MessageWorks review (formerly SMS Solutions Australia)

MessageWorks, formerly SMS Solutions Australia, is an Australian-headquartered SMS gateway with Australian support. It charges 6.90c per SMS at one thousand messages a month and 5.00c at fifteen thousand, but a monthly account fee applies, and API access and email to SMS cost extra each month. As an originating telco on ACMA's approved list, it can register your sender ID, but only for a business with an ABN.

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Not yet scored

One of the 16 providers with a published Australian rate, and one of 44 brands reviewed. Not yet scored, so it holds no position in the ranked table.

Right for you if
  • A five-band monthly volume table in Australian dollars, from 6.9c down to 4.5c
  • Trading since 2002, with the 2025 rename stated on its own about page
  • 25 free test credits with no credit card, plus a first campaign free to 500 recipients for ABN-registered Australian businesses
  • States all traffic is routed through Australian carrier infrastructure
Look elsewhere if
  • A $39 monthly account fee, with API access and email-to-SMS $45 a month each and a dedicated number or sender ID $25 a month on top, plus a one-time $90 setup fee for a sender ID
  • Support is Monday to Friday 9am to 5pm AEST, with 24/7 priority support only above 50,000 SMS a month
  • The 99.95% uptime SLA claim has no SLA document, credit schedule or remedy published, and the Terms and Conditions contain no uptime commitment

Where MessageWorks stands

SMS Solutions Australia has traded as MessageWorks since 2025, with the old domain redirecting and the rebrand stated on the company's own about page. The headline cent rates understate the cost, because they sit on a $39 monthly account fee, with API access and email-to-SMS charged at $45 a month each and a dedicated number or sender ID $25 a month on top. Its head office is in South Yarra, Victoria, and its API page claims a 99.95% uptime SLA.

Head officeSouth Yarra, Victoria
Founded2002
Carrier routes"All traffic is routed through Australian carrier infrastructure, ensuring low latency, high deliverability, and full compliance with ACMA guidelines." No carrier is named.
Uptime99.95% uptime SLA claimed on the API page; no SLA document, credit schedule or remedy is published, and the Terms and Conditions contain no uptime commitment
SupportMonday to Friday, 9:00am to 5:00pm AEST, reply within one business day; 24/7 priority support only above 50,000 SMS a month
Australian presence Tier 1: Australian HQ
Sender ID Register On ACMA's list as an originating telco; registers with an ABN only

Listed under its former name, SMS Solutions Australia. ACMA's list read 19 September 2026.

MessageWorks publishes no public reviews.

What MessageWorks offers Australian senders

As published by MessageWorks
APIYes
Email to SMSYes
Two-way SMSYes
SMPPYes
MMS to Australian mobilesYes
Dedicated numberYes
Alphanumeric sender IDYes

Nothing published either way on RCS or Shared number.

What MessageWorks costs

Published Australian rate, cents per outbound SMS
Messages a monthRate
1K 6.90c
15K 5.00c
125K 4.50c
250K 4.50c

Per-SMS rate in Australian dollars excluding GST, on a five-band monthly volume table: 6.9c from 200 to 1,000, 6.5c to 5,000, 5.5c to 10,000, 5.0c to 50,000 and 4.5c above 50,000. These rates sit on top of a $39 monthly account fee, and API access and email-to-SMS are $45 a month each, so a sender wanting both pays $129 a month before a single message. MMS is $35 a month plus 21c each, and a monthly emailed tax invoice is $65 a month.

Read from the provider's own pricing page on 2026-09-09.

MessageWorks against the providers either side of it on price

Messages a month Nearest cheaper MessageWorks Nearest dearer
1,000 Chatti 6.90c, the same 6.90c, 8 of 16 SMS Broadcast 7.00c, $1 more
15,000 touchSMS 5.00c, the same 5.00c, 5 of 16 160.com.au 5.41c, $62 more

The full rate order for every provider is on cheapest bulk SMS in Australia.

