TextMagic Review: Australia Pricing and Features 2026

Textmagic quotes Australian visitors in Australian dollars at a flat A$0.07 per SMS with no volume ladder, and offers 24/7 support across email, phone and live chat. Its 4.7 Trustpilot score rests on 296 reviews with 30 in the last twelve months, making it one of the more current samples here. It is TextMagic AS, a subsidiary of Monday Media OÜ, registered in Tallinn, Estonia and listed on Nasdaq First North Baltic, with no Australian office, entity or phone number, and its pricing page also carries US campaign registration lines that do not apply in Australia.

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Not yet scored

One of the 11 providers with a published Australian rate, and one of 44 brands reviewed. Not yet scored, so it holds no position in the ranked table.

Right for you if
  • Quotes in Australian dollars at a flat A$0.07, with free inbound SMS
  • 4.7 from 296 Trustpilot reviews, 30 of them in the last twelve months
  • 24/7 email, phone and live chat support, with a money-back guarantee on unused credits
Look elsewhere if
  • No volume discount is published, so the rate never falls as sending grows
  • No Australian office, entity or phone number; the company is UK and Estonian
  • The alphanumeric sender ID costs A$10 per campaign a month and takes up to 14 days to approve

Where Textmagic stands

Textmagic quotes Australian visitors in Australian dollars at a flat A$0.07 per SMS with no volume ladder, and offers 24/7 support across email, phone and live chat. Its 4.7 Trustpilot score rests on 296 reviews with 30 in the last twelve months, making it one of the more current samples here. It is TextMagic AS, a subsidiary of Monday Media OÜ, registered in Tallinn, Estonia and listed on Nasdaq First North Baltic, with no Australian office, entity or phone number, and its pricing page also carries US campaign registration lines that do not apply in Australia.

Head officeTallinn, Estonia
Carrier routesnot published
Uptimenot published
Support24/7 by email, phone and live chat
Australian presence Tier 3: No AU entity

A global platform serving Australian numbers, sometimes with local virtual numbers, but no Australian company, office or entity that a buyer can find. How we classify this.

Sending under your own brand name also depends on the ACMA SMS Sender ID Register, separate from this site's own scoring. What the register requires.

What Textmagic costs

Published Australian rate, cents per outbound SMS
Messages a monthRate
1K 7.00c
15K 7.00c
125K 7.00c
250K 7.00c

A flat A$0.07 per SMS to Australia for 160 plain-text characters, or 70 Unicode, quoted in Australian dollars to an Australian visitor. No volume ladder is published. The A$0.01 rate shown on the same page is not a Textmagic delivery rate: it applies only to messages sent from numbers on a customer's own Twilio, Vonage, Sinch or Bandwidth account, with that provider's own fees on top. Inbound SMS is free and MMS is A$0.04.

Read from the provider's own pricing page on 2026-09-09.

What Textmagic costs at your volume

Textmagic at 15K tier: 7.00c
per month
Textmagic $1,050
Median of the 11 priced at this volume $900
Cheapest: Mobile Message at 3.00c $450

At 15,000 messages a month Textmagic costs $1,050, $600 more than Mobile Message, $150 above the field median. Rates are each provider's published price at the 15K tier; above 250,000 most providers negotiate.

📋 Plan Comparison

Plan Type Ideal For SMS Cost (AUD) Virtual Number Inbound SMS Credit Expiry
Pay-as-You-Go Occasional use ~A$0.07 A$19/month Free Never
Professional Monthly Regular messaging needs Discounted Included Free 2 months
Connect (BYOC) High-volume via own CPaaS As low as A$0.01 BYO Free 2 months

TextMagic Logo ProviderWhy Choose TextMagic?

TextMagic is an SMS company that was established in 2001. It offers businesses a platform to send and receive text messages to clients and staff. The company has a base in the United Kingdom and satellite offices in the United States and Australia. SMS marketing, two-way messaging, mass messaging, and connectivity with other corporate software programmes are just a few of the capabilities that TextMagic provides. Many other businesses employ the company’s services, including healthcare, education, retail, and hospitality.

Their five key services are:

Bulk SMS including online texting.

Email to SMS.

SMS Gateway API tools to integrate with websites or software.

SMS software for PC & Mac.

Global SMS coverage.

