Broker Reviewed

Features Notifyre ClickSend Wholesale SMS directSMS Trumpia
Overall rating
Price (out of 5) 4 4 4.0 2.5 1
Tools (out of 5) 5 4 4.0 3.0 4
Trust (out of 5) 4 4 3.5 3.0 4
Customer service (out of 5) 5 4.5 3.5 3.0 3
Years founded 2000 2006 2014 2001 2006
Listed or Private company Private Private Private Private Private
Head Office Sunshine Coast, Australia Perth, Australia Melbourne, Australia Sydney, Australia California


Price per sms Notifyre ClickSend Wholesale SMS directSMS Trumpia
  • >250K+
  • >100K+
  • >10K+
  • >2000
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5.0 cents
  • 5 cents
  • 5.5 cents
  • 6.5 cents
  • 6.5 cents
  • 5.2 cents
  • 5.2 cents
  • 5.2 cents
  • 5.6 cents
  • 5.6 cents
  • 5.9 cents
  • 6.9 cents
  • 7.3 cents
Payment mode Prepaid & invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Monthly
Price match
Set up fees
Monthly fees
Feature Notifyre ClickSend Wholesale SMS directSMS Trumpia
Payment methods Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card or Direct Debit Credit Card/EFT
Payment mode Prepaid and Invoice Prepaid & invoice Prepaid & invoice Prepaid & invoice Invoicing
Price match
Set up fees
Monthly fees

SMS Functions

Feature Notifyre ClickSend Wholesale SMS directSMS Trumpia
API for Developers
Software needed
SMS Gateway
API API Option
2-Way SMS
Email to SMS
Carriers Optus,Vodafone,Telstra Australian Australian N/A Global
Dedicated number
$20/month Not disclosed Available
Inbound SMS
Free Free Optional extra
Money back guarantee


Feature Notifyre ClickSend Wholesale SMS directSMS Trumpia
Global coverage
No mention
Gateway uptime 100% 100% 100% 99.99%
SLA guarantee
Spam compliant
Security and Privacy policy

Customer care service

Feature Notifyre ClickSend Wholesale SMS directSMS Trumpia
Free trial
- 50 Free SMS
- 25 Free SMS
Phone support
Email support
Support hours 8am - 8pm Monday- Friday 24/7 Business hours Business hours USA Hours
Reviews 9.9 - 76 Reviews Trustpilot = 4.4/5 - 876 reviews No Reviews Trustpilot = 4.6/5 - 36 reviews Capterra - 4.3/5 from ‎52 votes


Features Notifyre ClickSend Wholesale SMS directSMS Trumpia
Overall rating 8.8 7.8 7.5 5.0 3.6
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Comparing The Right Bulk SMS Companies Checklist

In order to compare SMS providers a number of variables or factors need to be considered such as price, features, service support, reliability, compliance, present clients and promotional offers.
Pricing, distribution and reliability are always central concerns for all companies whether they are SMEs to organisations that need to send large volumes of text messages on a constant basis. Each element is discussed below.

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Factor 1 – SMS Price 

Price is a major determining factor in engaging a bulk text message provider. Price will vary depending on the volume of SMS distributed over a period, which is usually calculated on a monthly basis.

The number of SMS disseminated ranges from 500+ to over 1,000+ text messages monthly. When the volume is low, the charges can vary from around 9 cents per message to as low as 5 cents per text message, so you can see that there can be a large variation in charges.

With a larger volume distribution, around 100,000+ per month, the charges vary from around five (5) cents per message to over ten (10) cents per message, a significant difference between bulk SMS providers. On the largest scale, when considering a distribution of one million or more text messages a month, there is also a significant price difference.

The table below shows the top bulk SMS companies, and while exact prices couldn’t be stated as they differ by volume and circumstances, a range was provided based on quotes.

Bulk SMS Comparison Table

The above table shows that the Cellcast provider has the lowest prices of the selected reputable providers. It also offered the best value of the SMS companies covered. Its Australian pricing schedule provides a charge of $0.037/SMS for 2k or less, a charge of $0.029/SMS for 20k+, and a charge of $0.028/SMS for 100k+.

Notifyre offers a flexible pricing model for SMS services with no setup fees, monthly fees, or required contractual commitments. The standard rate for sending SMS messages is AUD 0.05 per message part. This pay-as-you-go pricing allows you to add funds and start sending messages without any additional costs or contracts​ (Notifyre).

For high-volume messaging, special bulk SMS pricing is available for monthly distributions exceeding 200,000 messages. This bulk pricing should be discussed directly with Notifyre for specific rates applicable to your needs.

smsTech Website

It should be stressed that pricing is not the only factor in considering which provider offers the best overall value. Other indicators will be discussed later in this overview. Therefore, if you are a client or a prospective client, please check around to ensure you take note of all the factors in assessing value and the terms and conditions of these charges.

bulk sms companies1

Factor 2 – Usable features

As stated above, many other features need to be considered in valuing the SMS provider other than purely on price.