What MessageWorks costs at your volume

MessageWorks at 15K tier: 5.00c
per month
MessageWorks $750
Median of the 16 priced at this volume $893
Cheapest: Mobile Message at 3.00c $450

At 15,000 messages a month MessageWorks costs $750, $300 more than Mobile Message, $143 below the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.

About SMS Solutions Gateway Offering

This SMS gateway provider, SMS Solutions, began over a decade ago in Australia, by a group of technically minded people with sound knowledge of marketing and promotions, understanding what the customer wanted to do with the information provided.

Message Bird Website

SMS Solutions provides:

  • Specific plans to suit the client’s needs.
  • Dependable SMS software that can be easily used.
  • Accessible from MAC/PC, iPad/Tablet or smartphone.
  • 27/4 support available.
  • No contracts.
  • No minimum terms.
  • Some valued clients come from the private and public sectors as well as non-profit organisations.

SMS Solutions Text Message Gateway Clients

 

View the full SMS Solutions review focusing on price, features, and customer service to other SMS Gateway providers below.

Pricing structure offered by SMS Solutions

SMS Solutions provides a pricing schedule to meet the client’s needs, whether for distributing a small number of text messages or large volumes that need to be constantly sent. The lowest possible cost plan is offered. There is no contract and no minimum terms.

Like many of their comparable gateway competitors, they offer four categories of pricing, ranging from Basic to Starter to Business. For large-volume distribution, there is an Enterprise category. The prices vary depending on the volume sent each month. It should be stressed that it is based on a monthly distribution system.

Compared to some low-cost and reputable SMS gateway providers who display their range of pricing schedules, SMS Solutions’ charges are comparable to those of other competitors for large volumes, but dearer for a lower volume of SMS distribution. The rates it publishes today, at each monthly volume, are in the rate table on this page.

You can cancel, upgrade, or downgrade at any time, and it is best to discuss this matter with customer support personnel. We can also design a pricing package to suit your needs.

It should be noted that two pricing levels depend on which carrier is used. Overseas telecommunication carriers (known as Hybrid) are cheaper than Australian ones (Premium).  Using an Australian telecommunication carrier, you should add around 20 to 30% more. The latter is more reliable, visible, and provides better assurance that any critical message will be delivered as required.

All SMS Solutions have a reply number included in their published plan costs.

Features of SMS Solutions as a Gateway Provider

One of SMS Solutions’ main features is its claim that it can send small and large volumes of text messages, up to half a million, using its SMS software platform from any computer, tablet, or mobile phone. Its WebSMS allows anyone to use its easy-to-use web interface to send text messages immediately without downloading.

It states it has a highly efficient, enterprise-quality SMS gateway that can convert any website or application into a hosted SMS platform. You can send and receive SMS through their gateway carrier system. However, there is no mention of their telecommunication carriers, whether they are Australian carriers or overseas ones (Tier 1 Premium or Hybrid). This would affect the time and reliability of transmission.  The SMS Solutions platform is currently configured at an outbound speed of approximately 5000 text messages per minute.

SMS Solutions has a flexible SMS API platform that allows the client to add SMS functionality to suit any requirements, whether for small and medium-sized organisations or large companies. Its API will send text messages automatically through a simple integration process. The status of the messages sent and received can be reported.

Other features that SMS Solutions offers include Email to SMS, whereby text messages can be sent directly through the email system to as many people as required without special software.  Bulk SMS is available for those who deal with many people for events, marketing campaigns or promotions. SMS Solutions service will be able to accommodate such volumes at any time. Auto-replies are also a feature where the client can request pre-defined customer replies so that a response can be provided if required.

 

SMS Solutions Text Message Features
What support service does SMS Solutions provide?

SMS Solutions offers customer support services for present and potential clients. They stress that quick deployment and technical support are available should there be a glitch in the system. A 1-800 number offers a 24/7 service, which is better than many of their competitors in the SMS gateway field.

If technical assistance is needed on the spot, their website offers either a Live Chat support option or a phone number, unlike some other SMS gateway providers, which only have an online form to request assistance that could take a day or so to respond.

The site has an excellent blog that provides a range of valuable information about SMS that could be useful for new and present clients to understand more about the versatility of their service.

