes |
| SMPP | Yes |
| MMS to Australian mobiles | Yes |
| RCS to Australian mobiles | No |
| Dedicated number | Yes |
| Shared number | Yes |
| Alphanumeric sender ID | Yes |
What ClickSend costs
| Messages a month | Rate |
|---|---|
| 1K | 7.20c |
| 15K | 6.70c |
| 125K | 6.20c |
| 250K | 5.70c |
ClickSend tiers by the size of a single top-up, not by monthly volume: 7.2c from a $20 top-up, 6.7c from $500, 6.2c from $3,000 and 5.7c from $10,000, AUD excluding taxes. The four figures here are the band a buyer reaches by topping up enough credit to cover that month's sending, worked from ClickSend's own published credit table. Reaching 5.7c requires a single $10,000 purchase, which buys about 175,000 messages, so a 125,000-a-month sender either pays 6.2c or pre-buys ahead of usage. The page also prints "Additional carrier fees apply" beside every rate, and the article it links covers only the United States and Canada; the Australian carrier-fee cells on the page itself are blank, so the size of any Australian surcharge is unpublished.
Read from the provider's own pricing page on 2026-09-28.
ClickSend against the providers either side of it on price
| Messages a month | Nearest cheaper | ClickSend | Nearest dearer |
|---|---|---|---|
| 1,000 | Textmagic 7.00c, $2 less | 7.20c, 12 of 17 | Kudosity 7.90c, $7 more |
| 15,000 | SMS Broadcast 6.00c, $105 less | 6.70c, 11 of 17 | SMS Fusion 6.90c, $30 more |
The full rate order for every provider is on cheapest bulk SMS in Australia.
What ClickSend costs at your volume
ClickSend at 15K tier: 6.70cAt 15,000 messages a month ClickSend costs $1,005, $555 more than Mobile Message, $120 above the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
ClickSend pricing
ClickSend prices on the size of a single top-up rather than on monthly volume. This site's verdict notes the cheapest rate needs one very large single credit purchase rather than a monthly volume, so the decision is about working capital as much as price.
At one thousand messages a month the rate is 7.20c, and at fifteen thousand it is 6.70c. The largest volumes reach 6.20c and then 5.70c. Reaching the lower bands means pre-buying credit ahead of usage.
A monthly bill comes to $72 at one thousand messages and $1,005 at fifteen thousand.
ClickSend prints "Additional carrier fees apply" beside every rate.
The article it links to covers only the United States and Canada. The Australian carrier-fee cells on the page are blank, so the size of any Australian surcharge is unpublished.
Signup needs no credit card, and no free credit amount is published. ClickSend is one of 17 providers billing in Australian dollars that publish a rate at fifteen thousand a month, and it places 11th on price there. What that rate buys is covered next.
ClickSend features for Australian senders
ClickSend publishes a REST API that authenticates with HTTP Basic, using an API username and an API key from the API Credentials section of the dashboard. Official libraries cover PHP, Node.js, Ruby, Swift, Objective-C, Python, C#, Java, Go and Perl. Test numbers return success without sending or charging.
SMPP sits alongside REST, and email to SMS and two-way messaging are published too.
Email to SMS sends to an address of the form [email protected]. You add authorised senders as Allowed Addresses under SMS > Email SMS, and a wildcard lets every address on your domain send. Replies return to the inbox that sent the SMS, and inbound replies are free.
The web app accepts CSV and Excel uploads, and file columns can act as merge fields in the message.
- Create the list. Open Contacts, select the blue plus, and name the list.
- Import the file. Use the Import Contacts tab, upload the file, and map its columns.
- Send the campaign. Choose Add new campaign under SMS campaigns, and pick the list in the To field.
MMS to Australian mobiles is published, and ClickSend's help article for Australia states: "You can send One-Way & Two-Way SMS and MMS messages in Australia."
RCS is not available.
