DirectSMS is a medium-sized Australian bulk SMS provider offering good features and services for small and large businesses.
Our Australian Bulk SMS Comparison table found this provider’s text messaging charges were higher and rated lower than its competitors.
Latest update on 6 June 2025
DirectSMS is now a part of Sinch MessageMedia. This integration has transformed DirectSMS into a global messaging provider, offering services such as bulk SMS marketing campaigns, appointment reminders, automated notifications, staff communication, and various CRM, ERP, or social media integrations. They also provide a web portal and API solutions.
With plans to suit different business sizes, from SMEs to large enterprises, Sinch MessageMedia aims to enhance business communication and customer engagement.
An independent review (see below about SMS Comparison) carried out and tabulated into the Bulk SMS Australia Comparison table shows that DirectSMS (now Sinch MessageMedia) offers a range of good bulk text messaging services that could meet your needs from a promotional or marketing perspective to an information tool for clients, customers, and stakeholders.
They provide an online bulk SMS service that sends and receives text messages on your behalf via any web-enabled computer without the need for special software or setting up by you. This service comes with a 100% money-back guarantee.
Bulk DirectSMS has powerful features that are easy to use. It also has dedicated local support via email, live chat, and phone.
DirectSMS (Sinch MessageMedia) allows businesses to send SMS messages to their audience quickly and easily. The platform includes message scheduling, personalisation, and reporting to help companies create and manage effective SMS campaigns.
In a nutshell, some of the significant features of Sinch MessageMedia (DirectSMS) are:
DirectSMS provides seamless integration with any email software and any primary Australian gateway provider. This way, this SMS Bulk company can save, store, and manage your contacts. So, sending an SMS must be distributed, and it is only a matter of a short period before the distribution takes place.
Our DirectSMS review showed that this company offered more than the basic bulk service. It can provide an inbound MMS facility. It can receive images, pictures, videos, or any new multimedia files that can be transmitted, such as text messages, to reach specific groups of people.
Another option is to connect effectively with groups of people. Additionally, if necessary, you or the client can rebrand using the Directsms portal with your logo design or various colours.
From a comparative perspective, using a grading of 0 to 100 and representing the range of features offered by DirectSMS, the chart below shows that this company provides an excellent range of features and is better than some competitors.
DirectSMS offers all-year-round bulk SMS service through its Australian facilities. Based on an independent assessment of its range of valued features outlined in the comparative survey, our DirectSMS review found this company worthy of consideration. However, unlike other bulk text message providers, the optional extra charge for the developer API needs to be considered.
DirectSMS offers competitive pricing for SMS messages, with rates varying based on the number of messages sent and the destination country. The platform also provides a range of payment options, including credit cards, PayPal, and direct deposit.
The DirectSMS review of a range of good bulk SMS Australian providers found that they are not cheap in terms of their charges. DirectSMS charges for the SMS distribution are between 15% and 30% more costly, whether for small or large volume distribution in a month, compared to the other bulk providers investigated. Their virtual number charges are the highest of all the other SMS providers. Additionally, even though the developer API is optional, it is another cost that needs to be considered.
This matter needs to be considered before engaging DirectSMS. Again, the limited 15-day free trial and the lack of a keyword response SMS feature are some factors that any prospective client needs to consider.
Having unlimited credit validity is good, and the provision of no contract, no cancellation fees, and no discounts makes it somewhat attractive.
DirectSMS’s higher fee structure significantly affects its ratings, as shown graphically.
The reliability of DirectSMS can be gauged by the popularity of companies that use this bulk SMS service, whether they be the over eight thousand small, medium, or large Australian businesses such as Elders, ToyRus, Nab, Jetstar, Allianz, or LJHooker.
This company provides so many powerful features, yet it is simple to use. It also has dedicated local support through email, live chat, or phone, which shows confidence in its reliability. Of course, the 100% money-back guarantee of uptime, performance, and customer satisfaction is the best indicator of its value as a reliable bulk SMS distributor.
From a compliance regulatory perspective, it provides a policy on the General Data Protection Regulation (GDPR), which regulates data protection and privacy for all individuals and addresses the export of personal data. There was no obvious evidence of any anti-spam compliance.
Like the major bulk SMS providers investigated, DirectSMS’s excellent reliability is ranked highly among its competitors.
DirectSMS provides customer support via phone, email, and live chat. The platform also includes a range of resources, such as tutorials and FAQs, to help businesses maximise their use.
As an Australian company, it has a dedicated Customer Call Centre on 1300 724 387, which can assist with starting an SMS campaign or ongoing communication matters. They provide a free trial of 15 SMS when you log in for the first time to show how reliable they are after signing up. This offer is not as generous as some of its competitors.
An immediate pop-up screen will allow you to chat about DirectSMS bulk offers and services provided.
The website provides opportunities to contact them, whether on Meta (Facebook), Google+, LinkedIn, or Twitter. However, as can be seen by the positive reviews made by their clients, you can only comment on their blog site and provide a review.
On a rating for support and help provided, Direct SMS scored very well.
An independent, unbiased group of SMS experts (who now work in other IT areas) developed this bulk SMS comparison site in the field of text messaging to assist organisations and individuals in clearly understanding what features and services are available from a range of bulk SMS providers. The categories are easy to follow, and the details are presented in content and tabulated format.
As can be reviewed from this site, DirectSMS is an Australian SMS provider offering all-year-round bulk SMS service and the valued features outlined above. However, their pricing is the most expensive by up to 30% compared to other competitors in the bulk SMS domain, and this matter needs to be considered before engaging DirectSMS.
The information provided on this site, our DirectSMS review and comparison pages, guides, prices, and the range of features may be updated if the bulk providers’ websites change. Should the bulk provider change its content at any time, this may not be reflected in the authors’ comparison site. If this occurs, please inform the authors; the content will be changed immediately.
While the SMS Gateway Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.
As the information comes from the provider’s website and not through an API feed, there is the risk that data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, check with the SMS gateway providers’ website account. As with any platform, it’s vital to test DirectSMS’s features for yourself and ensure they meet your business needs.
The latest update is on 6 June 2025.