SMS Solutions works with a wide range of prominent clients across all sectors, from small one-person businesses to multi-level franchise businesses with hundreds of outlets, including government agencies, universities, corporations, and not-for-profit organisations. Some examples include ToyWorld, Autobarn, Flight Centre, McDonald’s, Mitre 10, Bakers Delight, Queensland Department of Health, Greenpeace, and the Australian Red Cross. See their website for a fuller range of brands.

Reliability and Security of SMS Solutions

Reliability is a significant issue for any enterprise to ensure that the message they want to be presented is delivered when required. It is a matter of timing, known as latency, and delivery, known as uptime, that are reliability measurements. This is influenced by a decision regarding which telecommunication carrier will be used. A hybrid system of carriers from overseas may affect the timing of recipients receiving a text message. SMS Solutions states that it has a reliability uptime guarantee of 99.99%, which is very good. They have load balancers, in case there are high traffic volumes that need to be managed.

There is no evidence on the SMS Solutions website of any Service Level Agreements (SLAs) indicating the reliability of its services.

This provider uses the world’s leading security data cloud-based storage facility. However, there is no evidence on their website of being a SPAM complaint nor policies and procedures on privacy and meeting General Data Protection Regulatory requirements.

Overall, SMS solutions can be a reliable and secure way to communicate with others, but it is crucial to take appropriate security measures and be aware of potential vulnerabilities.

About This Text Message Gateway Comparison Table and Site

Message Bird Website

The feedback from prospective clients for a suitable SMS Gateway provider led the authors of this SMS Comparison Table and associated site to formulate an easy-to-use and understandable comparison of SMS gateway providers to make an informed decision.

The authors used their SMS expertise to develop this SMS Comparison Table with the best selection criteria that would be important for people to know about. As a result, this table and site are now available free of charge.

It should be known that the authors worked in the SMS field for several years but are now working in different communication areas. Therefore, they are independent of any SMS provider and unbiased in their presentation of the critical areas that need to be considered before engaging a suitable text messaging gateway supplier. You will also note that no advertisements exist on the Comparison Table or on the site.

While the SMS Gateway Australia Comparison Table is free for the public, the authors wish to disclose that some affiliate relationships exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk that data may become outdated without prior notice. As such, you should note below when the page was last updated. Before signing up, you should also check with the SMS gateway provider’s website account.

The authors hope you gain sufficient knowledge to make a good business decision.

 

Latest update on April 2025

 

Similar providers to MessageWorks

  • ClickSend · 8.3/10, 6.70c at 15,000, Melbourne, Victoria
  • Bulk SMS Australia · 12.33c at 15,000, Moonee Ponds, Victoria
  • Guni SMS · 4.30c at 15,000, Sydney, New South Wales

Compare MessageWorks with another provider

Published figures only, on the measures MessageWorks publishes.
Measure MessageWorks ClickSend
Rate at 1K6.90c7.20c
Rate at 15K5.00c6.70c
Rate at 125K4.50c6.20c
Rate at 250K4.50c5.70c
Cost at 15,000 a month$750$1,005
Dedicated numberYesYes
Alpha sender IDYesYes
Email to SMSYesYes
SMPPYesYes
Two wayYesYes
MMSYesYes
Head officeSouth Yarra, VictoriaMelbourne, Victoria

Verification log

What was read, where and when, with captures taken from an Australian IP (our method).

CheckedDate readWhat it said
Published rate cardPer-SMS rate in Australian dollars excluding GST, on a five-band monthly volume table: 6.9c from 200 to 1,000, 6.5c to 5,000, 5.5c to 10,000, 5.0c to 50,000 and 4.5c above 50,000. These rates sit on top of a $39 monthly account fee, and API access and email-to-SMS are $45 a month each, so a sender wanting both pays $129 a month before a single message. MMS is $35 a month plus 21c each, and a monthly emailed tax invoice is $65 a month. See the page as it stood

About the author

Alain Grossbard

Head of Strategy

Alain compiles the Australian provider data and writes the reviews behind the rate panel and the price tables.

Checked by Justin Grossbard, who owns the scoring method. How we rate.