Omnisend review
Omnisend is a UK headquartered ecommerce email and SMS marketing platform that serves Australian numbers as a global service, with no Australian entity found. Billing is in US dollars, so one thousand Australian messages cost 3.60 US cents each, and at fifteen thousand messages the landed cost is ≈ 5.08c AUD landed, billed as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks). Branded sender IDs for Australian numbers are supported through the ACMA registration process, though approval depends on your business details being current and is not guaranteed.
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One of 45 brands reviewed. Not in the priced comparison: prices on USD SMS credit add-on spend tiers plus Pro subscription, not monthly volume.
- SMS sending to Australian numbers, evidenced by a help-centre article on ACMA Sender ID compliance
- Alpha Sender IDs supported for Australian sends
- 24/7 live chat and email support on every plan including the free plan
- 4.4 from 507 Trustpilot reviews
- No Australian dollar per-message rate is published and billing is in USD
- MMS is not available to Australia
- No Australian office or entity found
Where Omnisend stands
Omnisend is a United Kingdom headquartered ecommerce email and SMS platform. Public pricing for Australian recipients is billed in United States dollars. Subscribers on or after 4 May 2026 need a Pro plan plus a separately purchased SMS credits subscription to use SMS. The current Pro base includes no SMS credits, and paid SMS credit add-ons buy credits. MMS is not offered to Australian numbers, and Gorgias two-way messaging is available for United States recipients only. Global live chat and email support operates around the clock.
ACMA lists it as Omnisend UAB. ACMA's list read 19 September 2026.
Omnisend publishes no uptime.
What Omnisend offers Australian senders
| Two-way SMS | No |
|---|---|
| MMS to Australian mobiles | No |
| Alphanumeric sender ID | Yes |
Nothing published either way on API, Email to SMS, SMPP, RCS, Dedicated number or Shared number.
What Omnisend costs
| Messages a month | Rate |
|---|---|
| 1K | ≈ 5.37c AUD landedbilled as 3.60 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) |
| 15K | ≈ 5.08c AUD landedbilled as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) |
| 125K | ≈ 4.78c AUD landedbilled as 3.20 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) |
| 250K | ≈ 4.78c AUD landedbilled as 3.20 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) |
Omnisend bills in USD, with local currencies shown as estimates. Australia SMS credit add-on spend tiers are $10 to $49.99 at 0.036 USD per message, $50 to $999.99 at 0.034, $1,000 to $9,999.99 at 0.032 and $10,000 and above at 0.028. Benchmarks are $40 for 1,111 messages at 3.6 US cents, $580 for 17,058 messages at 3.4 US cents, $4,000 for 125,000 messages at 3.2 US cents and $8,000 for 250,000 messages at 3.2 US cents. The $8,000 purchase stays below the $10,000 threshold and outside the 0.028 tier. A chosen credit purchase can exceed the actual consumed message cost, and the base Pro fee is extra, so the rate multiplied by volume is not the complete invoice. The current Pro subscription contains no included SMS credits, while its separately purchased SMS Credits Subscription provides credits. Legacy Pro retains included credits until the provider-named migration date of 26 October 2026. All credits carry a 60 day expiry with rollover, not reset by the migration.
Read from the provider's own pricing page on 2026-10-03.
Omnisend message usage at a benchmark volume
Omnisend at 15K benchmark: ≈ 5.08c AUD landed, billed as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks)At 15,000 messages a month Omnisend has a message usage value of ≈ $761 AUD landed, $311 more than Mobile Message, $124 below the field median. Rates use the 15K message benchmark. Omnisend bills in US dollars, so its figure here is ≈ 5.08c AUD landed, billed as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks). Message usage assumes one billable SMS part per message. SMS credit purchase amounts and the Pro base platform fee are excluded.
Omnisend SMS pricing for Australia
Omnisend publishes Australian recipient rates in US cents, because billing runs in US dollars. Its pricing page defaults to United States rates, so the headline figure is not your price. Local currency display is an estimate. At one thousand Australian messages the rate is 3.60 US cents, falling to 3.40 US cents at fifteen thousand, 3.20 US cents at the higher comparison volume and 3.20 US cents at the highest.
That rate covers message usage alone, so it will not match your invoice. The current Pro base plan includes no SMS credits, and a separate base platform fee still applies. You buy credits through an SMS Credits Subscription add-on, and the prepaid option you choose can exceed the credits a month actually consumes. Unused credits can roll over, though all credits, rollover included, expire after 60 days.
Omnisend legacy plans and migration
The current subscription rules apply from 4 May 2026. Subscribers from that date need a Pro plan for SMS and buy the SMS Credits Subscription separately. Legacy Free and Standard users who held an active SMS subscription before 4 May 2026 may retain SMS at legacy prices while the setup stays active. Cancelling or changing plan can remove eligibility. Omnisend names 26 October 2026 as the migration date for Legacy Pro, after which SMS credits are no longer included with that plan. Migration does not reset the original credit expiry.
