SMS Broadcast SMS Marketing Review

The SMS Marketing Comparison shows SMS Broadcast as a well established SMS Marketing Provider in Australia.

Their comparable low SMS charges and variety of marketing service outcomes make them worthy of consideration.

SMS Broadcast as a Marketing Provider

SMS Broadcast is a long established company in Australia offering SMS marketing services to institutions, businesses and organised of all sizes. This company, which is based in Melbourne was established in 2005 and has over 13 years of experience as a cost effective SMS provider for marketing purposes.

SMS Broadcast has earned a reputation within the Australian SMS messaging industry scene as the reliable service that send and receive SMS text messages from PC’s and web browsers.

SMS BRoadcast computer to mobile

SMS marketing, which is also referred to as text message marketing or bulk SMS, is an effective means of sending and engaging customers with marketing messages that will ultimately drive sales and revenue for a business. Using text messaging, a business or organisation can:

  • Ensure prompt text message delivery to target audiences;
  • Keep customers well informed;
  • Improve customer relationship by personalizing the message;
  • Provide instant notification;
  • Promote a brand;
  • Easy way to send offers, promotions and coupons to increase awareness and actions.

Value Features of using SMS Broadcast 

SMS Broadcast delivers reliable SMS solutions to businesses and organisations, who needs to communicate fast and effectively with their customers, stakeholders and staff at any time. See SMS Marketing Australia Comparison Table.

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Our SMS Broadcast review found their network supports a wide range of solutions for SMS text messages including browser based message platform, Outlook Mobile Service, Email to SMS, Online SMS and SMS Gateway.

Their SMS Broadcast API means that you can easily integrate text messages into the business systems.   It is simple to use and a text message can be sent and delivered within 30 seconds. Thousands of SMS can be sent at once, giving the business the opportunity to distribute to a wide number of people when required. It allows you to choose your replies to be managed by SMS Broadcast inbound system, go straight to your email, or directly to your mobile phone.

SMS Broadcast has two types of SMS gateways for adding text message capability to software. It can be either using a HTTP API system or an easy to use email API. The HTTP API allows the business or organisation to send and receive bulk and single messages. Alternatively, software packages with SMS capabilities can use the email-to-sms gateway for distribution purposes. This requires you to set up an account and register with SMS Broadcast. The email message , using up to 160 characters  of your message, will be sent as a SMS message.

SMS Bulk Broadcast

There are a number of valued features such as providing destination numbers that can be imported from a spreadsheet or copied and pasted from Excel or similar software. You can also export numbers from an external program where you can manage your contacts. This file can be uploaded into provider’s address book or used for a marketing campaign. By merging names and other information into text messages, it allows you to personalize these messages, improving engagement with your clients, stakeholders, employees and customers and thereby increasing the efficiency and effectiveness of your marketing or communication campaign.

The price value of using SMS Broadcast

Our SMS Marketing Australia Comparison review of major SMS marketing providers found that their prices were overall one of the cheapest compared to competitors in the same field, whether it be sending out low number of text messages to high volume text messaging.  SMS Broadcast has a price match guarantee in case you happen to find a legitimate lower price.

SMS Marketing Charges

SMS Broadcast offers for first purchasers a significant lower cost per credit of 2 cents whether it is for a minimum of 500 SMS to 1,000,000 or more SMS.

It does not charge a monthly fee compared to some other competitors. There is no expired credits and you never pay for undelivered text messages.

Their virtual number costs are slightly more expensive each month but do not offer Keyword Response SMS service unlike some other providers. These SMS keyword applications are designed to send customized SMS replies or reminders based on the ‘Body’ of the incoming text message. When an SMS message is received at your mobile phone number, your application will fetch the ‘Body’ request of the message. Your application will then match the text of your incoming message with the keywords you have listed and send a reply.

SMS Broadcast does offer unlimited credit availability, but so do all the other equivalent SMS marketing providers compared.

They actively monitor the prices of the SMS markets and claim that they offer the low everyday prices for SMS messages. Therefore, they should be considered against other SMS providers.

Reliability of SMS Broadcast

Being an Australian based company, all SMS messages use Australian telecommunication carriers on an ongoing basis which includes networks such as Telstra, Optus, Vodafone and Virgin Mobile. Such carriers offer reliable means of delivering SMS within Australia and will ensure the text message is delivered effectively and promptly.

SMS Broadcast services

One issue that is shown in the SMS Marketing Comparison table is that SMS Broadcast does appear not to offers full Uptime Service Level Agreement (SLA) Guarantee or money-back uptime reliability, which is different from some of the other SMS service providers. Uptime guarantees are attractive when used in a marketing pitch, but even the best guarantee will not stop your site going offline.

Customer Care Service of SMS Broadcast

From our SMS Broadcast review of SMS Marketing Australia providers, it found that SMS Broadcast has key strengths in network offers and services more so than its competitors. It offers a reliable Australian support customer service. It has a 1 300 number during business hours, and an email address. There is no Facebook, Twitter or other social media contacts. It has some good reviews on its website.


SMS Broadcast mobile

SMS Broadcast has a Privacy Policy which sets out the approach which SMS Broadcast will take in relation to the treatment of Personal Information. It includes information on how SMS Broadcast collects, uses, discloses and keeps secure, individuals’ Personal Information. It also covers how SMS Broadcast makes the Personal Information it holds available for access to and correction by the individual. It complies with Australian spam rules.

SMS Broadcast has earned a reputation in the SMS messaging industry as the reliable service that enables individuals, businesses and organisations. There is no mention of of large or SME organisations that use their services unlike other SMS Marketing providers.

About This SMS Marketing Comparison Table

The SMS Marketing Australia Comparison Table was developed to identify and compare the services and products offered by the range of marketing SMS providers through means of an independent yet well analysed SMS Comparison Table.

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The information has been categorised into a simplified, readable, and easy to follow tabulated format so as to provide you with key information on key selection criteria such as message distribution costs, networks availability, composing online to single and bulk recipients, credit availability, service support and so on.

It should be stressed that the information provided in the table and our SMS Broadcast review should only be used as a guide as prices and features may be updated at any time by the SMS providers’ websites without any prior notification.

This SMS Marketing Australia Comparison Table is provided for free to assist you, however a commission may be given from the provider’s site if you click through their website and engage their services. There are no forms of advertising on this site and the authors have made price and other key features the selection elements that have led to the recommendations made on the site.


Latest update was made on 7 May 2018

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