What software do I require for SMS distribution?

Since bulk SMS distribution means sending out several text messages at any one time to mobile phone users or through the Internet, one would think this requires software platforms in a complex manner. That is not the case for the client who instructs a bulk SMS provider to distribute the information on the client’s behalf.

Very little detail is required to use SMS software. What is only needed is accessibility from a MAC or a PC, iPad or Tablet, or a smartphone.

These services offer a range of features, such as bulk messaging, scheduling, personalization, and analytics. You can choose software based on your requirements and budget.

So, what software is needed?

The bulk SMS provider caters to all the various gateway software packages and can send and receive large volumes of text messages. The API software enables providers to add mobile phone numbers or emails as needed and efficiently manage these numbers. Most SMS software applications will upload a list or group of mobile phone numbers using a text or CSV file.

Some systems can automatically delete duplication or validate before sending a text message. With the type of features that these software systems possess, messages can be timed to specific times and dates so that any size volume of text messages can be delivered nationally or internationally via a direct telecommunication carrier such as Telstra, Optus or Vodafone or by a cheaper but less reliable hybrid international carrier.

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Most bulk SMS providers use specific standard application program interfaces with the acronym APIs that allow program developers to add SMS functionality into any program, whether a File Transfer Protocol (FTP), Short Message Peer (SMPP), HTTP or Email.

The SMS API interface is optimal for businesses with their own CRM software. It integrates easily into the system, meaning companies can automatically send messages using the available software. SMS APIs can also be used when dealing with website languages in SDK and PHP.

What Bulk SMS Providers use such platforms?

Several bulk SMS providers in Australia and overseas use the interface platforms mentioned above. Some have more sophisticated technology than others, but overall, their offerings will disseminate text messages quickly and effectively.

In reviewing significant providers, they all offer a Developer API with a Web SMS Platform using direct or hybrid carriers. Some providers can distribute globally, while others have only the capacity to send text messages locally.

Overall, the best bulk SMS provider reviewed was Australian Notifyre, followed by other Australian companies, such as Cellcast and SMS Global. Bird, an overseas company, was also noted.

Advantages of using Bulk SMS provider

Rather than tediously texting mobile users and updating, maintaining, and deleting their numbers regularly, several reliable bulk SMS providers can offer superior service with little sweat on your behalf. As stated above, as long as you have access to a mobile phone, a PC, or an iPad/Tablet, the rest of the distribution is done effectively and delivered within seconds or, at the latest, minutes.

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It has been shown that most mobile text messages are read within two minutes of receiving them, but more interestingly, 92% are read within 20 seconds of reaching the user. This is ideal for marketing, sales, and communicating to get your message across promptly. It has been shown that around two-thirds of consumers have purchased due to a mobile campaign.

There are bulk SMS plans to suit your needs using the provider’s functionalities at the lowest possible cost, depending on the monthly SMS volume. In most cases, the bulk SMS Provider does not insist on a contract and no minimum terms are required.

Some good reasons to use bulk SMS

The distribution of short text messages (SMS) is a very cheap and effective way to market or communicate a product or a service. Whether it is a small business, an SME, or an organization, SMS drives sales and revenue, engages current customers and provides the opportunity to recruit new customers. In summary, here are some reasons you might like to consider:

  1. Prompt and reliable delivery;

  2. Know that the message will go to a specific person or a group;

  3. Receive notification within seconds;

  4. Affordable means of communication;

  5. Personalise a message;

  6. Used for alerts, reminders, marketing and information.

What about the Security and Reliability of the bulk SMS software?

The security and reliability of bulk SMS software vary from vendor to vendor. Here are some general things to consider when evaluating the security and reliability of bulk SMS software:

  1. Data protection: Check if the software follows industry-standard encryption protocols to protect sensitive information, such as customer data and payment details.

  2. Compliance: Check if the software complies with GDPR, HIPAA, and CAN-SPAM regulations.

  3. Service level agreement (SLA): Check if the software provider has a documented SLA that guarantees a certain level of uptime and reliability.

  4. Technical support: Check if the software provider offers round-the-clock technical support in case of any issues.

  5. Track record: Check the vendor’s track record regarding reliability and customer satisfaction.

It’s important to do your due diligence and carefully evaluate the security and reliability of bulk SMS software before deciding.

Reviewing the major Bulk SMS providers in Australia, I found that they all state they have strict data protection and a privacy policy. They all have an anti-SPAM policy and document that confidentiality is paramount.

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The review also showed that these bulk SMS providers offer an Uptime of at least 99%, with some stating a 100% Uptime Guarantee or your money back. This means the client can be assured that large text messages will be distributed when required to reach the user. This will happen within a few seconds or, at the latest, minutes after approving the content of the text message. With the sophisticated platforms that bulk SMS providers possess, this type of reassurance makes businesses consider using this type of communication for many people.

About SMS Comparison Table of Bulk SMS Providers

The Comparison Table of reliable SMS providers has been prepared for you to use without any obligation. It is a free service because the authors understand the confusion when prospective or current clients use a bulk SMS provider or review their present provider.

The authors were experts in the text messaging service business for several years before moving on to other areas. Therefore, as a legacy, they wanted to provide an easy, logical and neutral perspective of comparing the value of some significant players in the bulk SMS provider scene.

This SMS Comparison Table and site are provided free of charge to assist you. If any information provided differs from what is presented in the table or site, please let the authors know, and the changes will be made as soon as possible.

Should you use the information provided and decide to engage one of the SMS companies covered, the author may request a commission from the provider, but please be assured that we will not ask you for any fee.


Information was updated on 21 April 2024.

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