 

💻 Demo Account:  SMS Free trial
🏢 Head Office Cambridge, UK
📅 Founded 2001
⭐ Reviews (TrustPilot): 4.4/5 – 265 reviews (Excellent)
↔ Up-time SLA: 98.4%
🖥 Messages Per Year 200+SMS annually
📡 Security: 256-bit SSL
💰 Money Back Guarantee Yes
📊 Fixed Number:  Yes, Free

ClickSend SMS Website

Sender ID registration and TextMagic

From 1 July 2026 the ACMA requires branded (alphanumeric) sender IDs sent to Australian numbers to be listed on the SMS Sender ID Register. Messages sent from an unregistered ID can be labelled “Unverified” by carriers or blocked outright. Registration runs through your telco or messaging provider, so confirm what TextMagic asks for before you set up a branded sender name. Our guide to opt-in and opt-out obligations covers what else the Spam Act 2003 requires of Australian senders.

1. Pricing

TextMagic is an SMS service provider that offers a pay-as-you-go model for business communication, meaning you only pay for the outbound messages you send, with inbound SMS being free.

Their pricing is fully prepaid without hidden fees, allowing for flexible budget control. TextMagic’s features include two-way SMS chat, email to SMS, SMS API gateway, and virtual mobile numbers. Additionally, they offer various enterprise solutions like audit logs, role-based access, and single sign-on (SSO).

The specific pricing for TextMagic services depends on the destination country and the message volume. Visit Textmagic’s website for more detailed pricing information and to explore its services.

TextMagic’s pricing schedule is based on the charge per SMS text, which depends on the country where the distribution will occur. For example, it is AUD $0.07 per SMS for Australian customers. A pricing calculator on their website allows you to name a country, and the prices will be presented in that currency.

Compared to other competitive bulk SMS providers, their pricing is not cheap; in several cases, it is double the charge of other SMS providers.  For example, TextMagic charges $0.07 per SMS for Australian customers while Twilio charges $0.055 per  SMS.

 Additionally, other Bulk SMS providers negotiate a lower rate depending on the large volume that is distributed every month, while others display their cheaper rate depending on the volume on their websites.

You only pay for the text messages you send. There are no account fees or set-up charges. It is virtually pay-as-you-go. There are no contracts or commitments so that one can cancel anytime. TextMagic offers a money-back guarantee and will refund any unused credit upon request. This provides a cost-effective way of delivering such a service.

There are no hidden fees. You pay only for outbound text messages, and inbound SMS is free.

ClickSend SMS Website

2. Features

Short Messaging Service (SMS) has grown into a crucial communication and marketing campaign tool for businesses. TextMagic is a long-established SMS business in the UK with over 10,000 active business clients sending 2.5 million text messages monthly. It offers an easy-to-use business texting platform with the flexibility, oversight, security and reliability to distribute information to customers and employees and provide enhanced CRM and SMS marketing campaign outcomes.

TextMagic provides a wide range of features through its SMS platform that will improve business communications. It integrates its SMS gateway with any website or software using its API platform tools and adds text messaging to business workflows. This can be extended to social media platforms. It has worldwide access to over 1,000 mobile networks across 200+ countries.

This company not only sends texts online but also imports contacts and manages distribution lists through their account. It can send and receive instant SMS with its online SMS chat and offers a mobile App for iOS and Android phones so that you can quickly reach your customers or staff by using mobile numbers, which is helpful when managing a campaign using your iPhone. You can also look at how TextMagic creates workflows called Zapier, which connect your apps to allow automation of repetitive tasks so you can focus on other work.

SMS surveys can collect feedback and the sender ID. This SMS notification can improve customer experience and provide valuable feedback on your services instantly. TextMagic can check the status, deliverability, and risk level of email addresses with its email validation service and API.

Using its robust business text messaging service, the business can create sub-accounts that give team members access to all features. With a dedicated number for your business, you can receive SMS from anyone without having to text them first. Such functionality can also display your company name as the sender of an SMS and in any language, turning a simple text message into a powerful branding tool.

Short Messaging Service (SMS) has grown into a crucial communication and SMS marketing campaign tool for businesses. TextMagic is a long-established SMS business in the UK with over 10,000 active business clients sending 1.7 million SMS monthly. It offers an easy-to-use business texting platform with the flexibility, oversight, security and reliability to distribute information to customers and employees and enhance SMS marketing outcomes.

 

 

ClickSend SMS Website

3. Trust

TextMagic states on its website that it can guarantee that text messages are sent instantly after it receives a request. Messages are typically delivered within a few seconds if the recipient’s phone has coverage. However, they state they cannot guarantee the final delivery time, as it depends on network conditions outside their control.

They show an average delivery rate of 98.4%, slightly lower than many of its competitors’ 99 %+ or 100% with a Service Level Agreement in place.

