Comparing The Right Bulk SMS Companies Checklist

In order to compare sms companies a number of variables or factors need to be considered such as price, features, service support, reliability, present clients, and promotional offers.

Bulk SMS Comparison Table

Pricing always is a central concern from small companies to those with large mass text messaging requirements. Each element including pricing is discussed below.

Skip ahead

Factor 1 – SMS Price 

Obviously price is major determining factor is the consideration of engaging a bulk text message provider. Price will vary on the volume of distribution of SMS over a period of time, which is usually calculated on a monthly distribution basis. The number of SMS that are disseminated range between 500+ to over a 1 000 000+ messages during a month period. When the volume is low, the charges can vary from around 9 cents per message to 7 cents per message. So you can see that there can be a variation of 20% difference in charges. With larger volume distribution, around 100,000+ per month, the charges vary from 5.5 cents per message to 8.1 cents per message, a significant difference between providers of around 30%. On the largest scale, when considering a distribution of one million or more text messages a month, the cheapest quote presented is 4.7 cents for a message to the dearest quote of 7.1 cents for a message, and that is also significant as a 30% price difference.

The table below shows the top bulk SMS companies and while exact prices couldn’t be provided as they differ by volume and circumstances, a range was provided based on quotes provided.

Bulk SMS Comparison Table

The above table shows that WholesaleSMS providers the lowest costs of the providers we found offered the best value of the SMS companies. WholesaleSMS are one of the few providers who provide clear prices based on volume. While the 3.7c introductory offer is standard across any package, the ongoing rate ranges from 5.9c to 4.7c based on the number of messages purchased. This price table was correct as of 13th of November 2016.

wholesalesms bulk sms prices november 2016

smsTech Website

It should be stressed that pricing is not the only factor is considering which provider offers the best overall value. There are other indicators which will be discussed later in this overview. Therefore if you a client or a prospective client, please check around to ensure you take note of all the factors in assessing value as well as the terms and conditions to these charges.

bulk sms companies1

Factor 2 – Useable features

As stated above, there are many other features that need to be considered in valuing the sms provider other than purely on price.

Take for example the two-way process for the distribution of SMS. You need to be aware and see if the provider has the ability to send a message to a bulk target audience and can receive replies from those recipients and that it can be easily viewed on the web or that the provider has the ability and capacity to forward comments, ideas and inputs from specific contributions or emails back to the client.

This two-way process provides an immediate set of responses that can be analysed and action taken in a prompt and reliable manner. This process provides peace of mind and reassurance that the provider can track and monitor SMS distribution and responses. By recording incoming and outgoing text messages, this will ensure that a delivery tracking analysis can be done in any marketing or communication campaign. Records can be sent to excel with deliverability reports further sent through API’s or an SMS gateway.

Offering a range of quality and diverse features for SMS gateway distribution, it was seen that Burst SMS presents the best st of features of all the bulk text message Australian providers investigated. Adopting a scale of 0 to 100, the calculations showed that the features offered by Burst SMS had a rating of 97 out of a 100, which is an excellent set of features. This is followed closely by bulk provider SMS Tech with an excellent complementary range of features thereby ranking 89 out of a maximum 100. The other three SMS competitors ranking was lower raging between 72 to 81 out of a 100. Although not as high it should be stressed that they still offer a good range of valued features and therefore should not be excluded from consideration as prospective good bulk text message providers.

Factor 3 – Reliability of Bulk SMS Companies

One of the important factors in the selection of a bulk sms company is the reliability and credibility in sending out bulk text messages to either customers, clients, staff or any groups that require some form of communication. One the selection criteria is the assurance that the client can set a time and date that the message will go out  and be reassured that that requirement is met whether it be as reminder for appointments or some important date that either customers, clients, or staff need to know about.  The alternative is that  the client can set up a text message for a later date to promote a marketing or communication campaign and know it will be distributed.

Another matter and that is that many bulk sms companies do have an up-time guarantee whether it be 99% up-time to 99.9% or 100% up-time with Service Level Guarantee as part of their overall assurance.

