SMS Central as a Bulk SMS Service (now Sinch Message Media)

SMS Central, which is now known as Sinch MessageMedia, is a messaging service provider. They have over 20 years of experience and offer a range of features and integrations, making them a comprehensive solution for businesses of all sizes to connect with their customers through SMS. Their platform is designed to help businesses send engaging messages effectively and efficiently.

SMS Central is one of the bulk text messaging companies active in Australia with its head office situated in Melbourne. It is an SMS provider that was established in 2004 and has experience in distributing SMS in mass, whether it is in small volumes or large quantities efficiently at any time and any day.

This company has all the features in its portal system to make your life simple in distributing a text message or receiving a response to a text message and can be global if required.

What bulk SMS Central will do is:

  • The web-enabled computer can send SMS from email.
  • Send to personalised contact groups.
  • Provide status on SMS delivery.
  • Uses API to send SMS with a single HTTP post.
  • Availability of free trial service.Textit Website

Features of Bulk SMS Central (now Sinch Message Media)

The review of bulk SMS Central’s features and services indicates that businesses and organisations would benefit from their range of services. It has a user-friendly interface that makes it easy for businesses and organisations to create, manage and send SMS campaigns. Their platform supports global coverage, allowing businesses to reach customers and clients around the world.

They have an SMS portal with the Campaign Wizard software which can create SMS promotions via text messages with their Rapid SMS functionality.

If you as a business can use Outlook they have the integration system in place to be able to send emails to specified contacts provided and have them receive it as an SMS on the mobile phone.  If the business has its own system and requires using SMS Central message gateway, then it is easy to integrate with their Developer API.

SMS central pic 1

SMS Central can subdivide an organisation’s database into groups by locations, and stores, right down to people’s gender. This means it becomes easy to target into SMS grouping allowing for a higher conversion rate and thereby can schedule reports automatically if requested or filter these reports in any way you request.

Unlike some of its competitors, SMS Central can deliver onshore but does not have the facilities to distribute SMS offshore to other nations although it can possess global coverage if required.

SMS Central ranks highly against its other bulk competitors.

What about charges by Bulk SMS Central?

As of 2024, Sinch MessageMedia, formerly SMS Central, offers a range of pricing plans for Australian businesses:

  1. Basics Plan: Priced at AUD $42 per month, it includes 540 SMS per month, one user, a two-way conversation inbox, bulk SMS campaigns, and over 5000 integrations.
  2. Conversations Plan: This plan costs AUD $109 per month and offers 1500 SMS per month, five users, 30 automation workflows, and engagement tracking features.
  3. Pro Plan: At AUD $259 per month, it includes 3800 SMS per month, unlimited users, unlimited automation, and 1500 mobile landing pages.
  4. Pro Plus Plan: For AUD $419 per month, it provides 7000 SMS per month, unlimited users, unlimited automation, and 3300 mobile landing pages.
  5. Advanced Plan: This top-tier plan costs AUD $749 per month and includes 13,000 SMS per month, unlimited users, unlimited automation, and 6600 mobile landing pages.

These prices are exclusive of GST and a 1% credit card surcharge applies. For more detailed information, you can visit Sinch MessageMedia Pricing.

What Help and Support are Offered by SMS Central?

SMS Central (now Sinch Message Media) does provide a certain level of customer support whether it is visiting their Online Support Centre, emailing their Customer Care Team or just calling them on 1 300 971 093 during business hours. The response time may vary from fifteen minutes to an hour.

There is no live chat available or no other obvious online communication tools like Meta (Facebook), Google+ and Twitter. However, when you look at their Blog page you will see that the online icons mentioned becoming apparent.

It offers 10 free SMS to trial its product which is much lower than many of its comparable competitors.

This provider is based at 51 Victoria Crescent, Melbourne, Victoria but does not offer live chat for two-way communications.

From a comparison site point of view, the SMS comparison authors’ rating scale, SMS Central level does not rank well with its other bulk Australian competitors.

Reliability and Compliance by Bulk SMS Central

One major factor to SMS Central’s advantage is its reliability as indicated by its Service Level Agreement (SLA) which provides a 99.99% uptime guarantee for the distribution of short message service (SMS).  Their customer satisfaction is considered high by organisations. When one considers some of their major clients, they include in their websites companies like Rio Tinto, Commonwealth Bank, Healthscope, Xero, and

sms Central 2

Their reliable platform is a web-based system requiring no specific software. There is no requirement to construct a new SMS platform from the beginning. It’s easy and simple to use and the most efficient.

SMS Central advocates an anti-SPAM policy for all its communication which means they do not condone unsolicited messages, notifications, alerts or any message that you may receive from someone who should not have your address or phone number.

Textit Website

Bulk SMS Central is compliant with the Spam Act 2003 and the TCP Code, which govern the use of SMS marketing in Australia. The platform also complies with other international regulations, such as GDPR and CASL. It follows the General Data Protection Regulation (GDPR), which is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.

About This Bulk SMS Comparison Site

A comparison analysis has been developed to identify services offered by Bulk SMS providers in Australia. An assessment by former experts in the SMS field provides you with an independent, unbiased, comparative evaluation to assist your decision-making process.

Such a review prepared is a guide that has been obtained from providers’ sites. These features can change without the Comparison Site authors knowing. Therefore should you find any inconsistencies, please let these authors know and changes will be made accordingly.

While the SMS Bulk Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS bulk providers’ website account before signing up.

This page was updated on 25 January 2024.

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