Yotpo concentrates on servicing eCommerce enterprises that have a lot of sales. It’s for the mature eCommerce site.
While it is likely to be too expensive for small businesses, there is always the opportunity to start with a FREE plan and then grow into a paid plan once it makes financial sense.
By Alain Grossbard / Updated: Wednesday, April 02nd, 2025
Yotpo was founded in 2011 in the USA by two fellow engineers to help eCommerce brands create better shopper experiences. Yotpo is now the leading provider of solutions that power the whole customer journey, including loyalty, SMS marketing, referrals, and visual user-generated content. It is centred around promoting eCommerce brands through SMS and MMS messages to mobile shoppers.
Yotpo, a significant player in the e-commerce review platform space, offers a range of features, including customer reviews, loyalty and referral programs, and SMS marketing capabilities. However, it has faced criticism for high pricing, and sometimes there is a slowdown in page speeds. Despite its comprehensive services, some customers feel Yotpo has stopped innovating. It’s best suited for medium to large businesses, but alternatives might offer better value for some companies
This SMS Marketing company offers a range of SMS pricing depending on the country. Regarding the Australian dollar, their charges, dependent on volumes, are in the mid-range compared to other SMS marketing providers.
In terms of pricing, Yotpo offers customized pricing plans based on a business’s specific needs and messaging volume. They also offer a free trial for companies to test their SMS marketing solution before committing to a paid plan.
Yotpo categorizes SMS pricing in terms of Free, growth (US$19/Month), prime (US$59/Month), premium (US$199/Month), and customized pricing termed Enterprise. The details of each pricing plan cover many services but do not detail the volumes of text messages for each category. Interested parties need to contact Yotpo or look at their website to see if the offers suit their needs.
Updated on 05-05-2025. Currency is in AUD $
You can view https://www.yotpo.com/pricing to learn more about those SMS providers.
The overall rating is based on review by our experts
Yotpo’s marketing platform can collect SMS subscribers anywhere. Its tools are built to reach mobile consumers using keywords, QR codes, native-text sign-up, and Shopify POS. With dual opt-in tools for SMS and email, it can maximize subscriber collection in one engaging touch point.
One key feature of Yotpo’s SMS marketing solution is its automation capabilities. Businesses can set up automated campaigns to send SMS messages at specific times or based on customer actions, such as abandoned cart reminders, post-purchase follow-ups, and product recommendations.
Yotpo also offers customizable templates for SMS messages, making it easy for businesses to create engaging and compelling messages without extensive design or copywriting skills. Additionally, Yotpo’s SMS marketing solution integrates with other Yotpo tools, such as its review management platform, allowing businesses to incorporate SMS messaging into their overall marketing strategy efficiently.
This company focuses on turning shoppers into SMS subscribers by engaging multi-channel subscriber collection experiences to build a sizeable mobile audience quickly and easily for the client.
It has customized on-site forms, tap-to-subscriber pop-ups, footers, and other mobile-optimized widgets to fit the client’s brand style and, thus, claims to increase conversions.
Concerning the reliability of SMS distribution to the end users, Yotpo provides no data to claim the effectiveness of its distribution or mention its SLA other than to state that its SMS delivery ability engine ensures text messages get delivered on time, every time.
There is no mention of any 100% satisfaction guarantee or what Tier-level telecommunication carriers are engaged to ensure reliable and efficient prompt distribution with instant message delivery.
Regarding the compliance approach, they alert parties that their subscriber tools are built according to TCPA, CTIA, and GDPR guidelines to guarantee that the client’s list complies with the latest privacy regulations. They also use strong configuration standards to harden their servers and update them with the latest security patches.
Yotpo does not have a direct telephone contact but provides an email contact on its website. It offers various services, including a Product Page Guide to creating high-converting e-commerce product pages, a loyalty ROI Calculator, and SMS Marketing examples to show what a loyalty program could look like.
This enterprise can provide the communication tools required for businesses to increase successful eCommerce opportunities and, in turn, a higher ROI for marketing and communication campaigns.
Reviews are generated from clients’ comments added to their website. There is no indication of using a reliable Trustpilot site for reviews.
This SMS provider has API software that accelerates the client’s business growth with real-time analytics that deep-dive into every aspect of the client’s text marketing strategy. This way, one can know where subscribers are coming from and the impact of each subscription source with data-driven insights into every tool they use.
Yotpo can monitor performance with live data analytics—like revenue, spending, ROI, CTR, and CVR—for every text sent and know instantly what works. This way, the client can view SMS subscriber growth, revenue, and messaging with downloadable reports to leverage and evaluate the effectiveness of the marketing strategy.
Yotpo is an eCommerce marketing platform that provides solutions for businesses looking to improve their online presence, customer engagement, and sales. Founded in 2011, Yotpo is based in New York City and has offices in Israel, the United Kingdom, and Australia.
Yotpo’s eCommerce marketing platform offers the most advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. Using data science, the platform generates up to 9 times more customer reviews and content than any other User-Generated Content (UGC) solution.
Published by Alain Grossbard
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