Yotpo concentrates on servicing eCommerce enterprises that have a lot of sales coming in. It’s for the mature eCommerce site. While it is likely to be too expensive for small businesses, there is always the opportunity to start on their FREE plan and then grow into their paid plan once it makes financial sense.
By Alain Grossbard / Updated: Sunday, April 30th, 2023
Yotpo was founded in 2011 in USA by two fellow engineers to help eCommerce brands create better shopper experiences. Yotpo is now the leading provider of solutions that power the whole customer journey, including loyalty, SMS marketing, referrals, visual user-generated content. It is centered around promoting eCommerce brands through SMS and MMS messages to mobile shoppers.
This SMS Marketing company offers a range of SMS pricing depending on the country. In relation to the Australian dollar, their charges dependent on volumes are in the mid-range compared to other SMS marketing providers.
In terms of pricing, Yotpo offers customized pricing plans based on a business’s specific needs and messaging volume. They also offer a free trial for businesses to test out their SMS marketing solution before committing to a paid plan.
Yotpo categorizes SMS pricing in terms of Free; Growth (US$19/Month); Prime (US$59/Month); Premium (US$199/Month) and customized pricing termed Enterprise. The details of each pricing plan cover a number of services but do not detail volumes of text messages for each category. Interested parties would need to contact Yotpo or look at their website to see if the offers are suitable for their needs.
Updated on 02-12-2023. Currency is in AUD $
You can view https://www.yotpo.com/pricing to learn more about thos SMS provider.
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Yotpo marketing platform is able to collect SMS subscribers anywhere with tools built to reach the mobile consumer using keywords, QR Codes, native-text sign-up, and Shopify POS. They can maximize subscriber collection in one engaging touch points with dual opt-in tools for SMS and Email.
One of the key features of Yotpo’s SMS marketing solution is its automation capabilities. Businesses can set up automated campaigns to send SMS messages at specific times or based on specific customer actions, such as abandoned cart reminders, post-purchase follow-ups, and product recommendations.
Yotpo also offers customizable templates for SMS messages, making it easy for businesses to create engaging and effective messages without needing extensive design or copywriting skills. Additionally, Yotpo’s SMS marketing solution integrates with other Yotpo tools, such as its review management platform, allowing businesses to easily incorporate SMS messaging into their overall marketing strategy.
This company focuses on turning shoppers into SMS subscribers by engaging multi-channel subscriber collection experiences to build a large mobile audience in an easy and fast way for the client.
It has customized on-site forms, tap-to-subscriber pop-ups, footers, and other mobile-optimized widgets to fit to the client’s brand’s style and in this way claims to increase conversions.
With regard to reliability of distribution of SMS to the end users, Yotpo provides no data to claim the effectiveness of their distribution or any mention of their SLA other than to state that their SMS deliver ability engine ensures text messages ‘gets delivered on time, every time’.
There is no mention of any 100% satisfaction guaranteed or what Tier level telecommunication carriers are engaged to ensure reliable and efficient prompt distribution with instant message delivery.
With regard to compliance approach, they do alert parties that their subscriber tools are built according to TCPA, CTIA, and GDPR guidelines to guarantee client’s list is compliant with the latest privacy regulations. They also make sure to use strong configuration standards to harden their servers and keep them up-to-date with the latest security patches.
Yotpo does not have a direct telephone contact but rather provides an email contact on its website. They do provide a range of services including a Product Page Guide; a guide to creating high-converting eCommerce product pages; a loyalty ROI Calculator; and SMS Marketing examples so that one can see what the loyalty program could look like.
This enterprise is able to provide the communication tools that are required for businesses to increase successful eCommerce opportunities and in turn, a higher ROI for marketing and communication campaigns.
Reviews are generated from clients’ comments added to their website. There is no indication of the use of a reliable Trustpilot site for reviews.
This SMS provider has API software to be able to accelerate the client’s business growth with real-time analytics that deep dive into every aspect of the client’s text marketing strategy. This way one can know where subscribers are coming from and the impact of each subscription source with data-driven insights into every tool they use.
Yotpo is able to monitor performance with live data analytics — like revenue, spending, ROI, CTR, and CVR — for every text that is sent and to know instantly what works. This way the client is able to view SMS subscriber growth, revenue, and messaging with downloadable reports to leverage and evaluate the effectiveness of the marketing strategy.
Yotpo is an eCommerce marketing platform that provides a range of solutions for businesses looking to improve their online presence, customer engagement, and sales. Founded in 2011, Yotpo is based in New York City and has offices in Israel, the United Kingdom, and Australia.
Yotpo’s eCommerce marketing platform offers the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Using data science, the platform generates up to 9 times more customer reviews and content than any other User-Generated Content (UGC) solution.
Published by Alain Grossbard