SMS Central as a Bulk SMS Service (now Sinch Message Media)
SMS Central, which is now known as Sinch MessageMedia, is a messaging service provider with over 20 years of experience. It offers a range of features and integrations, making it a comprehensive solution for businesses of all sizes to connect with their customers through SMS. The platform is designed to help businesses send engaging messages effectively and efficiently.
SMS Central is one of the bulk text messaging companies active in Australia, with its head office in Melbourne. It is an SMS provider established in 2004 and has experience in distributing SMS in mass, whether in small volumes or large quantities, efficiently at any time and any day.
This company has all the features in its portal system to simplify your life in distributing a text message or receiving a response to a text message, and it can be global if required.
What bulk SMS Central will do is:
- The web-enabled computer can send SMS from email.
- Send to personalised contact groups.
- Provide status on SMS delivery.
- Uses API to send SMS with a single HTTP post.
- Availability of free trial service.
Features of Bulk SMS Central (now Sinch Message Media)
The review of bulk SMS Central’s features and services indicates that businesses and organisations would benefit from its range of services. Its user-friendly interface makes it easy for businesses and organisations to create, manage, and send SMS campaigns. Their platform supports global coverage, allowing companies to reach customers and clients worldwide.
They have an SMS portal with the Campaign Wizard software, which can create SMS promotions via text messages with Rapid SMS functionality.
If you, as a business, can use Outlook, they have the integration system to send emails to specified contacts and receive them as SMS messages on their mobile phones. If the business has its own system and requires the SMS Central message gateway, then it is easy to integrate with their Developer API.
SMS Central can subdivide an organisation’s database into groups by locations, stores, and right down to people’s gender. This means it becomes easy to target SMS grouping, allowing for a higher conversion rate, and thereby can schedule reports automatically if requested or filter these reports in any way you request.
Unlike some of its competitors, SMS Central can deliver onshore but does not have the facilities to distribute SMS offshore to other nations although it can possess global coverage if required.
SMS Central ranks highly against its other bulk competitors.
What about charges by Bulk SMS Central?
As of 2024, Sinch MessageMedia, formerly SMS Central, offers a range of pricing plans for Australian businesses:
- Basic Plan: Priced at AUD $42 per month, it includes 540 SMS per month, one user, a two-way conversation inbox, bulk SMS campaigns, and over 5000 integrations.
- Conversations Plan: This plan costs AUD $109 per month and offers 1500 SMS per month, five users, 30 automation workflows, and engagement tracking features.
- Pro Plan: At AUD $259 per month, it includes 3800 SMS per month, unlimited users, unlimited automation, and 1500 mobile landing pages.
- Pro Plus Plan: For AUD $419 per month, it provides 7000 SMS per month, unlimited users, unlimited automation, and 3300 mobile landing pages.
- Advanced Plan: This top-tier plan costs AUD $749 per month and includes 13,000 SMS per month, unlimited users, unlimited automation, and 6600 mobile landing pages.
These prices exclude GST, and a 1% credit card surcharge applies. For more detailed information, visit Sinch MessageMedia Pricing.
What Help and Support are Offered by SMS Central?
SMS Central (now Sinch Message Media) does provide a certain level of customer support, whether visiting their Online Support Centre, emailing their Customer Care Team, or just calling them at 1 300 971 093 during business hours. The response time may vary from fifteen minutes to an hour.
There is no live chat available or other obvious online communication tools like Meta (Facebook), Google+, and Twitter. However, when you look at their Blog page, you will see that the online icons mentioned are becoming apparent.
It offers 10 free SMS to trial its product, much lower than many of its comparable competitors.
From a comparison site point of view, the SMS comparison authors’ rating scale and SMS Central level do not rank well with those of their other bulk Australian competitors.
Reliability and Compliance by Bulk SMS Central
One major factor in SMS Central’s advantage is its reliability, as indicated by its Service Level Agreement (SLA), which provides a 99.99% uptime guarantee for the distribution of short message service (SMS). Organisations consider their customer satisfaction high. When one considers some of their major clients, they include companies like Rio Tinto, Commonwealth Bank, Healthscope, Xero, and caresales.com.au on their websites.
Their reliable platform is a web-based system requiring no specific software. There is no requirement to construct a new SMS platform from the beginning. It’s easy to use and the most efficient.
SMS Central advocates an anti-SPAM policy for all communication, which means they do not condone unsolicited messages, notifications, alerts, or any message that you may receive from someone who should not have your address or phone number.
Bulk SMS Central complies with the Spam Act 2003 and the TCP Code, which govern the use of SMS marketing in Australia. The platform also complies with other international regulations, such as GDPR and CASL. It follows the General Data Protection Regulation (GDPR), a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.
About This Bulk SMS Comparison Site
A comparison analysis has been developed to identify services offered by Bulk SMS providers in Australia. An assessment by former experts in the SMS field provides you with an independent, unbiased, comparative evaluation to assist your decision-making process.
Such a review prepared is a guide obtained from providers’ sites. These features can change without the Comparison Site authors’ knowledge. Therefore, should you find any inconsistencies, please let these authors know, and changes will be made accordingly.
While the SMS Bulk Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.
As the information comes from the provider’s website and not through an API feed, there is the risk that data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, you should also check with the SMS bulk providers’ website account.
This page was updated on 25 March 2025.
How SMS Central compares
SMS Central and Cellcast both sell direct to Australian businesses, so the two land on the same shortlist more often than not. Read SMS Central compared to Cellcast for the per-message rates and the support difference.