Looking at the graph below, it is re-assuring to know that all the five SMS bulk Australia providers investigated showed reliability in their customer service. This put all these organisation in good stead with present and future clients and customers knowing that their arrangements and distribution requirements will be met effectively and efficiently. Even though SMS Broadcast, ClickSend and DirectSMS rate a top 100, this is closely followed by Burst SMS and SMS Tech.

Factor 4 – Customer Service and Reputation

It was investigated and shown that of all the bulk SMS companies that were compared, most provided a promotional offer of a free trial to review the range of services provided. Such free trials may vary from 5 free SMS to 60 free SMS.

From a reputation perspective, comparing bulk SMS providers, there appeared to be quite a diverse range of offers available. From the research done, SMS Tech was regarded as the most reputable organisation ranking a solid performer scoring a full complement of services with a 100 out of a 100 rating. This was closely followed by Burst SMS with another high ranking of 97 out of a 100. SMS Broadcast was also well placed with a reputation score card of 86. The two bulk sms providers were rated and ranked much lower with Direct SMS rating a mere 59 out of a total of 100.

It needs to be emphasised that it is one matter to offer a selection of features and provide relatively cheap charges, it is another matter to be aware that there are, with most providers, a nearby customer support centre available in Australia to answer queries or assist with the distribution of text messages. This factor that has led a number of large reputable Australian and multinational companies to become clients of bulk SMS Australian providers. A list of some of the clients can be viewed on the providers’ websites or on Bulk SMS Australia Comparison Table.

smsTech Website

Finding the right Bulk Text Message Australia provider

It takes quite some time for Australian businesses and organisations to find the right bulk text message provider who can provide a text messaging service that can be distributed quickly and to the right people as a means of letting individuals know about either a new marketing or communication campaign or letting people know about a reminder notice or to receive deals and alerts. Many companies and organisations in Australia are finding out now that mass SMS distribution is the way to go.

So discovering the best bulk SMS company does require lots of research, investigation and analysis to understanding what are the best factors that will make your ind prior to engaging their services. Features like price, reliability, reputation and ISO 27001 and ISO 9001 for quality and security are just a few of the issues that need to be looked at. That’s why a Bulk Text Message Comparison Table was developed for you to compare and now provided to compare at your own time, so view the link.

Number of Top Bulk SMS Australian Companies

There are a number of bulk SMS companies in Australia that will be able to provide a Short Message Service (SMS) to you for ease of distribution, whether it be via mobile phone, Web or any other communication devices. By notifying the providers as what device or devises you wish to use and supplying the database of customers or consumers or any other groups, everything else is done by the SMS company. It really only takes a few seconds or minutes from when you give the instruction to send until the SMS is received at the other end.  It really does not matter if the database sends out hundreds or thousands of contacts, it is an efficient way of communicating.

bulk sms companies

Advantages of SMS bulk distribution

The major advantage of bulk SMS distribution is that there is no requirement for any software to be installed into your system. Why, you may ask? The simple answer is that the bulk SMS companies are totally web based and so the only need from your side is to have a web browser and internet access. What is only needed is to provide the provider with your names and contact details for distribution purposes. Then when you are ready to send a message out, it just a matter of notifying the provider which group or groups of people need to receive the SMS and it will be sent in a matter of minutes or seconds.


About This Bulk SMS Comparison

In formulating this table by means of analysing providers’ websites on an on-going basis, sometimes changes do take place in the pricing schedule and features, and this can occur without notice. Therefore it is recommended that readers may need to check prices and features prior to engaging a bulk providers. If you believe that any information on this comparison table needs to be updated, please use the ‘contact us’ section to notify the owners of the site. Such changes will be made as soon as possible.

This bulk comparison table is provided for free to the readers of this table. A commission to the owners of this site may be required from the provider’s site if you click through their website and engage their services. There are no forms of advertising on this site and the authors have made price and other key features the key selection elements that have led to the recommendations made on the site.

This page was last updated on 14th of January 2020.

Back to top