ClickSend vs MessageMedia Bulk SMS Comparison For Businesses
ClickSend scores 8.3 out of 10 and Sinch Engage has not been scored yet, so the two are not ranked against each other here. ClickSend publishes 6.70c per SMS at 15K and Sinch Engage publishes no rate at that volume, so there is no price to set against it.
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ClickSend
8.3out of 10Cheapest rate needs a $10,000 single top-up
6.70c at 15K
Sinch Engage
Not yet scoredNo Australian dollar rate card since the rebrand
no published rate
At a glance
| Measure | ClickSend | Sinch Engage |
|---|---|---|
| Overall out of 10 | 8.3 | not yet scored |
| Rate at 1K | 7.20c | not published |
| Rate at 15K | 6.70c | not published |
| Rate at 125K | 6.20c | not published |
| Rate at 250K | 5.70c | not published |
| Email to SMS | Yes | Yes |
| SMPP | Yes | Yes |
| Sender ID | Yes | Yes |
| Head office | Melbourne, Victoria | Stockholm, Sweden |
| Public reviews | 4.1/5 from 3,572 reviews on Trustpilot | 4.5/5 from 63 reviews on G2 |
Sinch Engage publishes no per-message rate on a monthly volume. Sinch Engage: no published rate. The blank cells are what it does not publish, not a price of zero.
What each costs at your volume
| Messages a month | ClickSend | Sinch Engage | Cheaper |
|---|---|---|---|
| 1,000 | $72 | not published | no like-for-like price |
| 15,000 | $1,005 | not published | no like-for-like price |
| 125,000 | $7,750 | not published | no like-for-like price |
| 250,000 | $14,250 | not published | no like-for-like price |
Sinch Engage does not publish a per-message rate at every volume this site prices, so a calculator here would have to invent one side of the sum. "Not published" means the provider has no rate at that volume, not a price of zero. Sinch Engage prices on a basis it does not publish.
01Price
ClickSend publishes a rate at 15,000 messages a month and Sinch Engage does not. Sinch Engage: no published rate. There is no like for like price here, so neither wins this criterion.
| ClickSend | 6.70c |
|---|---|
| Sinch Engage | no published rate |
Only one side publishes a rate at this volume, so there is nothing to compare it against.
02Carrier routes
What each provider states about its connections to Telstra, Optus and Vodafone.
| ClickSend | "232+ direct carrier connections" and "direct carrier routes to 190+ countries - no middlemen, no grey routes". No Australian carrier is named. |
|---|---|
| Sinch Engage | "Sinch Engage runs on Sinch's own global network, not a third-party aggregator." Its Australian security statement adds "Redundant connections to major telecommunication networks (in AU)". No Australian carrier is named. |
Neither provider is ahead here on what each publishes.
03Uptime
The uptime or service level each provider publishes.
| ClickSend | 99.95% uptime SLA, with a public status page and a published outage procedure |
|---|---|
| Sinch Engage | 99.95% uptime commitment for Standard Rate SMS in the MessageMedia Australia SLA, with an AUD$45 account credit as the sole remedy for standard business customers (claimed in writing within the following calendar month); that SLA sits with the legacy MessageMedia terms, which the Sinch Engage Terms apply to customers who signed up before 1 July 2026, and the new Sinch Engage Terms incorporate no SLA; marketing pages say "99.9% System reliability" |
Neither provider is ahead here on what each publishes.
04Support
Channels and hours, as published.
| ClickSend | 24/7 via live chat, phone, contact form and email |
|---|---|
| Sinch Engage | 24/7 chat and support tickets on every plan; Melbourne phone 1300 558 441, Monday to Friday 9am to 5:30pm AEST |
Neither provider is ahead here on what each publishes.
05Sending methods
How you can hand a message to each provider.
| ClickSend | API, Email to SMS, SMPP, Two way |
|---|---|
| Sinch Engage | API, Email to SMS, SMPP, Two way |
Neither provider is ahead here on what each publishes.
06Sender types
What a message can be sent from.
| ClickSend | Dedicated number, Shared number, Sender ID |
|---|---|
| Sinch Engage | Dedicated number, Sender ID |
Neither provider is ahead here on what each publishes.
MessageMedia is now Sinch Engage
The provider this page has long covered as MessageMedia now brands its product Sinch Engage, and its Australian page confirms the rename. Nothing about that change settles price. ClickSend publishes AUD rates excluding tax, and its Australian page notes carrier fees without listing an Australian surcharge amount. At fifteen thousand messages a month, the benchmark month on this page, you would pay 6.70c per message with ClickSend, or $1,005 in message spend. Treat that figure as a calculation from the published rate, not a guaranteed all-in quote.
Sinch Engage's replacement global pricing page is not an Australian dollar rate card. No AUD SMS rate appears in our verified record. Australian buyers need a written Australian quote to compare costs on this page, because missing rates do not mean zero cost and do not establish either provider as cheaper. For deeper background, our ClickSend review and MessageMedia review hold the detail.
Single top-up or quoted pricing
ClickSend prices by single top-up size, not monthly volume. The rate mapped above reflects the tier reached by a credit purchase large enough to cover that benchmark month. A bigger advance purchase can reach a cheaper band, but it requires cash ahead of use, which matters if your sending fluctuates.
When you request a written quote from Sinch Engage, ask for number charges, message allotment, the excess-message price, credit expiry, support inclusions and the tax basis. A quote that answers those questions lets you compare totals directly against ClickSend's published rates.
Check integration and reply handling
Both providers publish an API, email-to-SMS, two-way SMS and SMPP. A shared capability checklist does not choose between them, so test the integration and the reply handling you need before committing, and read the SMS API comparison for the technical gaps.
Numbers differ. Sinch Engage includes one Australian virtual mobile number on every plan, while ClickSend charges separately for a dedicated SMS number. Ask for that number cost in a written Australian quote.