Comparing ClickSend vs SMS Central was based on their bulk SMS pricing, features, customer service and reliability.
The full review can be viewed of Clicksend, SMS Central or the general bulk SMS providers.
Ultimately, the best choice for you will depend on your specific needs and requirements for a bulk SMS messaging solution.
Updated on 3 February 2023
Both ClickSend and SMS Central have been compared because both these SMS bulk providers are reputable Australian companies that offer an array of text messaging services to businesses. They have all the features in their portal systems to make business life simple in disseminating a message or receiving a message with efficiency and have the capacity to distribute it anywhere in Australia.
ClickSend and SMS Central have been established for well over ten years with SMS Central beginning its business in 2004 and ClickSend in 2006. The head office for SMS Central is in Melbourne, Australia and ClickSend is in Perth, also in Australia. They are both private companies.
Both these SMS providers have continually grown and evolved from pioneering end-to-end interactive mobile solutions for businesses to become one of Australia’s global premium SMS and MMS providers.
ClickSend and SMS Central are both providers of bulk SMS messaging services. Here are some of the key features of each platform:
Furthermore, when reviewing the features offered to businesses, it can be assessed that both have the capacity to:
There are features that ClickSend provides that SMS Central does not offer its customers. For example, it is able to deliver onshore but does not have the facilities to send text messages offshore to other nations if required. There is no mention of the telecommunication carriers used other than to say Aussie carriers, unlike ClickSend which states it uses premium carriers such as Telstra, Optus and Vodaphone to ensure reliability and efficiency.
ClickSend offers text-to-speech by sending voice calls which makes it as simple as sending a text message. It is able to convert text into voice calls through its SMS online facility, reaching any landline or mobile and adapting to local markets through various languages and voices.
Our ClickSend review also found that they offer text message reply options, such as sending replies as an email and even specifying a different return address, sending replies to a customer or staff mobile as an SMS, and sending replies to a business website.
Overall the level of features of ClickSend rates is better than that offered by SMS Central.
When reviewing and comparing these two SMS bulk providers, it was found that ClickSend was open and transparent about their pricing schedule. With ClickSend it outlined its price per SMS. For over 100,000 SMS, the charge was 5.5 cents per SMS, 10,000 SMS will cost 6.0 cents per SMS and for over 2000 SMS the charge is 6.5 cents per SMS. Under 2000 SMS per month will cost you 7 cents per SMS.
SMS Central did not provide any charges and required the business to contact them directly to discuss pricing.
Apart from the charge for each text message distributed, ClickSend outlined the payment would be prepaid and invoiced. Credit card or Direct Debit is offered by ClickSend. There is no contract, no setup fees and no monthly fees required by ClickSend. However, with SMS Central, no details are presented on contracts, set up and monthly fee arrangements.
The only similarity was that both SMS bulk providers offer competitive price matching and a 100% satisfaction guarantee.
It is pleasing to note that both ClickSend and SMS Central do provide information on their uptime, reliability and compliance matters.
ClickSend provides a 100% delivery rate (uptime) guarantee while SMS Central states that it provides a 99.95% uptime guarantee. That’s very reassuring from a business or customer perspective. Both providers have Service Level Agreements (SLA)., setting the expectations between the service provider and you by describing the SMS service to be delivered and the metrics by which the effectiveness of the process is monitored and approved.
Another re-assurance aspect is that both companies have compliant policies similar to the General Data Protection Regulation which requires them to protect the personal data and privacy of their customers. They also advocate an anti-spam policy for all their communication, thereby not supporting unsolicited messages, notifications, alerts or any message that you may receive from someone who should not have your address or mobile number.
Overall these two SMS providers are matching each other in their policies and procedures.
Comparing the customer service provided by both SMS providers, it was a standout that ClickSend is jam-packed with more features than SMS Central. In the review, ClickSend provides an 1800 call centre contact number on a 24/7 period while SMS Central provides a 1 300 phone number during business hours. The response time may vary from fifteen minutes to an hour.
There is no live chat available and no obvious online communications tools like Meta (Facebook), Google+ and Twitter unless you are prepared to search extensively on the web pages and find their blog which provides the online icons mentioned. With ClickSend it is much more apparent with ease of access for discussion purposes.
The other difference is the offer of a free trial to use as you want. With ClickSend, 50 free SMS are offered compared to SMS Central which offers 10 free SMS to trial.
Overall the level of customer service is far superior with ClickSend compared to SMS Central.
As experts in the SMS area over a number of years and now moved on to other information technology areas, the authors have extensive knowledge and experience and therefore have provided you with independent reviews of SMS providers that will assist you in understanding the SMS providers’ offers which are available in Australia.
This SMS Comparison Table and site are provided free to assist you. Should there be any information provided that may be different from what is presented in the table or site, please let the authors know and the changes will be made as soon as possible.
Should you use the information provided and as a result, decide to engage one of the SMS companies covered, the author may request a commission from the provider but, please be assured, we will not ask you for any fee.
Updated on 3 February 203