Mass Text Messaging Service Comparison

Australian companies are quickly learning the benefits of using a mass SMS service for marketing communication campaigns, reminders, special deals and alerts.

From the mass SMS comparative site and table, it can be seen that ClickSend offers the best value.

About Mass Text Messaging Provider Comparisons

When a discussion takes place about mass text messaging service, it refers to distributing large number of SMS at any one time to a vast number of respondents or mobile users. Such web-based texting service offers the power of sending mass texting from companies, businesses and organisations as the means of prompt short messages that are read in most cases within a short period of time.

Mass SMS distribution allows businesses to effortlessly reach groups of customers, clients, employees or the public within a matter of seconds or at the latest in minutes. Through the SMS providers’ gateway system and the use of their API, these specialised SMS providers can effectively connect to mobile subscribers.

The means of mass text messaging service becomes an affordable service allowing businesses and organisation to send SMS messages by means of email via web based SMS platforms. Take an example, if there is an emergency situation there is the system in place to send mass SMS as an emergency response protocols or if there is a cancellation or a scheduling of times, using mass text messaging online will notify customers or staff of an upcoming situation to that everyone knows. There is no reason for people to say ‘I was told’.

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Bulk Text Messaging Providers

There are a number of mass or bulk SMS providers in Australia who can service your requirements of good communications through the means of SMS messaging using either the Web or the use of a mobile network within a short period of time. The only need is for the bulk SMS provider to possess your database of target audiences such as clients, customers, consumers, staff or the general public.

Numerous mass or bulk SMS Australian providers are available to service your needs to text message your needs through either the Web or a mobile network very easily and in a short period of time. It just requires a database of target audiences whether they are clients, customers, consumers, staff or the general public. It only takes a very short period of time whether it be in seconds or the latest in minutes, to send a text through a bulk messaging distribution system which makes it a an efficient mode of immediate communications.

There is a good selection of Bulk SMS providers that offer reliable service such as Wholesale SMS, DirectSMS,  ClickSend, DirectSMS, TextIt and SMS Tech to name a few good ones. A mass SMS Comparison Table has been developed so that any reader can easily compare features and services offered by these companies.

A list of providers and what they offer is presented in our Bulk SMS Comparison Table.

Textit Website

So who is cost effective?

From reviewing the range of bulk or mass SMS providers and taking into account the following factors such as:

  • volume of SMS distributed each month,
  • set up costs
  • monthly fees
  • need for a contract
  • any hidden charges
  • fixed numbers
  • credit expire date and
  • inbound cost
  • outbound MMS
  • dedicated number
  • dedicated shortcode and
  • will beat any legitimate quote.

ClickSend – provides the best pricing schedule for small to large bulk distribution per month. It also offers a price matching guarantee.

SMS Broadcast – also has a reasonably good pricing structure

Wholesale SMS, Burst SMS and SMS Tech – indicate a reasonably level of pricing schedule.

The Comparison Table indicates the range of pricing that is available. Only two providers offers a price matching guarantee, when a client can find a legitimate lower price, which is ClickSend and WholesaleSMS, which happens to offer the cheapest pricing of all the providers reviewed. ClickSend and SMSTech range of prices were considered cheaper with a rating of 4 out 5, while DirectSMS was moderate in its pricing and TextIt the most expensive in text messaging distribution, on both small, medium and large volumes.

There are other reputable mass SMS providers that were also reviewed. In general it can be seen that mass SMS providers do offer a competitive set of rates particularly when the volume of text messages is large. The providers do not exclude smaller volumes or small organisations that do not have a capacity to distribute large number of messages at any one time. These SMS providers do offer low number of SMS of 500+ messages in a month.

 

What also needs to be considered with charges?

Having the ability to distribute SMS in mass does allow keeping the overall cost per text message to a minimum. In general, mass Australian SMS providers offer low and competitive rates when the organisation distributing large volumes of text messages. However smaller volumes are not expensive and will not eliminate small companies from using the services of mass SMS distributors. For example, Gyms and Social Clubs do engage SMS providers as they find this keeps their attendees better informed and able to update them on special offers and updates.