Its rich messaging page says Australia is not currently supported for RCS. Sender types cover a dedicated number at $19 a month for SMS; the MMS section of the same page lists $29 a month, a shared number and an alphanumeric sender ID. The shared number is free and needs no registration, and messages go out from a pool of local sender IDs, so the number might differ each time. Those sender choices lead to the register question.
ClickSend sender ID and the ACMA register
ACMA's approved list for the SMS Sender ID Register lists ClickSend under its own name as a certified telco, with the entry CLICKSEND PTY LTD.
That listing means you can register a sender ID for your business through an approved provider. A shared number instead sends from a pool of local sender IDs that can change each message, so a registered alphanumeric ID or a dedicated number suits reply traffic. Support is the other part of the record.
ClickSend support and reputation
ClickSend publishes support around the clock via live chat, phone, contact form and email. Its uptime claim is 99.95% uptime SLA, with a public status page and a published outage procedure, alongside a status page and a published outage procedure.
Trustpilot shows 4.1 out of five from 3,572 reviews, and new reviews keep arriving.
ClickSend was founded in Perth in 2013. MessageMedia later bought it, and Sinch then acquired MessageMedia, naming ClickSend a MessageMedia sub-brand in its own announcement. ClickSend's own site instead claims a later joining year, one the Sinch investor record does not support. That record shapes who ClickSend fits.
Who ClickSend suits
ClickSend suits a business that can commit working capital to one large credit purchase for the cheapest rate. It also suits senders that value around-the-clock support, a published uptime SLA, REST with SMPP, email to SMS and MMS to Australian mobiles.
A business that cannot pre-buy credit at that scale should look elsewhere. This site's verdict puts the ClickSend entry rate above where Chatti, MessageWorks, SMS Broadcast and Textmagic open. RCS is unavailable in Australia, and voice, email, fax and post are closed to new customers, with SMS and MMS remaining.
Similar providers to ClickSend
- Cellcast · 9.0/10, 3.10c at 15,000, South Melbourne, Victoria
- Chatti · 8.5/10, 5.90c at 15,000, Brisbane, Queensland
- Notifyre · 8.3/10, 5.00c at 15,000, Alexandra Headland, Queensland
The head-to-head ClickSend vs MessageMedia puts the two side by side, line by line.
Compare ClickSend with another provider
| Measure | ClickSend | Chatti |
|---|---|---|
| Overall out of 10 | 8.3 | 8.5 |
| Rate at 1K | 7.20c | 6.90c |
| Rate at 15K | 6.70c | 5.90c |
| Rate at 125K | 6.20c | 5.50c |
| Rate at 250K | 5.70c | priced on monthly volume |
| Cost at 15,000 a month | $1,005 | $885 |
| Dedicated number | Yes | Yes |
| Shared number | Yes | Yes |
| Alpha sender ID | Yes | Yes |
| Email to SMS | Yes | Yes |
| SMPP | Yes | not published |
| Two way | Yes | Yes |
| MMS | Yes | Yes |
| Head office | Melbourne, Victoria | Brisbane, Queensland |
| Public reviews | 4.1/5 from 3,572 reviews on Trustpilot | 4.3/5 from 9 reviews on Trustpilot |
Verification log
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | ClickSend tiers by the size of a single top-up, not by monthly volume: 7.2c from a $20 top-up, 6.7c from $500, 6.2c from $3,000 and 5.7c from $10,000, AUD excluding taxes. The four figures here are the band a buyer reaches by topping up enough credit to cover that month's sending, worked from ClickSend's own published credit table. Reaching 5.7c requires a single $10,000 purchase, which buys about 175,000 messages, so a 125,000-a-month sender either pays 6.2c or pre-buys ahead of usage. The page also prints "Additional carrier fees apply" beside every rate, and the article it links covers only the United States and Canada; the Australian carrier-fee cells on the page itself are blank, so the size of any Australian surcharge is unpublished. See the page as it stood | |
| Score block published on this review page | Overall 8.33 out of 10, the mean of the six criteria scored there | |
| Public reviews on Trustpilot | 4.1 out of 5 from 3,572 reviews |