All about SMS Global for Australian Businesses

As of 2024, SMSGlobal is a key player in the Australian SMS service market, offering robust solutions tailored to various industries including retail, education, healthcare, and government. They specialize in bulk SMS, SMS marketing campaigns, one-time passwords, two-factor authentication, and two-way SMS communication.

With a focus on integrating SMS services into existing business software, SMSGlobal enhances workflow automation and customer engagement. Their platform is designed for scalability and reliability, ensuring effective communication strategies for businesses of all sizes.

Why Our SMSGlobal Review Rated This SMS Gateway Provider Well?

From an in-depth analysis of the features and services of numerous reputable SMS Gateway providers in Australia, our SMS comparison review found good value to Australian enterprises based on SMSGlobal offers including:

  • Competitive mass and bulk SMS pricing;
  • Ability to service both mid-size and large companies and organisations;
  • Good customer support on a 24/7 basis;
  • 99.99% uptime reliability;
  • Flexible API platforms; and
  • Ability to distribute text messaging services globally.

SMSGlobal began in 2007 and now has 5 overseas offices (Croatia, Dubai, the UK, New Zealand and the USA)

View the full SMSGlobal review focusing on price, features, reliability, and customer service in comparison to other SMS Gateway providers below.


Message Bird Website

Pricing for SMSGlobal Gateway Services

Comparing SMS Gateway providers in Australia, a key strength when assessing SMSGlobal for review purposes was its competitive pricing structure for the text messaging service.  The website does not provide any details on pricing other than to state there are three options under the titles: P.A.Y.G Bulk Top-Up; Subscription; and Lock-in Rate Contract.

SMS Global ensures:

  • Competitive mass and bulk SMS pricing;
  • No set-up fees;
  • No contract;
  • No monthly fee; and
  • No third-party billing.

The best value is for mass distribution which would benefit companies that have a large number of contacts. However, it does offer SMEs but at a more expensive rate for each SMS but this is very much dependent on the volume distributed.

Key features of their plans include a two-way conversational inbox, unlimited contacts and automation flows, dedicated numbers, enhanced reporting, two-factor authentication, and MMS capabilities. Their pricing structure is designed to provide flexibility and competitive rates, suitable for diverse messaging requirements

To send a text message you only need a PC, Mac, Tablet or Smartphone with internet connectivity. There are no downloads, installations or hidden development costs.

Online SMSGlobal Reviews

ProductReview site displays SMS Global with an average rating of 3.6 on 170 reviews through Trust Pilot. Overall, the online reviews of SMSGlobal are generally positive, with users highlighting the platform’s ease of use, reliability, customer support, and features.

Some key points in the reviews cover:

Ease of Use: Many users found SMSGlobal to be easy to use, with an intuitive user interface that made it easy to send and receive SMS messages.

Reliability: Several users commented on the platform’s reliability, with messages being delivered promptly and consistently.

Customer Support: Users praised SMSGlobal’s customer support, with many mentioning the quick response times and helpfulness of the support team.

Pricing: Users found SMSGlobal’s pricing to be competitive, with several commenting that the platform offered good value for money.

Features: Several users mentioned the range of features available on the platform, including the ability to send bulk SMS messages, the use of virtual mobile numbers, and integration with other applications.

API Documentation: Users also praised the platform’s API documentation, which made it easy to integrate SMSGlobal with other applications.

Reviews versus other providers are compared and presented in the graph below.

Features of SMSGlobal Gateway Services

When it comes to ensuring that a text message service (SMS) is effective, it comes down to two factors, namely ensuring the message is distributed efficiently (known as Uptime) and the time it takes for an SMS to get to the mobile phone (known as Latency). In some cases, there is no urgency to reach the end point while in other cases such as the  SMS verification code of a bank or a scheduled meeting it will be critical. In the case of SMS Global, its strong performance is its high ability to meet the expectations of the client or company when required.

To send a text message it only needs a PC, Mac, Tablet or Smartphone with internet connectivity. Requires no download, installations or hidden development costs.

Our SMS Global review found it has an advanced SMS gateway and APIs platform software to send online bulk SMS and group send SMS to help meet any business solutions whether it is:

  • Advanced Web Platform – using the web, that clients are familiar with, to upload contacts without the need for special software to send text messages.
  • E-mail to SMS – the ability to integrate leading e-mail software to send SMS.
  • Flexible API – using their in-house sophisticated software to distribute SMS.

SMSGlobal Gateway Features

SMS Global has a cloud-based and user-friendly web SMS platform that will give businesses and organisations access to their SMS gateway. It is compatible with any web browser so it is easy to send and receive text messages nationally or globally from any internet-connected device. The flexible options allow the integration of mobile messaging into business operations such as applications, websites, intranets, CRMs, ERP and other corporate software, providing a real-time SMS capability to existing business applications.