Omnisend campaign features and limits
SMS campaigns send to SMS-subscribed contacts with international-format phone numbers. You can send to all SMS subscribers or segments, exclude segments, schedule sends and preview cost split by country. Imported contacts do not automatically gain SMS consent, so map opt-in records and subscription status at import. The import accepts CSV, XLS, XLSX and ODS files from a single sheet, with default and custom contact property mapping.
Omnisend shortens links for click and sales tracking, and branded short links work through a verified custom domain or subdomain. Discount codes differ by mode: automations generate unique codes, while campaigns use preassigned codes as custom contact properties. Omnisend does not measure SMS open rates. It reports link clicks and attributed sales. Test messages cost the same as regular sends, and long text can incur multiple billable segments.
The two-way Gorgias integration is limited to US recipients, so it cannot handle Australian customer conversations. Omnisend offers MMS to US and Canada recipients only. That is an Omnisend product limitation, not an Australian carrier restriction. For Australian numbers the messaging channel is SMS, and the email channel is unaffected.
Omnisend sender ID and ACMA registration
Omnisend supports branded sender IDs for Australian numbers. Registration starts in Store Settings under SMS with a requested sender name, Australia's action-required resolution form, business and registration details, and proof of right to the name. Omnisend submits the request on your behalf. Businesses with an ABN must keep ABR representative and contact details current and follow ACMA confirmation steps. Omnisend's support article says international registrations go through Twilio, which names a registration partner rather than a confirmed Australian delivery route. ACMA participation listings name Omnisend UAB as a partner of a certified telco and a partner of an originating telco, not as a certified telco itself.
Omnisend opt-out rules for Australia
Australian recipients fall within Omnisend's international, non-US/Canada group. Omnisend's campaign editor requires an unsubscribe link for recipients in that group. Its documentation covers STOP keyword replies for US and Canada only, so an Australian campaign should not promise reply STOP as an opt-out method.
Omnisend support and reliability
Global live chat and email support runs around the clock, including on the free plan. No Australian support team or contract uptime commitment is confirmed. A buyer with a specific SLA requirement should check the published commitment before signing.
Who Omnisend suits
Omnisend suits a retailer running segmented outbound SMS and email campaigns within a single marketing platform, willing to pay separate Pro and SMS credit fees in US dollars. A buyer who needs two-way Australian replies, MMS to Australian numbers or an AUD-billed standalone SMS gateway should compare providers whose products support those needs.
Compare Omnisend with another provider
| Measure | Omnisend | Vision6 |
|---|---|---|
| Rate at 1K | ≈ 5.37c AUD landed, billed as 3.60 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) | 9.20c |
| Rate at 15K | ≈ 5.08c AUD landed, billed as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) | 8.90c |
| Rate at 125K | ≈ 4.78c AUD landed, billed as 3.20 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) | priced on published per-credit rate, banded by volume, up to 100,000 a month |
| Rate at 250K | ≈ 4.78c AUD landed, billed as 3.20 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) | priced on published per-credit rate, banded by volume, up to 100,000 a month |
| Message usage at 15,000 a month | ≈ $761 AUD landed, billed as 3.40 US cents, converted at the RBA rate on 2 October 2026 plus a 3.5% card FX fee (median of the four major banks) | $1,335 |
| Alpha sender ID | Yes | Yes |
| Two way | No | Yes |
| MMS | No | not published |
| Head office | United Kingdom | Brisbane, Queensland |
| Public reviews | 4.4/5 from 507 reviews on Trustpilot | 2.9/5 from 2 reviews on Trustpilot |
Verification log
What was read, where and when, with captures taken from an Australian IP (our method).
| Checked | Date read | What it said |
|---|---|---|
| Published rate card | Omnisend bills in USD, with local currencies shown as estimates. Australia SMS credit add-on spend tiers are $10 to $49.99 at 0.036 USD per message, $50 to $999.99 at 0.034, $1,000 to $9,999.99 at 0.032 and $10,000 and above at 0.028. Benchmarks are $40 for 1,111 messages at 3.6 US cents, $580 for 17,058 messages at 3.4 US cents, $4,000 for 125,000 messages at 3.2 US cents and $8,000 for 250,000 messages at 3.2 US cents. The $8,000 purchase stays below the $10,000 threshold and outside the 0.028 tier. A chosen credit purchase can exceed the actual consumed message cost, and the base Pro fee is extra, so the rate multiplied by volume is not the complete invoice. The current Pro subscription contains no included SMS credits, while its separately purchased SMS Credits Subscription provides credits. Legacy Pro retains included credits until the provider-named migration date of 26 October 2026. All credits carry a 60 day expiry with rollover, not reset by the migration. Archived capture from ( before this verification ) | |
| SMS subscription terms | ||
| Public reviews on Trustpilot | 4.4 out of 5 from 507 reviews |