Review of SMS Broadcast as a SMS Gateway Provider

Our SMS Gateway Australia Comparison review found SMS Broadcast to offer reasonably good value.

Its range wide range of features, pricing, reliability and customer care service supports its credibility standards.

SMS Broadcast Review Of Their Text Message Gateway

SMS Broadcast is one of the significant SMS gateway providers in Australia. It began its operations back in 2005 and has a wide range of high valued customers. It serves purely the Australian market in text its text messaging service.

SMS Broadcast is a SMS gateway provider offering:

  • Time sensitive text messages
  • Sophisticated API software (HTTP API & Email-to-SMS API)
  • 2 Way SMS so customers can respond
  • Guaranteed lowest prices in Australia
  • Free trial

Visit SMS Broadcast Website

The company has gained a respected reputation as a reliable SMS provider to large and medium size businesses which includes government departments. Its competitive pricing matches other Australian gateway providers and offers a user friendly customer support service.

SMS Broadcast distribute a range of bulk SMS messages for promotions, reminders, offers, product launches, reward program updates or birthday specials.

Skip ahead

SMS Broadcast Review Of Prices

One of the points that SMS Broadcast offers is a guarantee on the lowest SMS prices in Australia, on the condition you are able to source a lower price. Simple, self-managed service means no need to contact SMS Broadcast or to discuss with a sales representative, thus reducing the overheads with a resultant lower price per SMS.

Thus SMS Gateway provider offers a discount for all new customers and there is an initial free trial of 25 free SMS to test the system.

SMS Broadcast SMS Gateway Prices

From a lengthy review of a number of reputable SMS Gateway providers, it illustrates the comparison of different providers pricing against each other.

Online Reviews of SMS Broadcast

Comparing to other SMS Gateway providers, SMS Broadcast lacks in displaying or providing any online reviews or blogging invitations or requesting feedback

SMS Broadcast Reviews

Other than saying it a wholly Australian owned company that since its inception in 2005, over 90% of our business is generated from loyal recurrent customers, there is no mention of clients or comments found in their website, unlike its competitors. Therefore it is rated with a low score on this facility.

Reputation of SMS Broadcast

The company has gained a respected reputation as providing a SMS gateway service that is considered reliable and safe to organisations whether they are large businesses, SMEs or government departments.  This is shown by their sophisticated technology and the support they provide technically for those requiring assistance. It is this quality of customer care, security and privacy in order to attain the highest level of achievement and satisfaction that makes them a most reputable company. SMS Broadcast therefore ranks very highly from a reputation compared to other providers as seen from the graph below.

Value of Using SMS Broadcast for Larger Organisations

Our SMS Broadcast review of a number of significant SMS Gateway companies in Australia showed that it suited well with larger companies who depend on reliability, privacy and security in sending large volumes of SMS in any one time. The strength of SMS Broadcast is its capacity to use premium Australian telecommunication carrier networks, virtually providing a guarantee to those businesses that SMS would be sent on the required day, at the required time and with an immediate response if required. SMS Broadcast offers industry partners their API for connectivity. However, their website provides no indication of their client base whether large or SMEs, so one cannot provide feedback from larger organisations who may use this service.


SMS Broadcast services

The review showed that SMS Broadcast has numerous options of disseminating communication and marketing information through a browser based message gateway platforms such as Outlook Mobile Service, Email to SMS, Online SMS, and SMS Marketing facilities.  Such opportunities provide responses to be collated through their inbound system, which will be directed to any email address, or directly to a mobile phone. Similarly, SMS Broadcast capabilities extends to exporting contact numbers from any external program which can then be uploaded into an address book format for use in campaigns. This means that the business can be provided with personalized notices to improve contacts with customers, clients and/or staff.

For all the above reasons, SMS Broadcast rates relatively well among its SMS gateway competitors.

What about SMEs suitability to use SMS Broadcast Gateway Service?

