ClickSend as a Bulk SMS provider

ClickSend is one of the major and reputable players in the bulk SMS distribution industry in Australia. It is in the business of being able to contact directly by sending text messages to many thousands of people for their clients whether it is for marketing or communication campaigns such as specials, reminders or discount offerings to mention just a few uses.  It is a very effective way of communicating quickly and most effectively to customers or to staff as a point of difference.

There are always ways of finding a text message solution to an issue or as a marketing means and that is why ClickSend has the one-stop shop facilities to send bulk SMS, with the innovative systems to include merging and online address book services. All is required by the client is a web enabled computer with no set up required.

The authors of this independent assessment site have prepared this Bulk SMS Comparison site to allow you to read, interpret and be able to compare the services offered by ClickSend against other major Australian bulk SMS providers.

ClickSend SMS Website


Features When Using Clicksend’s Bulk SMS Gateway

This Australian bulk SMS provider offers a range of valuable products and services that will ensure mass distribution of text messages are able to be disseminated immediately. Its Email to SMS service allows you to use your own email without the need for any fancy software to seamlessly communicate a message immediately to a wider audience. It can done through quickly and effectively done through ClickSend’s Cloud Service. Using its high performance direct premium routes it allows text messages to be reliably distributed without the concern when it will be delivered by the client or company.
Clicksend pic 1

Some of the major features of ClickSend have to offer include:

  • Ability to target any group of people through an effective API platform
  • Offers a money back guarantee if not meet client’s satisfaction
  • Provide a guarantee to their clients that mass number of text messages can be delivered when directed
  • Provide a bulk SMS service that is customized to suit individual business requirements
  • Personalizes messages by attaching customer information through their bulk SMS software
  • Ability to gain 24/7 customer care access when required through their bulk SMS gateway provider
  • Allow full tracking history of text messages.

Text to speech through voice calls is an alternative to sending a text message. Text is converted into voice calls which is then adapted to local languages and voices.

ClickSend Bulk SMS Features


As ClickSend has a powerful web-based emails to SMS services whether it is MMS capabilities or simply texting that is simple to use. It offers reply options with means receiving responses to appreciate the effectiveness of the text message.

On an overall level of features offered compared to other SMS bulk providers, ClickSend rates very well among its major bulk competitors.

Does ClickSend Offer Value for Money?

A review of ClickSend shows that it is one of the best providers with regard to offering a range of cheap SMS pricing schedules which is re-assuring and worthy of consideration.

In general, ClickSend pricing rates for low volume distribution per month was one of the lowest whether it is for distributing small numbers of text message over a monthly period or sending over 250 000 SMS per month.

ClickSend SMS Website

There are no contracts, setup fees or recurring fees. SMS credits don’t expire unlike several other bulk text message providers.

Income SMS’s are free with Clicksend but monthly fees are charged for dedicated numbers. Payment can be pre-paid or monthly. They do provide unlimited credit compared to its competitors and also ensures 100% uptime guarantee. The equals the highest level within the industry.

There is a charge of $19 per month for a dedicated number and a set-up fee of $1200 and a short-code charge of $320 per month.

It can be said in general when comparing major bulk sms providers, as indicated by the graph below, that ClickSend has a very competitive  pricing schedule.

Clicksend’s Reliability and Latency

As an Australian based text message bulk provider, Clicksend understand the needs of Australian businesses. Their customer support centre is Australian-based with comprehensive hours for support. Their free trial of 50 SMS offer also helps businesses test this level of service and support that is matched by the 100% uptime Service Level Agreement (SLA).

This bulk provider offers a range of API docs to ensure it has the platforms in place from a reliability perspective. Also it has in place security, and GDPR (General Data Protection Regulation) with Anti-SPAM compliance in place to ensure developers understand and adhere to privacy and confidentiality.

The fact that this bulk SMS supplier has branded clients such as Park Royal, Etihad Stadium, Woolworth, Specsaver, National Breast Cancer Foundation, LJHooker and Dan Murphy.

As can be demonstrated below through a graphical illustration, ClickSend reliability rates highly with an excellent rating compared to its competitors. However, it should be stated that all the five bulk sms distributors do rate extremely well from a reliability perspective. This is very reassuring for any prospective as well as current clients.

Help and Support provided by ClickSend

The review of ClickSend indicates that they are one of the few Australian bulk SMS providers to offer a 24/7 call centre number 1 800 731 354 with an additional phone number of 08 6355 5999 and an easily accessible 24/7 email address should you not wish to speak to the call centre in person but communicate an issue by email. An international line is also offered for those international customers calling outside of Australia.

Provision of a free SMS trial to show 50 Messages for first timer who log in to assess the ease of SMS distribution are available. They have an immediate pop-up screen for a chat about their services and occasionally they any special offers.

sms Central 2

ClickSend provides blogs to keep up to date with existing new products and features.  Also, their knowledge base contains FAQ and tutorials to assist in the understanding and process in using ClickSend to distribute SMS to your customers.

Its website is very transparent with a variety of social media avenues to ways of contacting them whether it is by Google+, post Facebook, Twitter or by Skype too. An international phone number is also provided on their contact page. A FAQ on the front page of their site is also available.

ClickSend SMS Website

From a bulk SMS company comparison perspective, ClickSend rates extremely well as a very transparent communicator.

More About This Bulk SMS Table Comparison

The authors know the difficulty of deciding which bulk SMS provider is best for your needs. With so many bulk providers offering their services in Australia, numerous features, pricing structures and delivery networks on the offer it can time to select the appropriate provider for your needs. You view head to head text message providers of Clicksend vs DirectSMS and MessageMedia through our comparison tables.

A Bulk SMS Comparison Table and comparison site identify and compares products & services offered in an independent and easily interpreted analytical way.

Since SMS providers can adjust pricing without advanced notice, please prices and features on their website. If by chance the information provided on this site needs updating you can use the contact us section of changes needed without personal details.

This analysis was updated on 10 January 2020


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