Guni SMS review
Guni SMS is a Sydney based SMS and messaging gateway, operating from Level 4, 11 York Street, Sydney, with a claimed local support team, onshore servers and direct telco connections. Its dedicated pricing page publishes a full nine band rate table in Australian dollars excluding GST, running from 4.5c per SMS segment under 5,000 a month down to 2.7c from 500,000 a month, plus a separate MMS table from 39c down to 28c per segment. It states it serves more than 2,000 Australian businesses and holds a 4.6 out of 5 rating from 22 reviews on Trustpilot, and was named a finalist in the Innovation category of the 2026 Western Sydney Awards for Business Excellence.
Reader-supported. We earn a commission when you sign up with a provider through this site. Commission never affects a score or a position. How we make money.
Not yet scored
One of the 11 providers with a published Australian rate, and one of 44 brands reviewed. Not yet scored, so it holds no position in the ranked table.
- A complete, published Australian dollar rate ladder from 1,000 to 500,000 or more messages a month, not a floor or a quote
- Sydney based with a stated local support team, onshore servers and direct telco connections
- A 4.6 out of 5 rating from 22 reviews on Trustpilot, and a 2026 Western Sydney Business Excellence Innovation finalist
- No registered company name or ABN could be confirmed for this review
- No published SLA or uptime figure was found on the pages read
- No dedicated-number or setup fee could be confirmed on the pages read
Where Guni SMS stands
Guni SMS is a Sydney based SMS and messaging gateway, operating from Level 4, 11 York Street, Sydney, with a claimed local support team, onshore servers and direct telco connections. Its dedicated pricing page publishes a full nine band rate table in Australian dollars excluding GST, running from 4.5c per SMS segment under 5,000 a month down to 2.7c from 500,000 a month, plus a separate MMS table from 39c down to 28c per segment. It states it serves more than 2,000 Australian businesses and holds a 4.6 out of 5 rating from 22 reviews on Trustpilot, and was named a finalist in the Innovation category of the 2026 Western Sydney Awards for Business Excellence.
An Australian-registered company with its head office in Australia and support based here. How we classify this.
Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.
What Guni SMS costs
| Messages a month | Rate |
|---|---|
| 1K | 4.50c |
| 15K | 4.30c |
| 125K | 3.30c |
| 250K | 3.20c |
Published in AUD ex GST per SMS segment on a nine-band table: 4.5c under 5,000 a month, 4.3c from 5,000, 3.9c from 25,000, 3.5c from 50,000, 3.3c from 100,000, 3.2c from 200,000, 3.0c from 300,000, 2.9c from 400,000, and 2.7c from 500,000. The 1K, 15K, 125K and 250K figures above are the band each volume falls into. A separate MMS table runs from 39c under 100 segments down to 28c from 30,000.
Read from the provider's own pricing page on 2026-09-09.
What Guni SMS costs at your volume
Guni SMS at 15K tier: 4.30cAt 15,000 messages a month Guni SMS costs $645, $195 more than Mobile Message, $255 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.
A full rate ladder, not a floor
Guni SMS is a Sydney based SMS and messaging gateway, operating from Level 4, 11 York Street. It states it runs onshore servers with direct telco connections and a local support team, and claims to serve more than 2,000 Australian businesses. It has been named a finalist in the Innovation category of the 2026 Western Sydney Awards for Business Excellence, and holds a 4.6 out of 5 rating from 22 reviews on Trustpilot, most of them five star, several naming a switch away from ClickSend on cost and service.
Its dedicated pricing page publishes a full nine band rate table in Australian dollars excluding GST: 4.5c per SMS segment under 5,000 a month, stepping down through 4.3c, 3.9c, 3.5c, 3.3c and 3.2c, to 3.0c, 2.9c and 2.7c at 500,000 or more. A separate MMS table runs from 39c under 100 segments down to 28c from 30,000. That is a complete published ladder rather than a floor or a quote-only figure, and it is carried in the tables above at the 1,000, 15,000, 125,000 and 250,000 message tiers.
Compare Guni SMS with another provider
| Measure | Guni SMS | Cellcast |
|---|---|---|
| Overall out of 10 | not published | 9.0 |
| Rate at 1K | 4.50c | 3.70c |
| Rate at 15K | 4.30c | 3.10c |
| Rate at 125K | 3.30c | 2.83c |
| Rate at 250K | 3.20c | 2.83c |
| Cost at 15,000 a month | $645 | $465 |
| Carrier routes | not published | not published |
| Uptime | not published | "100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either |
| Dedicated number | not published | Yes |
| Shared number | not published | Yes |
| Alpha sender ID | not published | Yes |
| Email to SMS | not published | Yes |
| SMPP | not published | not published |
| Two way | not published | Yes |
| Support | 24/7 claimed, local Australian team; phone 1300 011 117 | 8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS |
| Head office | Sydney, New South Wales | South Melbourne, Victoria |
| Public reviews | 4.6/5 from 22 reviews on Trustpilot | 4.2/5 from 6 reviews on Trustpilot |
Verification log
Every figure on this page comes from a page the provider or a named third party publishes. The site does not open accounts or send test traffic, so this is the record of what was read and when.
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Published in AUD ex GST per SMS segment on a nine-band table: 4.5c under 5,000 a month, 4.3c from 5,000, 3.9c from 25,000, 3.5c from 50,000, 3.3c from 100,000, 3.2c from 200,000, 3.0c from 300,000, 2.9c from 400,000, and 2.7c from 500,000. The 1K, 15K, 125K and 250K figures above are the band each volume falls into. A separate MMS table runs from 39c under 100 segments down to 28c from 30,000. | |
| Public reviews on Trustpilot | 4.6 out of 5 from 22 reviews |