About Vonage (previously Nexmo) as an SMS Gateway Provider

Vonage (previously Nexmo) is a popular SMS gateway provider that enables businesses to send SMS messages to their customers all over the world. With Vonage, businesses can easily connect with their customers through text messaging, which has become one of the most preferred modes of communication.

Vonage was selected as a suitable SMS gateway provider due to its local and international network distribution system, its high delivery ability and good call success rates within the text message service industry. It has the capability and scalability of increasing the volume of your API calls or extending your global reach.

Their clients include:

Nexmo SMS Gateway Clients

View the full Vonage review focusing on price, features, reliability, and customer service and compare to other SMS Gateway providers below.

Nexmo Bird Website

What about the Pricing of Vonage Gateway Service?

The pricing schedule presented by Vonage (previously known as Nexmo) depends on the type of service, whether it is SMS, Voice, Verify, Virtual number or Phone number. The details of the charges can be seen on their site. Sending text messages cost per SMS is not evident on their website, so cannot be compared to other competitors in the gateway service arena.

It displays some of its prices in USD, not AUD.

Nexmo SMS Gateway Prices

One potential drawback of Vonage as an SMS gateway provider is cost. While Vonage’s pricing is competitive, it may be more expensive than some other providers, especially for high-volume messaging. However, businesses that prioritize reliability and scalability may find that the cost is worth it.

The voice service where you make a call to a mobile number in Australia was around 7 cents per minute and to receive a call from any number in Australia is around 4 cents a minute. Toll-free calls are more expensive. One can rent a virtual phone number for SMS and Voice.

On the Vonage website, there appears to be no detail on the contractual arrangement or set up fee or monthly fee.  However, it does state that the client is only charged for what is used with no long-term contracts.


Features of Vonage (Nexmo) as an SMS Gateway Service

Vonage’s infrastructure platform is designed to provide a consistent response time which means that the client needs to pay only for what they use.  Their conversion API can measure success rate using real-time, confirmed conversion data. This data collected assists them in maintaining high delivery rates for an efficient process to take place. There is no requirement to change any of the client’s IT configurations.

This SMS provider has a direct relationship with multiple Tier 1 telecommunication carriers around the world and has integrated the technology with their own API system. Therefore they are always compliant and the result is a faster and more secure connection route is offered.

Another benefit of Vonage as an SMS gateway provider is its scalability. Vonage’s platform handles large volumes of messages, making it suitable for businesses of all sizes. Whether you’re a small business just starting out or a large corporation with millions of customers, Vonage can handle your messaging needs.

On the matter of timing, Vonage adaptive routing provides an optimal path delivery so that clients need not be kept waiting for a result. When a carrier experiences significant traffic, there are queues. Its patented algorithm reduces these problems by selecting the fastest and most secure alternative carrier route.

Other significant features include their powerful  Voice API which allows the client to build apps that scale with the web technologies that the client already uses.  There is a set of call control features that allows for complex voice use.  It is able to record and store inbound and outbound calls, with a text-to-speech engine in over 23 languages. Customers’ identities are protected by masking their numbers with a voice proxy solution.


Nexmo Gateway SMS Feature Review

What customer support service does Vonage provide?

This SMS Gateway provider offers a range of customer support services, rated as standard support and premium support. This is free of charge and offered during business hours with assistance provided between two to four hours of the request, dependent on the day of the week and the seriousness of the service disruption. There is usually a 6-hour wait for minor or scheduled problems. Alternatively, the premium support is available at a cost per month and is available on a 24/7 basis with minimal wait time.

There is an availability of responses through Email and an online Q & A as well as service status notification for Standard support (Lite Plan) and full contact status for Premium support (BestPlan).

Voyage claims that they have more SMS, Voice and Toll-free numbers in more destinations than any other providers and that includes traditionally difficult countries to access.

They do offer a free trial with a small welcome credit and no credit card is required. It’s just a matter of using the API credentials and starting testing to build a cloud communication solution.


Reliability of Vonage (Nexmo) as an SMS Gateway Provider

One of the biggest advantages of Vonage as an SMS gateway provider is reliability. Vonage has built a reputation for delivering messages promptly and reliably, ensuring businesses can reach their customers when they need to. In addition, Vonage offers a wide range of features to enhance the messaging experience, such as customizable sender IDs, two-way messaging, and message scheduling

The Vonage flexible platform can cater for millions of API calls without having to change anyone’s infrastructure. Its data platform infrastructure boasts a reliability up-time of 99.99%. Interestingly, there is the transparency of seeing the daily uptime which is impressive and not seen in any other comparable gateway provider sites.

It has built it’s own direct to telecommunication carrier network and heighten its security and thereby avoiding any unwarranted text messages travelling through multiple systems before reaching their destination. It manages all the regulatory requirements around the globe, so there is no time spent on programming and enforcing them by each country.

They have ultra-high throughput, allowing the client to send up to 2.5 million messages in a day, which is like sending 30 SMS in a second, with virtually no upper limit. They provide detailed reporting about delivery so that the quality and performance of the distribution can be assessed.

Nexmo Text Message Gateway Statistics

When reviewing the reliability of this provider’s gateway service, it was pleasing to note that it has a Service Level Agreement (SLA) that will offer guarantee of 99.95% uptime, indicating its reliability in the dissemination of text messages efficiently and effectively. If a server goes down or another problem occurs, this provider assures the clients that they receive an alert and will action on the problem immediately. If a message is not delivered, it will provide the client with a breakdown of the reason why it was not distributed.

About This Text Message Gateway Comparison Table and Site

An SMS Gateway Comparison Table and associated sites were developed to assist companies and organisations with selecting appropriately the best-suited provider for their needs.

Nexmo Website

This Table was initiated and formulated as a result of authors working in the SMS field realizing the demand from potential clients to have a better appreciation and understanding of what is required when selecting a gateway provider to send text messages efficiently and effectively to their customers or employees or specific groups of people.

The authors do not work in SMS anymore and so felt they are best to provide an unbiased, independent review of SMS gateway providers. As you will note there are no advertisements or promotions of any kind on the table or site.

While the SMS Gateway Australia Comparison Table is free for the public to use, the authors wish to disclose that some affiliate relationships do exist. Such relationships do not impact the rates and fees users of the site will receive from these providers.

As the information comes from the provider’s website and not through an API feed, there is the risk data may become outdated without prior notice. As such, you should note below when the page was last updated. You should also check with the SMS gateway providers’ website account before singing-up.

If your review leads to the engagement of one of the providers outline on the table and sites, then the authors may ask the provider for a commission. If there are any inaccuracies in the content, please let the authors know and changes will be made immediately.

The authors hope this Comparison Site and the information provided will benefit you.


The latest update was on 23 April 2023.




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