Review DirectSMS as a bulk SMS provider

DirectSMS is now a part of Sinch MessageMedia. This integration has transformed DirectSMS into a global messaging provider, offering a range of services such as bulk SMS marketing campaigns, appointment reminders, automated notifications, staff communication, and various integrations for CRM, ERP, or social media. They also provide a web portal and API solutions.

With plans to suit different business sizes, from SMEs to large enterprises, Sinch MessageMedia aims to enhance business communication and customer engagement

From an independent review (see below about SMS Comparison) carried out and tabulated into the Bulk SMS Australia Comparison table, DirectSMS (now Sinch MessageMedia) offers a range of good bulk text messaging services that could meet your needs from a promotional or marketing perspective to an information tool for clients, customers and stakeholders.

They provide an online bulk SMS service that allows it to send and receive, on your behalf, text messages via any web-enabled computer without the need for any special software or setting up by you. All this service is provided with a 100% money-back guarantee.

Bulk DirectSMS has powerful features that are easy to use with dedicated local support via email, live chat and phone.

Valued Features of using Bulk DirectSMS

DirectSMS (Sinch MessageMedia) allows businesses to send SMS messages to their audience quickly and easily. The platform includes a range of features, such as message scheduling, personalization, and reporting, to help businesses create and manage effective SMS campaigns.

In a nutshell, some of the significant features of Sinch MessageMedia (DirectSMS) are:

  1. Send and receive bulk SMS using your web browser;
  2. Send and receive your group SMS using your emails;
  3. Able to add SMS functionality to your applications and systems through their developer API;
  4. Able to claim as the only Australian SMS provider to offer 100% Money Back Quality Guarantee Service.Textit Website

SMS from customers DirectSMSDirectSMS provides seamless integration with any email software with any major Australian gateway provider. This way this SMS Bulk company can save, store and manage your contacts. So, when sending an SMS is required to be distributed it is only a matter of a short period for the distribution to take place.

Our DirectSMS review showed that this company offered just more than the basic bulk service. It can provide an inbound MMS facility. It can receive images, pictures, videos or any new multi-media files that can be transmitted like a text message to reach specific groups of people.

Another option is available and that is to connect effectively with groups of people. Additionally, you or the client can re-brand, if necessary, with your logo design or various colours using the DirectSMS portal.

From a comparative perspective using a grading of 0 to 100 and representing the range of features offered by DirectSMS, it can be seen on the chart below that this company provides a very good range of features available and is better than some of its competitors.


Value for Money

DirectSMS offers all-year-round bulk SMS service through its Australian facilities. From an independent assessment of its range of valued features outlined in the comparative survey, our DirectSMS review found this company worthy of consideration.  However, unlike other bulk text massage providers, the optional extra charge for developer API needs to be taken into account.

DirectSMS offers competitive pricing for SMS messages, with rates varying based on the number of messages sent and the destination country. The platform also offers a range of payment options, including credit cards, PayPal, and direct deposit.

SMS DirectThe DirectSMS review of a range of good bulk SMS Australian providers found they are not cheap in terms of their charges. DirectSMS charges for the distribution of SMS are between 15% to 30% more costly whether it is for small or large volume distribution in a month compared to the other bulk providers investigated. Their virtual number charges are the highest of all the other SMS providers. Additionally, even though the developer API is optional it is another cost that needs to be considered.

This matter needs to be considered before engaging DirectSMS. Having a limited 15-day free trial and no keyword response SMS feature, again these are some factors that need to be considered by any prospective client.

Textit Website

Having unlimited credit validity is good as well the provision of no contract, no cancellation fees and no discounts makes it somewhat attractive.

DirectSMS’s higher fee structure has a major bearing on its ratings as shown graphically.

 Reliability and Compliance of DirectSMS

The reliability of DirectSMS can be gauged by the popularity of companies who use this bulk SMS service whether they be the over eight thousand small, medium to large Australian businesses such as Elders, ToyRus, nab, Jetstar, Allianz or LJHooker.

The fact that this company provides so many powerful features yet is simple to use with dedicated local support whether it be through email or live chat or by phone shows confidence in its reliability. Of course, the 100% money-back guarantee of uptime, performance and customer satisfaction is the best indicator of its value as a reliable bulk SMS distributor.

From a compliance regulatory perspective, it does provide a policy on the General Data Protection Regulation (GDPR) which is a regulation on data protection and privacy for all individuals and also addresses the export of personal data. There was no obvious evidence of any anti-spam compliance.

Like the major bulk SMS providers investigated DirectSMS reliability is very good and is ranked highly among its competitors.

 Customer Support Provided by DirectSMS

DirectSMS provides customer support via phone, email, and live chat, and the platform includes a range of resources, such as tutorials and FAQs, to help businesses get the most out of the platform.

As an Australian company, it has a dedicated Customer Call Centre on 1 300 724 387 which will be able to assist whether it be to starting an SMS campaign or ongoing communication matters. They provide a free trial of 15 SMS when you log in for the first time to show how reliable they are after signing up. This offer is not as generous as some of its competitors.

An immediate pop-up screen will allow you to chat about DirectSMS bulk offers and services provided.

The website provides opportunities to contact them whether it is on Meta (Facebook), Google+, LinkedIn or Twitter. You can only comment on their Blog site and provide a review as can be seen by the positive reviews made by their clients.

SMS Direct


On a rating for support and help provided, Direct SMS scored very well.

About This Bulk SMS Comparison Table 

An independent, unbiased group of SMS experts (who now work in other IT areas) developed this bulk SMS comparison site in the field of text messaging to assist organisations and individuals in clearly understanding what features and services are available from a range of bulk SMS providers.  The categories used are easy to follow and the details are presented simply in both content and tabulated format.

Textit Website

As can be reviewed from this site, as an Australian SMS provider, DirectSMS offers all year-round bulk SMS service offering valued features outlined above. However, their pricing is the most expensive by up to 30% compared to other competitors in the bulk SMS domain and this matter needs to be considered before engaging DirectSMS.

The information provided on this site, our DirectSMS review and comparison pages such as the comparison to ClickSend is a guide to prices and the range of features and may be updated if the bulk providers’ websites change. Should the bulk provider change its content at any time, this may not be reflected in the authors’ comparison site. If this occurs, please let the authors know and the content will be changed immediately.

While the SMS Gateway Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website account before signing up. As with any platform, it’s important to test DirectSMS’s features for yourself and ensure that it meets your specific business needs.

The latest update is on 22 January 2024.

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