• Overall
  • Cellcast
    Overall
  • directSMS
    Overall
  • Price
  • Price
  • Price
  • Tools
  • Tools
  • Tools
  • Customer Service
  • Customer Service
  • Customer Service
  • Education
  • Education
  • Education
  • Trust Value
  • Cellcast
    Trust Value 85
  • directSMS
    Trust Value 59
  • Years Founded
  • Years Founded 2006
  • Years Founded 2001
  • Listed Company
  • Listed Company
  • Listed Company
  • Regulated
  • Regulated
  • Regulated
  • Spam Compliant
  • Spam Compliant
  • Spam Compliant
  • Payment Modes
  • Cellcast
    Payment Modes Prepay, Postpay
  • directSMS
    Payment Modes Credit Card or PayPal
  • Price Match
  • Price Match
  • Price Match
  • Free Trial
  • Free Trial
  • Free Trial
  • Phone Support
  • Cellcast
    Phone Support
  • directSMS
    Phone Support
  • Email Support
  • Email Support
  • Email Support
  • Support Hours
  • Support Hours Business hours/Email 24/7
  • Support Hours 8:00am - 6:00pm Weekdays
  • Global Coverage
  • Cellcast
    Global Coverage
  • directSMS
    Global Coverage
  • Developer API
  • Developer API
  • Developer API
  • Web Product
  • Web Product
  • Web Product
  • Dedicated Number
  • Dedicated Number
  • Dedicated Number
  • 2 way service
  • 2 way service
  • 2 way service
  • Delivery reports
  • Delivery reports
  • Delivery reports
  • Automated rules
  • Automated rules
  • Automated rules
  • Keyword in response
  • Keyword in response
  • Keyword in response
  • Email to SMS
  • Email to SMS
  • Email to SMS

Summary Of The Cellcast vs DirectSMS Comparison

Here are three key reasons why Cellcast might be recommended over DirectSMS:

  • User-friendly interface: Cellcast’s user-friendly interface makes sending SMS and managing campaigns easy. DirectSMS may have a less intuitive interface, making it harder for those with limited technical experience.
  • Reporting and analytics: Cellcast offers robust reporting and analytics capabilities, allowing you to track the success of your SMS campaigns. DirectSMS may have more limited reporting capabilities, making it harder to evaluate the effectiveness of your messages.
  • Customer support: Cellcast is known for providing excellent customer support with knowledgeable and responsive staff. DirectSMS may have lower levels of customer support, which could result in longer wait times for help when you need it.

These are three key reasons why Cellcast might be recommended over DirectSMS. However, it’s important to remember that each platform’s specific features and benefits will depend on your requirements and needs.

SMS Pricing

Cellcast pricing can be as low as A$0.028 per SMS for large volumes of text message delivery. There are no setup fees. Inbound text messages with Cellcast and the setup for a dedicated number are complimentary.

On the other hand, DirectSMS pricing is quite different. It starts at $0.074 per SMS for less than 650 text messages per month and $0.056 for 1400 SMS per mother. For the distribution of 3800 SMS per month, the price is $0.052. That’s comparable in price between both distributors for low-distribution SMS numbers. However, DirectSMS has not mentioned the costs for larger bulk numbers over 5000+.

Cellcast is more transparent, with larger monthly SMS messages sent. DirectSMS does not provide details on a dedicated inbound number of costs, depending on your chosen plan.

Customer Service

Clellcast offers 24/7 customer help, sales, and support. This is available via national and local numbers as well as online. There is also the option of live chat, which can be suitable when using an SMS gateway online and requiring quick assistance. DirectSMS has phone or e-mail support only from 8:00 a.m. to 6:00 p.m. on weekdays. The availability of hours can be an issue for those who work long hours or during the weekend. This makes ClickSend more suitable for all businesses.

Clicksend Support

 

Reliability

Cellcast has 4.0 out of 5.0  – 252 reviews on Trust Index reviews (based on 5 June 2024). This, in part, is due to their up-time guarantee, which contributes to their service level agreement (SLA). This ensures a rebate if a score lower than 100% is achieved for a month, with <95% up-time leading to a full refund for the month.

DirectSMS also has a strong review score of Rating: 4.6 out of 5 – ‎35 reviews, but only a few reviews make it less impressive. They also have an Up-time guarantee, but it’s minimal in detail, as are their up-time statistics.

Overall, across these three areas, Cellcast had the strongest offering which is why they are the recommended provider in this Cellcast vs DirectSMS comparison.

Visit SMS Broadcast Website

ClickSend Prices And SMS Gateway Features

 

Comparing Cellcast to directSMS

Two major players in the Australian SMS business world are Cellcast and directSMS. These SMS providers offer a wide range of bulk text messaging services that meet business and organisation needs, whether for promotional, communication, or marketing requirements. They are also important for reminders or urgent matters that must be notified to your customers, stakeholders, or staff.

Both these reputable Australian companies provide a range of online text messaging features that will ensure that information is promptly and effectively sent to end-users via any web-enabled computer system without the business requiring any special software to be installed.

