Yotpo SMS review
Yotpo SMS no longer exists as a product you can buy. Yotpo announced it was exiting native email and SMS marketing, the product was decommissioned by the end of that year, and departing customers were directed by trade coverage to Attentive and Omnisend, though an existing customer can still reach the "Product Decommissioned" lifecycle end notice at the old address. Yotpo SMS publishes no rate and no sign-up today, so a buyer compares the providers that still trade.
Reader-supported. We earn a commission when you sign up with a provider through this site. Commission never affects a score or a position. How we make money.
No overall score
One of 56 brands reviewed. Not in the priced comparison: a retired brand, no longer sold under this name.
- The product is decommissioned and the dashboard is no longer active
- Neither destination named in trade coverage, Attentive or Omnisend, is an Australian SMS gateway
- No price, support, sender types or Australian presence is published
Yotpo SMS at a glance, checked 16 October 2026
What Yotpo SMS publishes, read from its own pages, the Australian Business Register and ACMA's list. 1 of 1 facts are published; the rest say so. What each row measures.
| Fact | Yotpo SMS | Read |
|---|---|---|
| Australian entity | Tier 2, Registered AU entity, ABN 36 655 440 609 |
Yotpo SMS is a tier 2 provider with ABN 36 655 440 609.
Where Yotpo SMS stands
Yotpo SMS, formerly SMSBump, no longer exists. Yotpo acquired SMSBump in January 2020, merged it into Yotpo SMS and Email in May 2023, announced its exit from native email and SMS on 5 August 2025 and completed the shutdown by the end of that year. Nothing about price, presence, support or sender types is published. The decommission page names no replacement, and neither of the destinations named in trade coverage, Attentive and Omnisend, is a like-for-like Australian SMS gateway.
Australian presence: tier 2, Registered AU entity. Yotpo (AUS) Pty Ltd (ABN 36 655 440 609) is an Australian private company registered in Victoria, and Yotpo announced a Sydney office in February 2022 (ABN Lookup and Yotpo, read 16 October 2026). The SMS product itself is retired.
How Yotpo SMS prices
Yotpo SMS publishes no per-message rate that maps onto a monthly sending volume, so this page prints none.
Yotpo SMS publishes no Australian per-message rate keyed to monthly volume, so this review prints none (why we never estimate one).
What happened to Yotpo SMS
Yotpo SMS began life as SMSBump, a separate product that Yotpo later acquired. After the acquisition, Yotpo merged SMSBump into a combined product called Yotpo SMS and Email. That merger made the SMS product part of a wider marketing suite rather than a standalone service.
The next stage came when Yotpo announced it was exiting native email and SMS marketing. The announcement said the product would be decommissioned, and the shutdown was completed by the end of that year. The old address at smsbump.yotpo.com now redirects to a "Product Decommissioned" lifecycle end notice.
The dashboard and its background services are no longer active. The decommission page names no replacement product. Trade coverage of the announcement reported that departing customers were directed to Attentive and Omnisend. What a former customer needs to know next is where those customers landed.
Where Yotpo SMS customers went
The destinations named in the trade blog were Attentive and Omnisend. This site does not assess Attentive or Omnisend as Australian SMS gateways, and this page's verdict treats that gap as a weakness of the outcome. A former Yotpo SMS customer should treat those names as leads rather than as settled replacements.
This site does not assess Attentive or Omnisend as Australian SMS gateways. No price, support channel, sender type or Australian presence is published for the decommissioned Yotpo SMS product itself. That means a former customer cannot check what the old service charged or offered, and must compare what each successor publishes on its own site.
When moving, a former Yotpo SMS customer should check what each candidate provider publishes about rates, Australian presence, sender types and support. This site lists no API, email to SMS, two-way SMS, SMPP, MMS, RCS, dedicated number, shared number or alphanumeric sender ID claim for Yotpo SMS, so none of those can be confirmed from the old product's material. A move is a fresh comparison, not a transfer of old settings. That comparison starts with what the old site still shows.
What Yotpo SMS publishes today
The old address at smsbump.yotpo.com now redirects to a "Product Decommissioned" lifecycle end notice. The notice states the lifecycle end plainly. The dashboard and its background services behind that address are no longer active.
The decommission page names no replacement product. Nothing about price, presence, support or sender types is published. The page publishes nothing either way about an API, email to SMS, two-way SMS, SMPP, MMS to Australian mobiles, RCS to Australian mobiles, a dedicated number, a shared number or an alphanumeric sender ID, and this review claims none of those.
The trade blog that reported the announcement said departing customers were directed to Attentive and Omnisend. That statement sits in trade coverage, not on the decommission page itself. Nothing else about the product is published today, which is why a buyer must look elsewhere.
Choosing a provider instead of Yotpo SMS
A former Yotpo SMS customer should compare the providers that still trade on the things the old product no longer publishes: rates, Australian presence, sender types and support. This site treats the absence of a like-for-like Australian SMS gateway among the named destinations as a real weakness, so a buyer should check each candidate's Australian presence directly rather than assume it.
This site's rate table ranks the providers that publish a rate. Since Yotpo SMS publishes nothing today, it does not appear as a live option there. A buyer can compare the providers that trade, read the review of where Yotpo SMS customers went, and weigh each provider on what it actually publishes.
Who owns Yotpo SMS?
Yotpo SMS is a retired brand operated by Yotpo (AUS) Pty Ltd (ABN 36 655 440 609), Melbourne, a subsidiary of Yotpo, checked 16 October 2026.