When comparing bulk SMS providers in Australia and overseas, pricing, charges and add-on costs are always matters for consideration.
A comparative list gives you all the details for you to consider.
Remember all price comparisons need to be checked and verified by the providers.
One of the first questions asked when searching for a bulk SMS provider is its pricing, charges, and add-on costs. Using a bulk SMS price comparison table and this site, you will easily see the cost differences between reputable bulk SMS providers. It should be emphasized that the provider can change the price list overnight, so the price comparisons presented here need to be checked and verified by the providers before engaging one of them.
Updated on 22-01-2025. Currency is in AUD $
Reviewing and analyzing a variety of bulk SMS providers, several of these companies were considered worth having a good reputation and longevity within the text messaging service.
The costs will depend on conditions such as:
All these factors need to be taken into consideration.
The bulk SMS price comparison shows that the variance can be significant between bulk SMS companies, so there is a need for thorough scrutiny of what is entailed in the cost of distributing and receiving text messages for your business.
One of the major factors is the use of an SMS gateway facility. This is a major deciding factor as to whether you want to use a direct telecommunication carrier from Australia, such as Telstra, Optus, or Vodafone, or a hybrid of international and Australian carriers at a cheaper rate but with less reliability.
When reviewing their bulk SMS price comparison of these major providers, the analysis showed that Cellcast offered the best value in terms of price for several reasons. Compared to their competitors, they were cheaper on charge for a text message, whether small, medium, or large. Cellcast has no contract or set-up fees and provides a two-way text messaging service at no additional charge. This means that the charge for distributing each text message is cheaper overall.
It was also noted that Cellcast promotes itself as being extremely competitive compared to its counterparts, advertising that it is open to discussion with prospective and current clients and the possibility of matching its charges against any other bulk provider to ensure it wins or maintains clients. Of course, any such deals need to be substantiated by the monthly SMS volume. Cellcast regularly checks its prices against competitors and adjusts them to ensure the best bid is offered.
Businesses that depend on sending text messages in large quantities with 99% reliability need to pay a premium for such distribution. This is partly because they must engage a premium direct gateway carrier system. Telecommunication carriers such as Telstra, Optus, and Vodafone offer these services.
The significant difference between a Direct (also known as Premium) and a Hybrid (also known as Grey) gateway is the pathway used to reach the customer, client or employee. A Direct gateway is used to send SMS because it uses a reliable telecommunication network that offers an efficient and effective service but at a higher price. There is a high probability that the receiver will receive the SMS on their mobile within a few seconds of it being sent out. For reliability, confidentiality and privacy, such features must be considered by the business. But as said, it does come at a cost and the indirect charges will either be part of the cost per SMS or not, so these vital questions must be asked to the SMS Bulk provider.
Regarding the hybrid or grey gateway, this service is cheaper because it uses overseas telecommunication carriers that can offer lower prices but do not necessarily ensure that the SMS will be distributed within the required time. A hybrid gateway is fine for sending many text messages simultaneously, mainly if there is no set time frame, so it is suitable for marketing and promotional campaigns. The hybrid gateway will use the cheapest route available, which may mean being sent from Australia through an international carrier and eventually rebounding back into an Australian SMS gateway carrier. Therefore you must expect a slower delivery time.
You must ask the provider if the bulk SMS gateway price factor is a hybrid telecommunication system. If so, the price per SMS may be cheaper.
If you intend to distribute your text messages overseas, there will be different charges than sending SMS within Australian boundaries. International telecommunication carriers charge different rates depending on the country, the text message volume, or monthly distribution frequency.
Many factors will determine the bulk international SMS price. What needs to be known is the reliability of the gateway service, the Service Level Agreement (SLA) guarantee, the carrier and its reliability and reputation, and, of course, the confidentiality and privacy of the text message that will be sent overseas. These are all significant factors that need to be considered rather than just looking at price per SMS.
The Comparison table and associated SMS comparison sites were developed for your use, free of charge. The authors realized early in the SMS career that businesses and people did not understand the extent of features, services, and costs associated with engaging a reputable bulk SMS company. When dealing with such expenses, the right decision needs to be made as to what you as a business want from the SMS provider and how such a service will benefit you.
As a result, this simple-to-read and follow bulk SMS comparison table was formulated to make your life easier. The authors no longer work in the SMS field so that they can be impartial and independent of Australian and overseas SMS providers.
The range of bulk SMS providers listed and compared resulted from an extensive understanding of their services, features, reliability, and charges. There are many providers in the Australian scene, and several selection criteria determine the companies that could best serve your needs and wants.
Since bulk SMS providers constantly change their conditions and sites, should there be a difference in information from this site to the provider’s website, please let the authors know, and changes will be made as soon as possible. Also, should a business engage a bulk SMS provider from this site, the authors may request that the provider pay a commission.
The authors hope that these comparison tables and sites are helpful to you.
The most recent update is on 12 December 2024.