Tools for SMS Campaign Analytics


Description: An Australian-based SMS marketing platform that provides comprehensive analytics tools.

Features: Real-time tracking, delivery reports, click-through rates (CTR), and campaign performance metrics.

Local Insight: Tailored for the Australian market, offering integration with local carriers to ensure high deliverability rates.


Description: An SMS gateway with a significant presence in Australia.

Features: Detailed analytics dashboards, message delivery tracking, and integration with CRM tools.

Local Insight: Strong network partnerships within Australia ensure reliable message delivery and accurate reporting.


Description: An omnichannel communication platform offering SMS campaign analytics.

Features: Performance tracking, delivery reports, conversion tracking, and detailed reporting.

Local Insight: Strong presence in the Australian market, ensuring compliance with local regulations and carrier requirements.


Techniques for SMS Campaign Analytics

Real-time Tracking and Reporting

Description: Monitoring the performance of SMS campaigns in real-time to make data-driven decisions.

Benefits: Allows for immediate adjustments to improve campaign effectiveness.

Local Insight: Real-time tracking helps adapt to Australia’s changing market conditions and consumer behaviours.

Segmentation Analysis

Description: Analysing campaign performance across different customer segments.

Benefits: Identifies which segments respond best to specific messages, improving targeting.

Local Insight: Helps tailor messages to diverse Australian demographics and geographic areas.

A/B Testing

Description: Comparing the performance of two messages to determine the most effective one.

Benefits: Optimizes message content, timing, and call-to-actions.

Local Insight: Ensures messages resonate well with the Australian audience by testing different approaches.

Click-through Rate (CTR) Analysis

Description: Measuring the percentage of recipients who clicked on links within the SMS.

Benefits: Indicates the level of engagement and interest generated by the campaign.

Local Insight: Provides insights into the effectiveness of call-to-action phrases that resonate with Australian consumers.

Conversion Tracking

Description: Tracking actions taken by recipients after clicking on links, such as making a purchase or signing up.

Benefits: Measures the direct impact of SMS campaigns on business objectives.

Local Insight: Helps assess the return on investment (ROI) for campaigns targeted at the Australian market.

Key Performance Indicators (KPIs)

1. Delivery Rate: The percentage of successfully delivered messages out of the total sent.

2. Open Rate: The percentage of recipients who opened the message.

3. Click-through Rate (CTR): The percentage of recipients clicked on a link within the message.

4. Conversion Rate: The percentage of recipients who completed a desired action after clicking a link.

5. Response Rate: The percentage of recipients who responded to the SMS.

By utilising these tools and techniques, businesses in Australia can effectively analyse their SMS campaigns, optimize performance, and achieve better engagement and conversion rates.

Back to top