Bulk SMS price list

One of the first questions asked when searching for a bulk SMS provider is about its pricing, charges and add-on costs. By using a bulk SMS price comparison table and this site, you will gain an easy way to see the differences in costs between reputable bulk SMS providers. It should be emphasized that the price list can change overnight by the provider so the price comparisons presented here need to be checked and verified by the providers before engaging one of them.

Monthly SMS Volume
3.70 3.10 2.90 2.80
6.90 6.50 5.90 5.50
7.00 6.50 6.00 5.50
7.00 6.00 5.80 5.80
6.50 6.00 5.00 5.50
6.60 6.60 6.60 6.60
7.00 7.00 7.00 7.00
5.60 5.40 5.40 5.40
7.90 7.90 7.90 7.90
8.50 8.00 7.60 7.00
8.20 7.50 7.00 7.00
11.90 8.00 8.00 8.00
9.80 9.60 8.60 8.20
4.90 4.57 4.45 4.33
25.00 21.00 20.00 19.00

Updated on 17-05-2024. Currency is in AUD $

Reviewing and analyzing a variety of bulk SMS providers, a number of these companies were considered as worth having a good reputation, and their longevity within the text messaging service.

Bulk SMS Cost

The costs will depend on conditions such as:

  • the volume of SMS that is to be distributed monthly,
  • the required set-up charges (if any),
  • use of a dedicated number,
  • two-way SMS service where both a text message is sent and received,
  • the need for delivery reports,
  • payment on either a monthly or longer period plan,
  • contract duration requirements, and
  • other fees charged on top of usage.

All these factors need to be taken into consideration.Bulk SMS in terms of price comparison in Australia image 1

The bulk SMS price comparison shows that the variance can be significant between bulk SMS companies so there need for thorough scrutiny of what is entailed in the cost of distributing and receiving text messages for your business.

One of the major factors is the use of an SMS gateway facility. This is a major deciding factor as to whether you want to use a direct telecommunication carrier from Australia such as Telstra, Optus or Vodafone or use a hybrid of international and Australian carriers at a cheaper rate but with less reliability.


Cheap Bulk SMS Price

When reviewing their bulk SMS price comparison of these major providers, the analysis showed that Cellcast and ClickSend offered the best value in terms of price for several reasons. They were cheaper on charge for a text message whether small, medium or large volumes compared to their competitors. ClickSend has no contract or set-up fees and provides a two-way text messaging service at no additional charge. This means that overall the charge for the distribution of each text message is cheaper.

It was also noted that ClickSend promotes themselves as being extremely competitive compared to their counterparts, advertising that they are open to discussion with prospective and current clients, and the possibility of matching their charges against any other bulk provider to ensure they win or maintain clients. Of course, any such deals need to be substantiated by the volume of SMS that is disseminated monthly. ClickSend regularly checked their prices against their competitors and adjusted to ensure the best bid is offered.

Bulk SMS Gateway price

Businesses that depend on sending text messages in large quantities with 99% reliability need to pay a premium for such distribution. Why? Partly because of the need to engage a premium direct gateway carrier system. These services are offered by telecommunication carriers such as Telstra, Optus and Vodafone.

The major difference between a Direct (also known as Premium) and a Hybrid (also known as Grey) gateway is the pathway used to reach the customer, client or employee. A Direct gateway is used to send SMS because it uses a reliable telecommunication network that offers an efficient and effective service but at a higher price. There is a high probability that the receiver will receive the SMS on their mobile within a few seconds of it being sent out. For reliability, confidentiality and privacy, such features must be considered by the business. But as said, it does come at a cost and the indirect charges will either be part of the cost per SMS or not part, so these vital questions need to be asked to the SMS Bulk provider.

Bulk SMS in terms of price comparison in Australia image 2

About Hybrid or Grey gateway, this service is cheaper because it uses overseas telecommunication carriers who can offer cheaper prices but do not necessarily provide reassurance that the SMS will be distributed by the required time. A hybrid gateway is fine for a large number of text messages being sent at one time particularly if there is no set time frame, so good for marketing and promotional campaigns. The hybrid gateway will use the cheapest route available and it may mean being sent from Australia through an international carrier and rebounded eventually back into an Australian SMS gateway carrier. Therefore you must expect a slower delivery time.

You will need to ask the provider if the bulk SMS gateway price factor is a hybrid telecommunication system and if so, that’s why the price per SMS may be cheaper.

Bulk International SMS price

If you intend to distribute your text messages overseas there will be a different set of charges than sending SMS within Australian boundaries. The use of international telecommunication carriers will charge different rates depending on the country the volume of a text message or the frequency of distribution monthly.

Many factors will determine the bulk international SMS price. What needs to be known is the reliability of the gateway service, the Service Level Agreement (SLA) guarantee, the carrier and its reliability and reputation, and of course, the confidentiality and privacy of the text message that will be sent overseas. These are all major factors that need to be considered rather than just looking at price per SMS.

About Bulk SMS Comparison Table and associated sites

The Comparison table and associated SMS comparison sites were developed for your use, free of charge.  The authors realized early in the SMS career that businesses and people did not understand the extent of features, services, and costs associated with engaging a reputable bulk SMS company. When dealing with such expenses, the right decision needs to be made as to what you as a business want from the SMS provider and how such a service will benefit you.

As a result, this simple-to-read and follow bulk SMS comparison table was formulated to make your life easier. The authors no longer work in the SMS field so they can be impartial and independent from the Australian and overseas SMS providers.Bulk SMS in terms of price comparison in Australia image 3

The range of bulk SMS providers listed and compared resulted from an extensive understanding of their services and features, their reliability and the charges. There are many providers in the Australian scene and it was several selection criteria that determined the companies that could best serve your needs and wants.

Since the bulk SMS providers constantly change their conditions and sites, should there be a difference in information from this site to the provider’s website, please let the authors know and changes will be made as soon as possible. Also, should a business engage a bulk SMS provider from this site, and then the authors may request a commission be paid by the provider.

The authors hope that these comparison tables and sites are helpful to you.

The most recent update is on 5 January 2024.

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