From SMS Global perspective, the benefit of flexible API integration to a text messaging system is that it allows one-way or two-way messaging to occur to your target audience. This ability to send SMS to other major Australian and global networks and then receive responses from mobile users is an effective way of knowing how the communications have been received. This also leads to the tracking of the SMS’s exact period that it is received, providing the organisation or a client with an audit trail. A delivery report can provide an audit trail showing the two-way communications when an outbound message is sent and received and whether an SMS has not been delivered.

Their web messaging platform allows you to engage your audience with targeted campaigns and streamline processes by using SMS in your workflows. Advanced features like campaign comparison reporting, data segmentation tools and intelligent keyword-based reply rules make it simple to create tangible results. No other platform compares.

All this can be done with their reliable and efficient gateway that will directly route to Australian telecommunication providers or their aggregators if required. 

Customer Support by SMSGlobal

One of the significant features of SMSGlobal is its valued customer assistance support service on any technical needs. It has a 1300 number available for discussion on a 24/7 basis. This is supported by email contact, an extensive knowledge base, a pop screen for discussion and a live chat opportunity.  All these contacts, as well as Twitter, Instagram, LinkedIn and Meta (Facebook), make this provider very open to providing the best customer accessibility possible. On the SMSGlobal website, there is an availability of video tutorials to also assist.

Knowing that this provider has its base in Melbourne Australia, the time factor and language will not be an issue to Australian organisations wishing to discuss matters whether they are engaging their services or discussing matters relating to the text messaging service.

SMSGlobal offers a free trial to test its product and services but no mention of the number of free SMS compared to its competitors that display the number of free SMS for trial purposes.

By looking at their wide variety of customers or clients and online SMS Global reviews, the reputation of past and present users are admirable in comparison to other competitors. Examples include Microsoft, IBM, Iag, AFL, ANZ and First National real estate.

Reliability and Compliance of SMSGlobal Gateway Service

To ensure that your SMS messages have been distributed reliably, a premium direct gateway is a way to go. The SMS is delivered directly to a major reliable telecommunication provider such as Telstra, Optus or Vodafone which are routed into a mobile network system. This Tier 1 carrier-grade SMS gateway offers quality and security to clients and customers. Most of SMS Global world’s mobile carrier networks are accessible through their SMS Global gateway thereby providing global reach using one provider.

Reliability depends on the Uptime Guarantee and in the case of SMS Global, it offers a 99.99% uptime which means its performance is of a top-level provider. It is confident that the quality of service provided to its customers is second to none.

SMS Global has a Service Level Agreement (SLA) that ensures that its delivery of text messages will be met with 100% Network Redundancy available. Should there be any network disruption or path failure, it has the technology, infrastructure and availability of additional routes to send the message.

SMS Global is SPAM compliant, meeting the Australian Commonwealth regulation of the Spam Act 2003. The law requires that companies do not send unsolicited electronic messages. This applies to SMS through any gateway requiring the consent of the business or organisation and all SMS need to identify the type of business they are. They have a functionality system in place to allow for any subscribed to be easily removed from the list of contacts.

Our SMS Global review focused on the terms and conditions features a definitive privacy policy that details acceptability to all users of the system. Security is highly recommended via SSL which is available without any additional charge. Global SMS can also provide a secure Cisco IPSEC VPN connection for additional security should the business or organisation request it to connect to the provider’s gateway.

The only policy that could not be found was no mention of their policy concerning the General Data Protection Regulation (GDPR) on data protection for all individuals which also addresses the export of personal data.

About This Text Message Gateway Comparison Table and Site

This SMS Comparison Table was developed after extensive research into a wide range of SMS providers that offer gateway services.

Message Bird Website

The developers of this Comparison Table and associated site, experts in the SMS field, felt there was a need for readers to be able to easily identify what they needed to know about gateway providers before engaging their services.

The information provided was sourced from providers’ websites. Although the information was presented as accurately as possible at the time of publishing, changes can be made by the providers without any notification so the authors encourage you to always check the provider’s website. If you do find some information that does not match as displayed in the table or site, please let the authors know so that alterations can be made immediately.

It should be pointed out that no advertising can be found on the SMS Comparison Table or the corresponding site.

While the SMS Gateway Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website account before signing up.

The authors hope this SMS Comparison Table and site are beneficial to you.


Last updated on 24 January 2024.

SMS Global

SMS Global Offer Text Message Gateway Solutions For Australian Businesses

Rating: 4.8
Reviewed by Alain Grossbard

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