Who Is Clickatell?

Clickatell is considered to be a leading global mobile messaging service with over 1000+ global networks with a powerful API platform that allows business communications and marketing campaigns to be effectively and efficiently transmitted. Reviewing the range of gateway SMS providers in Australia, Clickatell is considered to be a global leader in the SMS gateway space with a significant customer reach. It covers a wide range of networks in over 220 territories around the globe.

Clickatell Review

From the extensive review of numerous SMS Gateway providers both in Australia and globally, Clickatell engages Tier 1 direct telecommunication carriers such as Telstra, Optus and Vodafone within their gateway service in Australia that will ensure high reliability in delivering text messages promptly to their end-users. Such premium carriers mean that text messages remain within the borders of Australia and that privacy and confidentiality are regarded as a priority. Therefore, such communications will reach any Australian mobile phone through their simple online SMS Gateway platform.

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Clickatell Gateway Features

From the number of features that make Clickatell a good SMS gateway service provider, it includes:

  • Cloud-hosted, user-friendly web-based interface that allows business to manage their SMS API connections.
  • Single account interface for multiple business users.
  • Able to achieve a 98% open rate for SMS messages.
  • One-way and two-way text messaging options are available.
  • A detailed real-time reporting system.
  • Scalable and customized to suit business needs.
  • Capable of delivering thousands of SMS per second.

This SMS provider offers a full client email integration system without the need for any new software.

Clickatell’s SMS gateway solution offers a range of features, including message personalization, message routing, message delivery tracking, and reporting. It provides organisations with access to real-time analytics and reporting, allowing them to track the performance of their campaigns and adjust their strategy accordingly.

Furthermore, it has a two-way communication system that will allow user replies between customers or clients or employees from the company sending out text messages to open up effective communications which can be considered invaluable when it comes to staff rosters, notifications, alerts or appointment reminders. Clickatell SMS Gateway Features

It is a Sydney-based company with support services within Australia for quick responses when it comes from a customer service perspective.


Value for Money

Our Clickatell review found they are not the cheapest in terms of their pricing schedule among their SMS gateway competitors in Australia. When comparing distribution for different volumes of text messages every month, they are more costly than other comparable SMS Gateway Australia providers. Based on the cheapest pricing provided by other similar providers, Clickatell is approximately 8% to 25% more expensive but still comparable to some of the other providers’ charges.

Clickatell Review Of SMS Costs

It should be noted that Clickatell does not offer unlimited credit availability and has a small charge per month for the use of virtual numbers. They charge a subscription fee (one-off). These factors will need some consideration when deciding on which company to engage.

It should be noted it is not the cheapest provider with a credit availability of 120 days, unlike its competitors which offer either 12 months or unlimited time. This may influence if you were to engage them.

Reliability of Clickatell as an SMS Gateway provider

Clickatell is considered to offer a reliable Service Level Agreement (SLA) which means there is a high level of reassurance from a guarantee delivery perspective. From a comparison of all gateway providers, it ranks highly for features among its competitors.

Clickatell’s services enable businesses to connect with their customers through multiple channels, including SMS, WhatsApp, Facebook Messenger, and other popular messaging apps. It offers a range of features, including message personalization, message routing, message delivery tracking, and reporting. It offers a suite of chatbot tools, allowing businesses to automate conversations with their customers and improve the efficiency of their customer support processes.

When comparing different SMS gateway providers, ease and reliability are factors that require serious consideration when sending an SMS from a computer. Although Clickatell does not offer a full up-time guarantee like some of the other providers, it still does state that it has a 98% open rate. SMS is a universal mobile way to communicate as it operates on all mobile phones worldwide. It doesn’t matter what type of mobile people use.

As Clickatell outlines in their overview, there is no need for messaging apps or texting apps. SMS can be sent with simple integration with Clickatell SMS gateway API at any time. Their gateway system is one of the largest SMS platforms in the world and can send SMS securely, reliably and very quickly when required and to whoever has required whether it is with Australian mobile users or more than six billion end users around the world.

Such reliability as a service provider makes such SMS distribution ideal for businesses and organisations whether small, medium or large. Again, Clickatell ranks well among its competitors in reliability as a service provider.

The reputation of Clickatell as an SMS Gateway provider

The Clickatell review disclosed it as a gateway provider service with a significant global market share competing with other major SMS players. It does display its clients on its websites such as Telegram, IMDB, WhatsApp, CiCitrixIkea, Ericsson and Target. For example, it assists Deloitte customers by providing a secure SMS tip-off line to employees. Oanda Asia Pacific uses SMS to send price alerts to FOREX traders. Rolls Royce uses SMS to update customers on the latest industry news to collect using SMS notifications to contact debtors and has established itself with a good reputation.

It offers services in over 220 countries and territories, making it a viable option for businesses with an international customer base. It also offers a range of integration options, including integration with popular marketing tools like Hubspot, Salesforce, and Zapier.

However, like any SMS gateway provider, Clickatell may not be the best fit for every business. Factors such as pricing, customer support, and compatibility with specific business needs and goals should be carefully considered when evaluating any SMS gateway provider.

Its customer care support service is limited to the business emailing a request for assistance and waiting for a response. It does state it has a 24/7 support team available but no direct telephone or face-to-face discussion is offered.

Close attention to local rules and regulations, employee screening, and data encryption are just a few ways Clickatell ensures absolute security and reliability. They are General Data Protection Regulation (GDPR) compliant and are ISO/IEC 27001: 2013 compliant.

About SMS Gateway Comparison Table

The SMS comparison table was established a decade ago to compare text messaging services, prices and features offered by SMS gateway providers. It was developed by a group of SMS practitioners who now do not work with any of these companies reviewed on this site.

The team of reviewers appreciate the need to allow prospective and present clients and readers to understand and review the options available when engaging an SMS gateway provider. The information provided is simple, easy to follow and displayed in a comparative table format to provide you with key information on various selection criteria for your consideration.

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This site provides a guide only to prices, services and features and information may be updated by each SMS Gateway provider at any time without any notice in advance. Therefore, if you consider the information on this site to be inaccurate, the authors would encourage you to notify them so that such changes can be made promptly.

While the SMS Gateway Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website, Facebook or LinkedIn account before signing up.



Updated on 14 January 2024

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