Clickatell is a global provider of mobile messaging and communication services. It has pioneered the mobile messaging industry, offering a range of SMS, voice, and chat solutions to businesses and organizations worldwide.
View how the Clickatell SMS Gateway Australia service stacks up to its competitors nationally.
Latest update 28 September 2024
Clickatell is considered to be a leading global mobile messaging service with over 1000+ global networks with a powerful API platform that allows business communications and marketing campaigns to be effectively and efficiently transmitted. Reviewing the range of gateway SMS providers in Australia, Clickatell is considered to be a global leader in the SMS gateway space with a significant customer reach. It covers a wide range of networks in over 220 territories around the globe.
From the extensive review of numerous SMS Gateway providers both in Australia and globally, Clickatell engages Tier 1 direct telecommunication carriers such as Telstra, Optus and Vodafone within their gateway service in Australia that will ensure high reliability in delivering text messages promptly to their end-users. Such premium carriers mean that text messages remain within the borders of Australia and that privacy and confidentiality are regarded as a priority. Therefore, such communications will reach any Australian mobile phone through their simple online SMS Gateway platform.
The number of features that make Clickatell a good SMS gateway service provider it include:
This SMS provider offers an entire client email integration system without new software.
Clickatell’s SMS gateway solution offers a range of features, including message personalization, message routing, message delivery tracking, and reporting. It provides organisations with access to real-time analytics and reporting, allowing them to track the performance of their campaigns and adjust their strategy accordingly.
Furthermore, it has a two-way communication system that will allow user replies between customers, clients or employees from the company sending out text messages to open up effective communications, which can be considered invaluable regarding staff rosters, notifications, alerts or appointment reminders.
It is a Sydney-based company with support services within Australia, which allows for quick responses from a customer service perspective.
Our Clickatell review found that they are not the cheapest in pricing schedule among their SMS gateway competitors in Australia. When comparing distribution for different volumes of text messages every month, they are more costly than other comparable SMS Gateway Australia providers. Based on the cheapest pricing provided by similar providers, Clickatell is approximately 8% to 25% more expensive but still comparable to some of the other providers’ charges.
It should be noted that Clickatell does not offer unlimited credit availability and charges a small monthly fee for using virtual numbers. They charge a subscription fee (one-off). These factors will need to be considered when deciding which company to engage.
It should be noted that it is not the cheapest provider, with a credit availability of 120 days, unlike its competitors, which offer either 12 months or unlimited time. This may influence your decision to engage them.
Clickatell is considered to offer a reliable Service Level Agreement (SLA), which means there is a high level of reassurance from a guarantee delivery perspective. From a comparison of all gateway providers, it ranks highly for features among its competitors.
Clickatell’s services enable businesses to connect with customers through multiple channels, including SMS, WhatsApp, Meta Messenger, and other popular messaging apps. It offers a range of features, including message personalization, message routing, message delivery tracking, and reporting. It offers a suite of chatbot tools, allowing businesses to automate conversations with their customers and improve the efficiency of their customer support processes.
When comparing different SMS gateway providers, ease and reliability require serious consideration when sending an SMS from a computer. Although Clickatell does not offer a full up-time guarantee like some other providers, it still states that it has a 98% open rate. SMS is a universal mobile communication method, operating on all mobile phones worldwide. It doesn’t matter what type of mobile people use.
As Clickatell outlines in their overview, there is no need for messaging or texting apps. SMS can be sent with simple integration with the Clickatell SMS gateway API anytime. Their gateway system is one of the largest SMS platforms in the world. It can send SMS securely, reliably, and very quickly when required and to whoever has required it, whether it is with Australian mobile users or more than six billion end users around the world.
Such reliability as a service provider makes SMS distribution ideal for businesses and organisations, whether small, medium, or large. Again, Clickatell ranks well among its competitors in terms of reliability as a service provider.
The Clickatell review disclosed it as a gateway provider service with a significant global market share competing with other major SMS players. It displays its clients on its websites, such as Telegram, IMDB, WhatsApp, CiCitrixIkea, Ericsson, and Target. For example, it assists Deloitte customers by providing employees with a secure SMS tip-off line. Oanda Asia Pacific uses SMS to send price alerts to FOREX traders. Rolls Royce uses SMS to update customers on the latest industry news to collect using SMS notifications to contact debtors and has established itself with a good reputation.
It offers services in over 220 countries and territories, making it a viable option for businesses with an international customer base. It also offers a range of integration options, including integration with popular marketing tools like Hubspot, Salesforce, and Zapier.
However, like any SMS gateway provider, Clickatell may not be the best fit for every business. Factors such as pricing, customer support, and compatibility with specific business needs and goals should be carefully considered when evaluating any SMS gateway provider.
Its customer care support service is limited to the business emailing a request for assistance and waiting for a response. Although it states it has a 24/7 support team available, no direct telephone or face-to-face discussion is offered.
Clickatell ensures absolute security and reliability by paying attention to local rules and regulations, employee screening, and data encryption. It complies with the General Data Protection Regulation (GDPR) and ISO/IEC 27001: 2013.
The SMS comparison table was established a decade ago to compare text messaging services, prices and features offered by SMS gateway providers. It was developed by a group of SMS practitioners who now do not work with any of these companies reviewed on this site.
The reviewers appreciate the need to allow prospective and present clients and readers to understand and review the options available when engaging an SMS gateway provider. The information provided is simple, easy to follow, and displayed in a comparative table format to provide crucial information on various selection criteria for your consideration.
This site provides a guide only to prices, services, and features. Each SMS Gateway provider may update information at any time without advance notice. Therefore, if you consider the information on this site to be inaccurate, the authors encourage you to notify them so that such changes can be made promptly.
While the SMS Gateway Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.
As the information comes from the provider’s website and not through an API feed, there is the risk that the data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, check with the SMS gateway providers’ website, Meta or LinkedIn account.
Updated on 28 September 2024