These companies are well-established and have been operational for a long period. directSMS was established in 2002, and Cellcast in 2006. They are privately owned and operated, with directSMS and Cellcast head offices in Melbourne, Australia.

Valued Features of ClickSend vs directSMS

Here are some of the key features and benefits of ClickSend compared to DirectSMS:

Cellcast:

  • User-friendly interface: Cellcast is a user-friendly interface that makes sending SMS messages and managing campaigns easy.
  • Robust reporting and analytics: Cellcast offers robust reporting and analytics capabilities, allowing you to track the success of your SMS campaigns.
  • Excellent customer support: Cellcast is known for providing excellent customer support with knowledgeable and responsive staff.
  • Wide range of communication channels: In addition to SMS, Cellcast offers a variety of communication channels, including email, voice, and fax.
  • Integration with other tools: Cellcast can be integrated with various other tools and platforms, including CRM, e-commerce, and social media.

DirectSMS:

  • Cost-effective: DirectSMS may offer more cost-effective pricing than ClickSend, making it a good option for those on a tight budget.
  • Simple to use: DirectSMS’s straightforward interface makes it easy to send SMS messages, even for those with limited technical experience.
  • International coverage: DirectSMS has a global network, making it a good option for sending messages to a wide range of countries.
  • SMS and MMS capabilities: DirectSMS offers both SMS and MMS capabilities, allowing you to send text and multimedia messages.

These are some of the key features and benefits of Clellcast and DirectSMS. When choosing a bulk SMS provider, you must consider your specific requirements and needs and compare different options to find the one that best meets your needs.

In reviewing these two SMS providers, they do offer several similar features, such as:

  • Distribute and receive text messages using your web browser.
  • Ability to add SMS functionality to your application and systems through their developer API.
  • They guarantee their clients that small, medium and large volumes of text messages are delivered when required.
  • Customize to suit individual business or organisation needs.
  • Allow the entire tracking history of text messages.
  • 100% money-back guaranteed uptime, performance and customer satisfaction.

Both directSMS and Cellcast provide seamless integration with any email software. This means that these text messaging companies can save, store, and manage business contacts, which ensures that when a request is made to distribute SMS to end-users, it can be carried out within a short period.

The difference between these two SMS providers is that directSMS provides the option of a two-way MS product, unlike Cellcast. The availability of premium telecommunication carriers that provide huge reliability is not mentioned in the directSMS website but is part of the ClickSend distribution carrier system. There is also no mention of a global distribution option for directSMS, unlike Cellcast, which offers businesses global coverage.

DirectSMS Features

What about other SMS charges?

Regarding charges outlined by Cellcast and directSMS, both disclose their charges and costs to businesses differently, but can still be reviewed. Cellcast’s pricing schedule is more straightforward and transparent and appears more open and transparent about all its charges.

Both SMS providers have no set-up fees and no monthly fees. Inbound SMS is free from Cellcast but is an optional extra for DirectSMS. With the need for a dedicated number, Cellcast charges per month, and DirectSMS does have this service available and would need to request details from the company.

Both SMS companies state that they have a money-back guarantee.

In summation, Cellcast is considered to be more open about its pricing schedule and charges.

Reliability and Compliance of Cellcast and directSMS

Both directSMS and Cellcast have a sophisticated, feature-rich Application Programming Interface (API) that makes it easy for developers to integrate SMS into their applications and systems.

In our review of these providers regarding uptime reliability, only Cellcast states a 100% money-back guarantee for uptime, performance, and customer satisfaction. However, they both offer an SLA guarantee.

They are both compliant with the requirements of anti-spam compliance and similar General Data Protection Regulations (GDPR) standards, which means that their data collection, storage and security arrangements reflect the security and privacy principles, including individual rights of access and right to be forgotten. They both present their Privacy Policy details on their website.

Therefore, these two SMS providers offer the same, reliable and compliant services.

Customer Service Features

Concerning customer care, Cellcast provides a 03 8560 7225 contact number, available 24/7, while directSMS has a 1 300 number during business hours;. However, it states on its website that a 24-hour service is available, there may be a charge.

They can also be contacted by email and use various other communication methods, from social media to blogging.

Both companies might offer free trials or credits for new users to test their services. However, this typically involves a limited number of complimentary SMS messages and is not part of their regular offerings. For detailed and up-to-date information, it is recommended to check their respective websites or contact their sales teams directly.

Both companies display a list of clients they have served or served on their websites.

About SMS Comparison for your use

The SMS Comparison Table and site have been developed for use at no cost to you.

The concept began some years ago when the authors, who had previously worked extensively in the SMS area but had now moved to other IT areas, realized that companies required assistance selecting an SMS provider that best suited their needs and requirements. Therefore, the authors have independently assessed the features and value of several reputable SMS providers in Australia.

If the information on the site is anomalous, the authors would appreciate it if you could let them know so that changes can be made.

 

Updated on 6 June 2024.

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