Omnisend review
Omnisend supports SMS sending to Australian numbers, evidenced by a dedicated help-centre article on ACMA Sender ID compliance for Australian sends. Pricing is USD-based; no Australian-dollar per-message rate is published.
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Not yet scored
One of 44 brands reviewed. Not in the priced comparison: publishes no Australian rate.
- No published Australian per-message rate; USD pricing only
- No Australian office or entity found
Where Omnisend stands
Omnisend supports SMS sending to Australian numbers, evidenced by a dedicated help-centre article on ACMA Sender ID compliance for Australian sends. Pricing is USD-based; no Australian-dollar per-message rate is published.
A global platform serving Australian numbers, sometimes with local virtual numbers, but no Australian company, office or entity that a buyer can find. How we classify this.
Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.
What Omnisend publishes instead of a rate
Omnisend publishes no Australian per-message rate that maps onto a monthly volume, so this page carries no rate table and no cost calculator. Putting a figure here would mean quoting a price Omnisend does not publish. What it does publish is below.
| Feature | Published |
|---|---|
| API | not published |
| Email to SMS | not published |
| Two way | not published |
| SMPP | not published |
| Dedicated number | not published |
| Shared number | not published |
| Sender ID | not published |
"Not published" means the provider states nothing either way on its Australian pages. It is not the same as "No", and this page does not turn one into the other.
Australian sending confirmed by its own compliance guidance
Omnisend is a UK-headquartered ecommerce marketing platform, bundling SMS with email in the same way Klaviyo does. Omnisend's own help centre does not publish a single master list of supported sending countries, but it does publish a dedicated article on ACMA Sender ID compliance specifically for messages sent to Australian numbers. A provider does not write compliance guidance for a market it does not sell into, which is the basis for treating Australian SMS sending as a live, current feature here rather than an assumption.
Pricing is US dollar denominated throughout Omnisend's public pages, and no Australian-dollar per-message figure was found published anywhere. A buyer would need to sign up, or contact support, to see what an Australian send actually costs.
Compare Omnisend with another provider
| Measure | Omnisend | Cellcast |
|---|---|---|
| Overall out of 10 | not published | 9.0 |
| Rate at 1K | no published rate | 3.70c |
| Rate at 15K | no published rate | 3.10c |
| Rate at 125K | no published rate | 2.83c |
| Rate at 250K | no published rate | 2.83c |
| Cost at 15,000 a month | not published | $465 |
| Carrier routes | not published | not published |
| Uptime | not published | "100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either |
| Dedicated number | not published | Yes |
| Shared number | not published | Yes |
| Alpha sender ID | not published | Yes |
| Email to SMS | not published | Yes |
| SMPP | not published | not published |
| Two way | not published | Yes |
| Support | not published | 8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS |
| Head office | United Kingdom | South Melbourne, Victoria |
| Public reviews | not published | 4.2/5 from 6 reviews on Trustpilot |