The other factors that make the five top SMS providers offer a cheaper total charge is that there are no set up costs with payments of either pre-paid or invoice system. A monthly plan is optional with providers such as ClickSend, DirectSMS and SMS Central.

The other factor to consider is the monthly fee charge where some competitors do not place a charge. Virtual number costs need to also be considered as they add to the total cost. Keyword applications send customized text messages responses or reminders are done through the main component of any incoming text message. This means that a SMS which is received through the mobile phone will be able to be fetched resulting in a match with the keywords of the text.

Reliability of mass text messaging providers 

The other issue that needs to be seriously considered is in relations to reliability of the provider is ensuring that SMS are sent on time and to the right people. This uptime guarantee was reviewed for all the mass SMS providers They needed to provide evidence that they can offer 90% to 100% Uptime reliability through their platform and systems. This\time efficient distribution guarantee is very attractive when there is a marketing campaign or the need for reminders. However, even the best technology available it will not stop any site going offline. But providers should have the software platforms to ensure usually uptime reliability and latency (time), in most instances, within a range of 99.95 to 100% uptime.

From the review of these reputable Australian mass or bulk SMS providers, it was evident that ClickSend and Wholesale SMS provided a very reliable and efficient system, yet the other mass SMS providers did also well in their offerings.

 

Customer Service from these mass SMS providers

Our Australian mass SMS providers review found that some companies have key strengths in network services more than their competitors. It depends partly on reputation and reliability of their Australian support customer service.

A promotional offer of a free text messaging trial is available from all mass SMS providers to prospective clients to test their effectiveness as to the service they offer. Free trials vary from five free SMS to 60 free SMS.

The company’s call centre is based the functioning of their customer support service. Being Australian based companies they do provide support throughout the country on an ongoing basis during business hours whether it is by phone or by email support. The only exception is WholesaleSMS which only provides support via email requests.

When comparing the SMS providers support related criteria, many providers have a reputable, reliable and supportive availability to their clients.  As can be seen on the graph a number of these providers rated over 90 out of maximum 100 for their support and help provided.

 

Mass SMS distribution solutions

One the main advantages of being able to send large volumes of SMS at any one time is because there is no need to install special software since the providers’ systems are totally web based requiring only access by the client or customer via the internet. The only requirement by the provider is the setup of groups of contacts to which the text messages would be directed to. When a message needs to be sent everything is set up and once the direction is given to distribute it can be done within a period of seconds to minutes.

 

Mass SMS can be a two-way process – a real advantage

The reality of mass text messaging services is that it is a two way process and that what makes it is so attractive about this method of communication. As an organisation you are able to send a simple and easily readable message to any specific target audience in mass and be able to receive replies back on request.

You can know immediately or when it is convenient for you as to what type of responses are acknowledged or accepted or are taken advantage. Delivery reports are available free which indicate the number of recipients, latency, bounces of text messages that occurred through API or online platform.

Another great advantage is that the organisation can schedule a SMS transmission at set times. This is so good when requiring scheduling reminders for appointments, special deals, alerts or important dates to customers or staff. Alternatively, schedule a text message in advance when the company wants to introduce or promote a marketing or communication campaign.

 The ability of these mass SMS providers being able to distribute small or large volumes of SMS within short time frames is through their high-speed gateway connections.

 

About This SMS Bulk Comparison Table

The Bulk Comparison SMS table was initiated by the authors of this site and table as a result of wanting people to easily be able to understand in a comparative way what each mass text messaging service provider has to offer. The authors have been experts in this text messaging service arena for a number of years. Now that they have moved to other areas, they felt they could provide this information with independence and no bias towards any SMS providers.

The authors decided the best way to provide an easy means of interpreting the features was to subdivide the data into feature related, service related and support related categories. As you can see each part has sub sections and this is used to provide comparative value between sms companies.

This comparison table and site is at no cost to you. You are welcomed to use it in any way that can assist you in deciding which provider offers you the best option. However, should you click onto a provider site and engage them then the authors will request a commission from the sms provider. As you can see there is no form of promotion or advertising on the table or site to ensure total independence.

The authors hope that this information is valuable to you. Should there be some inconsistencies between the provider website and this site, the authors would appreciate you notifying them so that changes can be made.

 

 

 

This page was last updated on the 29 August 2018

 

 

 

 

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