TextMagic is a 2001-founded UK SMS provider that offers tools for business communication, such as bulk SMS, email-to-SMS, and API integration.
It’s widely used across industries for its ease of use, global coverage, and reliable delivery. However, its pricing is higher than many competitors, particularly in Australia.
Latest update on 6 June 2025
TextMagic is an SMS company that was established in 2001. It offers businesses a platform to send and receive text messages to clients and staff. The company has a base in the United Kingdom and satellite offices in the United States and Australia. SMS marketing, two-way messaging, mass messaging, and connectivity with other corporate software programmes are just a few of the capabilities that TextMagic provides. Many other businesses employ the company’s services, including healthcare, education, retail, and hospitality.
Their five key services are:
Bulk SMS including online texting.
Email to SMS.
SMS Gateway API tools to integrate with websites or software.
SMS software for PC & Mac.
Global SMS coverage.
TextMagic is an SMS service provider that offers a pay-as-you-go model for business communication, meaning you only pay for the outbound messages you send, with inbound SMS being free.
Their pricing is fully prepaid without hidden fees, allowing for flexible budget control. TextMagic’s features include two-way SMS chat, email to SMS, SMS API gateway, and virtual mobile numbers. Additionally, they offer various enterprise solutions like audit logs, role-based access, and single sign-on (SSO).
The specific pricing for TextMagic services depends on the destination country and the message volume. Visit Textmagic’s website for more detailed pricing information and to explore its services.
TextMagic’s pricing schedule is based on the charge per SMS text, which depends on the country where the distribution will occur. For example, it is AUD $0.07 per SMS for Australian customers. A pricing calculator on their website allows you to name a country, and the prices will be presented in that currency.
Compared to other competitive bulk SMS providers, their pricing is not cheap; in several cases, it is double the charge of other SMS providers. For example, TextMagic charges $0.07 per SMS for Australian customers while Twilio charges $0.055 per SMS.
Additionally, other Bulk SMS providers negotiate a lower rate depending on the large volume that is distributed every month, while others display their cheaper rate depending on the volume on their websites.
You only pay for the text messages you send. There are no account fees or set-up charges. It is virtually pay-as-you-go. There are no contracts or commitments so that one can cancel anytime. TextMagic offers a money-back guarantee and will refund any unused credit upon request. This provides a cost-effective way of delivering such a service.
There are no hidden fees. You pay only for outbound text messages, and inbound SMS is free.
Short Messaging Service (SMS) has grown into a crucial communication and marketing campaign tool for businesses. TextMagic is a long-established SMS business in the UK with over 10,000 active business clients sending 2.5 million text messages monthly. It offers an easy-to-use business texting platform with the flexibility, oversight, security and reliability to distribute information to customers and employees and provide enhanced CRM and SMS marketing campaign outcomes.
TextMagic provides a wide range of features through its SMS platform that will improve business communications. It integrates its SMS gateway with any website or software using its API platform tools and adds text messaging to business workflows. This can be extended to social media platforms. It has worldwide access to over 1,000 mobile networks across 200+ countries.
This company not only sends texts online but also imports contacts and manages distribution lists through their account. It can send and receive instant SMS with its online SMS chat and offers a mobile App for iOS and Android phones so that you can quickly reach your customers or staff by using mobile numbers, which is helpful when managing a campaign using your iPhone. You can also look at how TextMagic creates workflows called Zapier, which connect your apps to allow automation of repetitive tasks so you can focus on other work.
SMS surveys can collect feedback and the sender ID. This SMS notification can improve customer experience and provide valuable feedback on your services instantly. TextMagic can check the status, deliverability, and risk level of email addresses with its email validation service and API.
Using its robust business text messaging service, the business can create sub-accounts that give team members access to all features. With a dedicated number for your business, you can receive SMS from anyone without having to text them first. Such functionality can also display your company name as the sender of an SMS and in any language, turning a simple text message into a powerful branding tool.
Short Messaging Service (SMS) has grown into a crucial communication and SMS marketing campaign tool for businesses. TextMagic is a long-established SMS business in the UK with over 10,000 active business clients sending 1.7 million SMS monthly. It offers an easy-to-use business texting platform with the flexibility, oversight, security and reliability to distribute information to customers and employees and enhance SMS marketing outcomes.
TextMagic states on its website that it can guarantee that text messages are sent instantly after it receives a request. Messages are typically delivered within a few seconds if the recipient’s phone has coverage. However, they state they cannot guarantee the final delivery time, as it depends on network conditions outside their control.
They show an average delivery rate of 98.4%, slightly lower than many of its competitors’ 99 %+ or 100% with a Service Level Agreement in place.
TextMagic sites and services are secured with SSL/HTTPS, and your contacts, messages, and accounts are fully backed up 24/7. They also provide an end-to-end AI-powered platform for assessing the built environment, which allows data-driven decision-making and risk management.
They are spam complaints and ensure that compliance with the General Data Protection Regulation (GDPR) is enforced. They have two-factor authentication (2FA) SMS, meaning that users are authenticated via text messages, secure low-level transactions, and instil an extra layer of security into your software.
TextMagic is known for its user-friendly interface, which makes it easy for individuals and businesses to send bulk SMS without technical knowledge. The dashboard is clean and intuitive, allowing users to quickly upload contact lists, compose messages, and schedule campaigns with just a few clicks.
Navigation is straightforward, with clearly labelled menus for contacts, templates, reports, and message history. Features like drag-and-drop importing, message previews, and real-time delivery tracking simplify the process. Whether you’re sending a one-time alert or managing ongoing SMS campaigns, TextMagic’s platform makes communication efficient and stress-free.
TextMagic provides customer support services by phone number 1800 531 865, and a contact list is included on the website. No detail of this phone number outlines business hours or a 24/7 contact number.
It has several links to assist you in understanding the system, such as the password, auto-recharging settings, pricing, email to SMS, and API settings. The website also has videos to review the range of services that they provide.
The website is easy to navigate and informative. It details tutorials, testimonials, case studies, and reviews for assessing their value. Additionally, a range of small business clients is listed, mainly from the United Kingdom.
This bulk SMS provider offers a free trial but does not specify how many free SMS the prospective business can use to test the system, unlike some competitors, who provide 10, 25, and 50 free SMS.
TextMagic is a Cambridge, UK-based bulk SMS service provider. It offers a good range of features and templates with an Application-to-Person messaging service that provides a secure, reliable means of reaching almost anyone with access to a mobile or the internet. With over 10,000 active business clients sending over 200 million SMS in a year, it has successfully assisted companies in connecting with their clients. The TextMagic reviews indicate an excellent satisfaction rating of 4.4 out of 5 for 265 reviews.
The difference with its similar bulk SMS competitors is that it is mainly focused on small to medium-sized businesses (SMEs), not a lesser up-time and latency factor, and its charge per SMS is higher than other reputable SMS providers.