Take, for example, the two-way process for the distribution of SMS. You need to be aware of this and see if the provider can send a text message to a mass target audience and receive replies from those recipients. The SMS company should be able to forward comments, ideas and inputs from specific contributions or feedback for the client to analyse and take appropriate action.

This two-way process provides immediate responses that can be analysed and action taken promptly and reliably. This process provides peace of mind and reassurance that the provider can track and monitor SMS distribution and responses. Recording incoming and outgoing text messages will ensure that a delivery tracking analysis can be done in any marketing or communication campaign. Records can be sent to Excel with deliverable reports through API or an SMS gateway.

Offering a range of quality and diverse features for SMS gateway distribution, Cellcast presents the best set of features of all the bulk text message providers investigated in Australia.

Factor 3 – Reliability of Bulk SMS Companies

One important factor in selecting a bulk SMS company is its reliability and credibility in sending bulk SMS to customers, clients, staff, or any groups that require some form of communication.

One of the selection criteria is the assurance that the client can set a time and date that the message will go out and be reassured that that requirement is met, whether it be a reminder for appointments or some important date that either customer, clients, or staff need to know about. The alternative is that the client can set up a text message for a later date to promote a marketing or communication campaign and know it will be distributed.

Another matter is that many bulk SMS companies do have an uptime guarantee, whether it be 99% uptime to 99.9% or 100% uptime with Service Level Guarantees (SLAs), as part of their overall assurance.

Looking at the graph below, it is reassuring that all the five major SMS bulk Australia providers investigated showed reliability in their customer service. This puts all these organisations in good stead with present and future clients and customers, who know that their arrangements and distribution requirements will be met effectively and efficiently. Even though SMS Broadcast, ClickSend, and DirectSMS rate the top 100, this is closely followed by Burst SMS and SMS Tech.

Factor 4 – Customer Service and Reputation

It was investigated and shown that of all the bulk SMS companies that were compared, most provided a promotional offer of a free trial to review the range of services provided. Such free trials may vary from 5 free SMS to 50 free SMS.

From a reputation perspective, comparing bulk SMS providers revealed a diverse range of offers. The research regarded Cellcast as the most reputable organisation, ranking a solid performer with a full complement of services and 100 out of 100 ratings. This was closely followed by Burst SMS and ClickSend, which had high rankings.

It needs to be emphasised that it is one thing to offer a selection of features and provide relatively cheap charges; it is another to be aware that most providers have a nearby customer support centre available in Australia to answer queries or assist with the distribution of text messages.

This factor has led several large, reputable Australian and multinational companies to become clients of bulk SMS Australian providers. A list of some of the clients can be viewed on the providers’ websites or the Bulk SMS Australia Comparison Table.

smsTech Website

Finding the right Bulk SMS Australia provider

It takes quite some time for Australian businesses and organisations to find and select the right bulk text message provider. An SMS service is required to promptly distribute text messages to the right people. This means letting individuals know about either a new marketing or communication campaign, letting people know about a reminder notice, or receiving deals and alerts.

Many companies and organisations in Australia are now discovering that mass SMS distribution is the way to go.

So, discovering the best bulk SMS company requires lots of research, investigation, and analysis to understand the best factors that will make you think before engaging in their services. Features like price, reliability, reputation and ISO 27001 and ISO 9001 for quality and security are just a few of the issues that need to be examined.

A Bulk Text Message Comparison Table was developed to compare at your convenience.

Number of Top Bulk SMS Australian Companies

Several bulk SMS companies in Australia will be able to provide a Short Message Service (SMS) to you for ease of distribution, whether it be via mobile phone, Web or any other communication device.

By notifying the providers as to what device or devices they wish to use and supplying the database of customers or consumers or any other groups, everything else is done by the bulk SMS company.

It only takes a few minutes from when you instruct to send until the SMS is received at the other end.  It does not matter if the database sends out hundreds or thousands of contacts, it is a very efficient communication method.

bulk sms companies

Advantages of SMS bulk distribution

The significant advantage of bulk SMS distribution is that no software must be installed into your system.

Why, you may ask? The simple answer is that the bulk SMS companies are web-based, so the only requirements from your side are a web browser and internet access. You only need to provide the SMS company with your name and contact details for distribution purposes.

When you are ready to send a message, you just need to notify the provider which group or groups of people need to receive the SMS, and it will be sent in minutes or seconds.


About This Bulk SMS Comparison

In formulating this comparison table and associated site, the authors analysed providers’ websites continuously. Sometimes, changes occur in the pricing schedule and features, which can occur without notice. Therefore, readers should check prices and features before engaging any bulk provider.

If you believe any information on this comparison table needs to be updated, please use the ‘Contact Us’ section to notify the site’s owners. We will make the changes as soon as possible.

This SMS Comparison Table and site are provided free to assist you. Should any information differ from what is presented in the table or site, please let the authors know, and the changes will be made as soon as possible. Should you use the information provided and, as a result, decide to engage one of the SMS companies covered, the author may request a commission from the provider, but please be assured that we will not ask you for any fee.

There are no forms of advertising on this site, and the authors have included price and other key features as the key selection elements that have led to the recommendations made on the site.

Last edited on 21 April 2024

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