Review of SMS Broadcast as a SMS Gateway Provider

Our SMS Gateway Australia Comparison review found SMS Broadcast to offer reasonably good value.

It’s customer service and range of text messaging features supports its good reputation and credibility standards.

About SMS Broadcast Gateway solutions

SMS Broadcast Text Message Gateway Logo

SMS broadcast is one of Australia’s most experienced SMS companies, established in 2005, offering a wide range of online SMS services including a comprehensive SMS gateway.

SMS Broadcast Gateway provides a means of distributing and receiving SMS from any web browser in order to make contact with customers or clients or employees in a prompt and effective manner.  It uses major Australian telecommunications network, such as Telstra, Optus, Vodafone and Virgin, which are served through its gateway. In many cases text messaging can be routed through a mobile phone network.

SMS Broadcast is a premium SMS gateway provider providing:

  • Time sensitive text messages
  • Text Message Alerts
  • The ability to send private messages
  • 2 Way SMS so customers can respond
  • Marketing and promotion campaigns
  • Appointment reminders

Visit SMS Broadcast Website

The company has gained a respected reputation as a reliable SMS provider to large and medium size businesses as well as government departments that require the need to distribute and receive text messages. It’s competitive pricing matches other Australian gateway providers and offers a user friendly client service.

SMS Broadcast distribute large volumes of SMS to people whether for promotions, reminders and updates.

Value of Using SMS Broadcast for Larger Organisations

Our SMS Broadcast review of a number of significant SMS Gateway companies in Australia showed that it suited well with larger companies who depend on reliability and security in sending large volumes of SMS in any one time. The strength of SMS Broadcast was its capacity to use premium Australian networks, virtually providing a guarantee to those businesses that SMS would be sent on the required day and time with an immediate response if required. SMS Broadcast offers industry partners their API for connectivity. However, their website provides no indication of their client base whether large or SMEs so one cannot provide feedback from larger organisations who may use this service.

 

SMS Broadcast services

The review showed that SMS Broadcast has numerous options of disseminating communication and marketing information through a browser based message gateway platforms such as Outlook Mobile Service, Email to SMS, Online SMS, and SMS Marketing facilities.  Such opportunities provide responses to be collated through their inbound system, which will be directed to any email address, or directly to a mobile phone. Similarly, SMS Broadcast capabilities extends extend to exporting contact numbers from any external program which can then be uploaded an address book format for use in campaigns. This means that you can be provided with personalised notices thereby improving your contact with customers, clients and staff.

For all the above reasons, SMS Broadcast rates relatively well among its SMS gateway competitors.

What about SMEs suitability to use SMS Broadcast Gateway Service?

For small to medium size businesses, it is an attractive offer by SMS Broadcast to provide an unlimited credit for the period of an agreement that is enforced. This provider appears not to offer a service level agreement may be a hindrance to some SMEs however it does offer the facility of never paying for undelivered messages. This means that SMEs should not be concerned about cost when distributing their SMS to their participants.

It is a developer and owner of its own technology and can create SMS solutions to suit SMEs specific needs, which can be a real advantage. As an Australian provider, it provides a local customer support number and its staff are available to assist with enquiries during Australian business hours only.

Taking into consideration the features and service available, SMS Broadcast does not rate well as a gateway provider for small to medium size businesses.

 Reliability and Compliance of SMS Broadcast

SMS Broadcast makes sure that texting can be done simply within a 30 seconds time frame. By logging in anywhere in Australia with an internet connection, you can be assured that the required SMS that you want distributed will be done without you worrying about the process or the timing.

Because SMS Broadcast has a powerful gateway platform that you will have access to in delivering your text messages with reliability and security, irrespective of whether it be a bulk or a single message transmission, there is a certain peace of mind when engaging this gateway provider. A reporting service is available to provide that reassurance.

SMS Broadcast Review

SMS Broadcast provides high level technology which is one of the best offered by an Australian text message provider that offers SMS Gateway Australia services.

There are two matters that need to be addresses. Firstly, SMS Broadcast does not provide a full uptime guarantee of a 100% assurance that text messages will be delivered immediately even though they emphasise that there reliability of being on time is full proof. Secondly they do charge $99 a year for a virtual number which may hinder some smaller businesses.

From our SMS Gateway review, this carrier is better suited for small to medium size enterprises than a larger company. On a ranking, SMS Broadcast ranked in the middle of its competitors.

From a compliance aspect, SMS Broadcast does not outline clearly its compliance requirements. One has to search the site to find its short SPAM details, privacy policy. lengthy and difficult to follow Terms and Conditions.

 

Which gateway is better for my business – Direct or Hybrid?

Australian SMS providers offer a range of text message gateways to help get your message across. These might include an email to SMS gateway Australia or a cheap SMS gateway. Larger providers will offer premium gateways. Unlike some other SMS gateway service providers, SMS Broadcast provides the option of both types of gateways. Any business SMS service offering cheap messages will almost certainly be using a hybrid gateway.

 

The optimal use of each gateway can be summarized as follows:

 Direct gateway  Time reliant SMS  SMS alerts  Confidentiality required  Importance of information
 Hybrid gateway  Bulk SMS (not time restricted)  Marketing campaigns  Appointment reminders  Service delivery notifications

 Reputation of SMS Broadcast

The company has gained a respected reputation as providing a SMS distribution service that is considered reliable and safe to organisations whether they are large businesses, SMEs or government departments.  This is shown by their sophisticated technology and the support they provide technically for those requiring assistance. It is this quality of customer care and their determination to attain the highest level of achievement and satisfaction that makes them a most reputable company. SMS Broadcast therefore ranks very highly from a reputation [perspective as seen from the graph below.

Online Reviews of SMS Broadcast

Comparing to other SMS Gateway providers, SMS Broadcast lacks in displaying or providing any online reviews or blogging invitations or requesting feedback

Other than saying it a wholly Australian owned company that since its inception in 2005, over 90% of our business is generated from loyal recurrent customers, there is no mention of clients or comments found in their website, unlike its competitors. Therefore it is rated with a low score on this facility.

 

About This SMS Gateway Australia Comparison

Because gateway service provider delivers their text message systems differently, it makes sense to be able to compare their features as a simple to follow comparison site so that potential client can make an intelligent decision about whom to engage. That’s why this SMS Gateway table Comparison was developed.

Visit SMS Broadcast Website

Each independent review has focused on looking at the strengths and weaknesses of each gateway SMS provider. It should be stressed that the reviewers of this table do not work in the SMS field.

The SMS Broadcast review should be considered as an indicator of SMS prices and features and can be changed without the authors knowing of such changes.

Please be aware that the Comparison Table is provided to you free of charge, however a commission may be required from the provider’s site should you engage in their service.

 

This site was updated on 29 August 2016

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