TextMagic sites and services are secured with SSL/HTTPS, and your contacts, messages, and accounts are fully backed up 24/7. They also provide an end-to-end AI-powered platform for assessing the built environment, which allows data-driven decision-making and risk management.

They are spam complaints and ensure that compliance with the General Data Protection Regulation (GDPR) is enforced. They have two-factor authentication (2FA) SMS, meaning that users are authenticated via text messages, secure low-level transactions, and instil an extra layer of security into your software.

 

ClickSend SMS Website

4. Ease of Use

TextMagic is known for its user-friendly interface, which makes it easy for individuals and businesses to send bulk SMS without technical knowledge. The dashboard is clean and intuitive, allowing users to quickly upload contact lists, compose messages, and schedule campaigns with just a few clicks.

Navigation is straightforward, with clearly labelled menus for contacts, templates, reports, and message history. Features like drag-and-drop importing, message previews, and real-time delivery tracking simplify the process. Whether you’re sending a one-time alert or managing ongoing SMS campaigns, TextMagic’s platform makes communication efficient and stress-free.

5. Customer Service

TextMagic provides customer support services by phone number 1800 531 865, and a contact list is included on the website. No detail of this phone number outlines business hours or a 24/7 contact number.

It has several links to assist you in understanding the system, such as the password, auto-recharging settings, pricing, email to SMS, and API settings. The website also has videos to review the range of services that they provide.

The website is easy to navigate and informative. It details tutorials, testimonials, case studies, and reviews for assessing their value. Additionally, a range of small business clients is listed, mainly from the United Kingdom.

This bulk SMS provider offers a free trial but does not specify how many free SMS the prospective business can use to test the system, unlike some competitors, who provide 10, 25, and 50 free SMS.

 

 

In Summary

TextMagic is a Cambridge, UK-based bulk SMS service provider. It offers a good range of features and templates with an Application-to-Person messaging service that provides a secure, reliable means of reaching almost anyone with access to a mobile or the internet. With over 10,000 active business clients sending over 200 million SMS in a year, it has successfully assisted companies in connecting with their clients. The TextMagic reviews indicate an excellent satisfaction rating of 4.4 out of 5 for 265 reviews.

The difference with its similar bulk SMS competitors is that it is mainly focused on small to medium-sized businesses (SMEs), not a lesser up-time and latency factor, and its charge per SMS is higher than other reputable SMS providers.

Latest update on 1 August 2026

 

Compared with

Picked automatically by shared Australian-presence tier, category and pricing currency, not hand-chosen for this page.

Compare Textmagic with another provider

Published figures only. "Not published" is a figure the provider does not publish, not a figure of nil.
Measure Textmagic Cellcast
Overall out of 10not published9.0
Rate at 1K7.00c3.70c
Rate at 15K7.00c3.10c
Rate at 125K7.00c2.83c
Rate at 250K7.00c2.83c
Cost at 15,000 a month$1,050$465
Carrier routesnot publishednot published
Uptimenot published"100% uptime SLA" and a "100% delivery rate guarantee"; no SLA document, credit schedule or remedy is published behind either
Dedicated numberYesYes
Shared numbernot publishedYes
Alpha sender IDYesYes
Email to SMSnot publishedYes
SMPPnot publishednot published
Two wayYesYes
Support24/7 by email, phone and live chat8am to 8pm AEST staffed, with 24/7 emergency tickets; phone, email and SMS
Head officeTallinn, EstoniaSouth Melbourne, Victoria
Public reviews4.7/5 from 296 reviews on Trustpilot4.2/5 from 6 reviews on Trustpilot

Verification log

Every figure on this page comes from a page the provider or a named third party publishes. The site does not open accounts or send test traffic, so this is the record of what was read and when. Where a capture is linked, it was taken from an Australian IP address, because several providers serve a different rate card, currency or number type depending on where the request comes from.

CheckedDate readWhat it said
Published rate cardA flat A$0.07 per SMS to Australia for 160 plain-text characters, or 70 Unicode, quoted in Australian dollars to an Australian visitor. No volume ladder is published. The A$0.01 rate shown on the same page is not a Textmagic delivery rate: it applies only to messages sent from numbers on a customer's own Twilio, Vonage, Sinch or Bandwidth account, with that provider's own fees on top. Inbound SMS is free and MMS is A$0.04. See the page as it stood
Public reviews on Trustpilot4.7 out of 5 from 296 reviews

About the author

Alain Grossbard

Head of Strategy

Alain compiles the Australian provider data and writes the reviews behind the rate panel and the price tables.

Checked by Justin Grossbard, who owns the scoring method. How we rate.