Send SMS From Computer Guide

The Effectiveness of SMS on Computers

Several studies and reports have highlighted the effectiveness of SMS to computers regarding open rates and response rates compared to other channels like phone calls, emails, or social media platforms like Facebook. Here are some statistics:

Open Rates: Ninety per cent of SMS messages are read within the first three seconds, and SMS has a final read rate of 98%, according to a Denmark report. According to Mailchimp’s industry benchmarks, this is significantly higher than email, which has an average open rate of 21.33%.

Response Rates: SMS messages also have a higher response rate. A study by Gartner suggested that SMS response rates are 45%, while email response rates are only around 6%.

Speed of Response: People also tend to respond to SMS messages more quickly. According to a report by Velocify, 70% of mobile browsing happens within 5 seconds of receiving an SMS.

Engagement on Facebook: Comparing SMS to social media platforms like Facebook, a study by TechCrunch reported that Facebook’s organic reach is only about 12.6%, meaning that a small fraction of followers see posts from a page. This is significantly lower than the reach of an SMS campaign.

Preference: According to a survey by SAP, 64% of consumers believe businesses should use SMS messages more than they currently do, and 70% feel that SMS is a good way for businesses to get their attention.

Remember, while these statistics highlight the potential effectiveness of SMS marketing, the actual effect can vary greatly depending on factors such as the quality of the messaging, the relevance to the recipient, the timing of the message, and whether the recipient has opted in to receive such messages.

How sending an SMS from your computer can help your business

Sending SMS from a PC can be a powerful tool for companies and organisations that can enhance your marketing and communication strategies and campaigns.

Here are 10 significant reasons for adopting an SMS from a computer strategy:

Efficiency and Speed: Typing on a PC is typically faster and more efficient than typing on a mobile device. With a 98% open rate, bulk SMS ensures that customers, staff, and members are delivered a message and read within minutes. This allows businesses to send messages more quickly and to more people.

Automation: Many PC-based SMS platforms allow for automation. This means businesses can schedule messages to be sent out at specific times or trigger notifications based on certain events or actions. This can save a lot of time and ensure that messages are sent when they are most likely to be effective.

Personalization: PC-based SMS platforms often allow for the personalisation of messages. This can make the messages more effective, as they can be tailored to the individual recipient.

Analytics: Many PC-based SMS platforms provide analytics on messages sent out. You can see which contacts received the SMS text and determine who responded or opted out. This can provide valuable insights into the messages’ effectiveness and help businesses improve their messaging strategy.

Integration: PC-based SMS platforms can often be integrated with other business systems, such as CRM or marketing automation. This can make it easier to coordinate messaging with other marketing activities.

Cost-effectiveness: SMS messaging can be a cost-effective way of reaching customers, particularly compared to other forms of marketing, such as direct mail or print advertising.

High Open Rates: SMS messages have a high open-rate compared to emails. This means the recipient is more likely to see and read your message.

Real-time Communication: SMS allows real-time communication, which is beneficial for time-sensitive information or updates.

Global Reach: SMS doesn’t require an internet connection, which means you can reach customers anywhere, even if they don’t have access to reliable internet.

Customer Engagement: SMS can be a great way to engage with customers, providing updates, promotions, or simply keeping your brand at the top of their minds.

Remember, while SMS can be a powerful tool, it is important to respect your customers’ privacy and ensure you have their permission to send them SMS messages.

Some specific examples of how sending an SMS from your computer can help your business or organization

Alerts and Notifications:

• Banks can send transaction alerts or suspicious activity notifications to their customers.
• E-commerce businesses can send order confirmation, shipping, and delivery notifications.
• IT departments can send system downtime or maintenance alerts to employees.
• Utility companies can send outage notifications to customers.

Appointment Reminders:

• Medical practices can send appointment reminders to patients, reducing the number of missed appointments.
• Salons or spas can remind customers of upcoming appointments or schedule changes.
• Service businesses (like home repair or maintenance) can remind customers of their appointment window.

SMS Marketing Campaigns:

• Retail businesses can send promotional offers or discount codes to customers who have opted to receive them.
• Restaurants can send daily specials or reservation availability to their customer base.
• Event organizers can send updates about upcoming events or ticket availability.

Rostering:

• Companies with shift workers (like call centres or factories) can send shift reminders or roster changes.
• Volunteer organizations can send reminders for volunteer shifts or request additional help when needed.
• Sports teams or clubs can send reminders about practice times, game schedules, or changes in the roster.
• Remember, it is vital to ensure that any SMS communication complies with relevant laws and regulations and that customers or employees consent to receive such messages.