Wholesale SMS is the recommended Cheap SMS Provider
Based on an SMS comparison made on the pricing schedules of a number of reputable SMS providers, the best value of SMS providers in Australia was found to be Wholesale SMS. This assessment was made on the basis of:
- the cheapest SMS rates (except for the 20,000 – 100,000 SMS message bracket)
- no setup fees
- no monthly fees
- no contracts
- two way SMS option at no extra prices
- real-time message status
- message personalization
Wholesale SMS is a relatively new player in the Australian market although it’s believed to be run by the owners of MessageMedia which is one of the countries largest premium SMS providers. This provider started in 2014.
The biggest drawback of Wholesale SMS is that credits only last for a period of 12 months. The only issue found was that if you need a virtual number there is a monthly charge.
WholesaleSMS is a cloud based SMS organisation focusing on sending and receiving SMS through their API platform, email & voice services. They are a Melbourne based company.
Comparing Cheap vs Premium SMS Providers
There are two types of SMS networks in Australia that you should know about. The first network type is known as the Premium which covers the major Australian telecommunication carriers including Telstra, Optus and Vodafone. SMS providers that offer this text messages service through these networks pay a premium charge for each SMS but ensures that end user customers receive the SMS almost instantly with near 100% reliability. The best example of Australia’s major users of premium SMS providers (that exclusively use premium networks) are the banks such as NAB, Westpac, ANZ and Commonwealth Bank. They all use SMS for services such as internet banking which requires the service to be secure, instantaneous and reliable.
Most businesses don’t have the requirements that banks or large enterprises have, such as for marketing, promotions,, communication reasons, reminders and so on. In these cases it’s important the the text messages are received by the end-user with minimal delays even though in some cases there may be a delay of a few minutes or a carrier problem but that occurs 1 in 1,000 times and could be viewed as minimal and acceptable. It’s also worth noting that premium SMS providers often will not deal with customers who send small monthly quantities.
The alternative network type is for businesses or organisations that need to consider a cheaper distribution method based simply on price alone. There are cheap SMS providers who use grey networks or known as Hybrid which usually means networks which have their carrier system overseas or provide a lower tier of Australian networks. Sending an SMS from an overseas network to Australia is relatively reliable with the only real downside being the delivery time which in most cases is less than 15 minutes (due to the distance it needs to travel). Reporting from these providers is often on par with premium networks and can show good delivery statistics and response rates.
When comparing a pricing schedule from a cheap SMS Provider, you need to look also at their features, conditions, gateway carrier, reliability and customer care available for using their service.
As you will see from the SMS Comparison table, they vary. A cheap SMS provider will offer a reduced charge on the provision that the volume of text messages is significant. The larger the volume the cheaper the charge per SMS distributed. Also, it should be noted that the charges are dependent on the number of messages for each month so those companies who do send a large number of SMS each month have a cheaper rate.
Take the example of Wholesale SMS that does not provide a charge for low numbers but with numbers in excess of 100000 SMS per month, their charge is five (5) cents for a SMS. When comparing cheap pricing for lower volumes of text messages, the charges go up by around 10% to 30% for lower distribution numbers.
A number of SMS providers do not disclose their prices or show only a few charges dependent on volume distribution. Take the examples:
|Price per SMS|
Other factors that need to be considered with cheapest pricing
Cheap SMS Providers are ideal for large to medium size enterprises who require over 99% assurance that most of their text messages are delivered within a short period of time, which is less than one minute. In the review of pricing of a number of reputable and reliable Cheap SMS Providers, it was found in general, that ClickSend and Wholesale SMS offered the cheapest rates for different range of bulk distribution of text messages.
Other factors that need to be considered include and are summarized in the table below::
|Pricing||ClickSend||Wholesale SMS||SMSTech||directSMS||SMS Central||BurstSMS|
|Payment mode||Prepaid & invoice||Prepaid & invoice||Prepaid & invoice||Prepaid & invoice||N/A||N/A|
|Set up fees||No||No||No||No||N/A||No|
|Set up fees||No||No||No||No||N/A||No|
|Payment methods||Credit Card or Direct Debit||Credit Card or Direct Debit||Credit Card or Direct Debit||Credit card or Direct Debit||N/A||N/A|
|Dedicated number||$19/month||Not disclosed||Not disclosed||Available||N/A||$19/month|
|Inbound SMS||Free||Free||Not disclosed||Optional extra||N/A||N/A|
|Money back guarantee||Yes||No||No||Yes||N/A||Yes|
Cheap SMS Service
Many of these cheap SMS providers aimed at attracting the large to medium size companies rather than smaller organisations. However, they do not necessarily eliminate these smaller organisations as there are pricing schedules for them. It should be noted that pricing can change without notification, so please review pricing structure on individual websites.
With a company wanting to engage a cheap SMS provider, they want the reassurance that there pricing will not change once they employ the company and that they reliability of distribution will be of paramount importance. Most Australian companies who want to use cheap SMS providers realize that a cheaper type of service is more aimed at non critical and non-time sensitive message distribution to customers.
The importance factor is that the pricing, features and customer service availability is still of a high quality. Clients want to have as part of the SMS service, the support system present should a system fail and have a delivery reporting system to gauge the effectiveness of the SMS distribution, whether it is for a campaign or an important message needing attention.
A number of Australian companies used Australian cheap SMS providers as they are competitive to other overseas SMS providers and offer the same range of services as overseas competitors.
About this cheap SMS comparison
SMS comparison is run by an Australian set of experts who have worked within the SMS industry for a number of years and understand how confusing it can be comparing the range of features and services of SMS providers.
Now that the authors have moved to other IT areas and no longer work in SMS, they can be unbiased and independent of the SMS providers. Therefore, they can focus on comparing the the most reputable companies who deliver text message to Australian end users. While over 10 cheap SMS providers were found and compared in the original SMS comparison chart, most were removed either due to non-competitive pricing or poor reliability, two factors that are critical for any Australian business.
You can compare SMS providers for free on any of our SMS comparison tables provided on the site without any commitment. The website only receives a referral fee on only some of the providers listed. The information is constantly updated using the providers websites content and their policy disclosure documents. As no automation is used and all content is manually collected and analysed there are possibility that providers may update their products or change their prices without notice. As such, this website is indicative and should be used only as a guide.
Updated on 12th January 2019