The Effectiveness of SMS on Computers


Several studies and reports have highlighted the effectiveness of SMS to Computers in terms of open rates and response rates compared to other channels like phone calls, emails, or social media platforms like Facebook. Here are some statistics:

  1. Open Rates: Ninety per cent of SMS messages are read within the first three seconds, and SMS has a final read rate of 98%, according to a Dynmark report. This is significantly higher than email, which has an average open rate of about 21.33% according to Mailchimp’s industry benchmarks.
  2. Response Rates: SMS messages also have a higher response rate. A study by Gartner suggested that SMS response rates are 45%, while email response rates are only around 6%.
  3. Speed of Response: People also tend to respond to SMS messages more quickly. According to a report by Velocify, 70% of mobile browsing happens within 5 seconds of receiving an SMS.
  4. Engagement on Facebook: Comparing SMS to social media platforms like Facebook, a study by TechCrunch reported that Facebook’s organic reach is only about 12.6%, meaning that a small fraction of followers see posts from a page. This is significantly lower than the reach of an SMS campaign.
  5. Preference: According to a survey by SAP, 64% of consumers believe businesses should use SMS messages more than they currently do, and 70% feel that SMS is a good way for businesses to get their attention.

Remember, while these statistics highlight the potential effectiveness of SMS marketing, the actual effect can vary greatly depending on factors such as the quality of the messaging, the relevance to the recipient, the timing of the message, and whether the recipient has opted in to receive such messages.

How sending an SMS from your computer can help your business

Sending SMS from a PC can be a powerful tool for businesses and organisations that can enhance your marketing and communication strategies and campaigns.

Here are 10 important reasons for adopting an SMS from a computer strategy:

  1. Efficiency and Speed: Typing on a PC is typically faster and more efficient than typing on a mobile device. With a 98% open rate, bulk SMS ensure that customers, staff and members are delivered with a message and read within a matter of minutes. This allows businesses to send out messages more quickly and to a larger number of people.
  2. Automation: Many PC-based SMS platforms allow for automation. This means businesses can schedule messages to be sent out at specific times, or trigger messages based on certain events or actions. This can save a lot of time and ensure that messages are sent when they are most likely to be effective.
  3. Personalization: PC-based SMS platforms often allow for the personalisation of messages. This can make the messages more effective, as they can be tailored to the individual recipient.
  4. Analytics: Many PC-based SMS platforms provide analytics on the messages that are sent out. You can see which contacts received the SMS text and determine who responded or who opted out. This can provide valuable insights into how effective the messages are and can help businesses improve their messaging strategy.
  5. Integration: PC-based SMS platforms can often be integrated with other business systems, such as CRM or marketing automation platforms. This can make it easier to coordinate messaging with other marketing activities.
  6. Cost-effective: SMS messaging can be a cost-effective way of reaching customers, particularly in comparison to other forms of marketing such as direct mail or print advertising.
  7. High Open Rates: SMS messages have a high open rate compared to emails. This means your message is more likely to be seen and read by the recipient.
  8. Real-time Communication: SMS allows for real-time communication, which can be particularly useful for time-sensitive information or updates.
  9. Global Reach: SMS doesn’t require an internet connection, which means you can reach customers anywhere, even if they don’t have access to reliable internet.
  10. Customer Engagement: SMS can be a great way to engage with customers, providing updates, promotions, or simply keeping your brand at the top of their minds.

Remember, while SMS can be a powerful tool, it’s also important to respect the privacy of your customers and ensure you have their permission to send them SMS messages.

Some specific examples of how sending an SMS from your computer can help your business or organization

Alerts and Notifications:

  • Banks can send transaction alerts or suspicious activity notifications to their customers.
  • E-commerce businesses can send order confirmation, shipping, and delivery notifications.
  • IT departments can send system downtime or maintenance alerts to employees.
  • Utility companies can send outage notifications to customers.

Appointment Reminders:

  • Medical practices can send appointment reminders to patients, reducing the number of missed appointments.
  • Salons or spas can remind customers of their upcoming appointments or changes in their schedules.
  • Service businesses (like home repair or maintenance) can remind customers of their appointment window.

SMS Marketing Campaigns:

  • Retail businesses can send promotional offers or discount codes to customers who have opted in to receive them.
  • Restaurants can send daily specials or reservation availability to their customer base.
  • Event organizers can send updates about upcoming events or ticket availability.


  • Companies with shift workers (like call centers or factories) can send shift reminders or changes in the roster.
  • Volunteer organizations can send reminders for volunteer shifts or request additional help when needed.
  • Sports teams or clubs can send reminders about practice times, game schedules, or changes in the roster.
  • Remember, it’s important to ensure that any SMS communication is compliant with relevant laws and regulations and that customers or employees have given their consent to receive such messages.

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