Who Is Twilio?

This SMS company was established in 2008 and is now a global business with sixteen offices in ten countries offering their infrastructure to support the distribution of communication messages around the world. Twilio offers communication channels such as text messages, voice, chat and video using their sophisticated APIs and their range of platform applications which can be easily used by developers.

SMS Gateway Twilio Features

Twilio has a vast range of features to satisfy the business needs providing the tools for effective distribution of communication and marketing promotions. Their platform comes pre-integrated with channels covering such as Email, SMS, Voice, Facebook Messenger and WhatsApp, all to contact the end users on the channels they choose. The opportunity to follow the way users interact across their platforms by integrating the business CRM with Twilio, you can better know your customers’ needs and wants.

It has the infrastructure that businesses and organisations require to allow for scalability and uptime assurance. They will write custom code to expose an API for the business and build your own app in the programming language that you already are familiar and will easily adopt. Their software and platforms has the ability to effectively reach the end users whether it is customers, clients, or employees within a short period of time.

As a natural part of this SMS provider, it is able to distribute and receive global SMS, MMS, and chat messages from any app, with the capability to ensure the message is delivered using their intelligent delivery features.

This provider enables Voice over Internet Protocol (VoIP) delivering voice communications and multimedia sessions over Internet, and messaging to be embedded into your web, desktop and mobile software. By making , receiving and controlling calls from any app, the design workflows with their API is managed for advanced call control.

Additionally, it provides two-factor authentication service strengths the traditional login for websites through their software delivery and licensing in which their software is accessed online via a subscription, rather than bought and installed on individual computers and mobile applications.

Twilio allows the business to measure your communication or marketing message effectiveness through their tracking system and is able to match inbound calls to your campaigns thereby seeing the benefit of advertising spend based on performance.


Value for Money

Twilio has a flexible set of pricing option based on an usage-based  ‘pay-as-you-go’ with discounts dependent on the volume of SMS distributed. For text messages it charges 5.5 cents and to receive a text message the fee is less than one cent. This pricing is comparable to other bulk SMS providers. It tends to be similar in pricing for volumes for up to 100,000 plus and cheaper for under that volume number. However, for larger numbers of SMS distributed on a monthly basis, Twilio charges more per SMS. Also a number of other SMS providers do not charge for receiving text messages.  It does state in their website that their sales team are accessible to discussion about discounts when the business is committed to usage.

Twilio Prices

What is relatively unique in Twilio pricing schedule by offering a range of prices dependent on the type of service the business may wish to engage. For example, Programmable SMS starts at $0.0075 to send or receive a message; programmable voice starts at $0.0085 per minute, API for WhatsApp starts at $0.0042 to send a WhatsApp Template message and $0.005 for WhatsApp Session messages. See Twilio website for the complete range of pricing options.

Twilio provides free support, a free trail with the use of their API and the ability to scale up or down without contracts.


Reliability of Twilio as a SMS Gateway provider

It is stated in Twilio website that they experience a 99.95% uptime Service Level Agreement (SLA), which is made possible with automated fail over and zero maintenance windows. This uptime level is very comparable to similar other SMS gateway providers, which very assuring. However, there is no mention of latency aspect on how long it takes for a text message to be received by the end user once it has been sent off.

Customer service and security of Twilio

From security, confidentiality and privacy aspects, Twilio protects customers using their intuitive APIs designed to ensure security and avoid fraud. For example, it uses masked phone numbers to protect sensitive data while still allowing direct communication. It checks users’ registration data against phone number data such as line type, location, and caller name to avoid fraudulent activities.

Twilio is General Data Protection Regulation (GDPR) complaint and possesses ISO 27000 which provide a globally recognized framework for best-practice information security.

Its review rating is on then average level.

Twilio Reviews

About SMS Gateway Comparison Table

The SMS Comparison Tables and associated sites have been developed by a group of experts in the SMS industry who have seen the need for a simple, effective way to educate people and businesses about the different aspects of SMS providers so that they can make good and proper judgment prior to engaging the services of a SMS gateway provider.

The authors do not longer work in the SMS field and therefore can display an independent review of the features, pricing, reliability and customer services of a range of reputable SMS companies.

When reviewing the comparison table and sites, please ensure that you do look at the providers own websites as thses companies can change their pricing schedule or features without notice. Should you see that the information provided in this site does not match that of the provider’s sie, please let the authors know and changes will be made as soon as possible.

This site and use of the SMS Comparison Tables are free of charge. Should you use this ite to engage one of the se gatreway providers, then the authors may request a commission from the successful SMS provider.

It is hoped that you will find this site both informative and beneficial to you.


Last updated on 23 April 2020

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