A full comparative review of Clicksend and DirectSMS (based on Australian bulk SMS providers) is provided.
This comparison is based on the two SMS providers’ features, prices, customer service, reliability and other key factors.
Clicksend was recommended over DirectSMS based on three key features:
Clicksend pricing can be as low as A$0.0125 per SMS for large volumes of text message delivery of 100,000 to 200,000. Other costs include $2.50 per month for a dedicated number and $1450 per month for a dedicated short-code (with a setup fee of $1450). There are no setup fees for dedicated numbers. Inbound text messages with ClickSend are free as is the setup for a dedicated number. MMS outbound messages price is charge is $0.04 per MMS. On the other hand, DirectSMS starts at $0.055 per SMS for the comparable number of text messages as stated for ClickSend. That’s a 25% comparative increase in SMS pricing. A dedicated inbound number costs depending on the plan you choose.
ClickSend offers 24/7 help, sales and support. This is available via national and local numbers as well as on Skype. There is also the option of live chat which can be suitable when using an SMS gateway online and requiring quick assistance. DirectSMS has phone support or e-mail support only from 8:00 am to 6:00 pm during weekdays. The availability of hours can be an issue for those who work long hours or during the weekend. This makes ClickSend more suitable for all businesses.
ClickSend as 4.7 – 1,325 reviews on Trust Pilot reviews with an average of 9.2 out of 10. This in part is due to their up-time guarantee which contributes to their service level agreement (SLA). This ensures a rebate is provided if a score lower than 100% is achieved for a month with <95% up-time leading to a full refund for the month. DirectSMS also has a strong review score of Rating: 4.6 – 36 reviews (9.1 out of 10) but from only 36 reviews. They also have an Up-time guarantee but it’s minimal in detail as is their up-time statistics.
Overall, across these three areas, ClickSend had the strongest offering which is why they are the recommended provider in this Clicksend vs DirectSMS comparison.
Two of the major players in the Australian SMS business world are ClickSend and DirectSMS. Both these SMS providers offer a wide range of bulk text messaging services that meets business and organisation needs whether it is for promotional, communication or marketing requirements. Also important for reminders or urgent matters that need to be notified to your customers, stakeholders or staff.
Both these Australian reputable companies provide a range of online text messaging features that will ensure that information is promptly and effectively sent to end-users via any web-enabled computer system without the business requiring any special software to be installed. Both of these services have a 100% money-back guarantee.
These companies are well established and is operational for a long period with directSMS established in 2001 and ClickSend in 2006. They are privately owned and operated with directSMS head office in Melbourne, Australia and ClickSend in Perth, Australia.
In reviewing these two SMS providers they do offer several similar features such as:
Both directSMS and ClickSend provide seamless integration with any email software. This means that these text messaging companies can save, store and manage the business contacts which leads to ensuring that when a request is made to distribute SMS to end-users, it can be carried out within a short period.
The difference between these two SMS providers is that directSMS provides the option of a two-way MS product unlike ClickSend and the availability of premium telecommunication carriers that provide huge reliability is not mentioned in the directSMS website but is part of the ClickSend distribution carrier system. There is also no mention of a global distribution option for directSMS, unlike ClickSend who offer businesses global coverage.
Regarding charges outlined by both ClickSend and directSMS, both disclose their charges and costs to businesses in different ways but are still able to be reviewed. ClickSend pricing schedule is easier to comprehend and therefore appear more open and transparent about all its charges. For example, if the businesses wish to distribute 100,000 plus SMS per month, the pricing schedule of ClickSend is evident while with directSMS it does not disclose its prices and ask you to contact them.
The only disclosure on pricing presented by directSMS is for low volume (less than 50,000) of SMS distributed per month of 7.0 cents per SMS. ClickSend is far cheaper at 1.7 cents per SMS.
Both SMS providers have no set-up fees and no monthly fees. Inbound SMS are free from ClickSend but is an optional extra for DirectSMS. With the need for a dedicated number, ClickSend charges per month and DirectSMS does have this service available and would need to request details from the company.
Both SMS companies do state that they have a money-back guarantee.
In summation, ClickSend is considered to be more open about its pricing schedule and charges.
Both directSMS and ClickSend have a sophisticated, feature-rich Application Programming Interface (API) that makes it easy for developers to integrate SMS into their applications and systems.
Through the review of these providers regarding uptime reliability, only ClickSend states a 100% money-back guarantee for their uptime, performance and customer satisfaction. However, they both offer have SLA guarantee.
Therefore, these two SMS providers offer the same, reliable and compliant services.
Concerning customer care, ClickSend provides a 1 800-contact number which is available on a 24/7 basis while directSMS has a 1 300 number during business hours, although it does state on their website a 24-hour service is available, there may be a charge.
They can be also contacted by email and have a range of other communication methods from social media avenues to blogging.
The offer of a free trial basis is also available. In the case of ClickSend, it offers 50 free SMS while directSMS offers 15 free SMS.
Both companies display a range of clients that they either served or have served. The range can be viewed on their website.
The SMS Comparison Table and site has been developed for you to use at no cost. The concept began some 4 years ago when the authors, who had previously worked extensively in the SMS area but now moved to other IT areas, realized that companies required some assistance in selecting an SMS provider that suited best their needs and requirements. Therefore, the authors have provided you with an independent assessment of the features and value of several reputable SMS providers in Australia.
Should there be an anomaly of information on the site, the authors would appreciate you letting them know so that changes can be made if required.
Updated on 11/16/2021