For small to medium size businesses, it is an attractive offer by SMS Broadcast to provide an unlimited credit for the period of an agreement that is enforced. This provider appears not to offer a Service Level Agreement (SLA) and this may be a hindrance to some SMEs however it does offer the facility of never paying for undelivered messages. This means that SMEs should not be concerned about cost when distributing their SMS to their end users.

SMS Broadcast is a developer and owner of its own sophisticated API software technology and can create SMS solutions to suit SMEs specific needs, which can be a real advantage. It has 2 different SMS gateways for ensuring SMS capability to software:

  • HTTP API – This is a full featured API which is ideal for distributing bulk text messages as well as single messages
  • Email to SMS – this is a simple way of sending text messages over email.

As an Australian provider, it provides a local customer support number and its staff are available to assist with inquiries during Australian business hours only, but not on a 24/7 basis.

Taking into consideration the features and services available, SMS Broadcast does not rate well as a gateway provider for small to medium size businesses.

 Reliability and Compliance of SMS Broadcast

SMS Broadcast makes sure that texting can be disseminated within a 30 seconds time frame. By logging in anywhere in Australia with an internet connection, one can be assured that the required SMS that needs to be distributed will occur without the concern  about the process or the timing.

Because SMS Broadcast has a powerful gateway platform that you will have access to in delivering your text messages with reliability and security, irrespective of whether it be a bulk or a single message transmission, there is a certain peace of mind when engaging this gateway provider. A reporting service is available to provide that reassurance.

SMS Broadcast Review

SMS Broadcast provides high level software integration technology which is considered to be one of the best offered by an Australian text message provider that offers SMS Gateway Australia services.

There are two matters that need to be addresses. Firstly, SMS Broadcast does not provide a full uptime guarantee of a 100% assurance that text messages will be delivered immediately even though they emphasise that there reliability of being on time is full proof. Secondly they do charge $99 a year for a virtual number which may hinder some smaller businesses.

From our SMS Gateway review, this carrier is relatively well suited for small to medium size enterprises than a larger company. On a ranking, SMS Broadcast ranked in the middle of its competitors.

From a compliance aspect, SMS Broadcast does not outline clearly its compliance requirements. One has to search the site to find its short SPAM details, privacy policy. lengthy and difficult to follow Terms and Conditions.

Visit SMS Broadcast Website


Which gateway is better for my business – Direct or Hybrid?

Australian SMS providers offer a range of text message gateways to help get your message across. These might include an email to SMS gateway Australia or a cheap SMS gateway. Larger providers will offer premium gateways. Unlike some other SMS gateway service providers, SMS Broadcast provides the option of both types of gateways. Any business SMS service offering cheap messages will almost certainly be using a hybrid gateway.

The optimal use of each gateway can be summarised as follows:

 Direct gateway Time reliant SMS SMS alerts Confidentiality required Importance of information
 Hybrid gateway Bulk SMS (not time restricted) Marketing campaigns Appointment reminders Service delivery notifications

Overall Thoughts On SMS Broadcast

SMS broadcast is one of Australia’s most experienced SMS companies, established in 2005, offering a wide range of online SMS services including a comprehensive SMS gateway.

SMS Broadcast Gateway provides a means of distributing and receiving SMS from any web browser in order to make contact with customers or clients or employees in a prompt and effective manner.  It uses major Australian telecommunications network, such as Telstra, Optus, Vodafone and Virgin, which are served through its gateway. In many cases text messaging can be routed through a mobile phone network.

About This SMS Gateway Australia Comparison

Because gateway service provider delivers their text message systems differently, it makes sense to be able to compare their features as a simple to follow comparison site so that potential client can make an intelligent decision about whom to engage. That’s why this SMS Gateway table Comparison was developed.

Each independent review has focused on looking at the strengths and weaknesses of each gateway SMS provider. It should be stressed that the reviewers of this table do not work in the SMS field.

The SMS Broadcast review should be considered as an indicator of SMS prices and features and can be changed without the authors knowing of such changes.

Please be aware that the Comparison Table is provided to you free of charge, however a commission may be required from the provider’s site should you engage in their service.


This site was updated on 2 April 2018

Back to top